HomeMy WebLinkAbout12/09/2014 04A Downtown Association Letter of Support RequestBUSINESS OF THE CITY COUNCIL
YAKIMA, WASHINGTON
AGENDA STATEMENT
Item No. 4.A.
For Meeting of: December 09, 2014
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ITEM TITLE:
SUBMITTED BY:
SUMMARY EXPLANATION:
Letter of support request from Downtown Association of
Yakima
Randy Beehler, Communications & Public Affairs Director
The Downtown Association of Yakima ("DAY") has requested that the City Council provide a
letter of support that DAY would submit as part of its application for Yakima to become a
certified Washington Main Street Community. The deadline for the Washington Main Street
Community application to be submitted is December 15th.
The Council Partnerships Committee (Cawley, Adkison, Ettl) has reviewed the draft letter of
support and unanimously voted to forward it to the full Council for its consideration with a
recommendation that the Council approve providing DAY with the letter of support.
Resolution: Ordinance:
Other (Specify):
Contract: Contract Term:
Start Date: End Date:
Item Budgeted: NA Amount:
Funding Source/Fiscal
Impact:
Strategic Priority: Partnership Development
N/A
Insurance Required? No
Mail to:
Phone:
APPROVED FOR
SUBMITTAL:
RECOMMENDATION:
City Manager
The Council Partnerships Committee unanimously recommends providing the Downtown
Association of Yakima with a letter of support to be submitted as part of its application for
Yakima to become a certified Washington Main Street Community.
ATTACHMENTS:
Description
Memorandum - Letter of Support Request from
Downtown Association of Yakima
Washington Main Street Letter of Support - Draft
Upload Date
11/26/2014
11/26/2014
Type
Cover Memo
Cover Memo
NE ED
HELM
To: Yakima City Council Members
From: Communications & Public Affairs Director Randy Beehler
Subject: Letter of Support Request from Downtown Association of Yakima
Date: Wednesday, December 3rd, 2014
Council Members,
The Downtown Association of Yakima ("DAY") has requested that the City Council provide DAY
with a letter of support that would be submitted as part of its application for Yakima to become a
Washington Main Street Community. DAY's application is due to be submitted by December
5th
1
Since 1984, the Washington State Main Street Program, which is managed by Washington Trust
for Historic Preservation, has been helping communities revitalize the economy, appearance, and
image of their downtown commercial districts using the successful Main Street 4 -Point
Approach®. Main Street is a comprehensive, incremental approach to revitalization built around
a community's unique heritage and attributes. Using local resources and initiative, the program
helps communities develop their own strategies to stimulate long-term economic growth and
pride in the heart of the community — downtown.
The Washington State Main Street Program provides access to information, guidance, and
support to individuals and organizations interested in downtown revitalization. It also serves as a
general clearinghouse for the latest tools and techniques in downtown preservation and
revitalization. The Main Street Approach provides a flexible framework that puts the traditional
assets of downtown, such as unique architecture and locally -owned businesses, to work as a
catalyst for economic growth and community pride. Community's just starting downtown
revitalization as well as those with more experience are creating lasting economic impact through
the Main Street Approach.
Some of the cities in Washington State that have already taken advantage of their certification as
a Washington Main Street Community include Prosser, Ellensburg, Walla Walla, Wenatchee,
Chelan, and Kennewick.
As per the Council's Letter of Support Request Policy, the Council Partnerships Committee has
reviewed the draft letter of support requested by DAY and unanimously recommends the Council
approve providing the letter of support to DAY. In accordance with the Council's Letter of
Support Request Policy, the Council may agree to DAY's request, deny DAY's request, or take
no action on DAY's request.
Please let me know if you have any questions regarding this issue or need additional information
prior to the Council's December 9th business meeting.
OFFICE OF THE CITY COUNCIL
129 North Second Street
City Hall, Yakima, Washington 98901
Phone (509) 575-6050 • Fax (509) 576-6335
December 9th, 2014
Sarah Hansen
Main Street Program Coordinator
Washington Trust for Historic Preservation
1204 Minor Avenue
Seattle, Washington 98101
Micah Cawley, Mayor
Kathy Coffey, Assistant Mayor
Maureen Adkison
Tom Dittmar
Rick Ensey
Dave Ettl
Bill Lover
Dear Ms. Hansen,
The Yakima City Council is pleased to support the application by the Downtown
Association of Yakima ("DAY") to have Yakima become a certified Washington Main
Street Community. The Council applauds the tremendous effort of the many
outstanding DAY members who have committed their energy and expertise to
creating a vibrant and active downtown core.
The Council is excited about the potential for Yakima to benefit from being certified
as a Washington Main Street Community. Implementation of the National Main
Street Center's 4 -Point Approach® would provide a welcome boost to the ongoing
revitalization of Downtown Yakima. By restructuring existing economic assets,
focusing on design elements, organizing stake holders, and utilizing diverse and
dynamic promotion, the Council is confident that DAY can build on past successes
and ensure a bright future for Downtown Yakima.
The Council is impressed with the positive results that other cities in our part of the
state including Prosser, Ellensburg, Walla Walla, Wenatchee, Chelan, and
Kennewick have experienced thanks to their designation as a Washington Main
Street Community. We anxiously look forward to being able to take advantage of
the invaluable programs and services that the Washington State Main Street
Program provides to enhance the significant efforts already underway to
reinvigorate Downtown Yakima.
Thank you for your consideration of the application by DAY to have Yakima certified
as a Washington Main Street Community. The Council is proud of the investment of
time, energy, and effort that has already been made by DAY members, local
business and property owners, and community members to join forces to take
Downtown Yakima to the next level. Receiving certification as a Washington Main
Street Community would be a validation of those efforts and would provide critical
momentum as Downtown Yakima continues to be transformed.
Sincerely,
Mayor Micah Cawley
City of Yakima, Washington
Yakima
1994