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02/16/2021 12C 2020 City of Yakima Communications Report 1 to\'4\lyy tbxk ik 1� °"1 PPP P• 1-:41 P p P ittYlltYlt.\ta. BUSINESS OF THE CITY COUNCIL YAKIMA, WASHINGTON AGENDA STATEMENT Item No. 12.C. For Meeting of: February 16, 2021 ITEM TITLE: 2020 City of Yakima Communications Report SUBMITTED BY: Randy Beehler, Communications & Public Affairs Director SUMMARY EXPLANATION: The 2020 City of Yakima Communications Report summarizes activities of the City's Community Relations office during the calendar year 2020. The report includes data regarding the productivity of the office and the consumption of City content by community members. Of not, social media pageviews, unique pageviews, and pageviews for City news releases all substantially increased last year. Any questions regarding the report should be directed to Communications & Public Affairs Director Randy Beehler, who can be reach by email (randy.beehler@yakimawa.gov) and phone (901-1142). ITEM BUDGETED: NA STRATEGIC PRIORITY: Public Trust and Accountability APPROVED FOR SUBMITTAL BY THE CITY MANAGER RECOMMENDATION: N/A ATTACHMENTS: Description Upload Date Type ID 0 pity of Yakima mmunications pe rt /1/2021 r Me o 2 , , __ , „ fP 0 F : '', V j R V I W .t '`>:_> ,,5, ,:9, City of Yakima Communications in 2020 Annual report : City of Yakima Community Relations Office \T7 01. 02 PREPARED BY: John Fannin DATE: 11 January 2021 ::::**Psstwgssdtwtrxpgzswszstaw,xs•w---• 210*/.//7,-?/•if : ... ff A y Ai r,,7ilc�' i. x . '+fi'.0., s ta "9 :M 'fN ASdui.N.A:. kax �F'; sYf ,:i'. . `.... : � ' .m , x�w ..w. ; 4...,xe.2H�y°�"t'''t't't't't't't't''uwu$';;iiexiix;::�u4-'x vwti�t�.,x. ui-.N �.^ . „ ' , t r .. ,.: ,it .i,,• w'a ;, trt " • s'''• R ftt it".."" X " / f • .:}.x ., ; ; 4 4,l f V w: A VVVVVVVIIIIIIIIIH,�ddivlil'Vi111Vi Vllliiiii7l'i������ ♦ it. .4. 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AAA • x•t. "' I, * • x : ` '< 't „tr..,> y ' • :i44{N'•1C'd •t' y4j f'�,41 'x w� ,. , t' , .�^ .. .. .. j, . , H i � .'•.+1! M ti- of 44.s.+ x.. • • S .. i T �...xµ` • item Central" . .y..' i }t., t k • x.s v ...... y• A� j5.x ...„.'.. ♦♦ s ...ix'dvi v, ...:vv'•.t,4'v •'ti,a`.... j'yw „u, x:•i:i 0x 3 OVERVIEW-2020 communications report-Page 2 Social Media - 2020 OVERVIEW City ©f Yakima social media Combined totals for City Facebook, Twitter, Instagram accounts City of Yakima social media in 2020 was a key governmental source in the region for COVID-19 148,773 170,397 information. For example, during March 2020 - the first Engagement Clicks month of the pandemic - there were 89,800 interactions on City social media in response to posts about COVID-19. HIGHLIGFITS City Council Facebook ,046 2,77 In 2020, the Community Relations Office - in conjunction with IT - began administering and primarily responsible for content Fans/Followers Posts on Facebook pages for three Council members.This is in gained in 2020 addition to pages the office also administers for the City of Yakima, Police and Fire. 4 OVERViEW-2020 communications report-Page 3 ,-, Outreach by subject matter - 2020 OVERVIEW Community Relations Office * outreach in 2020 included . . . *Points of contact: 1 377 , 786 videos, photos, C) 0 A social media, newsletter, Y-PAC coverage, bulletins, Fire/Police Transportation web content and Public Safety and Roads news releases. 1 ,866 , . Y-PAC programming o o I o 1 , o 0 , In 2020, the Community Relations . _ ... Office produced 281 programs for COVID-19 the Yakima Public Affairs Channel (Y-PAC). 793 768 Besides City meetings conducted $ — via phone and Zoom, the office ' 11 A Ire% .00 produced programs for the .. I "Or Yakima Health District, Yakima Police, Finance Department, Parks Economic Parks & Rec and Recreation, tourism, a mask- up PSA for Congressman Development Activities Newhouse and Y-PAC Check ins governmental affairs program. 5 104. OVERVIEW-2020 communications report-Page 4 Website content - 2020 OVERVIEW Community Relations Office *web content by the numbers . . . '2020 totals for City website content created by the Community 162 904 141 395 Relations Office A 49% A 51% HIGH I. IGHTS Pageviews Unique COVID Central pageviews The Community Relations Office's web content related to COVID-19 resulted in 50,089 pageviews during 2020. That total was achieved in about 126 397 323 nine months.The pageviews were generated by multiple web pages A 39% A 3% and Points of Interest the office created to highlight precautions, virtual City services, support for Pageviews for News releases local businesses and grant opportunities for small City news Does not include businesses and non-profits. releases issued for YPD and releases YFD.Those were posted to That's in addition to 120 news their respective websites, releases the Community Relations Office issued in 2020 related to Data per Google Analytics. Percentages as compared to 2019 data. the pandemic. ` yyyy :r x +r ti II City of Yakima Communications in 2020 yyyyyy'Rprt tR.S FF:it 4F4.: xl 0 > 007) 1..+11 cn 42) gC) o ti 0 o. mot C CT' c (xi9 _CO 0 CD CD _ = a) CD �� C IV I' 3 - OcD e-� M. -n 0 a• 0 -s 0 NM. 0 � R° "tit —• CO = C 0 IV 0 a) cr 0..... v 0 (/) ..3 citt C 7