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Home My WebLink About11/03/2015 03Aiv Central Washington State Fair - Third Quarter Report 0 fA 10 pi r no BUSINESS OF THE CITY COUNCIL YAKIMA, WASHINGTON AGENDA STATEMENT Item No. A.iv. For Meeting of: November 3, 2015 ITEM TITLE: Central Washington State Fair third quarter report SUBMITTED BY: SUMMARY EXPLANATION: See attached. Resolution: Ordinance: Other (Specify): Contract: Contract Term: Start Date: End Date: Item Budgeted: Amount: Funding Source/Fiscal Impact: Strategic Priority: Insurance Required? No Mail to: Phone: APPROVED FOR City Manager SUBMITTAL: 400 % "T RECOMMENDATION: ATTACHMENTS: Description Upload Date Type d St tE.? <rii it ire p :sari 0/22/2015 CA a ?ir Memo yyr e 4 STATE FAIR PARK 6 :0k/11a, 6 To: Tony O'Rourke, Yakima City Manager From: Greg Stewart, President and General Manager of State Fair Park Date: October 20, 2015 Re: October 2015 Quarterly Report (3 Quarter) We want to thank the City of Yakima for your financial assistance in keeping our efforts alive and feasible. State Fair Park — Home of the Yakima Valley SunDome and Central WA State Fair is an important and substantial economic generator for the Yakima Valley. Attached are our 3n Quarter 2015 reports on the following: Section 1 Overview of Events Held in the Yakima Valley SunDome 3rd Quarter 2015 Section 11 2015 Year at Glance Calendar of Confirmed Events to date in the Yakima Valley SunDome Section III TicketsWest reports indicating tickets purchased by phone or internet outside a 50 mile radius for public ticketed leisure events *Section IV Google Analytics Overview of New Visitors vs Returning Visitors and Location/Origin of the Visitor to vvvvw.statefairpark.com *Note: Tracking the origin and number of visitors to our website is a tangible measurement/indication of potential visitors coming to the Yakima Valley as a result of events taking place at State Fair Park — Home of the Yakima Valley SunDome and Central WA State Fair. Section 1 Second Quarter - 2015 Event Tracking Report (SunDome only) Tickets and /or Total Estimated If of Hotel Economic Name of Event Dates days Ppl 50 +miles Nights Attendance Impact Jul *Rainbow Girls WA/ID Chapter 7/8 -12115 5 700 890 700 346,500 July Total 5 700 890 700 346,500 - Aug *Vintiques NW Nationals 7/30 - 8/2/15 4 1,500 900 2,500 742,500 HDI Luncheon 8/6/15 1 n/a 0 40 n/a May Total 5 1,500 900 2,540 742,500 Sept * *La Fortuna Jaripeo Belle 9/5/2015 _ 1 492 164 2,600 81.180 *HDI Conference and Tradeshow 9/9 -13/15 5 600 311 600 198,000 *YSC Volleyball 9/17 -20/15 4 2,200 450 3,900 726,000 *Central WA State Fair (see NOTE 9/23 - below) 10/5/15 15 TBD . 1,410 314,000 3,630,000 Sept Total 25 3,292 2,335 321,100 4,635,180 1st Quarter Total 30 12,038 6,877 63,060 5,184,740 2nd Quarter Totals 46 1,893 1,544 39,870 1,909,581 3rd Quarter Totals 35 5,492 4,125 324,340 5,724,180 YTD Totals 111 19,423 12,546 427,270 12,818,501 Notes: * The room nights and economic impact for these events have been tracked and reported by Yakima Valley Tourism/ Yakima Valley Sports Commission. * *We have provided reports through TicketsWest indicating how many tickets were purchased outside a 50 mile radius and used the current economic impact multiplier determined by YVT /Yakima Valley Sports Commission. These figures only represent phone and Internet purchases. Room nights are derived by taking the total number of tickets sold (outside 50 +miles) and divided by 3. (Refer to Section 111) NOTE: Please note: The tickets sold and /or ppl from outside a 50 mile radius does not include the Central WA State Fair attendees /SunDome exhibitors /livestock exhibitors /outdoor vendors /entertainers, etc..) (t? Section II Yakima Valley n 1 Events onfir as of October 14 Events Dates Event Da r Ag Expo January 6 -10 4 Seattle Mariners Carivan January 12 1 Yakima County Cattlemen- Assn Dinner January 24 ............. ............................... 1 Rod's House Fundraiser Dinner February 6 1 Professional Bull Hiders (PBR) Februa 12 -14 3 The Original Hartz Globetrotters February 18 1 Central WA Sportsmen Show February 19-22 4 Central WA Home Show Feb 25 arch 2 6 WI AA 1A/2A High School Basketball Toum ent March 4-7 4 Gabriel Iglesias �_...._............... March 20 1 WIAA High School Dance & Drill Competition March 26-26 3 5th Annual Easter in the Dome April 4-5 2 Jordan World Circus April 8 1 Hispanic Congressional April 24-26 Heritage University Graduation ..... May 9 1 Yakama Nation Elders Dinner May 13 1 Dos fitlundos Una Historia Parte 3 May 23 1 Selah High School Graduation .., May 31 1 A.C. Davis High School Graduation June 3 1 Eisenhower High School Graduation June 4 1 West Valley High School Graduation June 5 1 East Valley High School Graduation June 6 1 Neches Valley High School Graduation June 6 1 ,,, Wapato High School Graduation June 9 1 Order of Eastern Star June 29 -July 1 va, ... Rainbow Girls July 8-12 5 NW Nationals ® Vinques July 31 -Aug World Wrestling Entertainment August 7 1 LaFortuna Hispanic Concert September 5 5 Horizon Distribution Conference & Trade Show September 9 -13 5 Yakima S • i rt Commission Valle • II Tournament Sertember 17-19 3 Central Washington State Fair Sept, 21 -Oct, 6 15 Fortuna Hispanic Concert October 24 1 GodSmack November 4 1 WIAA High School Volleyball Tournament November 6-10 3 Columbia River Circuit Finals Rodeo November 6 -8 3 Mid Valley Car Show November 19-29 10 NW Horticultural Exhibition December 6 -9 4 YVFVVC Christmas Party December 12 1 Zirkle Fruit Christmas Party December 19 1 SunD,s °,e Shoot Out Basketball Tournament December 26 -29 2 Total Even — 41 Total Event Days 112 (2) Section 111 TicketsWest Report(s) Y A K I M A V A L L E Y SUNDOME Season: EYAK15 Tickets Sold by Zip Code Event Within 50 Beyond 50 Name: Jaripeo Baile Festival All Sales Miles Miles - Event Saturday, Date: September 05, 2015 2,435 967 492 "! » / /i Y� �� y� Y ' y y �� r y I / y 1 . ... , , l 1ir., w , y /...,. Y» ....... i is n "J ' » 1 ➢ �i J Y v1 �Y �g / / „� /J� �,� � /y,lJ �� y � it y y� �� / ? �� lri � J�� ;19y� J A Y l �y�JyJl 1 �� y�rJ Jl /� ��f ��, /�i�,, ��r,,f r �i„�w��i i i i � �� i �,��, � �� r �� ,� � I' , ; i . , r ,� �a� . 11 , u � �I�Y i J � ) r ^ , � � � I) m�iii "�rii `mm( F15� ;r �l6 hi' if I, nINm »"' if ,;, / /, .” p / f ; , , i�J /j 1 YiJ 4 , f /j , ,�� /,J u� °�� I "'+,� h y V �. y : 5 x Mail City Mail State Tickets Mail City Mail State Tickets Ellensburg WA 3 Bellevue WA 5 Grandview WA 80 Dryden WA 2 Sunnyside WA 85 East Wenatchee WA 2 Tieton WA 9 Everett WA 6 Toppenish WA 71 Hermiston WA 37 Union Gap WA 2 Kirkland WA 2 Yakima WA 715 Mattawa WA 51 Zillah WA 2 Othello WA 71 Grand Total 967 Pasco WA 132 Quincy WA 64 Royal City WA 35 Spokane WA 4 Walla Walla WA 3 Wapato WA 2 Wenatchee WA 76 Grand Total 492 Sto Park - statcdorpal C" ' " " le: Goo 4e. ,P"Aylics V,Preb Sao 111)0N Audience Overview Jul 1, 2015 - Sep 30, 2015 Learn snore AN Sessions Overview 17„ :Bensons in non tnone „.„ .0ttonst .2015 Sopterder 2015 IN New Visitor 13 Rearming Vence Sessions Users pa 117,763 72,242 4826O7 p f ; Pages / Session Avg. Session Duration Bounce Rate 659 6 Vrt e 410 00:02:58 3616% ,y , v(1.44(40- 1 6 New Sessions 59.39% city Sessions % Sesslons 1 '7 nt,n77nn 28„702 ['Ent 24837% 2. 65,63.13 2.6„a59 1, n 89% 3. 1111636,3113t 7,2.20 6 13% 4. et atert.8 4,684 4.239dt, 5 1555.535358 3,143 2,67 6 15186 21799 38% 7, Sri i,689 555 2„715 t ?3 8. 03656,611,;', 2363 2M% 9, 11re renter66 2046 I 74% 10, 518,11 6651, 1„855 1 53% rat 2015 Golttle