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05/22/2012 03 Questions for National Citizen Survey „1.-4 ,,, . ., t.,0 ,J:1, A -' •.” p r/ BUSINESS OF THE CITY COUNCIL YAKIMA, WASHINGTON AGENDA STATEMENT Item No. For Meeting of: May 22, 2012 ITEM TITLE: Questions for National Citizen Survey SUBMITTED BY: CONTACT PERSON /TELEPHONE: SUMMARY EXPLANATION: Resolution Ordinance Other (specify) Contract: Mail to: Contract Term: Amount: Expiration Date: Insurance Required? No Funding Phone: Source: APPROVED FOR SUBMITTAL: City Manager STAFF RECOMMENDATION: BOARD /COMMISSION RECOMMENDATION: ATTACHMENTS: Click to download D Survey information Page 1 of 2 Morales, Michael • rom: Damema Mann [damema @n- r- c.com] Sent: Thursday, May 10, 2012 2:13 PM To: Morales, Michael Subject: The National Citizen Survey for Yakima Attachments: 2012 NCS Enrollment Form.pdf; The NCS City Template 2012 pdf; Sample NCS Timeline.pdf Hello Michael, Thanks for contacting us about your interest in citizen surveying! The best local government managers are developing systems to track resident opinion and The National Citizen SurveyTM (The NCS) is the premier citizen survey service from ICMA, the National League of Cities (NLC) and National Research Center, Inc. (NRC). It is turned to by more managers than any other service. The NCS is a service to administer, analyze and report results from a customizable citizen survey. The report compares the results from your jurisdiction with results from other jurisdictions across the US using this country's largest and most current database of survey results so that your comparisons can be more precise and useful. The level of standardization and automation that is used allows National Research Center, Inc. to provide this high quality survey at an exceptionally low cost while preserving the ability of each jurisdiction to make the most important customizations for its locale. You may customize your survey by picking from a set of questions. Questions 2, 9 and 11 contain items that may or may not be applicable to Yakima and can be dropped as needed. You also have the option to create three custom questions that are entirely specific for your jurisdiction. I've attached the survey template. The custom question area is on page 4, under question 18a -c. "XYZ" is the type of jurisdiction )d "ABC" is the jurisdiction name (it would read: the Cityof Yakima). I've also attached an enrollment form that includes pricing for The NCS basic service ($10,300) and add - on options you can select. If you decide to move forward with The NCS, we can begin the process at any time. To initiate the service please send in the enrollment form (attached) and a check for $6,300. I've attached a sample timeline for The NCS. To see more information including sample reports you can go to the ICMA Web site: www.icma.orR /ncs I'm sorry I missed your call this afternoon — I'm just about to leave the office and I'll be out of the office tomorrow as well (Friday) but I will be available next week, and I'd be happy to answer any questions you may have. Please feel free to contact me via phone or email at your convenience. Best, Damema Damema Mann Director The National Citizen Survey National Research Center, Inc. 2955 Valmont Road, Suite 300 Boulder, CO 80301 t: (303) 226 -6983 (direct line) (303) 444 -7863 x118 303) 444 -1145 e: damema @n -r -c.com rii ni-%nI' Timeline for The National Citizen Survey'' Legend: E Indicates when items from NRC are due to you +Indicates when items from you are due to NRC O Indicates information items Item Date Preparing for the Survey The NCS survey process is initiated upon receipt of your enrollment form and first May 18 payment y E NRC emails you The NCS worksheets to customize The NCS May 18 4 Due to NRC: Selection of add -on options and basic contact worksheets Jun 1 S Due to NRC: Drafts of the three optional custom questions to be included in the survey Jun 1 4 Due to NRC: Information to customize The NCS survey Jun 8 4 Due to NRC: Zip code /sampling worksheet Jun 8 Due to NRC: Area Boundary files for geographic comparison areas (if the geographic crosstabulations add -on is selected) Jun 8 4 Due to NRC: Additional payment for add -on options Jun 15 O NRC finalizes the survey instrument and mailing materials Jun 22 0 NRC generates the sample of households in your jurisdiction Jun 15 to Jun 22 E NRC provides confirmation documents about options selected by your jurisdiction and a .Pdf sample of the postcard and mailing envelope for your records. Jun 15 O NRC prints materials and prepares mailings - Jun 22 Due to NRC: Selection of demographic crosstabulation variables (if demographic Jun 22 crosstabulations add -on selected) Due to NRC: Selection of custom benchmark profile(s) (if custom benchmark add -on Jun 22 selected) Conducting the survey O Survey materials are mailed Jun 29 to Jul 13 O Prenotification postcards sent Jun 29 O 1st wave of surveys sent Jul 6 O 2nd wave of surveys sent Jul 13 0 Data collection: surveys received and processed for your jurisdiction Jul 6 to Aug 3 During this time, you will receive postcards that were undeliverable due to bad addresses, or vacant housing units. This is normal. Please count all the postcards, as we will subtract the number of returned postcards from the total number mailed to estimate the number of "eligible" households in calculating the final response rate. Due to NRC: Final count of returned postcards Aug 3 O Survey analysis and report writing Aug 3 to Aug 24 During this time, NRC will process the surveys, perform the data analysis, and produce a draft report for your jurisdiction. The report of results will contain a description of the methodology, information on understanding the results, and graphs and tables of your results, as well as a description of NRC's database of normative data from across the U.S. and actual comparisons to your results, where appropriate. E NRC emails draft report (in PDF format) to you Aug 24 E NRC sends invoice for balance due on The NCS Basic Service and any additional add- Aug 4 on options g Due to NRC: Jurisdiction feedback on the draft report (most final reports are identical to the draft reports, except being labeled as final instead of draft) Aug 31 E NRC mails final report and data file to you (unless otherwise specified) Sep 7 The XYZ of ABC 2012 Citizen Survey Please complete this questionnaire if you are the adult (age 18 or older) in the household who most recently had a birthday. The adult's year of birth does not matter. Please select the response (by circling the number or checking the box) that most closely represents your opinion for each question. Your responses are anonymous and will be reported in group form only. 1. Please rate each of the following aspects of quality of life in ABC: Excellent Good Fair Poor Don't know ABC as a place to live 1 2 3 4 5 Your neighborhood as a place to live 1 2 3 4 5 ABC as a place to raise children 1 2 3 4 5 ABC as a place to work 1 2 3 4 5 ABC as a place to retire 1 2 3 4 5 The overall quality of life in ABC 1 2 3 4 5 2. Please rate each of the following characteristics as they relate to ABC as a whole: Excellent Good Fair Poor Don't know Sense of community 1 2 3 4 5 Openness and acceptance of the community toward people of diverse backgrounds 1 2 3 4 5 Overall appearance of ABC 1 2 3 4 5 Cleanliness of ABC 1 2 3 4 5 Overall quality of new development in ABC 1 2 3 4 5 Variety of housing options 1 2 3 4 5 Overall quality of business and service establishments in ABC 1 2 3 4 5 Shopping opportunities 1 2 3 4 5 Opportunities to attend cultural activities 1 2 3 4 5 Recreational opportunities - 1 2 3 4 5 Employment opportunities 1 2 3 4 5 Educational opportunities 1 2 3 4 5 Opportunities to participate in social events and activities 1 2 3 4 5 Opportunities to participate in religious or spiritual events and activities 1 2 3 4 5 Opportunities to volunteer 1 2 3 4 5 Opportunities to participate in community matters 1 2 3 4 5 Ease of car travel in ABC 1 2 3 4 5 Ease of bus travel in ABC 1 2 3 4 5 Ease of rail or subway travel in ABC 1 2 3 4 5 Ease of bicycle travel in ABC 1 2 3 4 5 Ease of walking in ABC 1 2 3 4 5 Availability of paths and walking trails 1 2 3 4 5 Traffic flow on major streets 1 2 3 4 5 Amount of public parking 1 2 3 4 5 Availability of affordable quality housing 1 2 3 4 5 Availability of affordable quality child care 1 2 3 4 5 Availability of affordable quality health care 1 2 3 4 5 Availability of affordable quality food 1 2 3 4 5 Availability of preventive health services 1 2 3 4 5 Air quality 1 2 3 4 5 Quality of overall natural environment in ABC 1 2 3 4 5 Overall image or reputation of ABC 1 2 3 4 5 3. Please rate the speed of growth in the following categories in ABC over the past 2 years: Much Somewhat Right Somewhat Much Don't too slow too slow amount too fast too fast know Population growth 1 2 3 4 5 6 Retail growth (stores, restaurants, etc.) 1 2 3 4 5 6 Jobs growth 1 2 3 4 5 6 Page 1 of 5 1 he National Citizen Survey' 4 To what degree, if at all, are run down buildings, weed lots or junk vehicles a problem in ABC? 0 Not a problem 0 Minor problem 0 Moderate problem 0 Major problem 0 Don't know Please rate how safe or unsafe you feel from the following in ABC: Very Somewhat Neither safe Somewhat Very Don't safe safe nor unsafe unsafe unsafe know Violent crime (e.g., rape, assault, robbery) 1 2 3 4 5 6 Property crimes (e.g., burglary, theft) 1 2 3 4 5 6 Environmental hazards, including toxic waste 1 2 3 4 5 6 6 Please rate how safe or unsafe you feel: Very Somewhat Neither safe Somewhat Very Don't safe safe nor unsafe unsafe unsafe know In your neighborhood during the day 1 2 3 4 5 6 In your neighborhood after dark 1 2 3 4 5 6 In ABC's downtown area during the day 1 2 3 4 5 6 In ABC's downtown area after dark 1 2 3 4 5 6 7. During the past 12 months, were you or anyone in your household the victim of any crime? O No 4 Go to Question 9 0 Yes 4 Go to Question 8 0 Don't know 4 Go to Question 9 8. If yes, was this crime (these crimes) reported to the police? O No 0 Yes 0 Don't know 9. In the last 12 months, about how many times, if ever, have you or other household members participated in the following activities in ABC? Once or 3 to 12 13 to 26 More than I Never twice times times 26 times Used ABC public libraries or their services .1 2 3 4 5 Used ABC recreation centers 1 2 3 4 5 Participated in a recreation program or activity 1 2 3 4 5 Visited a neighborhood park or XYZ park 1 2 3 4 5 Ridden a local bus within ABC 1 2 3 4 5 Attended a meeting of local elected officials or other local public meeting 1 2 3 4 5 Watched a meeting of local elected officials or other XYZ- sponsored public meeting on cable television, the Internet or other media 1 2 3 4 5 Read ABC Newsletter 1 2 3 4 5 Visited the XYZ of ABC Web site (at www._.com) 1 2 3 4 5 Recycled used paper, cans or bottles from your home 1 2 3 4 5 c Volunteered your time to some group or activity in ABC 1 2 3 4 5 y Participated in religious or spiritual activities in ABC 1 2 3 4 5 Participated in a club or civic group in ABC 1 2 3 4 5 Provided help to a friend or neighbor 1 2 3 4 5 ra Si a) 10. About how often, if at all, do you talk to or visit with your immediate neighbors (people who live in the 10 or 20 70 households that are closest to you)? o 0 Just about every day z O Several times a week ry 0 O Several times a month N O Less than several times a month g ry O • T I y C N N _ 0 To C O Z N L Page 2 of 5 The XYZ of ABC 2012 Citizen Survey 11. Please rate the quality of each of the following services in ABC: Excellent Good Fair Poor Don't know Police services - 1 2 3 4 5 Fire services 1 2 3 4 5 Ambulance or emergency medical services 1 2 3 4 5 Crime prevention 1 2 3 4 5 Fire prevention and education 1 2 3 4 5 Municipal courts - 2 3 4 5 Traffic enforcement - 1 2 3 4 5 Street repair 1 2 3 4 5 Street cleaning 1 2 3 4 5 Street lighting - 1 2 3 4 5 Snow removal - 1 2 3 4 5 Sidewalk maintenance 1 2 3 4 5 Traffic signal timing 1 2 3 4 5 Bus or transit services 1 2 3 4 5 Garbage collection 1 2 , 3 4 5 Recycling 1 2 3 4 5 Yard waste pick -up . 1 2 3 4 5 Storm drainage 1 2 3 4 5 Drinking water 1 2 3 4 5 Sewer services .1 2 3 - 4 5 Power (electric and /or gas) utility .1 2 3 4 5 XYZ parks 1 2 3 4 5 Recreation programs or classes 1 2 3 4 5 Recreation centers or facilities 1 2 3 4 5 Land use, planning and zoning 1 2 3 4 5 Code enforcement (weeds, abandoned buildings, etc.) 1 2 3 4 5 Animal control 1 2 3 4 5 Economic development 1 2 3 4 5 Health services 1 2 3 4 5 Services to seniors 1 2 3 4 5 Services to youth 1 2 3 4 5 Services to low- income people 1 2 3 4 5 Public library services 1 2 3 4 5 Public information services 1 2 3 4 5 Public schools 1 2 3 4 5 Cable television 1 2 3 4 5 Emergency preparedness (services that prepare the community for natural disasters or other emergency situations) 1 2 3 4 5 Preservation of natural areas such as open space, farmlands and greenbelts 1 2 3 4 5 12. Overall, how would you rate the quality of the services provided by each of the following? Excellent Good Fair Poor Don't know The XYZ of ABC 1 2 3 4 5 The Federal Government 1 2 3 4 5 The State Government 1 2 3 4 5 CCC County Government 1 2 3 4 5 Page 3 of 5 he National Citizen Survey' 13. Have you had any in- person, phone or email contact with an employee of the XYZ of ABC within the last 12 months (including police, receptionists, planners or any others)? 0 No 4 Go to Question 15 0 Yes Go to Question 14 14. What was your impression of the employee(s) of the XYZ of ABC in your most recent contact? (Rate each characteristic below.) Excellent Good Fair Poor Don't know Knowledge 1 2 3 4 5 Responsiveness 1 2 3 4 5 Courtesy 1 2 3 4 5 Overall impression 1 2 3 4 5 15. Please rate the following categories of ABC government performance: Excellent Good Fair Poor Don't know The value of services for the taxes paid to ABC 1 2 3 4 5 The overall direction that ABC is taking - 1 2 3 4 5 The job ABC government does at welcoming citizen involvement 1 2 3 4 5 16. Please indicate how likely or unlikely you are to do each of the following: Very Somewhat Somewhat Very Don't likely likely unlikely unlikely know Recommend living in ABC to someone who asks 1 2 3 4 5 Remain in ABC for the next five years 1 2 3 4 5 17. What impact, if any, do you think the economy will have on your family income in the next 6 months? Do you think the impact will be: O Very positive 0 Somewhat positive 0 Neutral 0 Somewhat negative 0 Very negative 18. Please check the response that comes closest to your opinion for each of the following questions: �. Custom Question #1 Custom Question #1 Custom Question #1 Custom Question #1 Custom Question #1 Custom Question #1 Custom Question #1 Custom Question #1 Custom Question #1 Custom Question #1 Custom Question #1 Custom Question #1 Custom Question #1 Custom Question #1 Custom Question #1 Custom Question #1 Custom Question #1 0 Scale point 1 0 Scale point 2 0 Scale point 3 0 Scale point 4 0 Scale point5 b. Custom Question #2 Custom Question #2 Custom Question #2 Custom Question #2 Custom Question #2 Custom Question #2 Custom Question #2 Custom Question #2 Custom Question #2 Custom Question #2 Custom Question #2 Custom Question #2 Custom Question #2 Custom Question #2 Custom Question #2 Custom Question #2 Custom Question #2 O Scale point 1 0 Scale point 2 0 Scale point 3 0 Scale point 4 0 Scale point5 c. Custom Question #3 Custom Question #3 Custom Question #3 Custom Question #3 Custom Question #3 Custom Question #3 Custom Question #3 Custom Question #3 Custom Question #3 Custom Question #3 Custom Question s #3 Custom Question #3 Custom Question #3 Custom Question #3 Custom Question #3 Custom Question #3 Custom Question #3 ce 0 Scale point 1 0 Scale point 2 0 Scale point 3 0 Scale point 4 0 Scale point5 a 0 d. OPTIONAL [See Worksheets for details and price of this option] Open -Ended Question Open -Ended Question Open -Ended Question Open -Ended Question Open -Ended Question Open -Ended Question Open -Ended Question N Open -Ended Question Open -Ended Question Open -Ended Question Open -Ended Question Open -Ended Question o i N N U C 0 Z i N Page 4 of 5 The XYZ of ABC 2012 Citizen Survey Our last questions are about you and your household. Again, all of your responses to this survey are completely anonymous and will be reported in group form only. Dl. Are you currently employed for pay? D8: Are you or any other members of your household aged O No - Go to Question D3 65 or older? O Yes, full time 4 Go to Question D2 0 No 0 Yes O Yes, part time 4 Go to Question D2 D9. How much do you anticipate your household's total - D2. During a typical week, how many days do you income before taxes will be for the current year? commute to work (for the longest distance of (Please include in your total income money from all your commute) in each of the ways listed below? sources for all persons living in your household.) (Enter the total number of days, using whole 0 Less than $24,999 numbers.) 0 $25,000 to $49,999 Motorized vehicle (e.g., car, truck, van, 0 $50,000 to $99,999 motorcycle, etc.) by myself days 0 $100,000 to $149,999 Motorized vehicle (e.g., car, truck, van, 0 $150,000 or more motorcycle, etc.) with other children or adults days Please respond to both question D10 and D11: Bus, rail, subway or other public transportation days D10. Are you Spanish, Hispanic or Latino? Walk days 0 No, not Spanish, Hispanic or Latino Bicycle days 0 Yes, I consider myself to be Spanish, Hispanic Work at home days or Latino Other days D11. What is your race? (Mark one or more races to D3. How many years have you lived in ABC? indicate what race you consider yourself to be.) 0 Less than 2 years 0 11 -20 years 0 American Indian or Alaskan Native O 2-5 years 0 More than 20 years 0 Asian, Asian Indian or Pacific Islander O 6-10 years 0 Black or African American 0 White D4. Which best describes the building you live in? 0 Other O One family house detached from any other houses 0 House attached to one or more houses (e.g., a D12. In which category is your age? duplex or townhome) 0 18 -24 years 0 55 -64 years O Building with two or more apartments or 0 25-34 years 0 65-74 years condominiums 0 35 -44 years 0 75 years or older O Mobile home 0 45 -54 years O Other D13. What is your sex? D5. Is this house, apartment or mobile home... 0 Female 0 Male O Rented for cash or occupied without cash payment? D14. Are you registered to vote in your jurisdiction? O Owned by you or someone in this house with a 0 No 0 Ineligible to vote mortgage or free and clear? 0 Yes 0 Don't know D6. About how much is your monthly housing cost for D15. Many people don't have time to vote in elections. the place you live (including rent, mortgage payment, Did you vote in the last general election? property tax, property insurance and homeowners' 0 No 0 Ineligible to vote association (HOA) fees)? 0 Yes 0 Don't know O Less than $300 per month D16. Do you have a cell phone? 0 $300 to $599 per month O No O Yes 0 $600 to $999 per month O $1,000 to $1,499 per month D17. Do you have a land line at home? O $1,500 to $2,499 per month 0 No 0 Yes O $2,500 or more per month D18. If you have both a cell phone and a land line, which D7. Do any children 17 or under live in your household? do you consider your primary telephone number? O No 0 Yes 0 Cell 0 Land line 0 Both Thank you for completing this survey. Please return the completed survey in the postage -paid envelope to: National Research Center, Inc., PO Box 549, Belle Mead, NJ 08502 Page 5 of 5 2012 Enrollment Form The National Citizen Survey' The NCS Basic Service $10,300* Your selection of additional options will be confirmed during the preparation for your community's citizen survey. At that time, you will pay the full cost of the additional options you have chosen. You will be invoiced for the balance of the Basic Service after the survey process is completed. Additional options available: Comparison to prior NCS results No Charge National benchmark comparisons No Charge Comparison to prior (non -NCS) results $1,750 Custom benchmark comparisons $1,100 Demographic subgroup comparisons $900 Expanded mailing (sample size increased from 1,200 to 3,000 households) $7,100 Geographic subgroup comparisons $1,100 One open -ended question $1,500 On -site presentation of results $2,800 Phone data collection (instead of mail data collection) $6,000 Spanish translation of survey available $1,450 Web survey (limited to scientific sample) $900 Web survey (open to entire community, not a scientific sample) $650 Name Title Organization Address City/State /Zip (Please Include physical address as well as PO Box, if applicable) Phone Fax Email Make Checks Payable to National Research Center, Inc. n Check enclosed for $6,300.00 To Order: Send this completed form with payment to: The National Citizen Survey' National Research Center, Inc. Attn: Damema Mann 2955 Valmont Road, Suite 300 Boulder, CO 80301 303 - 226 -6983 Damema @n -r -c.com * Prices effective as of January 2012