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Home My WebLink About11/17/2009 16 Yakima Tourism Promotion Area Administration Agreement with Yakima Valley Visitors and Convention Bureau BUSINESS OF THE CITY COUNCIL YAKIMA, WASHINGTON AGENDA STATEMENT Item No. For Meeting Of: November 17, 2009 ITEM TITLE: Consideration of a Resolution authorizing the City Manager to execute the Yakima Tourism Promotion Area Administration Agreement with the Yakima Valley Visitors and Convention Bureau. SUBMITTED BY: John Cooper, President/CEO, YVVCB • Michael A. Morales, Deputy Director CED CONTACT: Michael Morales, 575-3533 SUMMARY EXPLANATION: The Yakima City Council established the Yakima County Tourism Promotion Area (TPA) in 2004 (Ordinance No. 2004-12), based upon a petition by the operators of lodging businesses and under the authority of RCW Chapter 35.101. Under Ordinance 2004-12, certain tourism promotion charges are imposed to fund the promotion of tourism and convention businesses within the TPA. The city also executed a TPA interlocal agreement with the cities of Selah, Union Gap, and Yakima County. Section 6 of the interiocai agreement authorizes the City of Yakima to contract with a separate, party for the administration of the TPA. The City Council also authorized the Yakima Tourism Promotion Area Administration Agreement with the Yakima Valley Visitors and Convention Bureau to carry out TPA activities. This agreement is set to expire on December 31, 2009. With council approval, a new five-year agreement will be executed with the YVVCB, with an expiration date of December 31, 2014. Under the terms of the Administration Agreement, the YVVCB, in conjunction with the Hotel- Motel Commission, will administer TPA activities and programs, and prepare the TPA annual budget (subject to approval by the Yakima City Council). The commission has reviewed and recommended approval of the agreement (letter attached). Resolution X Ordinance Other (Specify) Contract Mail to (name and address):. Phone: Funding Source APPROVED FOR SUBMITTAL: % City Manager STAFF RECOMMENDATION: Staff recommends approval of the agreement. BOARD RECOMMENDATION: Hotel-Motel Commission recommends approval COUNCIL ACTION RESOLUTION NO. R-2009- A RESOLUTION: authorizing the City Manager of the City of Yakima to execute a "Yakima Tourism Promotion Area Administration Agreement' with the Yakima Valley Visitors and Convention Bureau to administer the activities and programs of the Yakima County Tourism Promotion Area. WHEREAS, RCW Chapter 35.101 authorizes cities and counties to establish a Tourism Promotion Area to permit the imposition of Tourism Promotion Charges to fund the promotion of tourism and convention business within the Tourism Promotion Area; and WHEREAS, upon petition of the operators of lodging businesses, the City of Selah, the City of Union Gap, the City of Yakima, and Yakima County have established, by appropriate resolution and ordinance, the Yakima County Tourism Promotion Area ("TPA"). WHEREAS, said public entities have also entered into an Interlocal Agreement that expressly authorizes the City of Yakima to contract for the administration of the activities and programs within the TPA; and WHEREAS, the Yakima Valley Visitors and Convention Bureau ("YVVCB") is a non- profit corporation whose membership represents the hospitality industry, for which the YVVCB serves as a focus of efforts to promote convention and tourist activities which area vital to the local economy; and WHEREAS, the YVVCB is willing to administer the activities and programs of the Yakima County Tourism Promotion Area and to prepare the TPA annual Budget in accordance with the terms and conditions of the Administration Agreement; and WHEREAS, the Yakima Hotel and Motel Commission recommends that the City execute an Administration Agreement with the YVVCB for the administration of the activities and programs within the TPA; and WHEREAS, the City Council deems it to be in the best interest of the City to authorize execution of an Administration Agreement with the Yakima Valley Visitors and Convention Bureau; now, therefore, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF YAKIMA: The City Manager of the City of Yakima is hereby authorized and directed to execute the "Yakima Tourism Promotion Area Administration Agreement" with the Yakima Valley Visitors and Convention Bureau to administer the activities and programs of the Yakima County Tourism Promotion Area. The City Attomey shall approve the final form of the Agreement. ADOPTED BY THE CITY COUNCIL this 17' day of November, 2009. A 1 1 EST: David Edler, Mayor City Clerk Holiday Inn Express ''■''''!"•t: 1001 East 'A - Street EXpre.S5 Yakima, WA 98901 t 509 249.1000 f: 509.249.5995 YAKIMA 1 800 HOLIDAY hiexpress.com/yakimawa Date: October 26, 2009 TO: Yakima City Council FROM: Wanda Riel, Chair Yakima Hotel and Motel Commission RE: Yakima Tourism Promotion Area Administration Agreement The Yakima Hotel and Motel Commission was formed in 2004 to oversee the programs and budget of the Tourism Promotion Area (TPA). At their meeting October 21, 2009, in addition to approving the 2010 budget, the Yakima Hotel and Motel Commission authorized me to write a letter of support for the renewal of the TPA Administration Agreement with the Yakima Valley Visitors and Convention Bureau. We believe they have done an exceptional job in managing the funds and developing TPA funded programs to bring groups and visitors to the cities involved in the TPA. Thank you for your consideration. W04-1\Ce6 fed Wanda Riel Independed ~lea are operated iy Certor nos In: