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HomeMy WebLinkAbout03/25/2008 00 Agenda and Packet 8 AM Session - :-1 r RN T David Edler, Mayor if. � �'' �% Micah Cawley, Assistant Mayor • (7 `i Yakima Kathy Coffey ���_��,,, ,,. • h,`;; ' ' Rick Ense ` City Council Norm Johnson " '' ':gi b''''' ' __'''' Agenda Bill Lover 129 N. 2nd Street,Yakima,WA. 98901 Neil McClure Phone: (509) 575 -6000 • Fax (509) 576 -6614 City Manager Email: ccouncil @ci.yakima.wa.us • www.ci.yakima.wa.us Richard A. Zais, Jr. Anyone wishing to address the Council, please fill out the form found on the tables and give it to the City Clerk ADJOURNED MEETING / STUDY SESSION MARCH 25, 2008 7:30 A.M. - BREAKFAST 8:00 - 9:30 A.M. STUDY SESSION CAPITOL THEATRE -19 SOUTH 3 ST., YAKIMA 1. Roll Call 2. Discussion with the Capitol Theatre Board regarding the Capitol Theatre, Plaza, and Public Facility District 3. Audience comments (9:15 a.m. — 9:30 a.m.) 4.. Adjournment to 3:00 p.m. at the Yakima Air Terminal, airport restaurant board room Yakima txtex The mission of the City of Yakima is to: focus on ,preserving and improving public safety, promote a regional a n 1 approach to services; act as a catalyst for economic development; and, build a positive image of the community. I I I ir 1994 i • Opened I - Post Office Box 102 1 98907 1 Yakima, WA Administration (509) 853 -8000 1920 FAX (509) 575 -6251 E! • • ' Steven J. Caffery Box Office (509) 853 -ARTS " ' I i ea t i € CEO /Executive Director rt steve @capitoltheatre.org www.capitoltheatre.org b .- { I I'' ` . The Capitol Theatre Campus t rf lit w - Today and for Future Generations Destroyed by Fire August 19,1975 �' i l r . 3 '" • 1 r �� 1 llt + 3 lifIl t uni I gam,..'''.- gam,..'''.- ��� {rsn� 3 y � I / � ' % Rebuilt in 7331 8 a ' �� 1 ' 9iI4 1 ■ ' 1111011111 ■ mis III NIKE A MI■ C 47,Zro .� 0 II■ OEM I l i 1 / �, �'— illailla 111111 S ' i I I,�gg _ pi* GRAND HOTEL 1+ I a i " 130 Annual Events � ■ � ® ®� I r I 1"^ i i rrnmursr... '1 R' � +._ f �' I �y ..':.i„ {(@ max. �I, u ut - ..._� ,1 FEDERAI RUIIDINQ i ( �f i .. elite ail, R tn11lrarnsotn nlpirrillI n 4 7 - : ., I l 00 Annual Visits ;; uin RI .�*r. I rvev u.. _ IhT i 6 wir/ 100,0 n Pt ® ■ _771 ,} II jP V �. _ 96Y Ir J x i r y a 1� siii m� li+u T. +NMxg�NeRr' St•r ...,•,,,.... . { 1 �I w " l6diC11 ' eIR'm . -l1ni tr� '.•i ■ o 1 li:,,, ,,„,, ! YM i, irn te � i ' * r ,, - _.V, I I.�� , ■ . i l � i � ila � � /1117 .� r � k i t iji / OLIVE � '. � Cti v , JL��U —73'7454% DIUM The MI 'Tr :1 / GARDEN 1W `� " . 7 Capitol Theatre Campus CAPITOL THEATRE l Capitol Theatre 1,500 seats Flexible Space T he vision for the Capitol Theatre Campus is an inventory of 200-400 seats p� p ry performance venues, p Cabaret each responding to specific community interests. Working within economies of 99 -seats scale, the venues create a defined ° center of experiences" for Yakima. This will de- Plaza Commons fine a new downtown center serving as a catalyst for the right mix of boutique, re- Outdoor Cafe Festival stage tail, restaurants and businesses. Opened I • e Post Office Box 102 98907 Yakima, WA Administration (509) 853 -8000 1920 FAX (509) 575 -6251 , al 1, Steven J. Caffery Box Office (509) 853 -ARTS <-",,,,,, . ^s . =' I - ; I - CEO /Executive Director i ti . ' steve @capitoltheatre.org www.capitoltheatre.org '- ,' L , : is' N ra , v The Capitol Theatre Campus Destroyed by Fire Production Center August 19, 1975 Critical Issues Facing The Capitol Theatre The Theatre is 27 -Years Old Shows Don't Fit on Stage , , '' i Carpeting, Curtains & Paint Sets for Broadway shows are left outside Stage Equipment is Out -of -Date & Worn Out Not enough Space .r- Orchestra Pit and Seating are 100 years old (Production, Dressing Rooms, Rehearsal Space) Rebuilt in 733 Da (If they break, they can't be fixed) - The advancements of .- touring attractions I ri are outstripping the i lid _ I Capitol's ability to " mount the shows. - NO MATTER + - 5- 2oda WHAT THE COST - The Production Center Unloading "Cats" in the 1, , Single 8 by 10 Loading Door will be . middle of a snow storm ,ftilta tar' Efficient Street level access from the truck to the stage 130 Annual Events Multiple trucks loaded /unloaded simultaneously „ . A . 10,000 sq ft of enclosed space with a 30' ceiling w. All equipment undercover & secure r,. Accommodating * 4 ii Full staging of productions (scenery can now be shifted on and off stage during the show) .,_, 2 stage level dressing & bath rooms that can accommodate 40 actors each 100,000 Annual Visits Second floor with 5,000 square feet of usable space (on top of the dressing rooms) Five openings directly to the stage F • i • • • + , 411010 Flexible Space can be partitioned for simultaneous activities (actors lounge, meetings, rehearsals, etc.) 3,300 square feet of open space (Equal to the size of the stage) "Black Box" theatre for programs, receptions, etc. Possible Television studio working in partnership with PBS station KYVE The i� i U. ii - - j Capitol Theatre $ "° Campus V I Capitol Theatre - - - 1,500 seats Flexible Space 200 -400 seats i I Cabaret - -- 99 - seats _ Plaza Commons Outdoor Cafe — Festival stage IIIIIIIIIIII J Opened Post Office Box 102 1 98907 1 Yakima, WA Administration (509) 853 -8000 - 1920 I ' . FAX (509) 575 -6251 i 1 I 1 Steven I. Caffery Box Office (509) 853 -ARTS I • , 1 • CEO /Executive Director y y • _' steve @capitoltheatre.org www.capitoltheatre.org 01 ,1I b s E The Capitol Theatre Campus Destroyed by Fire Pavilion — Supporting the Capitol Theatre August 19, 1975 Critical Issues Facing The Capitol Theatre --- Audience Services Operations & Administration ' i Restrooms Box Office ��..... Protected Lobby Administrative Offices Food & Beverage Service Storage & Meeting Rooms Rebuilt in 733 Da lttltt11E1Wiitni Toda En I • e .�. , "Q NMI- Maas N M1.an : NM :.as :a a _ s as.us = I �� = ®jE ��_ ®! r �i8�1iF� - 61l� NM l - �i hl i F , 130 Ann Events L; = . - it ) Ft r aka _ =._ _ rzt tit This is the 2nd concept evolution of the Pavilion as prepared by Traho Architects �° using the 6,500 sq ft footprint of the Wilson Building. The style is Colonial/ 100 Annual Visits Mediterranean specifically designed to compliment, not compete with, the Capitol Theatre. It is also indigenous because it reflects the authenticity of our community: it R r . • * , , - downtown Yakima architecture, wine country themes, European and Hispanic IL 4■' heritage. By addressing these critical elements we will build community capacity t 1 and support the Capitol Theatre. The Sample floor -plans of the 1st and 2nd floors with placements of key elements Capitol Theatre .. y al /• ,: . o a 3 E e y Cam us c. P c c 0 o °o E • Capitol Theatre c a c, °' °C < o 1,500 seats Flexible Space 1) 1 CO:o I - - v — ��+!` C3111131® 200 -400 seats N . E 2 ----:-.; '^" . 0 WI Cabaret ` c iauroc teu�nc r ; ^ ,. / 99 seats h ;"�; y \ .: ' " Plaza Commons - • • Outdoor Cafe © © 4 Festival stage - - 1 J Opened Post Office Box 102 � 98907 1 Yakima, WA Administration (509) 853 -8000 1920 4,1101 FAX (509) 575 -6251 �� Steven I. Caffery Box Office (509) 853 -ARTS eati CEO /Executive Director =y 1 '4 steve @capitottheatre.org www.capitoltheatre.org OM 1 11 ' The Campus - ,, :: =:J a Ca itol Theatre Cam P P �� Pavilion — The Future of the Capitol Theatre Destroyed by Fire August 19, 1975 Critical Issues Facing The Capitol Theatre Programming Support Base ''' i Costs are Rising Audience Profile is Narrow and Aging Limited Program Opportunities Individual Contributions are Stagnant • . — Ticket Sales are Flat Rebuilt in 733 Da In order for the Capitol Theatre to survive, we must think outside of the box and find t r different ways to provide services that reach new audiences and supporters. I $ .� c �• We must: - ' r f t Expand Market Identity Be part of the combined force that works to solve issues as defined by community Toda Demystify the arts and the role of the Capitol Theatre w Show how the arts are not for the elite, but tools that can build quality -of -life for everyone 1. - G © Represent the best of who we are and what we have to offer „ Be Authentic Respond to the Community 130 Annual Events Build Capacity r ; ;,,. 1 ,: . ; , ',:i l" CAL'[01:_ 'rffaeas - r ti 100,000 Annual Visits I' ' AI --- 11-----11 -- - i - --- L------17.1M-- ...i....-.:-. 1 r 11 I .41 .ri; The t � Capitol Theatre - � Campus - Production Center / View to the West - Capitol Theatre 1,500 seats Flexible Space Capitol Theatre services will expand presence helping to shape the future of down - 200 -400 seats Cabaret town Yakima and, by extension, our community and its quality -of -life. The Capitol 99 -seats Theatre is seen as part of the fabric of community: Plaza Commons a The downtown's center of activity, a desired place to go Outdoor Cafe Festival stage c- An important resource to support i Opened Post Office Box 102 1 98907 r Yakima, WA Administration (509) 853 -8000 /9 20 I I , • FAX (509) 575 -6251 : I I , Steven I. Caffery Box Office (509) 853 -ARTS I CEO /Executive Director r • � _ steve @capitoltheatre.org www.capitoltheatre.org M t , 1 -'t Pro -forma Budget �t: o Destroyed by Fire August 19, 1975 I Phase 1 - Planning & Fundraising Prior Total I `-- T,.;;;, Phase 1 Expenses 500,000 500,000 c �� 1 I Phase 2 - Production & Community Centers 2007 2008 2009 Total Land 713,750 713,750 ••'~•∎'� Utilities 500,000 500,000 Design (architects, engineers, etc.) 35,000 300,000 215,000 550,000 Rebuilt in 733 Da Production Center 4,125,000 4,125,000 Community Center 4,325,000 4,325,000 Construction - 35,000 800,000 8,665,000 9,500,000 , Phase 2 Expenses 713,750 35,000 800,000 8,665,000 10,213,750 , j I r t 1 ` t Raised 713,750 35,000 665,000 1,413,750 ' i" . / . To be Raised 1,400,000 1,400,000 CTC Commitment 713,750 35,000 - 2,065,000 2,813,750 Tax Collections 400,000 400,000 Bond 7,000,000 7,000,000 Public Facilities District - - 400,000 7,000,000 7,400,000 Today Inter - fund Loan 400,000 (400,000) - -' ' "`' Phase 2 Revenues 713,750 35,000 800,000 8,665,000 10,213,750 0 PHASE 1 & 2 SUMMARY 14 i i i1 Project Costs 10,713,750 -i• Anticipated PFD Revenues 7,400,000 69% Capitol Theatre Contributions To -date 1,913,750 18% Raised To -date 9,313,750 87% 130 Annual Events Capitol Theatre Goal 1,400,000 - 1 " - .. i..41 :,...w', ' I Phase 3 - Plaza 2,009 2,010 Total lli Design (architects, engineers, etc.) 200,000 100,OQ7 300,000 0 Landscaping 3,700,000 3,700,000 Phase 3 - Expenses 200,000 3,800,000 4,000,000 100,000 Annual Visits Total Ex.ansion Bud•et 14,213,750 IN.. f • ► • f .,1 1 C' ti, ®' 9 0 i _ The Capitol Theatre I - Campus ` } l i� 4: , 71 ill I 1,500 seats Capitol Theatre 7 _ l �1 �'� � "'- u ! ', e% 1r-re f .. Flexible Space ' R y , . 200 -400 seats s � �r..., Cabaret - ..60.-- 99 -seats Plaza Commons Outdoor Cafe Festival stage Typical scene in back of the Theatre during a performance. J Opened Post Office Box 102 I 98907 1 Yakima, WA Administration (509) 853 -8000 1920 I I . FAX (509) 575 -6251 , 1 • Steven J. Caffery Box Office (509) 853 -ARTS it - );•••' - , tre CEO /Executive Director . a steve @capitoltheatre.org www.capitoltheatre.org . : . With the he /p of a grant from a local philanthropist, the Capi- l I to/ Theatre was able to contrail with ArtsMarket, a nationally al ,� recognized organization specializing in cultural public policy Destroyed by Fire and analyses. ArtsMarket conducted a series of economic im- Au 19 1975 ARTSMARKET pad analyses to help determine the present and future value of the Capitol Theatre to the downtown economy of Yakima. 4 1 _-._.. The Role of The Capitol Theatre In the Future of Downtown Yakima 733 Spending Breakdown Rebuilt in Avg Spending per person $83.76 (Ad] for inflation & local conditions) Assumption for Margin of Error (50%) - 41.88 - Adi per person Spending /Al 100,000 - Annualvisitations I' ' � Annual Spending (Input) 4,188 1l L .59 - Multiplier Annual Economic Impact (Output) 10,846,920 Economic Impact Toda Supported Visits Spending Impact Jobs Taxes Retail Sq Ft Current 100,000 $4,188,000 $10,846,920 189 $941,302 27,000 s' BB & Club 25,000 1,047,000 2,711,730 47 235,325 6,750 mi ¢ ~ Plaza & Cafe 250.000 10,470,000 27.117,300 473 2,353,255 67.500 The Future 375,000 $15, 705,000 $40,675,950 709 $3,529,882 101,250 These estimates are still less that 40% of 2000 levels when the Mall was fully operational .01 . i ,,,,,.. 1 Al, ' Integrating form and function creating a fluid environment loo,000 Annuaivisits that will draw and sustain the visitor, inside and outside, any time of year - - I _ URnr — te NiER "� `;'- -- •�•• s "• 5.- SSSRAL BUILDR:G Ir A li i — I s r wif IftrrrIFICIgrr altOr.r�s . .B., � e.a cr f The � ,: F I p Capitol Theatre _ .. +x ^,?i , � ,. - b, ' Y n Campus L ' il Capitol Theatre �` ai I IL, � .. , 1,500 seats W • 11 ' ., : . - li " 4 , " � � E 111171 Flexible Space s . I z: I F4 ta ' ` 7,, #� 1I �, j ' - P 200 -400 seats , 1 - , . / 1 I II I wr I I i iI , i `1 . i , Cabaret 99 -seats High quality public space is an integral part of this vision, as is the desire to create Plaza Commons more diverse opportunities for people to be entertained while on the campus of the Outdoor Cafe arts established by the Capitol Theatre's presence. Festival stage Opened (t - Post Office Box 102 I 98907 i Yakima, WA Administration (509) 853 -8000 1920 ° �1 FAX (509) 575 -6251 f : i • Vl Steven J. Caffery Box Office (509) 853 -ARTS ea� CEO /Executive Director � �. - � ' steve@capitoltheatre.org www.capitoltheatre.org J —. Critical Issues Facing The Capitol Theatre 1 itgq, . f. - rv �_ Destroyed by Fire August 19, 1975 Production Ability We must expand the existing facility in order to have the infrastructure "' " - A i and flexibility necessary to accommodate the size and technology of today's performing arts productions. r Rebuilt in 733 Da s TI Audience & Donor Base rx We must broaden the variety of opportunities and services l 1 5 ! ` t i j ' so we can increase our audience and donor base. r ,, i A Healthy Downtown Rests on 3 Cornerstones Today 1. Living (Currently the only downtown living is through subsidized housing) 2. Retail (In 2001 a 660,000 sq ft mall went off line) I( ' 3. Destination Attractions (The Capitol Theatre remains as the single building block) l'i't ". , ;., .1-, 'd. -:tf:' ' 1 ; ' ' a { f� F DFRAl. 130 Annual Events ,, –T b..:4.,.. j i � �� its �! -a 1-1 '\ l i !it-'. r n u�nuanirmi n sopafaasn sett az s /II �1 - - - - .: .S c p m �Hrl •w as•u us x � � HI l qi� � �'_! r, = I 1,L11-Wail - ar !4 - i w a" i ii i� ill ill(l 11 4 i emu, :i +I r t -a i Ar . i - ,.q n . _ _ _ 100,000 Annual Visits I f t 'w- ''''.411- e. a qg�x} . R 4 1 ^ i" re * _•,1� Ii , .l ffir f,..1. t7 rr° `�l:. k -9 +. Dm,. ,d A? � lrla t i " ? ��µ,,; rs f ya r �' ;i7''' i {I �l ,t l'�,' t _.. r : The i i Capitol Theatre Campus Capitol Theatre / 6® 4Q 94 Of : 14'5 11 41L, -- F 141 1,500 seats " " '� Flexible Space 200 - 400 seats Cabaret 99 - seats Plaza Commons The vision for the Capitol Theatre Campus is an inventory of venues each responding to specific Outdoor Cafe interests all producing within economies of consumer demand creates a defined center of experi- Festival stage ences. This serves as a catalyst for the right mix of "boutique" retail, restaurants, and businesses. The Role of The Capitol Theatre In the Future of Downtown Yakima ARTSMARKET All the models were developed using actual Yakima price Comparisons Baseline Model — Economic Impact per 100,000 visitations (Current CT Attendance) Spending per person $83.76 (Adj for inflation & local conditions) Assumption for Margin of Error (50 %) 41.88 - Adj per person Spending 100,000 - TIMES Annual visitations Current Annual Spending (Input) 4,188,000 2.59 - Multiplier Current Economic Impact (Output) 10,846,920 Supported Visits Spending Impact Jobs Taxes Retail Sq Ft Current 100,000 $4,188,000 $10,846,920 189 $856,906 27,000 BB & Dock 25,000 1,047,000 2,711,730 95 214,227 6,750 Pavilion 250,000 10,470,000 27,117,300 473 2,186,400 67,500 The Future 375,000 $15,705,000 $40,675,950 1,027 $3,257,533 101,250 Showcasing Economic Vitality as a Quality -of -Life -- - i a. a I/ ' �� "ma - , % \ / nit:. � n j ` W - / ■.8 : - - - - _I ... �! �� — } —�\ x _ as_kx_ a a r - -_ J , �c = I ` @tT9 L. 7 MrPerlta — ___ r , I. 17 a ° e a Erc7 t E r* 1�1 ''I I � � I— � 1 ► 0 4. ; r '_ ° ' ' Production Center View to the West fnkr PI Ir q y ''rl S W l a , i — 4� 9x14 . f. • E MI Y . i s T a rRt AI 4.., w T ' y+ r•B.Br / � y 3 . �'= � ►'mu mNll - ' '1 5..,. q i8i!tel,'>��I�' �iii, °I '"ANL ..... R 1 5 GARDE. l STAGE ' , %• • � 4