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Home My WebLink About05/18/2010 11 Public Parking Usage - Fresh Hop Ale Festival ■ • 1110 BUSINESS OF THE CITY COUNCIL • YAKIMA, WASHINGTON AGENDA STATEMENT Item No. For Meeting of May 18, 2010 ITEM TITLE: Consideration of Fresh Hop Ale Festival Request for Usage of Public Parking and Broader Policy Implication • SUBMITTED BY: Chris Waarvick, Public Works Director CONTACT PERSON /TELEPHONE: Chris Waarvick, Public Works Director (575 -6005) SUMMARY EXPLANATION: The Fresh Hop Ale Festival is scheduled for Saturday, October 2, 2010. The event has been held for eight years and is the major fund raiser for Allied Arts of Yakima Valley. This year the . organization has requested usage of the southwest quadrant of the Millennium Plaza parking lot for setup Friday (October 1, 2010) to subsequently be used the next day. Representatives from the Fresh Hop Ale Festival will be available to make their presentation. The Committee for Downtown Yakima (CDY), the Parking Commission and the Council Economic Development Committee all have indicated general support for the Festival, but have a mixed reaction on this parking lot element. Festival representatives will have begun canvassing the opinions of adjacent property owners and will report their findings. Resolution Ordinance Other X (Specify) Proposal information Funding Source APPROVED FOR SUBMITTAL: City Manager • • STAFF RECOMMENDATION: This is a City Council policy prerogative. BOARD /COMMISSION /COMMITTEE RECOMMENDATION: The Parking Commission • recommends limited approval for one weekday usage for this one event in 2010. The Economic Development Committee simply recommended this matter to be sent to the full City Council for deliberation and action. • COUNCIL ACTION: • . • C:\Documents and Scttings\dmoorc\Local Settings \Temporary Internet Files \OLK58\Fresh Hop Ale Festival parking request.rtf -ii-t. Nriol-f — N,CcAulk '1'14 0 ili _. — A . V. r < E 4G. 1 r* , , 1:4 r ,,•e s.iipt : . 4. a 4 / ! ... )1":11:,„ _.„4060%40::..t.„.6‘..0.: . r :,....40 i #77'.01' \ 1 V .s ;+ y ,._ • „i • .. . \ /, _ , j �-�► li , _ a ` ... 6 — - 111111 17:;" :";*6P6' .,.. A 3. k 19 4 V t: � T Map Center Range:19 Township: 1 3 Section:19 2008Oftho `'''°'°graft WWW.YAKIMAP.COM I. Yakima Lints Yakima Ceenby 1316 _N (i ) L J Sections 128 N 2nd Stied • �� i Yakima, WA 38101 (609)574 -2992 One Inch =10O Feet Feti( 50 100 150 • 3 )( ,.) o >, 6,0 ) d y (3u Yt 4 ., o j 4 l k() The 8th Annual n ® r tr Fresh Hop Ale Festival ii ' ' t '� A fundraiser for Allied Arts of Yakima Valley ('x Yakima, WA • October 2, 2010 May 18, 2010. Yakima City Council. This event, and others like it, are important to the continued success of downtown. • We want to keep bringing 3,000+ people to our downtown. • People have attended from Las Vegas, B.C., Maine, Michigan, Idaho, Seattle, Portland and TriCities. • Heads in beds, people in for the weekend. • The outdoor Et urban setting is integral to our event's identity and success To make it happen, we need more space Et more time. • Context: Case of the Blues sets up infrastructure 2 days in advance. We have been setting up Et taking down FHAF in one 24 hr period. 40 We will be setting up a 60x100' tent in a 100'x150' area, using cement blocks (i.e. k- rails or ecology blocks) in the Southwest quadrant of the lot. (see DRAFT map) Our standard procedure has been to: • Close 3rd St at 2:OOam Saturday 10/2 through 5:OOam Sunday 10/3 • Notify surrounding businesses • Chasing all cars out of the NE and SE quadrants by 8am Saturday morning. We propose adding: • Closing the SW quadrant of the lot at 11:59pm Thursday September 30 through Sunday October 3 after 3:OOpm. We plan to: • Inform surrounding businesses of the closure /towing • Notify leased parking spot holders early (perhaps with their billing cycle ?) • Poster the parking lot and surrounding areas two weeks prior to the event We'd like to minimize the impact to downtown patrons and businesses, ensure continued vitality in the downtown core, and raise funds that are directly invested back into the community through programs like ArtsVan, Arts Integration Mentorship in Schools and the ArtsCenter in Gilbert Park. Thank you for your support. Come to the source! • www.FreshHopAleFestival.com The Fresh Hop Ale Festival • 5000 W. Lincoln Ave. • Yakima, WA 98908 • (509) 966 -0930 2008 Q Q � >r �� % , R`v n'a ; 11 �y �., 2008 STATS �Y Fresh Hop Ale Festival • Q A fundraiser for Allied Arts of Yakima Valley Yakima, WA FHAF Stats for the 6 Annual Fresh Hop Ate Fest October 4, 2008* • 265 Volunteers • 20 homebrew entries • 101 Comp tix for sponsors • 13 fresh hop ales • 60 VIP tables (!!!) • 3 brewers dinners • 16 breweries o Sportscenter /Deschutes • 3 wineries o Buhrmaster /Full Sail • 7 food vendors 0 Bob's /Yakima Craft • 2 bands (Shreds 8 Blue Tropics) • 720 presale tix • $4,902 in cash sponsors 0 161 of that was online 0 up 11% over 2007 • estimated 2,800 attendees (up from • $14,800 in media sponsorships 2,200 in '07) FRESH HOP ALE COMPEITION: COMMERCIAL * 1st - Laughing Dog Hop Dog (Fresh Hop Pale Ale) * 2nd - Snipes Mountain Microbrewery (Fresh Hop Harvest Ale) * 3rd - Deschutes Brewery Hop Trip (Fresh Hop Ale) FRESH HOP ALE COMPEITION: HOMEBREWERS * 1st - Derry Jefferis * 2nd - Karl Vanevenhoven * 3rd - Mike Clancy MONIES RASIED FOR LOCAL ARTS $61,301 Net fundrasing to Allied Arts: (up 34% over last year's $45,788) Remember, this only covers 3 %z months of Allied Arts operating revenue • Revenue ($107,612) (up 39% over last year's $77,298) • Expenses ($46,310 or $16.45 /person) (up 46% over last year's $31,509) • Over $181,038 raised for Allied Arts programs since 2003 S *2008 is the last year for which stats are available • 'N . 't N 9y11 $ 41111 'y _ "Z, d �� G 4. �.Z- w4A ,. 0 .f"�,AM! 1 f w ho's' a v rz e , �,., _. - who s a who A �s �� ' ' who s . Y 43 'a N 2009 2®03 '� , � 2 0 ., . Aga ' , ... 3 j$'£ ,, �+4 �� r Frs` 41- ; 1 . Festival '09 GOLD SPONSORS '09 GOLD SPONSORS '09 GOLD SPONSORS Hop Union LLC; Yakima Chief, Inc.; 2nd Street Grill Hop Union LLC; Yakima Chief, Inc.; 2nd Street Grill Hop Union LLC; Yakima Chief, Inc.; 2nd Street Grill '09 SILVER SPONSORS '09 SILVER SPONSORS '09 SILVER SPONSORS Virgil Gamache Farms; Perrault Mfg. Inc.; Hop Breeding Virgil Gamache Farms; Perrault Mfg. Inc.; Hop Breeding Virgil Gamache Farms; Perrault Mfg. Inc.; Hop Breeding Company; Hometown Ace Hardware; Yakima Sports Company; Hometown Ace Hardware; Yakima Sports Company; Hometown Ace Hardware; Yakima Sports Center Restaurant and Lounge Center Restaurant and Lounge Center Restaurant and Lounge '09 BRONZE SPONSORS '09 BRONZE SPONSORS '09 BRONZE SPONSORS Yakima Federal Savings & Loan; Van Horn Farms; Yakima Federal Savings & Loan; Van Horn Farms; Yakima Federal Savings & Loan; Van Horn Farms; Hop Growers of Washington; John I Haas; SS Steiner; Hop Growers of Washington; John I Haas; SS Steiner; Hop Growers of Washington; John I Haas; SS Steiner; Freshops; Banner Bank; Grower's Supply; Freshops; Banner Bank; Grower's Supply; Freshops; Banner Bank; Grower's Supply; Poppoff Inc. Poppoff Inc. Poppoff Inc. '09 VIP TABLE SPONSORS '09 VIP TABLE SPONSORS '09 VIP TABLE SPONSORS Dave Dion; Poppoff, Inc; Stadelman's; Thorner, Dave Dion; Poppoff, Inc; Stadelman's; Thorner, Dave Dion; Poppoff, Inc; Stadelman's; Thorner, Kennedy & Gano; Mike Maples; Gilbert Orchards; Kennedy & Gano; Mike Maples; Gilbert Orchards; Kennedy & Gano; Mike Maples; Gilbert Orchards; Rankin Equipment; Copiers Northwest; Tamaki Law Rankin Equipment; Copiers Northwest; Tamaki Law Rankin Equipment; Copiers Northwest; Tamaki Law Office; Emerald Care Center; Alliant Communications; Office; Emerald Care Center; Alliant Communications; Office; Emerald Care Center; Alliant Communications; Cory Kelly; Central Valley Bank; O'Connor Family Cory Kelly; Central Valley Bank; O'Connor Family Cory Kelly; Central .Valley Bank; O'Connor Family Dental; Moss Adams; Conover Insurance; Betsy Frank Dental; Moss Adams; Conover Insurance; Betsy Frank Dental; Moss Adams; Conover Insurance; Betsy Frank and Tom & Becky Lang -Boyd; Rasmussen & Sons; and Tom & Becky Lang -Boyd; Rasmussen & Sons; and Tom & Becky Lang -Boyd; Rasmussen .& Sons; New Leaders; Stokes Lawrence Velikanje Moore & New Leaders; Stokes Lawrence Velikanje Moore & New Leaders; Stokes Lawrence Velikanje Moore & Shore; Diana Moore; Mike & Cheryl Smith; Carol & Shore; Diana Moore; Mike & Cheryl Smith; Carol & Shore; Diana Moore; Mike & Cheryl Smith; Carol & Karl Vanevenhoven; Helen Marieskind; Garden Dance; Karl Vanevenhoven; Helen Marieskind; Garden Dance; Karl Vanevenhoven; Helen Marieskind; Garden Dance; Mike & Cindy Vincent and Scott & Joy Wagner; Bert's Mike & Cindy Vincent and Scott & Joy Wagner; Bert's Mike & Cindy Vincent and Scott & Joy Wagner; Bert's Pub; Clark Custom Remodeling; Yakima Chief; Hop Pub; Clark Custom Remodeling; Yakima Chief; Hop Pub; Clark Custom Remodeling; Yakima Chief; Hop Union; Yakima Regional Cardiac & Medical Center; Union; Yakima Regional Cardiac & Medical Center; Union; Yakima Regional Cardiac & Medical Center; Diamondback Orchards; Leingang Excavating; D &M Diamondback Orchards; Leingang Excavating; D &M Diamondback Orchards; Leingang Excavating; D &M Chem Inc; Melissa Hanses; Liz Gehlsen; Dan & Bri Chem Inc; Melissa Hanses; Liz Gehlsen; Dan & Bri Chem Inc; Melissa Hanses; Liz Gehlsen; Dan & Bri Plath; US Bank; John I Haas; Yakima Ambulatory . Plath; US Bank; John I Haas; Yakima Ambulatory Plath; US Bank; John I Haas; Yakima Ambulatory Surgery Center; Tim Quinn; Melissa Lemp & William Surgery Center; Tim Quinn; Melissa Lemp & William Surgery Center; Tim Quinn; Melissa Lemp & William Glenski; . Roy Farms; Kristal Graham; Ali Macias & Glenski; Roy Farms; Kristal Graham; Ali Macias & Glenski; Roy Farms; Kristal Graham; Ali Macias & Helen Faringer; Rhonda Hauff; Leanne Antonio; Pacific Helen Faringer; Rhonda Hauff; Leanne Antonio; Pacific Helen Faringer; Rhonda Hauff; Leanne Antonio; Pacific NW University; Alegria & Co.; United Builders; Thermal NW University; Alegria & Co.; United Builders; Thermal NW University; Alegria & Co.' United Builders; Thermal Forming Systems Forming Systems Forming Systems ALLIED ARTS (EST.1962) EXISTS TO ENCOURAGE, PROMOTE AND ALLIED ARTS (EST,1962) EXISTS TO ENCOURAGE, PROMOTE AND ALLIED ARTS (EST.1962) EXISTS TO ENCOURAGE, PROMOTE AND COORDINATE THE PRACTICE AND APPRECIATION OF ALL THE ARTS COORDINATE THE PRACTICE AND APPRECIATION OF ALL THE ARTS COORDINATE THE PRACTICE AND APPRECIATION OF ALL THE ARTS AMONG THE PEOPLE OF CENTRAL WASHINGTON. AMONG THE PEOPLE OF CENTRAL WASHINGTON. AMONG THE PEOPLE OF CENTRAL WASHINGTON. - 114 The 8th Annual r- . Fresh Hop Ale Festival j. p A fundraiser for Allied Arts of Yakima Valley =r Yakima, WA • October 2, 2010 May 18, 2010. Yakima City Council. This event is important to the continued success of downtown. • We bring 3,000+ people to the center of the city. • People have attended from Las Vegas, B.C., Maine, Michigan, Idaho, Seattle, Portland and TriCities. • Heads in beds, people in for the weekend! • The outdoor Et urban setting is integral to our event's identity and success • Events like this make people feel more comfortable downtown and introduce them to new businesses • The hop industry supports this event, with sponsors like Hop Union, Yakima Chief, Virgil Gamache Farms, Perrault Mfg, Hop Breeding Co., Van Horn Farms, Hop Growers of Washington, John 1 Haas, SS Steiner, Freshops, Grower's Supply • Downtown businesses support this event: SportsCenter Et Second Street Grill were 2009 sponsors as well as Banner Bank, Yakima Federal Savings and Loan. • Events like this create new habits of visiting downtown and replace "negative" downtown experiences with positive downtown experiences. Come to the source! • www.FreshHopAleFestival.com The Fresh Hop Ale Festival • 5000 W. Lincoln Ave. • Yakima, WA 98908 • (509) 966 -0930 Hilton Oj Garden Inn® Yakima Dear City Council, We believe that downtown events like Fresh Hop Ale Festival are important to downtown and to tourism in our Valley. Over the last two years, we have worked with Allied Arts to create ticket packages for the Festival. They have been enormously successful, and we have sold them out each year. When large events like this happen in our downtown, it creates a reason for regional travel and visitors spend money at local businesses while they are here. Allied Arts is the community organization that benefits from this event, but it is our whole community that benefits, too. We encourage you to support this event's continued success by giving the festival the resources it needs to succeed. Sincerely, i D ew / un•erson �irect.r o Sales & Catering Tue, May 18, 2010 3:07 PM Subject: FHAF Parking Lot Closure Date: Tuesday, May 18, 2010 2:49 PM From: Jamie Lee Stickel <jamielee @downtownyakima.com> To: Jessica Moskwa jessica @alliedartsyakima.org Conversation: FHAF Parking Lot Closure Dear Jessica, The Committee for Downtown Yakima's Executive Committee discussed your request to close the SW quadrant of the parking lot behind the Olive Garden on Friday, October 1, for the Fresh Hop Ale Festival. The Executive Committee has endorsed the Parking Commission's recommendation to allow the closure of the SW quadrant of the parking lot behind the Olive Garden on Friday, October 1, with the provision that Allied Arts will pay the parking fee for the amount of parking spots they would be using on that day. The parking lots are enforced from 8 a.m. - 6 p.m., with the first 2 hours free, and then a dollar per hour, per spot after that. So if the Fresh Hop Ale Festival began using those spots at 8:00 a.m., the cost would be $8 per spot for the rest of the day. Also, the Parking Commission asked that the effected businesses will be notified at the earliest time, and the Committee for Downtown Yakima supports this request. Sincerely, Jamie Lee Stickel Programs Director Committee for Downtown Yakima (509)225 -2485 The Committee For Downtown Yakima is a private, nonprofit organization responsible for the daily management and promotion of Downtown Yakima. Yakima Valley Visitors & Convention Bureau 10 North 8th Street ��' Yakima, WA 98901 T. 1 A K I M A F. 509- 575 -625 VALLEY 800- 221 -0751 TM www.visityakima.com May 18, 2010 Yakima City Council City of Yakima 129 North 2nd Street Yakima, WA 98901 RE: Fresh Hop Ale Festival Dear Council: The Yakima Valley Visitors and Convention Bureau has worked with Allied Arts over the years to market and promote the Fresh Hop Ale Festival. The event is a great community celebration of what makes our Valley unique while raising needed funds to sustain Allied Arts. We support their efforts to enhance and improve the event and are encouraged that progress has been made to find solutions to meet their needs while accommodating the businesses and customers downtown. Sincerely, / r John Cooper ',0 - 11i/'0- I) r *i/leci A -ye C� ' C-10.5 ,A, ' 1/1 A1 `f s °a ' The 8th Annual 4 . ,� Fresh Hop Ale Festival r. �' z �` 4 - A fundraiser for Allied Arts of Yakima Valley ' ° '� Yakima, WA • October 2, 2010 May 18, 2010 Yakima City Council This event is important to the continued success of downtown. • We bring 3,000+ people to the center of the city • People have attended from Las Vegas, B C , Maine, Michigan, Idaho, Seattle, Portland and TriCities. • Heads in beds, people in for the weekend! • The outdoor Et urban setting is integral to our event's identity and success • Events like this make people feel more comfortable downtown and introduce them to new businesses • The hop industry supports this event, with sponsors like Hop Union, Yakima Chief, Virgil Gamache Farms, Perrault Mfg, Hop Breeding Co , Van Horn Farms, Hop Growers of Washington, John I Haas, SS Steiner, Freshops, Grower's Supply • Downtown businesses support this event SportsCenter Ft Second Street Grill were 2009 sponsors as well as Banner Bank, Yakima Federal Savings and Loan • Events like this create new habits of visiting downtown and replace "negative" downtown experiences with positive downtown experiences. Come to the source! • www.FreshHopAleFestival com The Fresh Hop Ale Festival • 5000 W Lincoln Ave • Yakima, WA 98908 • (509) 966 -0930 Z Hilton O Garden Inn® Yakima Dear City Council, We believe that downtown events like Fresh Hop Ale Festival are important to downtown and to tourism in our Valley Over the last two years, we have worked with Allied Arts to create ticket packages for the Festival They have been enormously successful, and we have sold them out each year When large events like this happen in our downtown, it creates a reason for regional travel and visitors spend money at local businesses while they are here Allied Arts is the community organization that benefits from this event, but it is our whole community that benefits, too We encourage you to support this event's continued success by giving the festival the resources it needs to succeed Sincerely, 0,0 D'ew ' un•erson irect. r o Sales & Catering Tue, May 18, 2010 3:07 PM J Subject: FHAF Parking Lot Closure Date: Tuesday, May 18, 2010 2 49 PM From: Jamie Lee Stickel <jamielee @downtownyakima com> To: Jessica Moskwa jessica @alliedartsyakima org Conversation: FHAF Parking Lot Closure Dear Jessica, The Committee for Downtown Yakima's Executive Committee discussed your request to close the SW quadrant of the parking lot behind the Olive Garden on Friday, October 1, for the Fresh Hop Ale Festival The Executive Committee has endorsed the Parking Commission's recommendation to allow the closure of the SW quadrant of the parking lot behind the Olive Garden on Friday, October 1, with the provision that Allied Arts will pay the parking fee for the amount of parking spots they would be using on that day The parking lots are enforced from 8a m - 6 p m , with the first 2 hours free, and then a dollar per hour, per spot after that So if the Fresh Hop Ale Festival began using those spots at 8 00 a m , the cost would be $8 per spot for the rest of the day Also, the Parking Commission asked that the effected businesses will be notified at the earliest time, and the Committee for Downtown Yakima supports this request Sincerely, Jamie Lee Stickel Programs Director Committee for Downtown Yakima (509)225 -2485 The Committee For Downtown Yakima is a private, nonprofit organization responsible for the daily management and promotion of Downtown Yakima • Yakima Valley Visitors & Convention Bureau 10 North 8th Street Yakima, WA 98901 YA \ \ K h I A F 509-575-6252 VALLEY 800- 221 -0751 www.visityakima.com May 18, 2010 Yakima City Council City of Yakima 129 North 2nd Street Yakima, WA 98901 RE Fresh Hop Ale Festival Dear Council The Yakima Valley Visitors and Convention Bureau has worked with Allied Arts over the years to market and promote the Fresh Hop Ale Festival The event is a great community celebration of what makes our Valley unique while raising needed funds to sustain Allied Arts We support their efforts to enhance and improve the event and are encouraged that progress has been made to find solutions to meet their needs while accommodating the businesses and customers downtown Sincerely, // 41# John Cooper