HomeMy WebLinkAbout05/17/2011 13 Downtown Yakima Business Improvement District Disestablishment - Set Hearing Date [DYBID] BUSINESS OF THE CITY COUNCIL
YAKIMA, WASHINGTON
AGENDA STATEMENT
Item No. 413
For Meeting Of May 17, 2011
ITEM TITLE: Consideration of the City Council of a Resolution expressing the intent of the
Council to disestablish the previously established 2008 Downtown Yakima
Business Improvement District (DYBID) as required by the legislation that
established said District in 2008, formed to allow the collection of special
assessments from downtown Yakima business owners and operators for the
specific purposes set forth in said DYBID; and setting the date, time and place of
June 7, 2011 at 7:00 p.m. in the City Council Chambers at City Hall for a public
hearing to consider said disestablishment.
SUBMITTED BY: Jeff Cutter, City Attorney
CONTACT PERSON/TELEPHONE: Jeff Cutter - 575 -6030
SUMMARY EXPLANATION: This action sets the date, time and place of June 7, 2011 at 7:00
p. m. in the City Council Chambers at City Hall for a public hearing to consider the
disestablishment of the 2008 Downtown Yakima Business Improvement District ( DYBID). The
2008 DYBID was established by action of the Council on August 6, 2008 through Ordinance
® 2008 -41, providing for a three -year assessment collection period for the downtown Yakima
business owners and operators within the defined District. The legislation approving the
assessments and forming the DYBID was intended to sunset on or before its third anniversary.
To accomplish the ultimate disestablishment of the DYBID in accord with the terms of the
enacting ordinance the City Council must approve a resolution to set a public hearing for said
consideration as required by RCW 35.87A.180, and approve an Ordinance formally
disestablishing the 2008 DYBID. At the conclusion of the public hearing the City Council may
direct staff to prepare and present the formal legislation to carry out the disestablishment.
Resolution X Ordinance Contract Other(Specify)
Contract Mail to (name and address):
Phone:
Funding Source
APPROVED FOR SUBMITTAL:
ity Manager
STAFF RECOMMENDATION: Set the date of June 7, 2011 at 7:00 p.m. in the City Council
Chambers at Yakima City Hall for a public hearing to consider the disestablishment of the 2008
DYBID.
BOARD /COMMISSION /COMMITTEE RECOMMENDATION:
COUNCIL ACTION:
RESOLUTION NO. R -2011-
A RESOLUTION of the City Council of the City of Yakima expressing the intent of the
Council to disestablish the previously established 2008 Downtown Yakima
Business Improvement District (hereinafter DYBID) formed to allow the
collection of special assessments from Yakima downtown business owners
and operators for the specific purposes set forth in said previously
established DYBID; and setting the date, time, . and place for a public
hearing for consideration of said disestablishment.
WHEREAS, in 2008, by Ordinance 2008 -41, the Yakima City Council established the
Downtown Yakima Business Improvement District described within the body of said Ordinance
and established as a three (3) year DYBID; and
WHEREAS, by the terms of the DYBID so established, on or before the third
anniversary of the DYBID the Yakima City Council shall adopt a resolution expressing the
Council's intent to disestablish said DYBID; and
WHEREAS, to carry out the intent to disestablish the 2008 DYBID the City Council shall
set the date of a public hearing during which the City Council may approve the disestablishment
of the DYBID and direct staff to prepare formal legislation to accomplish same as provided in
RCW 35.87A; Now, Therefore,
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF YAKIMA:
There shall be a public hearing held in the City Council Chambers at Yakima City Hall,
Yakima „Washington on June 7, 2011 at 7:00 P.M. for consideration of the City Council's intent
to disestablish the 2008 DYBID, thereby terminating the collection of special assessments
associated with said DYBID, as well as terminating the provision of benefits and services
derived through said special assessments for the related DYBID area.
ADOPTED BY THE CITY COUNCIL this 17 day of May, 2011.
ATTEST: Micah Cawley, Mayor
City Clerk
(jc)res/Disestablishment of 1
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DOWNTOWNrYAKIMA
QUICK FACT SHEET ON THE PROPOSED REAUTHORIZATION OF THE DOWNTOWN YAKIMA
BUSINESS IMPROVEMENT DISTRICT
The Downtown Yakima Business Improvement District (DYBID) has operated in Downtown
Yakima since September 2008 to provide enhanced services to the public space and
properties located within its boundaries. The DYBID uses assessment revenue and
fundraising to finance these supplemental services that include cleaning services and
downtown development initiatives above and beyond those provided by the City of Yakima.
. -npF 2010 Clean and Safe Ambassadors
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wa..i' y� Removed 1575 graffiti tags
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1I, j' {' 7�t • Maintained 376 hanging flower. baskets
r " i ;.. ; _, w • Cared for 2000 flowers in pots and troughs
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. -- ° `" '' "" ''''"`'''""" • Received approximately 43,000 hits per month
' 'ka , AH 1 • Acquired 1,400 unique visitors per month
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, ' - T� ; , Downtown Yakima Property Values
gi l . :P hvh� ! ,: ,. • Increased from $287,109,950 (2008) to
ci ' 1 ` � P, °i w M r� �; $318,82,850 (2010) – over 10%
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{ f f , DYBID Property Assessments
p ,, , , ., _ ., G • Assessed at $.9063 per thousand dollars of
value
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'� �.4 � 1 � ;� T V } • Assessed at $125 per business
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• Proposed term is 6 years
The Committee For Downtown Yakima is a private, nonprofit organization responsible for the daily .
management and promotion of Downtown Yakima. Its purpose is to lead and implement the
renaissance of downtown Yakima, making it the premier gathering place of Central Washington.
1 15 North 3' Sireetl Yakima, WA 989011509 225 2485 1 wwww-. downtown) akima.com 1 P.0. Box. 881 Yakima. WA 98907
2011 Downtown Yakima Business Improvement District Reauthorization
The current Downtown Yakima Business Improvement District (DYBID) was created September
2008 to provide enhanced services to the public space and properties located within its boundaries.
Creating a clean, safe and beautiful downtown environment has allowed Downtown Yakima to
remain stable during the "Great Recession" and puts us in an immediate situation to continue our
progress as the economy improves.
•
Improvements and Services
• Clean and'Safe Ambassadors removed 247,000 pounds of trash in 2010, up from 174,000
pounds in 2009. (the increase corresponds with the addition of parking lots to our area of
responsibilities).
• These same Ambassadors removed more than 1500 graffiti tags - down from 2200 in 2009.
"We're gaining on them."
People say: "The City should do it!"
• That's the same as saying, "The taxpayer should do it!"
• The City cannot provide the level of service we provide at the wages we pay.
• It will cost more if the City did it. They would have to raise taxes and they won't.
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If downtown stakeholders won't do it, it won't get done!
City Spending
The City is in the game!
• $11,000 to fund the meetings from which CDY was formed.
• $35,000 to bring International Downtown Association in for consultation
• $300,000 start up money from the sale of the parking lot behind the Federal Courthouse
• $150,000 Maintenance Contract (3 years)
• $60,0000 Service Agreement regarding Parking Lots (2 years)
• The City pays $80,000 per year (2 Yz times more than the largest property owner - moving
forward, it will be 4X more)
People say, "My property is on the edge of the district. I don't get the same service." OR "I never see
cleaning around my location." We discovered our crews often started at the same time and at the
same place. If we work your areas at 8am and you don't get there until gam or 10 am, you won't see
us - but the work will still be done.
You can't pick up 247,000 pounds of garbage by not working!
You can't pick up 1500 graffiti tags by not working!
Wanda Riehl, General Manager of the new Holiday Inn told us recently that while on a sales call in
Olympia, the convention planner that she was speaking to interrupted her presentation to ask,
"Are the Ambassadors still downtown ?" Their presence downtown is felt as far away as Olympia.
How is it a planner in Olympia can see the ambassadors while a business in downtown cannot?
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Downtown Yakima Business Improvement District
Reauthorization Petition & Management Plan
Prepared by the. Committee for Downtown Yakima
January 2011
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DOWNTOWN YAKIMA BUSINESS IMPROVEMENT DISTRICT AT -A- GLANCE
The Downtown Yakima Business Improvement District (DYBID) has operated in Downtown Yakima since
September 2008 to provide enhanced services to the public space and properties located within its boundaries.
The DYBID uses assessment revenue and fundraising to finance these supplemental services that include
cleaning services and downtown development initiatives above and beyond those currently provided by the
City of Yakima.
Since the creation of the DYBID in 2008, Downtown Yakima property values and employment have stabilized
considerably better than most downtowns across the country. The overall value of properties in the DYBID has
increased more than 10% from $287,109,950 in 2008 to $318,182,850 in 2010. The number of business
licenses in the district has increased as well from 444 in 2008 to 455 in 2010. Creating a clean, safe and
beautiful downtown environment has allowed Downtown Yakima to remain stable during our "great recession"
and puts us in an immediate situation to continue our progress when the economy improves.
The timing of this reauthorization process could not be more important. With the City of Yakima's budget in flux
and very uncertain, it is more important.than ever for the business and property owners to join together to keep
the focus on making Downtown Yakima a welcoming place to do business. Without the DYBID, there will be no
stable funding source to keep our downtown clean, attractive and flexible to meet the opportunities ahead.
Name: Downtown Yakima Business Improvement District
Location: Approximately 77 blocks that includes the core business district of Downtown Yakima. A
description of boundaries and a map are enclosed in this document.
History: City Ordinance 2008 -114 created the Downtown Yakima Business Improvement District in 2008
and appointed the Committee for Downtown Yakima as its Management Committee.
Improvements & Services:
Cleaning and Landscaping Ambassadors — the Ambassadors are found cleaning downtown
year round. They remove litter, trash from city cans, graffiti, pressure wash sidewalks, maintain
all hanging flower baskets and planters, remove snow during the winter and other detailed
cleaning services to make downtown shine. Additionally, Ambassadors work closely with the
homeless community to ensure minimal interference with the business community, shoppers
and visitors.
Downtown Flower Baskets and Planters — using DYBID funds, the Committee for Downtown
Yakima purchases and maintains over 400 hanging flower baskets and 2,000 other plants in the
Downtown Yakima area.
Downtown Development Initiatives — the Committee for Downtown Yakima Board of Directors
and Staff work to improve the business climate, physical appearance and overall marketability
of downtown to attract new businesses, consumers and visitors. They are strong advocates for
the property owners of downtown and work closely with the City of Yakima on decisions
effecting downtown and the fringe areas.
Downtown Parking Services — the Committee for Downtown Yakima work to make parking
accessible and easy to find for the shoppers, visitors and business people of downtown. We
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have led the efforts to educate the public on the best places for short term and long term
parking in the downtown core. Most importantly, we have partnered with the City of Yakima to
ensure that the funds generated by downtown parking stay in downtown for cleaning services.
You will find that $30,000 of the CDY budget now comes from parking revenue generated in
downtown.
Downtown Without the Ambassadors?
That's a good question — where would Downtown Yakima be without the Ambassadors? Let's
use 2009 as an example. In 2009 the Ambassadors removed 173,350 pounds of trash from
Downtown Yakima and removed 2,278 graffiti tags from public and private property. This work
was above and beyond the work that the City of Yakima performed in downtown. Imagine
downtown without those services? What would Yakima Avenue look like-in the summer without
the color of the hanging baskets and other landscaping?
Budget: Total district budget for its first year of operation in the continuance is $361,645. $226,645 of
that total budget comes from assessment dollars, $30,000 comes from downtown parking
revenue and the other $105,000 comes from other sources including fundraising, event revenue
and an annual contribution from the City of Yakima.
Cost: The Downtown Yakima Business Improvement District is paid for in the following two ways:
1. Property Assessment — Each parcel within the DYBID will pay an assessment based
on the value of the parcel. Non - profit organizations who own property in the district will
receive a 40% discount on their assessment rates. The proposed rate of $.9063 per
thousand dollars of value is 3.3% lower than the current rate of $.9367 per thousand
dollars of value. There is $5,000 cap on any parcel in the district.
2. Business License Assessment — Each business license holder within the district will
pay a Downtown Yakima Business Improvement District assessment of $125 in addition
to their City business license fee.
Term: The term of Downtown Yakima Business Improvement District will be six years.
Adjustment: The BID assessment rate shall have an annual Cost -Of- Living- Adjustment subject to changes in
the annual U.S. Consumer Price Index, not to exceed or decrease 3% per year. The cost of
living adjustment shall be based-on the U.S. Consumer Price Index as of November 1 prior to
the next year's billing cycle. The decision to submit a request to raise or lower the assessment
rate will come from the Committee for Downtown Yakima Board of Directors and will be
submitted annually to the Yakima City Council. The change in assessment rate must be
approved by the Yakima City Council. All ratepayers will be notified of any public hearing in
case of a change on assessment rate.
Reporting: The Committee for Downtown Yakima will submit an annual report to the Yakima City Council
and all ratepayers on an annual basis. The annual report will include the statistical progress of
the Ambassador program and a financial report on how DYBID funds were spent in the previous
year. The annual report will also include a list of priorities and objectives for the year ahead. An
• annual audit will be conducted and will analyze Committee for Downtown Yakima expenditures
and that audit will be available to any ratepayer.
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City Services:
The reauthorization of the Downtown Yakima Business Improvement District does not mean the
City of Yakima is backing out on their commitment to downtown. However, the City of Yakima is
like many budget - challenged municipalities across the United States and cannot commit to a
certain level of service throughout downtown. The reauthorization of the DYBID allows a
constant source of funding for downtown projects that will keep us shining and stable.
District Reauthorization Process:
District reauthorization requires submission of petitions to the Yakima City Council by the
operators responsible for at least 60% of the proposed special assessments levied in the overall
district. This can come from any combination of property based or business license petitions.
Once the 60 %threshold is passed, the Yakima City Council will adopt a resolution of its intent to
reauthorize the Downtown Yakima Business Improvement District. A Public Hearing Date will be
set. After the Public Hearing, the Yakima City Council will .vote on the establishment of the
proposed district.
Petition Document:
In your packet, you will find your individual petition based on the property or business you own.
Use the self addressed stamped envelope to mail your signed petition back to the Committee
for Downtown Yakima. Please do not enclose a check — upon reauthorization of the DYBID, the
City of Yakima will create a billing cycle.
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For More Information:
A Committee for Downtown Yakima staff member or Board Member will be pleased to meet with
you to review the progress of Downtown Yakima and the DYBID reauthorization process. For
more information, please reach out to one of the CDY Board of Directors listed below or call the
Committee for Downtown Yakima.
Executive Committee
• President - Jamie Stickel, Vice - President, Yakima Herald-Republic, 961 -5645,
jstickel @yakimaherald.com
• Vice President - Doug Picatti, Electrical Contractor, Picatti Brothers, 941 -7600, dougp@picatti.com
• Treasurer - John Baule, Director, Yakima Valley Museum, 248 -0747, john @yakimavalleymuseum.org
• Secretary - Victor De Long, Attorney, 580 -0198, victor @delongiawoffice.com
Staff
• Jamie Lee Stickel, Interim Executive Director, Committee For Downtown Yakima, 225 -2485,
jstickel@downtownyakima.com
Board of Directors
• John Cooper, President/CEO, Yakima Valley Visitors & Convention Bureau. 575-3010,
john@visityakima.com
• Larry Hull, CEO, Megalodon LLC, 453 -8161, Tarry @megalodonllc.net
• Craig Rath, Building Contractor & Developer, 945 -2498 (Cell), carathconstruction @gmail.com
• Jack Cannon, Retail, Business Owner, Designs Ltd, 98902 453 -2082, jack @designsltd.net
• Joe Mann, Retail Business Owner, Ron's Coin & Book, 248 -1117 ronscoin @hotmail.com
• Mike McMurray, Owner /CEO, Yakima Bears Baseball LLC, 457 -5151, Imcmur6003 @aol.com
• Roger Wilson, Le Chateau, 728 -0654 roger @wilsonirr.com
• Chris Malland, Restaurant Owner, Yakima Sports Center, 945 -1592 (Cell), cmalland @yahoo.com
• Liz McGree, Property Developer, JEM Development, 248 -4040, ext. 104, lizmcgree @jemdev.com
• Kristeen Wade, Retail Owner, Belu Designs, 965 -1731, cksalon @gmail.com
• Julie Shoval, Owner, jSho, 834 -8591 (Cell), julie.shoval @shoval.com
• Katherine Goodson, General Manager, Kana Winery, 510 - 719 -5345 (Cell),
kanawinery@kanawinenj.com
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• Sean Russel, Attorney, Stokes Lawrence, 120 N. Naches Ave., 607 -5459, sean.russel @stokeslaw.com
2011 DOWNTOWN YAKIMA BUSINESS IMPROVEMENT DISTRICT SERVICES AND BUDGET
Clean Services 55% of the Budget
The Committee for Downtown Yakima will continue to supplement existing City of Yakima services by adding
an additional annual 10,000 man hours of services throughout the Business Improvement District. We will use
the best equipment available to ensure the most efficient approach to clean services. The services provided
will include:
• Pressure Washing of Sidewalks — we will keep our new and existing sidewalk features clean
by pressure washing them on a regular basis to remove spills, dirt and gum. Further, we will
regularly clean all new street features including benches and water fountains
• Weed Abatement — we will constantly spray and remove weeds throughout the entire district
• Daily Trash Removal — we will pan and broom each sidewalk and curb in the district to remove
trash and debris through the entire district.
• Special Projects — we will work with the City of Yakima and remain flexible to work on special
projects that come up each year
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• Graffiti Removal — A service of the clean team will be immediate graffiti removal throughout the
entire district from both public and private property. Our goal will be to remove graffiti within 24
hours of it being reported. After receiving a signed waiver from a private property owner, our
clean team will remove any graffiti from private property for no charge. In the case of areas that
get hit regularly, we will gladly store extra paint to do the work on demand. The clean team uses
a combination of chemicals and pressure washing equipment that are sensitive to the various
surfaces in downtown Yakima and our methods have been proven in downtown districts all
across the country.
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Landscape and Special Projects 11 % of the Budget
The Committee for Downtown Yakima will manage and maintain the more than 400 hanging baskets and
hundred of planters throughout downtown Yakima. The cost to maintain these and purchase them annually will
come from DYBID funds. On a weekly basis, we will deadhead, fertilize and properly maintain the baskets and
planting areas to ensure a positive feel and attractive look to downtown Yakima.
The flower pots through town will be planted with a variety of flowers during the summer months and
seasonally appropriate plants in mid - September. All other planting areas throughout downtown will be weeded,
mulched and planted with a variety of flowers each summer.
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Economic and Business Development 10% of the Budget
The Committee for Downtown Yakima will continue to work on attracting new businesses to downtown and
retaining the thriving business community of today. We will do this by continuing to be a knowledge base for all
available commercial and office spaces in downtown, actively recruiting new tenants and being a resource for
those business interested in opening downtown.
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Marketing/Communication 11% of Budget
The Committee for Downtown Yakima will continue to market the changes occurring in downtown and will work
on promoting the downtown business community to visitors and locals alike.
• We will continue to operate and expand www.downtownyakima.com which averages over 43,000
hits per month and 1,400 unique visitors. We will work on expanding individual listings for each
downtown business to ensure that as many businesses as possible have an internet presence. The
services will only be available to the businesses within the district.
• We will continue to send our weekly downtown email updates to our list of over 1,000 subscribers.
This is an extremely effective way to inform the community about events, developments and people
in downtown. If you haven't signed up, please do so at www.downtownyakima.com.
• We will continue to host our monthly Business Roundtable Breakfast where downtown stakeholders
have the opportunity to get "caught up" on downtown issues and hear directly from leaders about
projects that effect downtown.
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Advocacy /Leadership /Administration 11 % of the Budget
Who speaks for downtown and works closely with the City of Yakima on issues that affect downtown property
and business owners? The Committee for Downtown Yakima will continue to be the force that works closely
with various government agencies to ensure downtown is represented when key decisions are made.
The following is a list of the staff positions required to do the work included in the management plan. All
positions are full time, year round.
Executive Director — the Executive Director of the Committee for Downtown Yakima is responsible for all
fiscal oversight of all DYBID programs with a major focus on economic development, retail development,
residential development and advocacy. The Executive Director will also work on securing additional funding
streams to enhance the Business Improvement District funds for special projects that enhance the district.
Maintenance Manager — the Maintenance Manager will lead all street level operations for the Ambassador
Team. The Maintenance Manager will coordinate all cleaning projects and work one on one with property
owners to address cleaning and safety issues. The Maintenance Manager will be available via cell phone to all
DYBID ratepayers to schedule quick and prompt service calls.
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2011 Downtown Yakima Business Improvement District Budget
Assessment revenue from the Downtown Yakima Business Improvement District provides only 62.6% of the
total budget for downtown projects and services. The Committee for Downtown Yakima has worked hard to
leverage assessment income with other income sources in order to keep the cost to businesses and property
owners reasonable. The following illustrates all of the funding sources that make up the budget for downtown
projects and services.
DYBID Revenue
DYBID Property Assessment Revenue $170,395
DYBID Business Assessment Revenue $ 56,500
City of Yakima Contribution $ 50,000
Parking Operations $ 35,000
B & 0 Tax Grant Through Fundraising $ 50,000
Total Revenue $361,645
DYBID Expenses
Maintenance $200,000
Landscape /Special Projects $40,000
Economic Development $35,000
Marketing/Communication $40,000
Advocacy /Leadership /Administration $40,000
Reserve $6,645
Total Budget $361,645
DISTRICT BOUNDARIES
The Downtown Yakima Business Improvement District includes roughly 77 blocks of Downtown Yakima. The
western boundary includes all properties east of the center line of 7 Avenue between the center line of West
Walnut Street and West Lincoln Avenue. This western boundary also includes a section of downtown included
within the following streets — the centerline of West Yakima Avenue, the centerline of North 8 Avenue and the
centerline of Summitview Avenue. The parcels in this area are 19132442454, 18132442453, 18132442458,
18132442457, 18132442497 and 18132442459. Also included is parcel 18132442462.
The northern boundary is all properties south of the centerline of Lincoln Avenue between North 7 Avenue
east to North 6 Street. At the centerline of 6 Street, the district narrows to the south to A Street and then
extends east to the centerline of N 9 Street. However, the district includes all commercial property on the
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north side of A Street between N 6th Street and N 9 Street. Those parcels are 19131912414, 19131912447,
19131912446, 19131912445, 19131912505, 19131912506, 19131912507, 19131912494, 1 91 31 91 2493 and
19131912492.
The southern boundary is all the properties north of the centerline of Walnut Street from South 7 Avenue east
to South 6 Street. At South 6 Street, the district narrows and the boundary turns north down the centerline of
6 street and includes all the properties west of that centerline. At the corner of 6 Street and Chestnut Street,
the boundary continues east down the centerline of Chestnut to the corner of Chestnut and 9 Street.
The eastern boundary is the centerline of 9th street but includes the hotel district and business district
enclosed between the centerlines of 11 Street, A Street and Yakima Avenue.
DOWNTOWN YAKIMA BUSINESS IMPROVEMENT DISTRICT MAP
A 11x17 rnap is enclosed with this document that highlights the boundaries of the Downtown Yakima Business
Improvement District.
GOVERNANCE
The Committee for Downtown Yakima will manage the Business Improvement District and all of its
components. The Committee for Downtown Yakima (CDY) is a non - profit organization funded by the generous
contributions of local businesses with matching funds from the City of Yakima, creating a unique partnership
between the public and private sectors. CDY's Board Members include 16 business and property owners in
downtown Yakima. The board typically meets at 4:00 p.m. on the first Wednesday of each month at CDY's
physical office location at 115 N. 3rd Street. All ratepayers are invited to attend meetings. CDY is responsible
for the daily management and promotion of downtown and its.core purpose is:
"To lead and implement the renaissance of downtown Yakima, making it the premier gathering place of
Central Washington".
The Committee for Downtown Yakima's four focus areas are:
1. Economic and Business Development
2. Communications about Downtown Businesses and Events
3. Improving the Downtown User Experience
4. Developing Long Term Funding Sources for Programming
The Comrnittee For Downtown Yakima Contact Information:
1. Online -- www.downtownyakima.com
2. Mailing Address: 115 North 3 Street, Yakima, WA 98901
3. Phone Number: (509) 225 -2485
4. Email: info@downtownyakima.com
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