HomeMy WebLinkAbout12/04/2012 06 Six Point Action Plan for Downtown •
BUSINESS OF THE CITY COUNCIL
YAKIMA, WASHINGTON
AGENDA STATEMENT
Item No.
For Meeting of: December 4, 2012
ITEM TITLE: Six Point Action Plan for Downtown
SUBMITTED BY: Tony O'Rourke, City Manager
Sean Hawkins, Economic Development Manager
CONTACT Sean Hawkins, 575 -6274
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See Attached Memorandum
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❑ action plan
• Memorandum
To: Honorable Mayor and City Council
From: Tony O'Rourke, City Manager
Sean Hawkins, Economic Development Manager
Date: December 4, 2012
Subject: Six Point Action Plan for Downtown
This memo is a follow -up to the City Council Study Session on November 14, 2012 regarding an
action plan for a downtown planning and revitalization process. This action plan provides a
frame -work and description of the various projects involved which include:
•
I. Issue RFP for Downtown Master Plan Consultants
II. Issue RFP for Downtown Retail Development Plan Consultants
III. Issue Downtown Event and Activity Guidelines for Council Approval
IV. Create 2013 Downtown Safety Plan
V. Conduct Site Visits to Regional Downtown Districts
VI. Appoint a Three Person Council Oversight Committee for Downtown Issues
Staff recommends the Council review this report and to provide specific direction at the end of
110 the report on the discussion items.
I. IssueRFP for Downtown Master Plan Consultants
As it stands today, there is no overall downtown specific portion in the overall Yakima
Comprehensive Plan. Downtown, with its unique set of land use issues and business needs, is
in need of an adopted plan that will help guide its future growth and economic potential. City
staff recommends the issuance on a RFP for downtown master planning consulting services. A
downtown planning process would occur during 2013. The planning process will be a full public
process which will allow the voices of elected officials, downtown property owners, business
owners and citizens to be included into the full master plan. The revitalization of many nearby
communities (Walla, Walla, Leavenworth, Hood River, Bend, Spokane and Missoula) has been
fully realized through a public downtown planning process. We have budgeted $100,000 from
Central Business Development Capitol Fund (321) to pay for the consulting services.
A Downtown Master Plan would address the following issues:
1. Urban Design Framework — The urban design framework will help us identify and
prioritize specific improvements to downtown including streetscape amenities,
wayfinding and directional signage, opportunity sites for infill and redevelopment and
parking improvements
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2. Public Amenities — A public amenities study will help us identify the best physical
locations and design for plazas, pocket parks and public art in downtown and other
necessary improvement to the pedestrian experience
3. Design Standards — A study of our current CBD building standards will help us create
recommendations on how to encourage pedestrian friendly building design in downtown
4. Implementation Strategies — Finally, the study will be completed with a five year plan for
overall project implementation as well as funding strategies and staff assignments for
key plan recommendations
Discussion Items for Council:
a. Authorize staff to issue a RFP for downtown planning consultant services
b. Discuss budget requirements and timeline for downtown planning process
c. Discuss creation of special oversight committee of downtown stakeholders to guide overall
planning process
II. Issue RFP for Downtown Retail Development Plan
In addition to issuing a RFP for Downtown Master Plan consultants, City staff also recommends
issuing a RFP for the development of a comprehensive retail strategy for downtown. As it
stands today, retail recruitment in downtown is at a stand still and is unlikely to pick up until we
develop a retail strategy and vision to recruit new tenants and opportunities for retail and
restaurants. City Economic Development staff intend to use this retail strategy to begin the work
of recruiting new retail tenants back to downtown Yakima as well to use it as a basis for finding
a new mixed -use recommendation of the former Yakima Valley Mall. We have budgeted
$30,000 from Economic Development Fund to pay for the consulting services.
A Downtown Retail Plan would address the following issues:
1. Downtown Retail Mix — To begin the planning process, we need a market based
determination of the types of retail and restaurants that will be best fits in Downtown
Yakima based on localized demographics and trade data
2. Target List of Preferred Tennant Types, Brands and Restaurant Concepts — Based on
the determined downtown retail mix, the study will determine at least 40 national tenants
that the City of Yakima Economic Development Team can target for Downtown Yakima
3. Retail Recruitment Strategies — A full recommendation on how we can recruit our "target
list" to downtown and the incentives and methods involved in getting them to do
business in Downtown Yakima
4. Strategies for Mixed -reuse of Former Yakima Mall — As a major sales tax driver for the
City of Yakima, the City must be involved in helping drive redevelopment strategies for
the former Yakima Mali in Downtown Yakima
Discussion Items for Council:
a. Authorize staff to issue to RFP for Downtown Retail Development Plan consultants
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• b. Discuss budget requirements and timeline for Downtown Retail Development Plan
III. Issue Downtown Event and Activity Guidelines for Council Approval
City staff has met twice with special event organizers on new requirements for downtown
events. These discussions will result in new special event protocols for downtown that ensures
that downtown events are of high quality and reflect the city in the best possible way. The new
protocols will include measures to ensure local businesses are invited to participate and benefit
economically in all local events and festivals. Additionally, City staff has been working on
updating current the City's banner policy for both the street posts along Yakima Avenue and the
poles across Yakima Avenue and Front Street. We intend to present these guidelines at the City
Council meeting on January 8 2013.
IV. Create 2013 Downtown Safety Plan
City staff with work with the Yakima Police Department and downtown stakeholders to create
and execute a downtown safety plan for 2013. In addition to a clean downtown, a safe
downtown lays the foundation for a full revitalization of the downtown district. The goal of the
20.13 Downtown Safety Plan is to increase Police officer visibility during the summer months
with a two officer bike patrol which will be conducted seven days a week. During the remainder
of the year and during special events, two officers will be assigned to uniformed foot beat in the
downtown area.
110 The Yakima Police Department will work with Sean Hawkins, Economic Development Manager,
who will coordinate bi- annual meetings with downtown organizations, businesses and city
services to identify safety concerns and develop alternative ways to increase safety within the
downtown area.
A detective will also be assigned to consistently monitor crime trends and patterns within the
downtown area to ensure resources are deployed when and where they are needed the most.
The gang unit will place a priority on the apprehension of gang members and taggers who
deface the downtown area.
V. Conduct Site Visits to Regional Downtown Districts
The City Manager and Economic Development Manager intend to arrange visits for council
members, city staff and key downtown stakeholders to regional downtown districts to learn
directly from their planning processes and to learn about their revitalization success stories. To
support this activity, the City commits to arranging three visits in the spring of 2013 to following
downtown districts:
• Walla, Walla, Washington (one full day) — While in Walla Walla, we will visit with the
Walla Walla Downtown Foundation to hear about the success stories that have
resulted from their 2004 downtown planning process and visit with Walla Walla's
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City Manager to discuss how the downtown planning process has helped the
downtown grow
• Missoula, Montana (two full days) — While in Missoula, we will visit with Mayor John
Engan, Missoula Redevelopment Agency director Ellen Buchannan and Missoula
Downtown Association director Linda McCarthy. - We will learn about their 2009
downtown planning process, the results and updates to their public space venues.
• Bend, Oregon (two full days) — While in Bend, we will visit with the Downtown Bend
Association to learn about their retail development initiatives, special events and
how the 2007 Bend Central Area Plan is helping to guide future downtown
development
The city will arrange for transportation for all participants and set the agenda for the visits. We
intend to conduct these visits in spring 2013 and will provide ample time for council and
downtown stakeholders to plan their attendance.
VI. Appoint Three Person City Council Oversight Committee for Downtown Issues
In order to provide guidance and direction during the planning process, the City staff
respectively requests.the creation of a three person council oversight committee for downtown
issues. The three person oversight committee will meet from time to time with City staff to
discuss the progress of the planning process and to provide feedback as key decisions are
being made.
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