Loading...
HomeMy WebLinkAbout04/07/2015 10 2015 Strategic Plan for the City of YakimaITEM TITLE: SUBMITTED BY: SUMMARY EXPLANATION: See attached. tor BUSINESS OF THE CITY COUNCIL YAKIMA, WASHINGTON AGENDA STATEMENT 2015 DRAFT Strategic Plan Tony O'Rourke, City Manager Resolution: Ordinance: Other (Specify): Contract: Contract Term: Start Date: End Date: Item Budgeted: Amount: Funding Source/Fiscal Impact: Strategic Priority: Insurance Required? No Mail to: Phone: APPROVED FOR SUBMITTAL: RECOMMENDATION: ATTACHMENTS: Description 121 2015 DRAFT Strategic Plan Item No. 10. For Meeting of: April 7, 2015 City Manager Upload Date Type 4/2/2015 Cover Memo 2015 STRATEGIC PLAN a NO CITY OF YAKIMA Artist rendering of proposed downtown plaza Artist rendering of proposed downtown plaza YAKIMA CITY COUNCIL Mayor Micah Cawley Assistant Mayor/District 4- Kathy Coffey District 1 Maureen Adkison District 2 Tom Dittmar District 3 Rick Ensey At Large Dave Ettl At Large Bill Lover Back Row: Rick Ensey, Tom Dittmar, Dave Ettl, Micah Cawley, Bill Lover Front Row: Kathy Coffey, Maureen Adkison SENIOR STAFF TABLE OF CONTENTS * City Manager—Tony O'Rourke * Police Chief—Dominic Rizzi * Fire Chief—Bob Stewart * City Attorney Jeff Cutter * Director of Community Development—Joan Davenport * Director of Emergency Management/GFI—Perry Tarrant * Director of Finance—Cindy Epperson * Director of Public Works—Scott Schafer * Director of Utilities & Engineering—Debbie Cook * Airport Manager—Rob Peterson * Assistant to the City Manager—Cally Price * City Clerk—Sonya Claar Tee * Communications & Public Affairs—Randy Beehler * Economic Development Manager—Sean Hawkins * Information Systems Manager—Wayne Wantland Page Introduction 1 Strategic Planning Process 2 Strategic Priorities Economic Development 3 Public Safety 4 Improve the Built Environment 5 Public Trust & Accountability 6 Partnership Development 7 INTRODUCTION OFFICE OF THE CITY MANAGER 129 North Second Street CITY HALL, Yakima, Washington 98901 Phone (509) 575-6040 Honorable Mayor and members of the Yakima City Council, I am pleased to present for your review and adoption the City's 2015 Strategic Plan. The 2015 Strategic Plan is a collaboration of the City Council, City staff, and the community to create a dynamic set of strategies and key intended outcomes to move the community and City organization forward over the next several years. The foundation of the Strategic Plan is built on the following strategic priorities. * Economic development * Public Safety * Improving the built environment * Public trust and accountability * Partnership development These Strategic Priorities are the collaborative result of a Citizen Survey and City Council assessment of the strengths, weaknesses, opportunities, and threats of the community and organization. The Strategic Plan offers direction and focus on issues that are critically important to improving Yakima. The Plan sets priorities, establishes strategies, and most importantly, includes performance measures to monitor and measure progress. The Strategic Plan will require the City Council and staff to consider the Plan when developing policies, delivering city services, preparing the City's budget, developing department plans, and assessing the performance of the City Manager and staff. The following critical steps describe how we will move from words to action and ensure alignment of the City's Strategic Plan, departments and staff work plans, policies, and budget. *Each City department will establish specific action -oriented goals, work activities, and performance measures to align with and make progress on the Strategic Priorities. *City Council policy initiatives and discussions will focus on the Strategic Priorities. *Senior management and employee performance evaluations will be linked with the Strategic Priorities. *Performance measures will be monitored and reported on to hold ourselves accountable for making measureable progress in achieving the strategic commitments. *Communicate quarterly and annually to the City Council and public through a Strategic Plan Progress Report. *Periodically review the Strategic Plan to ensure that it continues to focus City government resources on the issues most important to the community. I would like to thank the community, City Council, and staff for having the foresight and dedication required to develop a shared purpose and plan to achieve significant and sustainable success for the City of Yakima. Sincerely, STRATEGIC PLANNING PROCESS "Strategic vision provides direction to both the formulation and execution of strategy. It makes strategy proactive, rather than reactive, about the future. Strategy is the crossover mechanism for moving from the work as forecasted to the work of our vision." - Colonel Bruce B.G. Clarke Understanding the needs of the City's customers is the foundation upon which this Strategic Plan has been developed. The City undertook a variety of processes to assess community needs, interests, and expectations. The City surveyed the local community, gathered baseline data from which to develop meaningful performance standards, conducted workshops with the City Council to assess strengths, weaknesses, opportunities, and threats, and conducted a comprehensive strategic planning development review with the City Council. Business Model Core Values = Culture COMMUNITY INPUT—"Listening" to the Customer The City mailed a customized National Citizen Survey to 3,000 Yakima residents in June 2012. The survey provided infor- mation to allow the City Council to establish priorities in direct response to the needs of the citizenry. Survey results are high- lighted throughout this document. DATA ANALYSIS—"Learning" What the Facts Are Information from various sources was utilized to provide background for the development of the Strategic Priorities and will be utilized to plan and execute initiatives to drive the Strategic Priorities. DEVELOPING STRATEGIC PRIORITIES On August 28, 2012, the City Council met and evaluated the information gathered and recognized and validated "The Case for Change" had been made to move away from "government as usual" and toward a local government that is customer focused, data driven, and results oriented. Toward this end, the City Council established the five Strategic Priorities identified in this Stra- tegic Plan, which are designed to address the serious economic conditions, meet community expectations, build on the communi- ty's strengths and interest in the City, restore the community's trust, and move the City from recession to recovery. 2 ECONOMIC DEVELOPMENT 1 Through collaboration and partnerships with other public, private, and non-profit entities, the City will aggressively support economic development efforts that will create quality, living wage jobs to ensure a diverse economic base, a resilient and growing City tax base, and long-term economic vitality for the City of Yakima. To move the City economy from recession to recovery, the City will commit to the following initiatives to foster a dynamic and diverse economy for Yakima. STRATEGIES 1. Build upon our existing signature businesses and industries by attracting complimentary business clusters in healthcare, business and professional services, industrial machinery, food processing and distribution to expand and strengthen the local economy. 2. Continue the physical revitalization of the City to promote a strong first impression and community attractiveness to businesses. 3. Build on the community's history, heritage, natural resources, and livability to promote Yakima as a tourist and business destination. 4. Collaborate with downtown businesses to foster the growth and enhancement of the downtown as a destination through development of a Downtown Master Plan, enhanced public safety, customer -friendly parking, marketing, additional special events, an attractive physical environment, pedestrian -oriented design standards, and review of regulations to encourage investment while ensuring health and safety. 5 . Execute a plan for the environmental restoration of the Mill Site along with consolidated ownership and infrastructure improvements to position the Mill Site as a prime economic development site for private sector development. 6. Optimize business development, capital improvements, and additional commercial air service at the Yakima Airport. 7. Community arts, culture, and recreational opportunities are valued by both residents and prospective employers as a measure of the community's quality of life. Accordingly, these sectors of the community must be enhanced. 8. Increase City involvement and partnerships with the Chamber, Visitors & Convention Bureau, Rural Community Development Resources, Central Washington State Fair Board, Yakima Sports Commission, Capitol Theatre, New Vision and other private entities to stimulate economic development. 9. Create a cohesive marketing strategy for wine, craft brews, and cider producers. 10. Ensure a balanced regulatory environment that facilitates business retention and growth. BENCHMARKS 2012 Actual 2013 Actual 2014 Actual 2015 Goal Increase the citizen survey rating of those who rate the City's employment opportunities as excellent/good 15% 19% 27% 30% Lower unemployment rate 10.3% 9.4% 8.0% 7.0% Increase annual sales tax growth 7.2% 6.7% 6.4% 4.6% Increase annual lodging tax growth 4.3% 4.0% 7.2% 4.0% Increase downtown sales tax growth NA 10% 14% 10% Improve Yakima as a place to visit NA 36% 37% 40% Improve Yakima as a place to work 38% 40% 44% 47% Create a vibrant downtown NA 21% 22% 25% 3 PUBLIC SAFETY The City is committed to providing a safe and secure environment for its residents, businesses, and visitors. However, random acts of gang violence, property crime, and auto theft have created growing concerns about public safety in Yakima. To ensure healthy and vital neighborhoods free of crime, the City needs to increase its community based partnerships in crime prevention, fire and life safety, code inspection, preparedness, and community policing. To that end, we are committed to the following initiatives. STRATEGIES 1. Promote and increase community based partnerships in crime prevention through: •Neighborhood Block Watch •Crime Stoppers •Neighborhood Associations •Schools •Businesses •Citizens for Safe Communities •Service Clubs 2. Ensure appropriate service levels for public safety services as the community population grows. 3. Proactively address gang violence through Gang Free Initiative strategies. 4. Conduct fire code inspections of all 4,000 commercial structures in the City. 5. Enhance downtown safety by operating visible and routine police bike and foot patrols. 6. Establish an effective graffiti abatement program focused on notification, clean-up, investigation, and enforcement. 7. Improve neighborhood safety by installing more street lights along arterial streets and poorly lighted areas. 8. Strengthen cooperation and partnership with Yakima County Sheriff's Office and add officers to the federal/state Violent Crime Task Force. 9. Construct new 9-1-1 Communications Center at the County's Resource Center in Union Gap. 10. Expedite the fingerprinting process for concealed pistol licenses with new Live Scan system. BENCHMARKS 2012 2013 2014 2015 Actual Actual Actual Goal Citizen rating of safety in their neighborhood (very safe /somewhat safe) 77% 74% 76% 78% Citizen rating of overall feeling of safety (very safe / somewhat safe) NA 23% 29% 31% Crime prevention citizen rating (excellent / good) 23% 22% 28% 30% Fire response travel time under five minutes 90% 88% 87% 90% Number of commercial structures inspected 2,512 2,248 3,400 r Part 1 crimes per 1,000 residents1 69% 55% I 53% 52% 4 IMPROVE THE BUILT ENVIRONMENT The City's overall appearance and infrastructure are critical components of the public's perception of the community's quality and vitality. The current physical environment does not meet the public's expectation. The restoration of the built environment is a necessity. There is a compelling need to resolve and unify the visual quality of the community, as well as, ensure the provision and maintenance of essential infrastructure. STRATEGIES 1. Enhance the appearance of the City through: •Community-based clean-up programs •Volunteer code enforcement rangers •New downtown design and signage standards •Comprehensive graffiti abatement program •Business facade and streetscape improvements Preferred Corridor Option Plan Median Enlargement North First Street Corridor 2. Create a strong first impression of the City through entry statements at key City entrances off of US Hwy. 12 and I-82. 3. Create Neighborhood Service Teams consisting of all City operational departments and neighborhood associations to enhance neighborhood appearance and community pride. 4. Enforce signage and code standards to ensure the aesthetics, integrity, and safety of the City. Review and streamline existing City codes related to appearance and signage. 5. Maintain and support public infrastructure facilities for drinking water, irrigation, sewer service, and sewer capacity. BENCHMARKS 2012 Actual Street Tree VIM C17,-1 2013 Actual Lincoln underpass—Bins of Light 2014 Actual 2015 Goal Improve the citizen rating of the City's overall appearance as excellent/good 29% 28% 30% 35% Improve resident rating of the City's cleanliness as excellent/good 31% 29% 31% 35% Improve citizen rating of City's code enforcement as excellent/good 15% 15% 16% 25% Improve citizen rating of City streets as excellent/good 21% 19% 47% 50% Improve overall built environment NA 36% 39% 42% Improve overall quality of new development in Yakima 39% 33% 38% 45% Increase number of residents not under housing cost stress 54% 60% 64% 67% Increase those purchased goods and services in Yakima NA 92% 93% 95% Increase supply of affordable quality housing 33% 36% 33% 35% 5 PUBLIC TRUST & ACCOUNTABILITY Based on the 2012 Yakima Citizen Survey, the residents and businesses of Yakima want a City government that delivers higher value and quality in City services. They have also made it clear they want to be more informed and engaged in solving this community's problems and setting its future course. Listening to and responding to the concerns of citizens fosters mutual trust and cooperation. They also want accountability and accessibility from our City leaders as they make decisions that will affect the lives of current and future generations in Yakima. To achieve greater public trust and accountability, the City is committed to increased citizen information, involvement, and delivering exceptional and meaningful results. To achieve this we pledge to doing the following. STRATEGIES 1. Create and implement a comprehensive Public Communication Strategy and function to inform and encourage participation in civic affairs for the entire community. 2. Enhance public engagement in the City by: • Supporting more community events ' Celebrating the community's rich history and heritage • Conducting community surveys/focus groups 'Leveraging media partnerships ' Promoting volunteer opportunities (e.g. Block Watch, etc.) 3. Increase citizen involvement through the creation of volunteer opportunities. Downtown Summer Nights concert BENCHMARKS Downtown Summer Nights concert 2012 2013 National Night Out 2014 2015 Improve citizen excellent/good rating on direction City is taking 28% 31% 38% 42% Improve citizen excellent/good rating on the value of services for taxes paid 27% 26% 32% 35% Improve citizen excellent/good rating of services provided by the City 45% 47% 46% 49% Conduct annual citizen survey and employee survey Yes Yes Yes Yes Improve citizen rating of City welcoming city involvement 29% 32% 33% 37% Maintain general fund operating reserve balance as percentage of general fund expenses 16% 17.6% 14.3% 14.9% Improve citizen opportunities to participate in community matters 45% 41% 47% 49% Improve citizens rating of City public information services 48% 47% 46% 49% 6 PARTNERSHIP DEVELOPMENT The City of Yakima will build cooperative and reciprocal partnerships with local, regional, state, federal, non-profit, and private entities to enhance the vitality and quality of life of City residents, businesses and guests to leverage resources with other organizations to accomplish what the City otherwise couldn't. STRATEGIES 1. Work with Yakima County, State of Washington, and Federal Government to secure funding and approval for necessary transportation and infrastructure improvements to enhance access to the Mill Site. 2. Create a legislative and administrative strategy and partnership with the Association of Washington Cities, State and Federal legislative delegations and administrative agency staff to address City needs and opportunities. 3. Partner with private, public, and non-profit organizations in creating more downtown Yakima events and activities that enhance community and downtown engagement, inclusion, and pride. 4. Create a Yakima Cleanup and Revitalization Effort (CARE) community partnership with faith -based organizations, service clubs, and neighborhood associations to improve Yakima's appearance and vitality. 5. Partner with the Downtown Merchants, Capitol Theatre, Visitors & Convention Bureau, Central Washington State Fair Board, and media in creating more community events and activities that foster more community and downtown engagement, involvement, and pride. 6. Partner with the Hispanic and Latino communities to address the needs and expectations of the growing Hispanic/Latino population in the community. 7. Collaborate with the Gang Free Initiative in eradicating gang violence. 8. Create neighborhood service teams to provide residents and businesses the opportunity to partner with City operations and departments including police, fire, public works, community development, parks and recreation, and code enforcement in addressing neighborhood concerns and opportunities for improvement. 9. Enhance volunteer opportunities for community groups. 10. Ensure the City Council is represented and/or meets regularly with the governing board of the following Yakima organizations: •Yakima County •Yakima School District •Greater Yakima Chamber of Commerce •Capitol Theatre •Central Washington State Fair Board •Memorial Hospital •Yakima Valley Community College BENCHMARKS •Hispanic Chamber of Commerce •YCDA New Vision •Pacific Northwest University of Health Sciences •Heritage University •Yakima Regional Hospital •Service Clubs •Sister City program 2012 Actual 2013 Actual 2014 Actual 2015 Goal Establish Yakima Cleanup and Revitalization (CARE) program No No No I Yes 1 Create legislative/administrative strategy for state and federal issues No Yes Yes Yes Create downtown event sponsorships No Yes Yes Yes Secure federal and/or state funding for the Mill Site No ' Yes Yes Yes 7 CITY OF YAKIMA 129 North 2nd Street Yakima, WA 98901 Tel: 509-575-6000 web: yakimawa.gov 2012-2014 CITIZEN SURVEY RESULTS Community quality overall (excellent/good) Overall image Yakima as a place to live Overall appearance 2012 2013 2014 19% 21% 21% 49% 50% 52% 29% 28% 30% Public Safety 2012 2013 2014 Overall feeling of safety N/A 23% 29% Feel safe in neighborhood during the day 77% 74% 76% Feel safe in downtown during the day 62% 60% 60% Been the victim of a crime 26% 29% 25% Crime prevention 22% 22% 28% Built environment Overall built environment Overall natural environment New development Land use, planning, zoning Economic Development Overall economic health Vibrant downtown Shopping opportunities Ease of public parking 2012 2013 2014 N/A 36% 39% 49% 56% 54% 39% 33% 38% 28% 27% 28% 2012 2013 2014 N/A 24% 26% N/A 21% 22% 39% 37% 32% N/A 40% 43% Governance 2012 2013 2014 Overall direction that Yakima is taking 28% 31% 38% Quality of City services 45% 47% 46% Value of services for taxes paid 27% 26% 32% Customer service N/A 49% 43% Individual services (excellent/good) 2012 2013 2014 Fire 84% 83% 82% Garbage collection 79% 81% 81% Ambulance/EMS 83% 79% 79% Sewer service 71% 63% 68% Bus service 62% 59% 61% Drinking water 64% 61% 58% Police 54% 54% 53% Public information 48% 47% 46% Street repair 22% 19% 46% Storm drainage 46% 37% 41% Recreation centers 43% 37% 41% Animal control 28% 26% 31% Code enforcement 15% 15% 16% Yak Back 41* MAKE YOUR VOICE COyNT 8