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11/06/2012 05 Audience Participation Yakima Valley Distributed at the Visitors & Convention Bureau Meeting 11'61,— 10 Yak North imaWA 8m Street 98901 — -- — YA!, K I M A T 5 VALLEY 800- 221 -0751 i www visityakima.com Yakima Valley Visitors & Convention Bureau's 2012 Media Efforts: Examples of Press Received: (Based on review of print, electronic and broadcast outlets) OUTLET /DATE DESCRIPTION ADVERTISING CIRCULATION/ EQUIV. VIEWS (Column Inches x Ad rate x 2.5) National Geographic Northwestern Exposure $336,080 735,453 Traveler— October 2012 Travel.NationalGeographic Northwestern Exposure N/A 311,194 .com Bend Bulletin — September Northwest Travel: Yakima $40,539 33,087 23, 2012 Valley BendBulletin.com — Northwest Travel: Yakima $1,500 118,000 September 24, 2012 Valley City Dog — Fall 2012 The Yakima Valley's Horses $27,706 25,000 and Hounds Everett Herald — September 6 Reasons to Visit Yakima $6,887 50,037 15, 2012 Valley Herald.net— September 15, 6 Reasons to Visit Yakima $1,000 277,782 2012 Valley Media Coverage Year to Date Totals: Stories Advertising Impressions/ Published /Produced Value Online Views 118 $826,502 46,297,247