HomeMy WebLinkAboutTownsquare Media - Yakima Transit Driver Recruitment Campaign - Radio Yakima Transit JVOYakima
Driver Recruitment Campaign _, anSit
12 weeks
October 2023—January 2024 tLe ?e.Uswi
94.5 KATS
Broadcast or Times Spot Daily Distribution Total Totals
Stream(B or S) Length Spots/week Rate NOTES
Start End Mon Tue Wed Thur Fri Sat Sun Weeks Total Spots Total$
B+S 5a 1Op 30 X X X X X 10 $ 15.00 4 40$ 600.00
rm.. B+S 6a 7p 30 X X 4 $ 11.00 4 16$ 176.00
'< B+S 12a 12a 30 X X X X X X X 14 $ - 4 56$ - Non-Profit Match
Social Media 100 Link Clicks $ 500.00 Sponsored Social Mention-OCTOBER 18-31
94.5 KATS-TOTALS 28 112$ 1,276.00
FLIGHT WEEKS 110/18-10/22,11/6-11/12,11/27-12/3,12/18-12/24
CD 92.9 The Bull(KDBL)
++r Broadcast or Times Spot Daily Distribution Total Totals
Rate NOTES
Stream(B or 5) Start End Length Mon Tue Wed Thur Fri Sat Sun Spots/week Weeks Total Spots Total$
B+S 5a 10p 30 X X . X X X 10 $ 15.00 4 40$ 600.00
B+S 6a 7p 30 X X 4 $ 11.00 4 16$ 176.00
8+S 12a 12a 30 X X X X X X X 14 $ - 4 56$ - Non-Profit Match
1 L 1 Social Media 100 Link Clicks $ 500.00 Sponsored Social Mention-NOVEMBER 1-30
92.9 The Bull-TOTALS 28 112$ 1,276.00
= FLIGHT WEEKS 110/23-10/29,11/13-11/19,12/4-12/10,12/25-12/31
Q
= 107.3 KFFM
Cr Broadcast or Times Spot Daily Distribution Total Totals
C/ Rate
, Stream(B or S) Start End Length Mon Tue Wed Thur Fri Sat Sun Spots/week Weeks Total Spots Total$ NOTES
Z B+S 5a 10p 30 X X X X X 10 $ 19.00 4 40$ 760.00
-
B+S 6a 7p 30 X X 4 $ 15.00 4 16$ 240.00
B+S 12a 12a 30 X X _ X X X X X 14 $ 4 56$ Non-Profit Match
O Social Media 100 Link Clicks $ 500.00 Sponsored Social Mention-D ECEMBER 1-31
107.3 KFFM-TOTALS 28 112$ 1,500.00
FLIGHT WEEKS 110/30-11/5,11/20-11/26,12/11-12/17,1/1-1/7
Total Radio Investment $ 2,552.00
Total Social Media Investment $ 1,500.00
Total Investment $ 4,052.00
Flight Dates: 10/18/23-01/07/24
*All spots matched on online streaming station
Approved By: Date: l CC 123123 ' /94AV,a townsquare
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CITY CONTRACT NO: ( �✓`w—IC/I
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RESOLUTION NO: `�I A-