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HomeMy WebLinkAbout10/07/2021 03. Council Review of Proposed 2022 Budget-2 of 4 14.4111\l'A 1—coi• i rr 11 i i�O enc u nrry 1 BUSINESS OF THE CITY COUNCIL YAKIMA, WASHINGTON AGENDA STATEMENT Item No. 3. For Meeting of: October 7, 2021 ITEM TITLE: Council Review of Proposed 2022 Budget-2 of 4 SUBMITTED BY: Bob Harrison, City Manager Jennifer Ferrer-Santa Ines, Director of Finance and Budget SUMMARY EXPLANATION: This is the second of four study sessions on the proposed 2022 Preliminary Budget. 9:00 — Introduction— Bob Harrison Follow-up from prior session (if needed) Recap (brief), Jennifer Ferrer-Santa Ines General Fund Expenses Overview Continued Department Presentations 9:15 Community Development Department— Joan Davenport 9:30 Economic Development— Bob Harrison 9:40 Parks — Ken Wilkinson 9:55 Police Department-Chief Matt Murray 10:15 All other departments - Finance, HR, Legal, IT, City Clerk, Community Relations Other Funds 10:40 Mill site Phase I I — Bill Preston 11:00 Equipment Rental — Kerry Jones 11:15 Clean City— Scott Schafer 11:30 Tourism, Convention Center, Capitol Theatre - John Cooper& Charlie Robin 11:45 Questions, discussion, direction The remaining sessions are scheduled as follows: Tuesday, October 12, 2021 from 9:00 am to noon Thursday, October 14, 2021 from 9:00 am to noon 2 ITEM BUDGETED: NA STRATEGIC PRIORITY: Public Trust and Accountability APPROVED FOR SUBMITTAL BY THE CITY MANAGER RECOMMENDATION: ATTACHMENTS: Description Upload Date Type CI Oct 7th Presentation 10/4/2021 Presentation C Clean City 10/4/2021 Presentation 2021 Budget Study Session #2 Oct. 7, 2021 A ° i;\ vs Clear — Reliable — Trustworthy - City Manager- Introduction CommunityDevelopment L■ : , ■ ! I a M 1 ¢ + • • • _A= rip t•r y 'a r n n 0 Code A 2020 Actual 2021 Amend Budget YTD Actual 2021 2022 Projection Salaries and Wages $ 981,754 $ 1,019,244 $ 681,135 $ 1,062,092 Benefits $ 406,642 $ 418,307 $ 264,532 $ 416,360 Supplies and Minor Equipment $ 21,269 $ 23,500 $ 16,631 $ 23,500 Professional Services $ 333,737 $ 390,788 $ 206,908 $ 337,288 Transfers Out $ - $ 2,500.00 $ (208.00) $ - Total Expenditures $ 1,743,402 $ 1,854,339 $ 1,168,998 $ 1,839,240 Streamline/create consistent code compliance activities i> Work with Legal to review Title 6 animal control ordinances to be more effective in animal control efforts i> Perform a complete permit fee study i> Create a technology fee (based on permit fee) for the implementation of performing electronic plan reviews Employ a Lean permitting process in conjunction with other departments to improve customer service and internal efficiency Planning 2020 Actual 2021 Amend Budget YTD Actual 2021 2022 Projection Salaries and Wages $ 469,988 $ 497,827 $ 311,914 $ 504,180 Benefits $ 177,191 $ 183,029 $ 116,346 $ 179,974 Supplies and Minor Equipment $ 994 $ 2,700 $ 473 $ 2,700 Professional Services $ 167,753 $ 113,140 $ 73,210 $ 103,140 Total Expenditures $ 815,926 $ 796,695 $ 501,943 $ 789,994 ➢ Conduct a fee study of Planning related fees and charges > Identify policy changes to reduce printing and mailing costs, utilizing online and ITS services where applicable > Finalize initial HAP implementation tasks currently under review by the Planning Commission ➢ Work with local non-profit and market-rate housing developers to identity new and creative solutions to streamline the housing development process ➢ Actively participate in the County's Urban Growth Area Update process > Dept. Archaeology and Historic Preservation Grant Award - $8,000 to prepare Fruit Row nomination Neighborhood ONDS 2020 Actual 2021 Amend Budget YTD Actual 2021 2022 Projection Salaries and Wages $ 374,233 $ 422,759 $ 276,326 $ 436,429 Benefits $ 150,725 $ 164,572 $ 108,403 $ 157,897 Supplies and Minor Equipment $ 10,927 $ 135,325 $ 2,272 $ 22,200 Professional Services $ 1,480,302 $ 6,795,998 $ 1,141,563 $ 1,007,940 Capital Outlay over$5000 $ - $ - $ 28,614 $ - Total Expenditures $ 2,016,187 $ 7,518,654 $ 1,557,178 $ 1,624,466 r In partnership with Catholic Charities provide HOME funds to construct a 16 Unit multifamily project for low income farmworkers. r In partnership with Habitat for Humanity provide HOME funds to construct two single family homes to low income families. r Assist 85 or more Senior/Disabled individuals through our Emergency Senior Disable home repair Program. Economic Development Attraction Development Retention Services and Support Growth Economic Development Online Business Rekrtionships Support Job Development Parks Recreation . . y ,.. qvg, Aft I 1r t it I) Y'.." k. 1 ' f . f mar • Ai,;40 - , _ r ,c: Miller Pirk lir _ Improvement Project 2021 Community Survey Register The Mission of Yakima Parks and Recreation is "to provide beautiful places with quality recreation opportunities that enrich the well being of our community" Parks and R 2020 Actual 2021 Amend Budget YTD Actual 2021 2022 Projection Salaries and Wages $ 1,626,889 $ 2,397,820 $ 1,234,861 $ 2,407,813 Benefits $ 725,395 $ 840,182 $ 435,491 $ 805,059 Supplies and Minor Equipment $ 345,841 $ 503,500 $ 231,759 $ 518,200 Professional Services $ 1,508,334 $ 1,875,934 $ 842,876 $ 1,895,891 Capital Outlay over$5000 $ 14,255 $ - $ - $ - Transfers Out $ 229,000 $ 244,000 $ 129,500 $ 173,000 Total Expenditures $ 4,449,715 $ 5,861,436 $ 2,874,487 $ 5,799,963 > Complete Miller Park restoration project • Replace the air handling system at Lions Pool • Replace 17 HVAC valves at the Harmon Center > Seek funds to replace the pedestrian bridge over Wide Hollow Creek at West Valley Community Park • Complete 2022 —2027 Parks & Recreation Master Plan and submit to the State of Washington • Recondition the Franklin Park tennis courts > Upgrade irrigation systems at Elks Park &Tahoma Cemetery > Install netting at Fisher Park Golf Course • Resurface additional tennis courts at Kissel Park Police Division ---------\ Police Services i \ Police Department // Corrections I� Criminal \' Investigations Internal Affairs \. POLICE DEPARTMENT-GENERAL FUND 2020 Actual 2021 Amend Budget YTD Actual 2021 2022 Projection Salaries and Wages $ 16,773,865 $ 17,396,968 $ 10,751,115 $ 18,589,800 Benefits $ 5,501,184 $ 5,754,556 $ 3,673,484 $ 5,836,238 Supplies and Minor Equipment $ 693,605 $ 852,387 $ 514,126 $ 727,600 Professional Services $ 3,856,841 $ 4,024,322 $ 2,399,463 $ 4,300,392 Capital Outlay over$5000 $ 190,179 $ - $ 83,793 $ - Total Expenditures $ 27,015,674 $ 28,028,233 $ 17,421,982 $ 29,454,031 POLICE CAPITAL 2020 Actual 2021 Amend Budget YTD Actual 2021 2022 Projection Supplies and Minor Equipment $ 89,845 $ 145,000 84,672 $ 4,194 Professional Services $ 9,801 $ 37,527 5,645 $ - Capital Outlay over$5000 $ 225,080 $ 4,730,760 $ 424,037 $ 500,000 Total Expenditures $ 324,726 $ 4,913,287 $ 514,354 $ 504,194 > Continue to focus on strategies to reduce violent crime through exceptional customer service ➢ Increase deployable strength percentage to reduce response time and improve customer service > Focus on recruiting lateral police candidates to speed up the time for new hires to become productive officers > Continue to bolster our relationships with our federal partners to effectively address gang crime throughout the Yakima Valley > Continue to focus energy and resources on the reduction of domestic violence through improved response, investigation, and collaboration ➢ Continue to explore areas for efficiency improvement and to leverage technology to assist us in reducing crime Police Statistics/ Dashboard 643 1 i„, 358 Currently Together • 24 to , • Weapons Used Inca e ntc ;* Terrace • • a Heights 1 08 •• � ey�•: • •� •• • % Children Witnesses 41 :FP 69 • • • Property Damaged •• w •• Male Suspects 50 • Union cap Moxee + Alcohol/Drug Use by Suspect Wiley City - _ 1 21 City of Yakima,WA State Parks GIS,Esti Canada,Esri,HERE,Garmin,SafeGraph,METVNASA,USGS,Bureau of Land Management,EPA,NPS,USDA Powered by Esri 15 Alcohol/Drug Use by Victim Offense Codes Incidents per Month 250 23 Female Suspects0 Strangulations Zoe ,94 242 180 163 ,so- Offender Gone 1 84270 100_. Simple Assault 07 •Violation of 76 •Vandalism 3s 50 Verbal Only Court Order Suspects Arrested •Theft,Property, 11 •Threats 7 •Assauk No 6 2 17 Other Weapon, 0 Aggrevatelnjury Jun Jul Aug Sep Oct Gun at Residence .The listed dots are geographical indicators to show what part the city these incidents have occurred.Addresses,names and identifiers have been removed to protect the identity of the people involved.' General Government Services 4. -.- _ - ...„... „ , ---,,,,.. 0 . . . .., . ,., 0.: , • G ,. I ft. e 0 z F , „A_ 1 \ Human iJ _ Resources A feity • CompIU-'c dRrnpws � , EmGlp Yee \.. 0 ,��`MG <,oG,. � '4 / .�.�. �r ,,d b / P-----7(.___) e° L °SFr t FjN ...... A�CEilik tr , In support of Council Priorities COMMUNITY RELATIONS ➢ Draft, propose, and have adopted an Unmanned Aerial Vehicle (UAV) policy for the City ➢ Establish operational guidelines and use expectations for City-owned UAVs ➢ Participate in the recruitment and hiring of a Grants Writer ➢ Participate in the recruitment and hiring of a Community Outreach Coordinator CITY CLERK ➢ Fully implement Granicus Peak upgrade by March 2022 ➢ In conjunction with IT, fully implement an electronic signature process by March 2022, which will increase efficiency citywide ➢ Continue working with departments on paper reduction efforts ➢ Continue records management training opportunities citywide HUMAN RESOURCES ➢ Develop project management certification opportunities ➢ Develop supervisor training courses ➢ Develop implementation plan to convert employee files to electronic format ➢ Apply for grant assistance for employee file conversion (if available) ➢ Complete Employee Salary Survey In support of Council Priorities INFORMATION TECHNOLOGY ➢ Cyber-Security protection: o Implement an Endpoint Detection and Response solution o Update Revamp and implement an improved disaster recovery backup solution and plan o Continue to increase the number of employees utilizing multifactor authentication o Replace the remaining desktop workstation with outdated operating systems o Continue employee training to improve phishing awareness ➢ Perform version upgrade to City's ERP Cayenta environment ➢ Perform major hardware and software version upgrade to City's SQL Database environment ➢ To continue to provide more elevated GIS applications and support to provide data and analytics to the various departments ➢ Implementation of a City-wide Project Management software solution FINANCE ➢ Implement the new GASB 87 Lease Accounting Update, March 2022 ➢ Obtain an Unqualified (Clean) audit of its 2021 financial statements ➢ Obtain Government Finance Officers Association (GFOA) Distinguished Budget Presentation Award for its 2022 budget publication ➢ Improve transparency in communicating city finances Mill Site Making Progress r ,i, may... �. At ti ,,' 's a r ; ‘ ''' iVZ'' `�` 1;44.+ ,' hy\"S liA• _ _ _ray - _,� - t s?• .i' . i'' xt 6N-- i , e P I.....::,:•M . +t Y y .,. '~‹,,+. a•,_ .. _ d. \ • `< i \ r 7.x y F '•.� ZVV C a. S. r d • \ : ` rt ti 414.,-. y y v �y 4r4 . � ''h'- Z \ y►."_..\S_ 4 C 1 � .t'] ,h4 ?_ tel: t f'. �A��•'d i \i Equipment EQUIPMENT RENTAL 2020 Actual 2021 Amend Budget YTD Actual 2021 2022 Projection Salaries and Wages $ 801,340 $ 935,639 $ 535,880 $ 955,480 Benefits $ 352,918 $ 404,242 $ 240,191 $ 400,254 Supplies and Minor Equipment $ 79,360 $ 55,000 $ 47,630 $ 52,000 Professional Services $ 482,915 $ 585,015 $ 421,262 $ 622,974 Capital Outlay over$5000 $ - $ 50,000 $ 39,264 $ 50,000 Total Expenditures $ 1,716,532 $ 2,029,895 $ 1,284,228 $ 2,080,708 EQUIPMENT RENTAL-CAPITAL 2020 Actual 2021 Amend Budget YTD Actual 2021 2022 Projection Supplies and Minor Equipment $ 8,438 $ 100,000 $ - $ - Professional Services $ 1,041 $ - $ 327.08 $ - Capital Outlay over$5000 $ 2,142,767 $ 2,901,655 $ 948,798.66 $ 3,319,000 Total Expenditures $ 2,152,246 $ 3,001,655 $ 949,126 $ 3,319,000 : . .1. .. ,ii AMMER awe am... 1 ". _ , ----, mm, .7,7,.,jamileasses.c er_ 7- imi •i, - 1/4 /L- ii ' . . ';) . 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Mt?: .. . . .. _ . • „..,.. .. . . _, . . . ...• . ._ ,... _ ,.. . ._ , ..... ., .... _ . _ • • . . , ,... b Replacements/Additions 2022 ER REPLACEMENTS/ADDITIONS 0 Division Description Replacing Budget Fire Fire Engine Addition S 1,200,000 Parks&Recreation Ford F-550 Dump Truck ER3127 60,000 Toro RM3555 Reel Mower ER5228 60,000 Chevy Truck ER2353 ER2126 5,000 Streets&Traffic Ford F-650 Bucket Truck ER3176 200,000 16 Foot Dump Trailer Addition 20,000 ER3176 Concrete truck Box ER3086 50,000 Ford F-250 W/Plow ER2345 60,000 Kenworth T370/Et yre ER3138 225,000 Irrigation Ford F-150 4x4 ER2351 40,000 Ford F-350 Service Body ER2353 55,000 Ford F-150 4x4 ER23129 40,000 Refuse Mack/Amrep Garbage Truck ER3303 382,000 Mack/Amrep Garbage Truck ER3304 382,000 Rout Assistant Addition 300,000 Ford F-250 W/Lift gate ER3205 65000 Wastewater Ford Explorer AWD ER2306 35000 Trailer Generator ER4139 65000 F-250 Service Box/Lift Gate Addition 75000 S 3,319,000 :; air . r - '411111111111111 1 I# rrans -"MIfF c - Ijc - 7 �_ �. 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CLEAN UP it DROP SITE1ftimm Clean City Fund 136 2020 Actual 2021Amend Budget YTD Actual 2021 2022 Projection Salaries and Wages $ 128,551 $ 160,720 $ 86,986 $ 159,511 Benefits $ 39,630 $ 61,761 $ 32,659 $ 75,626 Supplies and Minor Equipment $ 23,747 $ 105,016 $ 37,869 $ 44,000 Professional Services $ 51,366 $ 113,511 $ 50,026 $ 99,000 Capital Outlay $ - $ - $ 5,000 Total Expenditures $ 243,293 $ 441,008 $ 207,540 $ 383,137 Yakima Convention Center Capitol Theatre YOU CAN'T STOP THE BEM ON T =`' � ALTON DROWN LIVE: hElisffrEigNI M BEYOND THE EATS .��. 'fi► ; � �.. NORTH rAMERKAN TOUR oo.won '�� m�u►man.unu �, SUNDAY,NOVEMDEN 26 Imr�exronuirwr�lr(nrrnnDl I r I -t/p 130 P.M.,...41.t. 12&13 Best TOM0110Y'N NVII November • 1k1 3N r'.Kl O,u,ar - - i Hairspray Warren Miller's Winter Starts Now Alton Brown LIVE: Beyond The Eat! 2021 Fri Nov 12-Sat Nov13 Sun Nov 28 Wed Nov 17 Order Tickets Order Tickets Order Tickets igi.._ seaukgEN , liv r= CM. it e'. ri •A -1 ' .►1 A'drsn ,1, ' TOUR ,.— - J \� 12&13 �♦� s s— f A : 1LeI •40S.t b, cp /,,-_- January Sest SiiglM _--- Iri Waitress Schoolhouse Rock Live! Rob Schneider: I have Issues Tour Wed Jan 12-Thu Jon 13 Sun Jan 16 Fri Feb 04 Order Tickets Order Tickets Order Tickets Questions ? Next session -October 12th @ 9am 1 ^ it II II Clear — Reliable — Trustworthy Clean City Program Study Session 2022 Budget October 7, 2021 Objectives • Address visual blight • Unscheduled collection of waste and litter from the City's public areas/thoroughfares • Expedited clean-up of illegal dumps in public areas • Clean-up from homeless camps • Support officers in unlawful camping enforcement • Coordination with neighborhoods for annual clean-up events • Create Educational Component • Engage with community partners and volunteers Objectives Graffiti Abatement it Vie. r i r .-Liiii:sHi--3-H&' ikL1.- --'. cio+5 _.., _ 1 _ r's.,-0- ..-- L __„-- Ai 1 P ri;rs is l to sp EE, � 7 Limit i~ � Y , vi , 40 b . st • Illegal Dumps =: ; ^` :sue ". I K� -4q �/ � �, ..4.._.-- a 1 ..c..,A:c6--,4 7 4t=r, : 4, c ;'"4". ,•:. ' 7")-4 itt,“-- • * +( -- Homeless :' rx p.G•' f ram.. . ,'.o :' �' , T N Encampments i��t2 i�o�w t .�. .:} ;',$t�Valy'V� x K `!R`.X L"�rZ '�Yfr v' �. t<'. ri� :,{1.42* YY h}C.�t4 a 3 t . c. ''\t 'u'i M•t F, yJ( Objectives ... . . ..... .. ...... •... ••• •.•• •• •. „.4, .. .;•...............: .r. :.� ,_ ` • . ..v .,.... ...-'43;•',-Ia•:.,k 6 ititi"" r? s.. . '4k`� `3dt Communit Clean ups ,( -- adf� _ H ♦$ — .. e^ .A. �, .1 cy " . y"Y rae h. 1 �fi `rT 3'6 #K"� C V}R ' •; j1(i, I z t f° i ‘! )�.\_�kl - 7 d _} ' clrY ` '- l I eli C YAKIMA OMMUNoITYf tfi CLEAN Up A- MDROP SITE Clean City Team • Public Works • PW Admin • Refuse • Streets & Traffic • Parks & Rec • City Code Department • Yakima Police Department • Sunrise Outreach Funding Utility Tax assessed on Yakima Waste commercial customers within the City of Yakima o YAKIMA WASTE \' 1 fr • i SYSTEMS INC. , Ul ill 1) i :) 1 ) 1 \ tap 24&4213 el � _ o Revenue & Expenditures Revenue Expenditures • 2021 - $ 366, 861 • 2021 - $ 349, 609 • 2022 - $ 373, 235 • 2022 - $ 378, 137 City Council approved Clean City as a Restricted Fund in 2021 Accomplishments 2020 2021 (Jan —Jun) • Graffiti incidents = 6,974 • Graffiti incidents = 1,764 • Homeless contacted = 7,883 • Homeless contacted = 4,918 • Shopping carts removed = 1,569 • Shopping carts removed = 607 • Illegal dumps cleared = 747 • Illegal dumps cleared = 439 • Homeless encampments = 193 • Homeless encampments = 182 • Abandoned vehicles = 99 • Abandoned vehicles = 128 • Dangerous buildings = 34 • Dangerous buildings = 9 • Tons of garbage removed = 93.3 • Tons of garbage removed = 89.7 Questions ? .Y• Y i }} A till< metei, *Ali* , I NAJ , v.:I:::L.;. i. 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Convention Center 2021 Thru August Event days 178 + 109% Attendees 13,954 - 33% Revenue $ 182,669 - 52% Reason? Events did not generate food & misc. revenue Future Days Booked 322 + 99% Convention Center 2022 ➢ Increase Marketing Focused on Expansion ➢ Maximize use- Local events & conventions • Goal : 320 event days held Work with City to increase parking, including electric parking stations • Goal : Increase capacity Capital improvements on existing building • Goal : One project is to update 1996 rest rooms • 2022 onvenit .ionNIar a in s ` )„,,,,"'J'U" WE'VE BEEN BUSY °= _ram_. _ , ,, •,e, , 4 ,,, 1 GROWING FOR YOU • , , _ _ . ,,,,, _ , ,,..:t,. az .... 1 '' o• I • (1;•7 ..,4 y a.Elir ' :‘, i ilt 41 .,, ,. . ( I ;�' 4 I n ft l . O u I yIt-.Y. \\/,,h.,T aikadmF.. 1 3J n.mm(.aaee mu(araha,J rn .4m a,.,. tiaala . — g'! 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C•ese ce Pro-t i4 .0.�1•,, <,� ri . }a Cmaercewas. ass 2r411110 ,, •CHECK OUT THE YAKIMA CONVENTION CENTER'S 18.000 SQ FT.EXPANSION, iAt031b 7 G6/5 •MORE SPACE AND AMENITIES FOR YOUR MEETINGS,EVENTS AND CELEBRATIONS. :0003 344 9.515 -tee 5 915 •THE PERFECT PLACE FOR YOUR OFFICE TRAINING,HOLIDAY PARTIES, `""`.0 1'd1 4 6.300 ix. - YAKIMA CORPORATE EVENTS,BANQUETS.WEDDINGS AND MORE. DeR0944r0crt,--,,. 30.264 904331413 3.000 LSO ..000 6,303 .1,. CONVENTION Sreaunul,el, 3.348 95435113 303 - 130 210 4/0 CENTER 1116 31135e13 IJD 44 W ?`- CONTACT LISA FOR A TOUR:LISA@YAKIMACENTER.COM •116 31133(13 1U0 44 (0 In, 1143541, •.. 15C 2021 Afreung 6 Event PLaaes Guide—MVEdiaba•aursummingrxruplanruasgnidr.rom 1 10 NORTH 8TH STREET • 509.575.6062 • YAKIMACENTER.COM Sports Commission 2021 Projects Through August : 168 events held (+ 87% over 2020) 32, 310 attendees (+ 94%) 188 future events booked 43,570 attendees projected SPORTS U Sports Commission 2021 Projects Staged New Outdoor Events • ''."--. • A1(114A-'4-'-- - � �. . r,,,,,,,....:,,,,_, Y0R 5K ,..., „. 5 ' OUBBLE0 • AND BREWS5 :. -r ,• `.t,-. h 4 ' '-, - -pur - jq�Y •� _-_ ,!. .'D fie... -.. .�', ,. his a i _‘,‘0,,,.;,:,.." :,:l.,4,,w,:i.ii:,,,9,1,-i_ii s,.._ .., __,,, , ..„, 9�It .0 (rt,15' • , ::,•.9 SEAT . ., . ,.._ • ..„ ., .,,,, z , , ,... . i_..., , , ,,_...„,. _,.; .,,,.,. ...,.. BEERS Sports Commission 2022 Projects ➢ Recruit and grow events ➢ In person attendance at industry shows ➢ Increase sports related marketing ➢ Build attendance to Sports Commission created events ,FMn Vq ! SPORTS 'MM i 55 Visitor Information Center 2021 Through August: ➢ Served 2,003 people in person (704 in 2020) ➢ 3,555 assisted via email/call/U.S. mail ( + 300%) ➢ Developing a website for ordering local gift baskets Visitor Information Center (VIC ) 2022 Extend hours/staffing to 2019 levels r Expand outreach with the Mobile Info Center ➢ Bring back events at VIC to attract locals Plan for the VIC future Leisure Marketing 2021 Presence in regional & national outlets . • ......_ ............._ .. ... .. . ... .. . > Print -P------ ----7 WM ViVERE MOT APO MACIALLEY, MAIM , Ible411_ ...:\ll'AAKiltg, moo TO Mt 13 GI IYINIS alf11116,1LE 7n, 7:, ,,,,,.,.,.4,,, ., V''-.-'','''4.'''• ''4 '.1..'.;, 1'''''.N.-' -''?‘ . .. . .r.l!•„,r,.:17- ,- ,.. > Digital ,... ....:. .,. . .... , . „. ... ... > Broadcast Get Outdoors IP,SAVOR AND PLAN YOUR YAKIM _.„. COME VOL STAY YOU'LL SEE WHY WE CALL THIS PL Under Sunny Skies in Wide Open Spaces - . > Online _,.... _ ... . CHECK OUT OUR lakima%d ,k- ' VA4EY avoirw ; ' ..,..7 ... .. PAKIMMILEY ---- Leisure Marketing 2021 Results through August : ➢ 199,318 sessions on visityakima.com ( + 45%) ➢ 282,320 page views ( + 42%) ➢ Average time on site 1 :36 ( + 4%) ➢ Social media channels : ). Facebook followers ( + 44%) ➢ Instagram ( - 13%) Leisure Marketing 2022 ➢ Consumer research and data collection ➢ Expand presence in Western U .S. markets ➢ Increase travel media outreach ➢ Print & distribute 100,000 Travel Guides ➢ Build online travel incentives Leisure Marketin 4 r � _ YELL©WSTONE TRAVEL 8 r.. p for r , ,. . Cl991uMi CIL .. . . . ., . .,„, .... .. - -T -1.-.' 1 '' 4111 l. HIT' .., ,..„,,,,w,„....,.., ..„,,,,,,„:„. ....„... .,,,,.,. .„......., ,..„......„ rscl.. ..,_ _ m , � ... r ,_ ,." '''•,:4-;,'•,:•:"•;:?:':--1!-,,,"P...,:i'.:i.'"4"• .,•11:•-••,,,, '''''', ., , ,.,, ring ..... , How to Hos .,,., StIffIril the L31tt at�erage � . in Beverage :::,eive:ntit04,:t., : , •s• 3 �'`1qf F Ol ,--::t r ....� S? c11 g W rm. ,, "\cement .�#° 1 ,, S EAR FIT 1. .. ._, Ft�6i THE TASK lir ( f' k ' ' k r . ,,� 1/4 w. i aVINO�11111111 ' � t Group Tour Trade Shows 2022 > Goal : Meet with up to HOME ABOUT EVENTS ... SPONSORS ,, BLOC.A POOGST •• TICKETS CONTACT US :sten 100 travel media & TB:X TM*ME Of TRAVEL CAMAS * tour operators TBEX ,, ,.: r ..,..) . The Home Of Travel Creatives ORLANDO • • TBEX brings together the Creators,DMO's and brands re-imagining the travel industry. , JUNE 4-8, 2022 POWERED BY U.S.TRAM ASSOOADOB -AVE, Go WeJt , GoWest . , ' ',Oltrr RENO TAHOE ,.. . ,„ — • A . .. ,._ __. . ,,, , ,, _ , :, „ 1,.,%_, Go West Summit ..--:: •-...- 1 4.-,,r: '-•„, ' ' — -, Alligtei agoei.estsurnn: 1:6:: '; :: ' :. ARV 14 17, 20 oi ' ,_ 4.,,,,- . : -, ., \'` • ...:,,- '4,, '''• ,,takattswana. Thank YAKIMA VALLEY TM John Cooper john@visityakima.com ottolt, r "91 Yakima Valley Tourism • VisitYakima.com