HomeMy WebLinkAbout11/06/2012 05 Audience Participation Yakima Valley Distributed at the
Visitors & Convention Bureau Meeting 11'61,—
10 Yak North imaWA 8m Street 98901 — -- —
YA!, K I M A T 5
VALLEY 800- 221 -0751
i www visityakima.com
Yakima Valley Visitors & Convention Bureau's
2012 Media Efforts:
Examples of Press Received:
(Based on review of print, electronic and broadcast outlets)
OUTLET /DATE DESCRIPTION ADVERTISING CIRCULATION/
EQUIV. VIEWS
(Column
Inches x Ad
rate x 2.5)
National Geographic Northwestern Exposure $336,080 735,453
Traveler— October 2012
Travel.NationalGeographic Northwestern Exposure N/A 311,194
.com
Bend Bulletin — September Northwest Travel: Yakima $40,539 33,087
23, 2012 Valley
BendBulletin.com — Northwest Travel: Yakima $1,500 118,000
September 24, 2012 Valley
City Dog — Fall 2012 The Yakima Valley's Horses $27,706 25,000
and Hounds
Everett Herald — September 6 Reasons to Visit Yakima $6,887 50,037
15, 2012 Valley
Herald.net— September 15, 6 Reasons to Visit Yakima $1,000 277,782
2012 Valley
Media Coverage Year to Date Totals:
Stories Advertising Impressions/
Published /Produced Value Online Views
118 $826,502 46,297,247