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Home My WebLink About02/02/2016 03Ai Central Washington State Fair - 2015 4th Quarter Report 10 I l BUSINESS OF THE CITY COUNCIL YAKIMA, WASHINGTON AGENDA STATEMENT Item No. A.i. For Meeting of: February 2, 2016 ITEM TITLE: Central Washington State Fair - 2015 4th quarter report SUBMITTED BY: SUMMARY EXPLANATION: Presentation by Greg Lybeck ITEM BUDGETED: STRATEGIC PRIORITY: APPROVED FOR SUBMITTAL: Interim City Manager STAFF RECOMMENDATION: BOARD /COMMITTEE RECOMMENDATION: ATTACHMENTS: Description Upload Date Type DI CM/Si gir remit 1/19/2016 C:i)A?r Memo no IX STATE FAIR PARK r" To: City Manager, City of Yakima do Callie Price From: Greg Stewart, President and General Manager of State Fair Park Date: January 8, 2016 Re: December 2015 Quarterly Report (4 Quarter) We want to thank the City of Yakima for your financial assistance in keeping our efforts alive and feasible. State Fair Park — Home of the Yakima Valley SunDome and Central WA State Fair is an important and substantial economic generator for the Yakima Valley. Attached are our 4th Quarter 2015 reports on the following: Section I Overview of Events Held in the Yakima Valley SunDome 4th Quarter 2015 Section II 2016 Year at Glance Calendar of Confirmed Events to date in the Yakima Valley SunDome Section III TicketsWest reports indicating tickets purchased by phone or Internet outside a 50 mile radius for public ticketed leisure events *Section IV Google Analytics Overview of New Visitors vs Returning Visitors and Location /Origin of the Visitor to .statefairpark.com . Tracking the origin and number of visitors to our website is a tangible measurement/indication of potential visitors coming to the Yakima Valley as a result of events taking place at State Fair Park — Home of the Yakima Valley SunDome and Central WA State Fair. Google Analytics Highlights: Our website had more than 33,000 sessions (i.e. interactions within a given time) 4 quarter 2015. In comparison, we had 12,500 sessions 4 quarter 2014. This represents a 164% increase. Our sessions from Seattle alone increased by 332 %....1,745 to 7,546. Section I Fourth Quarter - 2015 Event Tracking Report (SunDome only) Tickets /ppl outside Total Estimated 4 of Hotel Economic Name of Event Dates days 50+ miles Nights Attendance Impact Oct * *Gran Jaripeo Baile 10/24/2015 I 677 225 2,862 111,705 Oct Total 1 677 _ 225 2,862 111,705 I Nov * *Godsmack with Red Rising Sun 11/4/15 1 500 166 1,160 82,500 *WA Volleyball State Championships 11/11 -14/15 3 3,200 1,300 3,500 1,056,000 ** *Mid Valley Auto Sale 11/19 -29/15 10 10 0 600 0 *CRC Rodeo 11/6 -7/15 2 981 148 _ 1,639 96,360 Nov Total 16 - 4,691 1,614 6,899 1,234,860 Dec *WA Horticultural Expo and Conference 12/6 -8/15 3 1,200 825 1,400 742,500 ** *Yakima Valley Farm Workers Event 12/12/2015 1 0 25 1,150 4,125 'SunDome Shoot Out Tournie 12/28 -30/15 3 1,000 210 1,200 198,000 Dec Total 7 2,200 1,060 3,750 944,625 4th Quarter Total .. 24 7,568 2,899 13,511 , 2,291,190 1st Quarter Total 30 12,038 6,877 63,060 5,184,740 2nd Quarter Totals 46 1,893 1,544 39,870 _ 1,901,581 3rd Queried Totals 35 5,492 4,125 324,340 5,724,180 4th Quarter Total 24 7,588 2,899 13,511 2,291,190 YE Totals 135 26,991 15,445 440,781 15,101,691 Notes: * The room nights and economic impact for these events have been tracked and reported by Yakima Valley Tourism/ Yakima Valley Sports Commission. * *We have provided reports through TicketsWest indicating how many tickets were purchased outside a 50 mile radius and and used the current economic impact multiplier determined by /Yakima Valley Sports Commission. These figures only represent phone and internet purchases. Room nights we derived by taking the total number of tickets sold (outside 50+miles) and divided by 3. (Refer to Section III) ** *While these events are not ticketed events, attendance is still tracked by the event planner and /or our staff. We have estimated that approximately 15% of the total attendance (or less) come from outside a 50 mile radius. The current economic impact multiplier to determine the estimated economic impact was determined by Yakima Valley Tourism /Yakima Valley Sports Commission and factored in accordingly. (1) Section II 2016 Yakima Valley SunDome Events Confirmed as of December 31, 2015 Events Dates Event Days Ac, Ex o Januar ; 8-9 4 Seattle Mariners Carivan Januaa i 11 IIIIIIIIIIIIIIIIIII e 1 Yakima County Cattlemens Assn Dinner Janua 30 Disne„ LIVE! Janua 18 .... Rod's House Fundraiser Dinner January 29 IIIIIIIIIIIIIIIIIIII' Professional Bull Riders (PBR Janua , 21 „ -23 3 WMEA Februa 11 -15 4 The Original Harlem Globetrotters Februar 17 1 Central WA S lortsmen Show February, 18 -20 IIIIIIIInIIIIIIII Central WA Home Show Feb 24-28 1111111111111111111111 W1AA„ 1Al2A Hi•;h School Basketball Tournament March 2 -5 WIAA Hiph School Dance & Drill Come etition March 24-28 IIIIIIIMIIIIIIIIII Jordan World Circus March 23 1 His :panic Concert #1 Ma 2 HispanicConaressional AO! 29-Ma 1 2nenersit Graduation Ma. 111 Celtic Women IIIIIIIIUII Yakama Nation Elders Dinner Ma;, 13 IIIIIIIIIIIINIIII Selah Hi*h School Graduation Mai 31 1 A.C. Davis Hi +yh School Graduation June 3 1 Eisenhower High School Graduation June 4 1 West Valle., High School Graduation June 5 1 Eagyalley High School Graduation June 6 1 Naches Valle„ Hi',h School Graduation June 8 IIIII Wa ato Hi School Graduation IIIIIIIIIIIIIEMIIIIIIIIIIIIIIIII Order of Eastern Star June 26 -Jume 29 IIIIIIIIMIIIIIIII Rainbow Girls Jul 8-12 NW Nationals ... Vintioyes w Horizon Distribution Conference & Trade Show Se tember 7 -11 Yakima SI ort Commission Voile ball Tournament Se tember 15- 17I,llIl' Central Washin ilon State Fair Sept. 23 7,0c1. 2 WIAA Hip lh School Voile, ball Tournament November 8-10 II Columbia River Circuit Finals Rodeo November 6-8 Zirkle Fruit Corn loan Pare December 10 li a= YVFWC Christmas Party December 17 SunDome Shoot Out Basketball Tournament December 29 -30 IIIIIIIIEIIIIIIIII Total Events — 37 Total Event Da ; ,;,~ MP= (2) Section III TicketsWest Report(s) A l e Y A K I M A V A L L E Y SUNDOME Season: EYAK15 Event Tickest Sold by Zip Code Code: EYAK1024 Event Within Beyond 50 Name: GranJaripeo Baile All Sales 50 Miles Miles Event Date: Saturday, October 24, 2015 2,862 2,185 677 Cities within 50 Miles Cities Beyond 50 Miles City State Tickets City State Tickets Wapato WA 2 Kennewick WA 2 Zillah WA 2 Othello WA 107 Grandview WA 117 Pasco WA 190 Sunnyside WA 123 Seattle WA 4 Toppenish WA 104 Spokane WA 2 Yakima WA 1,837 Vancouver WA 2 Grand Total 2,185 Hermiston OR 54 Mattawa WA 74 Quincy WA 81 Royal City WA 51 Wenatchee WA 110 Grand Total 677 (3J Y A K I M A V A L L E Y SUNDOME Season: EYAK15 Event Code: EYAK1104 Tickets Sold by Zip Code Event Name: Godsmack with Red Sun Rising All Sales Within 50 Miles Beyond 50 Miles Event Date: Wednesday, November 04, 2015 1460 660 500 r Cities within 50 Miles a Cities Beyond 50 Miles me City State Tickets City State Tickets Cowiche WA 3 Algona WA 3 Ellensburg WA 69 Auburn WA 2 Ellensbvurg WA 2 Baton Rouge LA 2 Grandview WA 28 Beaverton OR 2 Granger WA 4 Benton City WA 24 Harrah WA 1 Boring OR 2 Mabton WA 12 Bothell WA 4 Moxee WA 18 Brewster WA 2 Naches WA 15 Burbank WA 4 Outlook WA 6 Cashmere WA 1 Parker WA 9 Cheney WA 5 Prosser WA 27 Clarkston WA 2 Selah WA 64 Colbert WA 2 Sunnyside WA 19 Colfax WA 3 Thorp WA 2 College Place WA 2 Tieton WA 6 Columbus GA 3 Toppenish WA 14 Corvallis OR 2 Union Gap WA 24 Cottage Grove OR 2 Wapato WA 11 Covington WA 5 Yakima WA 310 Culver OR 4 Yakkma WA 3 Dixie WA 2 Zillah WA 13 E.wenatchee WA 1 Grand Total 660 East Wenatchee WA 3 Edmonds WA 1 Ephrata WA 4 Forest Grove OR 2 Glastonbury CT 1 Glendale CA 2 Goldendale WA 7 Hermiston OR 5 Honolulu HI 3 Ka hiatus WA 3 Kennewick WA 120 La Grande OR 2 Lexington MA 2 Lisle IL 1 Madras OR 2 Manchester CT 7 Mansfield WA 3 14) Milton Freewater OR 5 Cont. Godsmack Milton-freewater OR 2 Moro OR 1 Moses Lake WA 9 New Iberia LA 2 North Haven CT 2 Olympia WA 2 Omaha NE 8 Othello WA 7 Pasco WA 29 Pendleton OR 4 Portland OR 13 Post Falls ID 1 Quincy WA 4 Renton WA 1 Richland WA 45 Rochester WA 1 Ronald WA 2 Salem OR 1 MA 2 Seattle WA 1 selah WA 2 Simsbury CT 2 Spokane WA 8 Springfrield OH 2 Tacoma WA 3 Tokeland WA 1 Troy ID 3 Umatilla OR 3 University Place WA 2 Valley Stream NY 2 Vancouver WA 4 Walla Walla WA 25 Wenatchee WA 12 West Richland WA 34 Zanesville OH 8 Grand Total 500 {Si i n Y A K I M A V A L L E Y SUNDOME Season: EYAK15 Event EYAK1106, EYAK1107A& Tickets Sold by Zip Code Code: EYAK1107B Event Beyond 50 Name: Columbia River Circuit Finals All Sales Within 50 Miles _ Miles Event Friday, November 6- Saturday, November 7, Date: 2015 1,639 658 981 i■ MOP Cities within 50 Miles Cities Beyond 50 Miles City State Tickets City State Tickets Bickleton WA 6 Arlington OR 63 Ellensburg WA 35 Aurora OR 10 Grandview WA 14 Bellevue WA 28 Granger WA 6 Benton City WA 7 Harrah WA 6 Bothell WA 27 Kittitas WA 7 Burlington WA 11 Mattawa WA 4 Camas WA 7 Moxee WA 42 Central Point OR 15 Naches WA 5 Chimacum WA 14 Prosser WA 21 Cie Elum WA 11 Selah WA 73 Connell WA 7 Sunnyside WA 23 Cornelius OR 25 Tieton WA 9 Coulee City WA 83 Toppenish WA 23 Dayton WA 7 Union Gap WA 9 Edmonds WA 4 Wapato WA 11 Elgin OR 84 White Swan WA 19 Freeland WA 7 Yakima WA 337 Gig Harbor WA 23 Zillah WA 8 Gilbert AZ 8 Grand Total 658 Goldendale WA 4 Grass Valley OR 30 Hillsboro OR 8 Hunters WA 11 Irrigom OR 5 Issaquah WA 9 Joseph OR 5 Kenmore WA 5 Kennewick WA 25 Lake Stevens WA 4 Langley WA 7 Lewiston ID 10 Lynden WA 28 Moses Lake WA 7 16) Mossyrock WA 4 Cont. Columbia River Circuit Nine Mile Falls WA 11 Oak Harbor WA 7 Omaha NE 10 Omak WA 7 Otis Orchards WA 16 Pasco WA 53 Pendleton OR 76 Ponderay ID 10 Port Angeles WA 11 Port Orchard WA 11 Portland OR 5 Post Falls ID 23 Puyallup WA 12 Richland WA 25 Riley OR 18 Riverside WA 4 Seabeck WA 9 Seattle WA 12 Snohomish WA 11 Spokane WA 5 Touchet WA 7 Twisp WA 7 Walla Walla WA 14 West Richland WA 9 Winterhaven CA 5 Grand Total 981 ,, Google Analytics Stare Fair Park • hap rAvw.vK• statetairpar Go to this report All Web Site Dela Audience Overview Oct 1, 2015 - Dec 31, 2015 0 All Sessions Overview IS Sessions _ f 2 50I November 2015 December 2015 New Visitor • Returning Visitor Sessions Users Pageviews 33,058 23,476 113,982 1 � 1 Pages / Session Avg Session Duration Bounce Rate 3.45 00:02:06 43.88% % New Sessions 54.95% Cit Sessions % Sessions 1. Seattle 7,546 IN 22.83% 2- Yakima 7,450 in 22.54% 3 Spokane 1,770 I 5.35% 4 Greenville 1,528 1 4 62% 5. Kennewick 882 I 2.67% 6. Ellensburg 814 I 2.46% 7. Grandview 617 I 1.87% 8. (nal set) 594 I 1.80% 9. Sunnystde 587 I 1.78% 10. Los Angeles 542 I 1.64% 2016 Google