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Home My WebLink About07/21/2015 03Ai Central Washington State Fair Second Quarter Marketing Upadate/PresentationITEM TITLE: SUBMITTED BY: SUMMARY EXPLANATION: BUSINESS OF THE CITY COUNCIL YAKIMA, WASHINGTON AGENDA STATEMENT Item No. A.i. For Meeting of: July 21, 2015 Central Washington State Fair Second Quarter Marketing Update and Presentation Greg Stewart Resolution: Ordinance: Other (Specify): Contract: Contract Term: Start Date: End Date: Item Budgeted: Amount: Funding Source/Fiscal Impact: Strategic Priority: Insurance Required? No Mail to: Phone: APPROVED FOR SUBMITTAL: RECOMMENDATION: ATTACHMENTS: Description 121 report City Manager Upload Date .I/15/2015 Type Cover IMleirttno STATE FAIR PARK Yezkina„ O1 Gvto To: Tony O'Rourke, Yakima City Manager From: Greg Stewart, President and General Manager of State Fair Park Date: July 15, 2015 Re: June 2015 Quarterly Report (2nd Quarter) Attached are our 2"d Quarter 2015 reports on the following: Section I Overview of Events Held in the Yakima Valley SunDome 2nd Quarter 2015 Section II 2015 Year at Glance Calendar of Confirmed Events to date in the Yakima Valley SunDome (Note: There have been no changes on this section since the fast report.) Section III TicketsWest reports indicating tickets purchased by phone or internet outside a 50 mile radius for public ticketed leisure events (e.g. Dos Mundos Gerardo Ortiz) *Section IV Google Analytics Overview of New Visitors vs Returning Visitors and Location/Origin of the Visitor to statefairpark.com *Note: We've included Section IV as an additional/new section to our quarterly reports. Tracking the origin and number of visitors to our website is a tangible measurement/indication of potential visitors coming to the Yakima Valley as a result of events taking place at State Fair Park — Home of the Yakima Valley SunDome and Central WA State Fair. Again, we want to thank the City of Yakima for your financial assistance in keeping our efforts alive and feasible. State Fair Park — Home of the Yakima Valley SunDome and Central WA State Fair is an important and substantial economic generator for the Yakima Valley. Section I Second Quarter - 2015 Event Tracking Report (SunDome only) Apr May Jun Name of Event Dates Tickets outside # of days 50+ miles Estimated Hotel Nights Attendance Economic Impact Changing Point Easter Service & Egg Hunt Jordan Circus 4/3-5/15 3 0 5,000 n/a 4/8/2015 1 0 2,000 n/a *Hispanic Congressional April Total 4/24-26/15 3 110 3,000 800,000 7 110 10,000 800,000 Yakama Nation Elders Dinner 5/13/15 1 0 1,500 n/a ***Heritage University Graduation 5/9/15 1 20 2,000 48,600 **Dos Mundos Gerardo Ortiz Concert 5/23/15 1 553 184 6,000 Selah H.S. Graduation 5/31/15 1 20 1,500 May Total 4 224 11,000 ***A.C. Davis H.S. Graduation 6/3/2015 1 35 3,800 ***Eisenhower H.S. Graduation 6/4/2015 1 30 3,770 ***West Valley H.S. Graduation 6/5/2015 1 30 3,200 ***East Valley H.S. Graduation 6/6/2015 1 20 2,400 ***Naches H.S. Graduation 6/8/2015 10 2,200 ***Wapato H.S. Graduation 6/9/2015 1 20 2,800 *Order of Eastern Star 06/28 thru 7/1/15 4 1,065 700 June Total 10 1,210 18,870 36,450 85,050 92,340 91,611 77,760 58,320 53,460 68,040 583,000 1,024,531 1st Quarter Total 30 1.161 7,244 63,060 5,184,740 2nd Quarter. Totals 21 553 1,544 39,870 1,909,581 YTD Totals 51 1714 8,788 102,930 7,094,321 Notes: * The room nights and economic impact for these events have been tracked and reported by Yakima Valley Tourism/ Yakima Valley Sports Commission. **We have provided reports through TicketsWest indicating how many tickets were purchased outside a 50 mile radius and and used the current economic impact multiplier determined by YVT/Yakima Valley Sports Commission. These figures only represent phone and internet purchases. (Refer to Section 111) ***While these events are not ticketed events, attendance is still tracked by the event planner and/or our staff. We have estimated that approximately 15% of the total attendence come from outside a 50 mile radius. The current economic impact multiplier to determine the estimated economic impact was determined by Yakima Valley Tourism/Yakima Valley Sports Commission and factored in accordingly. Section 1I Yakima Valley SunDome 2015 Events Confirmed as of June 30 Event Events Dates Days Ag Expo January 6-10 4 Seattle Mariners Carivan January 12 1 Yakima County Cattlemens Assn Dinner January 24 1 Rod's House Fundraiser Dinner February 6 1 Professional Bull Riders (PBR) February 12-14 3 The Original Harlem Globetrotters February 18 1 Central WA Sportsmen Show February 19-22 4 Central WA Home Show Feb 25 -March 2 6 WIAA 1A/2A High School Basketball Tournament March 4-7 4 Gabriel Iglesias March 20 1 WIAA High School Dance & Drill Competition March 26-28 3 5th Annual Easter in the Dome April 4-5 2 Jordan World Circus April 8 1 Hispanic Congressional April 24-26 3 Heritage University Graduation May 9 1 Yakama Nation Elders Dinner May 13 1 Dos Mundos Una Historia Parte 3 May 23 1 Selah High School Graduation May 31 1 A.C. Davis High School Graduation June 3 1 Eisenhower High School Graduation June 4 1 West Valley High School Graduation June 5 1 East Valley High School Graduation June 6 1 Naches Valley High School Graduation June 8 1 Wapato High School Graduation June 9 1 Order of Eastem Star June 28 -July 1 4 Rainbow Girls July 8-12 5 NW Nationals — Vintiques July 31 -Aug 2 3 World Wrestling Entertainment August 7 1 LaFortuna Hispanic Concert August 22 1 LaFortuna Hispanic Concert September 5 5 Horizon Distribution Conference & Trade Show September 9-13 5 Yakima Sport Commission Volleyball Tournament September 17-19 3 Central Washington State Fair Sept. 21 -Oct. 6 15 LaFortuna Hispanic Concert October 10 1 Juan Gabriel Concert November 1 1 WIAA High School Volleyball Toumament November 8-10 3 Columbia River Circuit Finals Rodeo November 6-8 3 Yakima Memorial Foundation Dinner November 19 1 NW Horticultural Exhibition December 6-9 4 YVFWC Christmas Party December 12 1 Zirkle Fruit Christmas Party December 19 1 SunDome Shoot Out Basketball Tournament December 28 & 29 2 Total Events — 42 Total Event Days 104 Section 111 TicketsWest Report(s) TicketsWest Dos Mundos Una Historia Gerardo Ortiz Parte 3 - 05/23/15 Outside 50 Mile Radius Inside 50 Mile Radius City & State # of TN City & State # of Tix Hermiston, OR 45 Grandview, WA 98 Mattawa, WA 62 Sunnyside, WA 103 Othello, WA 87 Toppenish, WA 87 Pasco, WA 156 Yakima, WA 874 Quincy, WA 68 TOTAL 1,162 Royal City, WA 43 Wenatchee, WA 92 TOTAL 553 Audience Overview You are using a filtered view which may cause your Users count to be inaccurate. team more 1 OAll Sessions 1041 Overview • Sessions 1e,099 State Far Park - http tMww statetaapa Go to (his reoort All Web Sale Data Apr 1. 2015 -Jun 30, 2015 A:r?' Aix2 May May 13 may ,u May:'r Sessons Users Pageviews 23,357 16,410 91,617 Pages; Session Avg Session Duration Bounce Rate 3.92 00:02:29 39.53% % New Sessions 65.53% City 1. Yakima 2. Seattle 3, Spokane 4. Greenville 5. Kennewick 6. San Francisco 7, Ellensburg 8. Sunnyside 9. Portland 10, Wenatchee New Visitor P Retuming Visitor Sesslons % Sessions ® 2015 Google 5.326 22.80% 3.914 • 16.76% 1.301 1 5.91% 666 1 2.85% 636 1 2.72% 540 1 2.31% 505 1 2.16% 359 11.54% 354 11.52% 306 I 1.31%