HomeMy WebLinkAboutR-1994-001 Tradec, Inc.•
RESOLUTION NO. R-94- 1
A RESOLUTION authorizing the execution of a professional services
agreement with Tradec, Inc
WHEREAS, the City of Yakima desires to submit a grant application for status
as a Federal Enterprise Community, and
WHEREAS, the City does not have staffing le\ els or specialized expertise to
prepare the grant application and conduct the necessary support activities
towards Federal Enterprise Community designation, and
WHEREAS, the City Council has determined that it is in the best interest of
the City to contract with Tradec, Inc to utilize their expertise in accordance with
the terms of the attached agreement, now, therefore,
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF YAKIMA.
The Cit\ Manager and City Clerk are hereby authorized and directed to
execute the attached and incorporated "Professional Services Agreement" with
1 radec, Inc for the purpose of submitting a Federal Enterprise Community grant
application
ADOPTED BY THE CITY COUNCIL this 18thday of January , 1994
Qf± 4 44 (
ATTEST Mayor
sir__ rales rp
Cit\ Clerk
CITY OF YAKIMA / TRADEC INC.
Professional Services Agreement
January 20, 1994
I. EXECUTIVE SUMMARY
Project Approach
With the recent approval of the Economic Empowerment Act, some sixty U.S. cities
can qualify for status as "enterprise communities". As recognized by city officials
and other economic development experts in the community, an opportunity exists
for the City of Yakima to attain this status and as a result of the status, derive a
significant number of additional benefits for the City's economic development
efforts, We are very pleased to have been asked to submit a proposal to work with
the City on this endeavor.
TRADEC proposes a Scope of Work which focuses on working with City officials in
three areas. First, developing a Federal Enterprise Community (FEC) concept paper;
second, developing a marketing strategy and support materials for the overall FEC
package and third, scheduling and staffing strategic meetings in Washington, D.C. to
leverage the final FEC grant application.
Background on Firm
TRADEC is a domestic and international marketing firm based in Seattle,
Washington and works closely with municipalities, public agencies, non-profit trade
associations and industry networks on both a regional and national level to develop
and implement comprehensive economic development strategies and marketing
initiatives. Specifically, TRADEC not only manages these initiatives, but equally
important, emphasizes identifying and securing the funding sources necessary to
make the initiatives successful.
Professional excellence since 1989 continues to characterize TRADEC. Substantial
year -by -year growth and an expanding list of new and repeat clients are testimony to
the firm's integrity and expertise. The firm's success continues to be built on the
following primary principals:
• All services performed represent high professional quality;
• Projects are produced and delivered on time;
• Plans and reports are accurately prepared and presented in an organized,
understandable manner, and
• Senior staff members. are personally involved in the
services delivered for each client.
Steadfast adherence to these principles has resulted in our expanding list of repeat
clients.
Professional staff members at TRADEC have worked extensively with the
agricultural community in Washington state including small farms, growers,
packers, shippers, processors, commodity commissions, Washington State
University Coop Extension and the IMPACT Center as well as the Washington State
Department of Agriculture and the U.S. Department of Agriculture.
We have an extensive knowledge of natural resource -dependent communities and
the challenges those communities face related to economic development, job
stimulation and raising the standard of living for its citizens.
TRADEC also works very closely with the Pacific Northwest forest products industry
including value-added timber products, small mills and minor forest products on
the Olympic Peninsula. We have worked with the American Plywood Association,
the Western Wood Products Association, the American Hardwood Export Council,
the National Association of Independent Forest Mills and Wood Net, a model
flexible manufacturing network in the Northwest. Again, this work illustrates our
familiarity with natural resource-based economies and the inherent challenges to
economic development and diversification in these communities.
TRADEC often serves as a liaison for its clients in Washington, D.C. Although we
are not registered Lobbyists, TRADEC staff understand the importance of linkages to
our nation's capital including elected officials and key federal agencies. TRADEC
has excellent working relationships with Washington state's congressional
delegation, both in the U.S.. House of Representatives and the U.S. Senate.
Similarly, TRADEC staff, through its wide variety of clients, has established good
relationships with the U.S. Department of Agriculture, the U.S. Economic
Development Administration, the U.S. Small Business Administration, the U.S.
Department of Commerce, and the U.S. Department of Housing and Urban
Development.
TRADEC has also worked extensively with minority populations including
American Indian tribes and Hispanics. Two TRADEC principals are women and the
professional staff is two-thirds women. We have one national Korean and one
national German on staff as well. This represents staff language fluency in German,
French and Korean.
In summary, TRADEC has the expertise and commitment to economic
development initiatives in Central Washington which will allow our firm to
successfully complete the proposed scope of work.
IL SCOPE OF SERVICES
This scope of work represents benchmark activities and is not intended to be a
comprehensive list of tasks to be accomplished. A Comprehensive Action Plan will
be developed and serve as the overall management document and will detail tasks
and responsibilities as well as establish a timeline for execution.
ACTIVITY I
January 1994
Develop a Federal Enterprise Community
(FEC) Concept Paper which will serve as the
beginning point for a complete FEC
application to be submitted to the U.S. Dept.
of Housing and Urban Development.
Specific activities include:
• Work sessions with key economic
development specialists to develop an
outline
• Review all documentation for eligibility
• Design focal points /justification /
benefits
• Prepare draft outline for review
• Prepare final paper for distribution
ACTIVITY II
Early January 1994
Develop a supplementary marketing
strategy/materials for FEC package
including:
• Creating a link with the Growth
Management Act;
• Creating an Advisory Committee
which includes Chambers of
Commerce,
• Social Services, Banks, Skills Centers,
Economic Development, and OIC;
DELIVERABLE
Concept Paper to be distributed at
strategic meetings to generate interest
in and validity of final FEC
application
DELIVERABLE
Marketing plan
Identification of proposed Advisory
Committee which would include
prospect users of the zone
ACTIVITY III
Early February 1994
Schedule and execute strategic meetings in
Washington, D.C. with key federal agencies
and organizations to pre -sell application and
leverage support. Meetings will include but
are not limited to the following agencies:
*U.S. Dept. of Housing and Urban
Development
*U.S. Dept. of Health and Human
Services
*U.S. Dept. of Transportation
*U.S. Dept. of Agriculture
*CUED
*NADO
DELIVERABLE
Meeting schedule,staff meetings and
prepare follow-up letters outlining
results and next step with each
contact
IV. TERMS OF AGREEMENT AND COMPENSATION
Trade and Development Consortium, Inc. (TRADEC) shall enter into an agreement
with The City of Yakima (City) to accomplish the afore mentioned three activities.
TRADEC will work closely with the City to coordinate all activities as they relate to
the City's stated goals and objectives.
A. The City of Yakima agrees to retain TRADEC for a period of 8 weeks
beginning January 20, 1994 and ending March 30, 1994. to execute activities I - III.
Compensation to TRADEC for its services will be an amount not to exceed $3,000
total, payable in equal installments on January 31, 1994 and March 30, 1994.
B. TRADEC shall also be reimbursed for its expenses as documented including
but not limited to phone, fax, postage, mileage, copies/printing, airfare, hotel and
per diem expenses.
C. TRADEC will submit an invoice upon execution of this contract for the first
installment of the retainer amount, payable prior to the last day of that month.
Documentation of services performed, hours worked and expenses incurred for that
month will be submitted the following month.
V. PROJECT MANAGEMENT AND STAFFING REQUIREMENTS
The majority of coordinator's work will be conducted from TRADEC's Yakima
office with on-site work in Seattle and Washington D.C. as required.
Project management and staffing:
The project manager will be Leslie Flath Ganz, Vice President of TRADEC. Ms.
Ganz will have overall responsibility for the project and for ensuring the timely
completion of each component within the project budget and for liaison with the
client. Michelle Bogard in TRADEC's Yakima office will be responsible for all day-
to-day activities and will serve as the principal liaison with the client. She will be
assisted by Shelly Glover.
Serving as Senior Advisor on the project will be Scott Jackson, President and C.E.O.,
of TRADEC. Mr. Jackson will be involved primarily in analytical activities
including overall project development and strategic planning.
Key personnel biographical sketches
Scott Jackson, President & Chief Executive Officer
Mr. Jackson received his Masters in International Business from the University of
Edinburgh as a Rotary Foundation Scholar. His professional experience includes
positions in both the public and private sectors. As District Director for former
Congressman Don Bonker, Mr. Jackson was responsible for international trade
policy and legislative work including the 1988 Omnibus Trade Act, the U.S.
Department of Commerce and the U.S. Department of Agriculture. Mr. Jackson has
been directly responsible for numerous international marketing and promotion
events and activities resulting in opening up new markets for businesses, which
includes identifying and securing seed and programming funds for economic
development initiatives -
Leslie Flath Ganz, Vice President
Ms. Ganz holds a Bachelor of Arts degree in Government from Georgetown
University and has held positions with the International Monetary Fund, the
Pathfinder Corporation for International Trade and Pacific Northwest Ballet's
marketing department. Ms. Ganz was responsible for overall project development
and execution of the 1990 Goodwill Games International Trade Exhibition, the
Washington State Agricultural Showcase and the 1993 Export Expo in Buffalo, NY.
Ms. Ganz is proficient in French and her responsibilities at TRADEC include project
management and business development.
Michelle D. Bogard, Associate
Ms. Bogard holds a Bachelor of Arts in Intentional Studies from Southern Oregon
State College and has experience in public sector funding procurement research,
event planning and international promotion through her work with the
International Trade Institute in Portland, OR and a hardwood veneer import/export
company. Ms. Bogard is fluent in German and manages the promotional marketing
division at TRADEC.
Shelly Glover, Associate
Ms. Glover is certified in tourism and hospitality through the American Hotel and
Motel Association Education Institution. She has gained extensive intentional
marketing experience through volunteer work for the Central Washington
International Trade Resource Center. Shelly is responsible for providing assistance
to Senior Associate Michelle Bogard on Washington State Agricultural Showcase as
well as other Central Washington accounts.
VI. INDEMNIFICATION
The parties agree that TRADEC is an independent contractor for the City and is
authorized to represent itself as such, but shall have no authority to nor shall it
represent that it has authorization to bind the City in any manner.
VII. EXECUTION
This Agreement is hereby executed on the t day of
becomes effective as of January 20, 1994
TRADEC
Y ! ;
Its
City of Yakima
B y,��'���--,
1994 and
`' ' Its City Manager
,
Attest:
City Clerk
City Contract No. 94-2
Resolution No. R-94-1