HomeMy WebLinkAbout08/03/2010 03B-1 Recognition of Participants in the Gang-Free Initiative Awareness Campaign Y Y Nk.
O `� OFFI OF T HE CITY COUNCIL Micah Cawley. Mayor
14., � ,y�, 129 North Second Street Kathy Coffey, Assistant Mayor
.. . - City Hall Yakima, Washington 98901 ;Maureen Adkison
°I ." I ' la ____ ... . ,1 : 1 Phone (509) 575-6050 • Fax (509) 576 -6335 Dave Edler
Rick Easey
9 Dave Ettl
Bill Lover
July 14, 2010
Charlie Eglin and Alan Cottle .
United Way of Central Washington
116 S. 4 Street
Yakima, WA 98901
Dear Mr. Eglin and Mr. Cottle: •
On behalf of the City Council, we thank you for your participation and interest in
assisting us with the Gang Free Initiative Awareness Campaign.
Your contribution helped ensure that the campaign was a huge success. The Gang
0 Free Initiative Awareness Campaign was a wonderful way to kick start this initiative and
bring public understanding and participation to this critical issue in our community.
The City Council will publicly recognize your efforts at our Council Meeting on August 3
at 2 p.m. (note: due to National Night Out Activities this meeting will be at.2 p.m. instead
of 6 p.m.). We encourage you to attend this meeting and receive the recognition that
you deserve.
Sincerely,
,
I �►�
• Micah Cawley, M yor Kath Coffey, Assist! r a •r
Please note :. This letter was sent to the individuals listed
on the attachment. 4.
III . . . ,
Yakima
Al- e.+ea,
•
,' li i i ,
- 1994
•
To: .Kathy Coffey
From: Ken Messer
RE: Gang Awareness Campaign
LAUNCH:
A One Hour television special produced in both Spanish and English covering who gets
involved in gangs, why they get involved, signs to look for if child is getting involved, things a
parent or guardian can do to keep kids out of gangs, and a source to call if help is needed. The
special was aired at 7:00 PM on Saturday, April 10 at no charge on the following "local"
stations:
• KAPP (ABC) in English
• KCYU (FOX) in English
• KIMA (CBS) in English
• KNDO (NBC) in English
• KYVE (PBS) in English
• KVNW (Univision) in Spanish
• V -Me (PBS) in Spanish
A 30" public service campaign was then launched on Monday, April 12 for 12 (twelve)
consecutive weeks and $37,500 (thirty -seven thousand five hundred) was raides for this
campaign which all "local" media matched on a one - for -one basis. Seven total spots /ads were
created and run in three consecutive flights of 4/12 -5/9, 5/10 -6/13, and 6/14 -7/4. The following
local media were included:
1. PRINT: •
o Yakima Herald Republic - Full color, three column by six inches at 73 total ads in
English
o El Sol - Full color, three column by six inches at 73 total ads in Spanish
2. RADIO:
o Gap Broadcasting /KFFM — 30 second spots at 148 total in English
o New NW Broadcasting /KXDO — 30 second spots at 134+ total in English
o LUNA Broadcasting — 30 second spots at 225 total in Spanish
3. TELEVISION:
o KAPP TV (ABC) — 30 second spots at 498 total in English
o KCYU TV (FOX) — 30 second spots at 293 total in English
o KNDO TV (NBC) —'30 second spots at 387 total in English
o KIMA TV (CBS) — 30 second spots at 285 total in English
o KYVE (PBS) — 30 seconds spots at 150 total in English.
O KUNW TV ( Univision) — 30 seconds spots at 455 total in Spanish
o V -Me (PBS)- 30• second spots at 150 total in Spanish
The following organizations contributed to the campaign (in order of dollar commitment)
•
•
• Yakima City Police Department
• • United Way of Central Washington
• Yakima Valley Community Foundation
• Yakima Downtown Rotary
• .ESD 105
• YCTV (City of Yakima )
In addition, 18,000 brochures were printed (9000 in English and 9000 in Spanish) for
distribution as well as 50 DVDs of the original television special (25 in English and 25 in
Spanish) to compliment neighborhood presentations. Copies of both are included with this
recap.
The place to go for assistance was our local 211 assistance phone bank. The call kept
increasing as the campaign contributed to a point where they became almost overloaded with
requests for additional information ? ? ? /or places parents or guardians could go for help in
keeping their children out of gangs of if their child was already involved. It has not leveled off at
a slightly lower rate but still coming.
Our specific thanks to the ad hoc committee that created the content and facilitated the
production and scheduling.
•
Ad hoc committee:
• Mr. Mike Sheppard, Publisher Yakima Herald Republic
• Mr. Bob Berry, General Manager KVNW /Univision
• Mr. Ken Messer, General Manager KYVE (PBS)
Talent:
• Sgt. Dave Cortez -City of Yakima Police Department
• Lupita Mason- Yakima School District
Brochure content:
• Anna Marie Dufault- ESD 105
In kind:
•
Amy Peters -- 211
Ken Marble — Citizens for a Safe Community
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