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02/02/2021 14B Communications Update - 4th Quarter 2020 ti i..asxntntj kd d g$Ag .1;:icrt aY ae.. x°'naa.x,,4n BUSINESS OF THE CITY COUNCIL YAKIMA, WASHINGTON AGENDA STATEMENT Item No. 14.B. For Meeting of: February 2, 2021 ITEM TITLE: Communications Update -4th Quarter 2020 SUBMITTED BY: Randy Beehler, Communications & Public Affairs Director SUMMARY EXPLANATION: The Communications Update for the 4th quarter of 2020 includes data analytics regarding social media platform interactions, examples of media coverage resulting from news releases and other outreach by the City's Community Relations office, and other information about the activities of the office throughout October, November, and December 2020. The 2020 Annual Communications Report will be presented to the Council during an upcoming meeting. ITEM BUDGETED: NA STRATEGIC PRIORITY: Public Trust and Accountability APPROVED FOR SUBMITTAL BY THE CITY MANAGER RECOMMENDATION: N/A ATTACHMENTS: Description Upload Date Type mrr unicatic ns ate-4th{ saner 2020 1/1 / 021 r Mama 2 s4•-*' '+5 j�: City V f a �a Communications Update atV 4th Quarter 2020: Oct. - Nov. - Dec. compiled by City of Yakima Community Relations Office Community response samples on social media about dogs, water, walking, cemetery Page 3 1 • •r••• ; S. • ' *` •.I_t•� � # 1 • • J „„au,. � � r { *.....:::.'. i .L.k.: ::+.. ' . tt.:t. tK,: tR.'?' #. fix ".,t•� s f, ..i;,:.. :: a x'=*, i e 'sK ' 1. '..r-. j • .1,1,. ''.. t. .+ K"t .1 ..."i,+ .i' • .:,:t:#; Le-. '""`"� '1. # v. • # • r t • w -"': .{ • ... . •I• . • • • ' • • • ` •: • . Media coverage samples Pages 5-10 `... 3 (re!) ' 4th Quarter 2020 City of Yakima communications update-Page 2 Q4 2020 City ofYakima social media Combined totals for City Facebook, Twitter, Instagram accounts 10,677 17,418 A 42% A 76% Engagement Clicks 441 756 A 29% A 68% Followers gained Posts in Q4 2020 Percentages compared to Q4 2019 social media totals. 4,. •'• ,, •-1 ..e..., 4th Quarter 2020 City of Yakima communications update-Page 3 '••••:::,-.....:•‘::`,.' :::67)".erp:;:e:i'al:.:7a'a:ttro::::•::::,-;,, Rata.Samples of community .r,.;.0 responses to 0 rtie COY 0#Yakima City social media posts during Q4 2020 ..‘ yatPkinia 0..cr4e, ,,. ttec a.,Gett-io-r ' ' yak:,r,,,,a ...,,,,,,,.,.,...,7,,,,,,..1,. ma,5,41,a.7e7 was,aym•of Noilr. e e Ray •• ' aaaiara..'ma :a.:. tleed t,o talk.* .. ...,,,,„0. • .:•.;0:0:0:0.0.,.,.,„..... .,.. •••••„ - -.....•••-•„„„„„.„,, 00.::„0„0 ,..:.:.0. ,...,,•,..4,,:,,,......., ...,,,•:...,,,,0:0„,„„,„,„, ....i.„..„.....„,•:,:....„.::::,,,,,.. • We - bawd: caa a.112- riaaa • ai raa. 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' 64 eclle Rea,:i-eo The Cita'of Yakrma L'ioyagEryo4o-og LI:g2 a -fere.ahe steos yao car lake to Mem cohseme 'ha kfma; awardo.f rrihg L ogho hahm i googg far details 0 L:a.4;:so:of.:osh.tfa:::;he,r,o,L,Yvear;h.:oce work. ra' Cl,tari^ l'l•lllll.l":•:ll:..l, '••••;ll.l•V:••:•..H• .. .'•l lusil'. ••-1.:•: .... • ll .........l ..•••• .1.1.11llllll'!!•!'l•l•l.l.l.l.. ..:::•1:••'..::;4. • Did you you.... ..„ ovir• „:„.,.•. ..:........„.„0.0...:...... „,,,...,,,,,„..........„ • there: • .'..ICHE.4,,,,,,uiL.'.4'':4;i;iiit:i.E:VY ... . ......dre .6.:, .,-. c_.. .„:: et Irnsia Garcia . a a 48 ways .... . .k. ..,..p.,. ,..„...,..„ ..,.. you can help 0 . "/'6eYld Pfilfifylou -eve watcr'ng mese! u. Ti^aric..‘i(s.r': conserve .water? ,,. R„,i), ,,•,..„, 0••,... ... The City of Yakima _ mber 10 at 810 AM ik,L,lia,wal a;;ha:a:mac'0 Oace Visit www.yakimasvatgov for tips to preserve Lmeotsstowoafnotrtaowaca01.ke.5W1s blyatvidatt;a,tivgTaat41ki:UltkiereOCV:eVitMy°,e:nYpikciW'i:01:11rildoar:you to walk more often? ,upl,„'n.Ifibf 01 Ai— the.city of Yikkinklell encourage you P award-winning drbsidng water. 84:tost.Post 21:141.19sulveYl.t)share Yrlul Pe(s1E18:e4::::n 1:rtrttt: People Reached 23 15 , nin, 111 Boost.Post 1,.,,., wr:T,,i. People R.es areaaa a Ergagermarms 0 a 0' 0 i ike .,,r- Share 1,„..-,! Coillinelit"•` * '..7.f.:V:—.i lk‘:' '. S:l.Sr,.. .:: ti) Most Relevant ) VOSt :Zelevazi+. 4, '-'il\'t.riotlacYlo'dtirSaoliemf"ripc.10:30;:eltitt:Ilecetntoti:r:sifoidYne'lgiNk'IBOautiktdtisatvnicalnOycpceiciapentetawl ba.luktinnowv 4i,,, aosey Fast Ore of them shc,Od gefinite y be that the water Pistr'cts bni kde Sliadne:sacLI koSn Vbi:cut et d(.:)Wel Ilse(:cts:tif often- y a:9n.e-,lEehl:12 lisEvii dasIllk5ligoirlt need to fr.ropiernegt ard erforce resicent al v.oaterirg walk or bike to schoOL I know . hours arig th;faicro Peogle.water la'ams for hours d,;rigg the hottest part of the dayl tikra Reply Cdecrade aa" dr rearr a aceerrans. le t<htrisLi MUiatirtrien.Zet5le Dice to boaavde tao5widaer clloktv%ri aSs2nhdardly any Avenue.ir5 a‘Inger°‘Isrtker side of the road. Like Reply t'.`e,,,acie `l,l i.d.terl space to avoid cars on eI 5 I 4th Quarter 2020 City of Yakima communications update-Page 4 SUMMARY Q4 2020 by the numbers Community Relations Office *outreach during 4th Quarter 2020 included: •.• grit, Fire/Police Transportation Economic Parks & Rec Public Safety and Roads Development Activities 361 232 268 271 0 I o 0 COVI D-19 0 0 0 547 0 • * Points of Contact: videos, social media, newsletter, Y-PAC g r ".4 coverage, bulletin announcements and news releases ).i4.. 6 4th Quarter 2020 City of Yakima communications update-Pagc 5 Samples of Q4 2020 media coverage in response to City of Yakima communications content ©KIMA NEWS WEATHER CORONAVIRUS FEATURES CHIME IN PUBLIC SAFETY 911 service restored in Washington after brief outage YPD not accepting new concealed pistol license applications starting today Fire destroys home, displaces four people DONALD W. MEYERS from outside and were F:• fir ` YAKIMA HERALD-REPUBLIC able to put out the #'^ tOree it A fire in the 700 block after see --' - pof'North I#ourth Street r ,� OAautinT1 destroyed a home and vire tev displaced four l • t t t poop e a �d �� ,. at►►v e�ti 5 two dogs Wednesday right, © i' e f► 1►r►i Yakima fire officials said. in 110WS ssaid• ►y,dtwc�►►►'►t� l►secCrews were called fvCirc.tigl�tc+ 5d�' ,he r►te shortly before 10:40 p.m. ©����g''G street,,de1Yarttnent and ©U i►►c �h� ulted►n mated"Id'n,art►" to 707 N. Fourth St. and y to,AA'4'4. vice the Shed vVa5 p eC►�hters to tltic t vc�,to the, fou an►es�vhe►� kacti°ti ►d►►16 he►t _ .. ................. .... ';red.bt►t tlu►c, dingto a�e�iretighte i to ss itt IN BRIEF r•t•► � ►,�5p��ra . a►,e� .cpt it tro Fire began itch ne► �� « home nea►b'Y•`;aosed by ►n the k fir( he'Mat rtre�bei*1)%aeed restident bt0t 1 a heat la►1�p n1►��ab1e vas of►t. fiat+ Yakima firefighters respond t°ila too c os- ding to the tp bUr11 t►t1 ,1CC©r \V'►S Wa�`S at1c1 Ceti items 'hc heat 11„linos, ed to kat i ' u►ut l►ntii e to house fire, smallblaze at ;� ;� ani►,,aIswere thro►►�htu�� n° fireC►ght' a1�dttme►�t a Cascade Apartments lu►►1dbthc sljedvas huh the u►�itabc sa►d N©oilc as �„in�t►r w • A storeroom fire at the Cascade ct'S'rh�third f►►e dt�ti►� r„ported 2 . �. � , rcpa�°dt tbt►iidi►��inVe�th c'r©5S i�►� Apartments in downtownYakima caused an apa►-tinol- xN©rtrSe affects estimated $15,000 in damage early Monday. �,e - oob according to the Yakima Fire Department. ,nc stt'Get. 7 y 4th Quarter 2020 City of Yakima communications update-Page 6 Samples of Q 2020 media coverage in response to City of Yakima communications content ECONOMIC DEVELOPMENT State announces electric aircraft beta test sites MAI KIANG Peterson."Yakima has an sustainable,Peterson said, availability era 3,000-foot YAKIMAHEOALI FIeruauc : opportunity to be part of "You can lower that runway.connectivity The Washington i thatpisotalpointinavia- cost per passenger and Iuairportswithin500 Stale Departmentot` nullhistory." allow(operatinn nnet,.,, -Transportationhasdesig- nated Yakima Air Terminal as a beta test site forelee- W-TV Univision tric aircraft. w r The Yakima oisitaas x '61' r �� identified asocuf"yix /"" November at 9:05 PM • i to :' No er 18 test sites inafeasibility .6TM.ss;;;»... .k�. .. :. study published by the agency's aviation division FM v .' s-- '....- ~ last month.For the past t.wn - a� - years.WSDOT and aviation YAKIMA Wa El espiritu navideno no se denten ra p©r industry stakeholders have El ara instalar el arbol de explored setting up duel ric re arativos p aircraft service in the state. pandemic los p p akima. EI equipo de la Asociacion Passengers deplane from a t Other bola lest sites are Yakima Air Terminal. Chehalis-Centralia airport plaza Millennium de y de Yakima, con la ayuda de la ciudad,de Yakima, 0 am a' © y — KNDO 23 KNDU/25 Artists Sought for 2021 Downtown Yakima Windows Alive! w . : project 8:29 AM Fri Dec 4 ilk an () " NBc � ' nterfletra S empar a 1 Freeayuda � arweb;nar for YakrrrSoyCS ,BusinsesGrant Pr°gran anc'• era p a r a mm _i �.. 8 4th Quarter 2020 City of Yakima communications update-Page 7 Samples of Q 2020 media coverage in response to City of Yakima communications content TRANSPORTATION / ROADS Yakima plans 2-mile path to connect to Cowiche Canyon YAKIMA HERALD-REPUBLIC Powerhouse Road to the existing prepare for construction,which the The city of Yakima is planning for Cowiche Canyon Trailhead.The city expects to start in the spring. now 2-mile gravel path to join the trail alignment is on the previous The city will then focus on "-_•.,,,,th Burlington Northern-Santa Fe rail- Phase 2 construction,involving work on the upstream section of the El Sol de Yakima de ma 1 (13 .0* CITY WANTS INPUT ON PEDESTRIAN MASTER PLAN Installation of traffic light Avenue and Ahtanum LEX LAMA Yakima .................. .. .: . .......:.... SECTION OF POWERHOU SE ROAD CLOSED �;' •. '.:> ::r: :::'::::: :.is °:::,`.. <; UNTIL LATE NOVEMERB c'tcbe ,,..i 21-,2.0 9 r., :4117- „ 4th Quarter 2020 City of Yakima communications update Page 8 Samples of Q4 2020 media coverage in response to City of Yakima communications content PARKS & RECREATION fwwwn� rr w Fishervent 1Park exte t© Santa e p ��s ��� Lettersn ■ YAKIMA f i AL b• P . at Public "(irk. tic SaturdaY 1#*+ lrrrrk c tlr �getting • (*��cir� r�. ��=lrl��h usual!ti v �r;�t�rr. Dirttllrrt1 °r11 tt Prrrr`1r,r) th��lr;�;����t�;r•tlrr�yearinte �'����tli�*r��• Yakima Parks and Recreation r ,�t„ � plans� � � , lr, rrl on S. ,41tli Ave_ across from thru Letters to Santa event atri e .e ()rum ittir c, rn �i�, r facili school, Ti Harman Center to host virtual lr:: rate( the for 1( Thanksgiving for seniors xi pub! 9 POvLEd J ierlit-Jer 2z1 21)L1J d.:L,() 'f/1 facil _„,d. r,„;,.I-1 s_ wes NBC41.;. Right Now KNDO 23KNDU 25 ing Blue Star Memorial Dedication anc pia planned at Tahoma Cemetery Nov 5,2020 1/1 NBC 'itight Pk" . .. . ........ KNDO 23 KNDU 25 City of Yakima hosts Virtual Tours of Tah o m a Cemetery 21 hr5 ago IL —... 10 4th Quarter 2020 City of Yakima communications update-Page 9 Samples of Q4 2020 media coverage in response to City of Yakima communications content CITY r r NBC Right Now Yakima 12h • COUNCIL Council's action extends the declaration through Tuesday, January 5th, 2021. w�:r .ry. r r.v �.x.r...� 3 r r�:::v� r:. Y'TM. x r. i vn 1 x rrx n , 2021 BUDGET v CAM r I ROI/ ., As4 ... w 1 e ... 411, * I* Aillk-‘ r-,1 , Revenue .?4, pandemic .. .... ....%mi . .....::... iba .., I : Police, fire C ,, ouncil I 9 expected to stay the same; other departments to see reductio ns � LEX TALAM© ----_ YAktkiA HERALD REPusuc iits draf \ 202 1 bUdget award budget for the city or The city of Yakima's Yakima calls for heIl 2020 budget earned a impact on the local tightening for ritany city distinguished budget �><TAIAM© c1eP�tr'trueutss presentation award from YAKIMA HERALP•REPUBLIC dl economy and the city's delivery©fsez%vices.'" Slev('( rsooui.ihc�cit)F's the Government Finance y 1 The Yakima(,ItY said 1~'inance and Bridget (irtatrce director,said Officers Association. council approved its th - The 2020 budget 2021 budget on TuesdaY, Director Steve Groom. 9 The"sales tax forecast. 11� ""©'�III honor for providing for al! city arently having ji' CO � # services to continue while while ie al •s t,�abo continue while r while red dui rently 2020, having d �1 u S ]'� still hasps©mc ena i��u5 ty. (i �"'`� e :ills so ave re be.mg t; grafltfLj� jion Lodging taxes ad5es, to be impacted through !. to �0 11 t the entirety attic 2021 ! LEX TAB, �r� he City budget.Other'revenues` t lesser, YAKIMA HEAL . have similar,b R�PU within city ear-end ��#� inures• impacts to the ability to _.ipront y liltitits apply h earl how ' Piled at in 1i1 .tyear's forecast." funding I I}ty reinlbtlr, av�ll� divi�tl1 �iiditures Public safety ttp to$3 semellts o f. ds o('$ p remained consistcnt�vnh • . © front the • Then the cart . l ftiind at or Yilkitna's city last year's allvtmeitits, f',� ln additi©nil j V rQeelt�etl tivi,. I inthng "-rS Act $I. ec�ists for with about$2g million Ft7j�that •1 ,iltiiion. In v'hiln thin aiineatnri to this nnlie * The am the ,. Yaktr►►., r�:� Pnr��.,,e, 11 • y�r�. 4th Quarter 2020 City of Yakima communications update-Page 10 Samples of Q4 2020 media coverage in response to City of Yakima communications content CLEAN CITY - WATER - UTILITIES , r; ry r • Newcampaignerry , r �r tk„. .,r wr r � r � rr � ,,v„J.,,. highl• tYakimis tapwalalp q• high-quality LEfi RAUM© g %4TaterYAKIMA#fERALE]xREPUf3LIC Yakima is pl anal lig a p+rb1ic awarenesswaterrather th can+paa►iigt encourage people to drink its t<+p bottled water. ►n NV rnt it s t one of eight , a The city is o front the statel �cpathis+lmcyea a alsrai•(:I receive the Gold Award cl. des+t;►tati++gtlt 1Health'sOfliceof Drinking Wat stand• LIB TAi1,A�p c ity's tap water meets and excee(lC,Otii Council metnbc r $f E Des pite that designation,City cart T CI ter D•F " V� T Funk Hated that she still sees c©ty+localcg►�cery a wand d * U�41 idl`? 1 I , rt, PAGE 4A ..* an OPINION YB R aI iORIA�Bor � ii 1�Bruce Drysdale I Enii.ol Pagn ec itor q"�1, r' Bob Crider l Board member �' Yakima's •award-winning water is worth a toast king The nights are cool and Lila fool, re n,lactic lwtlles, ntt l'!}tu5rdr*rccuaablrtdulairtr•tva,ncini n Each star's a pool ul\eater..cunt water. y) EDITORIAL « "When they bid bottled wafer,lhec•pay nlunwnutt ltctllec ntade in S.Slt£nn ltup Ely lt�............................................................................................._................ - V Rul,vi th Inc da,en,I'll wake and yawn 1,vice—firxltu the rc tar lei*endlheu l he Iattert N'orks,it4 Sanllel.xt+l(ns"ttnr or And carry on to wider sialT member; cost al netting rid elthe plastic bullies, Ihclaut metal water bottle ntanut'aclu rr,rs ('nnl clear,water. Mall nl"raki ma's drinking wa Ic•'curncs whielr a re lilliug up nurlandfil I,ireas- in rlmerira." --Lyrier fyvm"Crm i limey," from the Niche,River Thr city also has ing mrr solid teaste disposal lees.ante)d in Slnu't+ter tl"!:rtnlstmued•boo%II "" uaita�ntytdsbe�'nimr rear n ells that supplenteultheNiche nin*rgway'l^rr!zrnngtinneccirar5'waste," ,.cultwprk.. .. • .. .. R icersupply. rib('t,trn,`dlrtcmlM`l`Rzq`hltu,=; - I'the'nun of the Pionem rs,vcrc still Aslatewidr award forcican drinking nr �*""" ''"""'=' lik 2. .... "v"'..:.: .ems. u;notertngntthetlstwtl'llila lacy water is art aunt u,ti:. ' ,..:..s,..:;....::;•..:o ,. -`:'' ' e:....i%".i:::.:::. I intklat1Sl#1aht'n ' • first W tt'rvtxi , ., .. • a ....t c O .. . :µ.:.• - CITY" PR�� CLEAN it • KIMAS AKING PROGRESS .1,,,v, ,_ -\\.. 12 Y{ . µw. ' 4 'M, - 4th Quarter 2020 City of Yakima communications update-Page 11 During Q,4 2020, the Community Relations Officers special projects included: Promoted City of Yakima drinking water on social Promoted the pedestrian master plan media,Y-PAC coverage and via news release and community pedestrian survey W HOW .. -.... iihe Pedestrian City does le wing x,> *::rMaster Plan deliver award. t) kick-off meeting Winning Water? Find out in the 5:30 pm,Thursday,Nov.5th — 2019 Water Ittdutftto Y f i, *' Quality 11l Ity Repo Call 575-6162 for instructions to join via Zoom ffis"`ttt rtrfatvwi ..._ available online AssistoritDirector Ptt tfiClt'l!#l' ,yakimawa,govl for morn A'klt4' City of Yakima Planning Division aaVeBrown on City of Yakima water. fit�' �� hifps:flwww.yakimawa.govfscrviceslPianniRgl Vtslt.5tt.a artt#Ytttairt . l h¢r�"kr'i sos-srs-sirs refreshir ,tetrwty Yakft tawe,aavl for more Stiataft$on City of Y'alkima.wetei^. Besides City meetings via Zoom,the Community Relations Office produces Yakima Health District COVID-19 updates,Tahoma Tours,Y-PAC Check-in and Yakima Valley Tourism Today programs. ,i. %i s .. s. it ... wa a 'e:d iS�i$ i _:a y. ., . v �y . w F & i u vsw .x . i r x v'v i. a.a TA ..:�.:::..::::.: "..".:" ..... .. ,I7 . 5xiiii�... ' Si •F,,•$t • flis t} rie dpa Tourism Today.Dkcemb �30ts� � u We need to talk.. °:: ,. See a dog atlarge? Worked with Codes vvirners . .. and Community 75 . . - . °: Development to Please pick up after your pet. �� P oo i create awarenessi+ , oi Clogs: ° € campaigns on social City fit Yakima bark,woof,woof,good dog. media and Y-PAC 7 r40. animalcontrol4 ► WWW YAKIMAWA.GOV mplamt line at 114 AFE Er WAR • ., ,vt, . .„. ,:y.........,„..., s 7 :. - I3 N .rmm . Cold- eather safety N w :..: household pets an. �w for your „ry{N+:....1 i x w S. m nl a 1 n supdate m u c h iTh t'-.1) City of Yakima Communications in Q4 2020 7 O tri > o 0 v �li Cl) I. go to co3 � = 0 0 N 3 E, k< mul - mig C OA CD CD i CD -% — A- CD , tC) act tO 0 n- r. CD n — = ' , f'1" 0 a) 4h, imp _, o a' 11) -T • (0 -q N N N iv � =t 0 c N O iv (in •� 0 0 •') cict C W