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HomeMy WebLinkAbout111518 EDC packetCouncil Economic Development Committee 2nd Floor Conference Room City Hall NOVEMBER 15, 2018 1:30 p.m. Members: Staff: Chairman White Ana Cortez, City Manager Councilmember Gutierrez Cally Price, Assistant to the City Manager Councilmember Cousens 1. Minute Approval a. Review draft minutes 2. Discussion a. Strategic Priorities per Plan i. Main arterial development ii. Downtown plaza b. Economic Development Plan i. Community Pride 1. Cinco 2. Image: Creative District c. Competitiveness i. Private sites ii. City sites iii. Mill sites iv. Public Port Authority v. Incentives vi. Education Alignment vii. YKM viii. Convention Center d. Traded Sector i. YKM ii. Clusters e. Council policy requests i. Vacant Building Ordinance 3. Staff and Partner Announcements 4. Future Agenda Items 5. Audience Participation Others: Council Economic Develop en Committee 2nd Floor Conference Room City Hall September 27, 2018 1:30 p.m. Members: Staff: Others: Councilmember Gutierrez Cliff Moore, City Manager Luz Gutierrez Councilmember Cousens Randy Beehler, Communications & Public John Cooper Affairs Director Andrew Holt Rob Peterson, Airport Director Verlynn Best Cally Price, Assistant to the City Manager Jonathan Smith Deysi Gonzalez Executive Minutes Gutierrez offered to chair the meeting and called the meeting to order. 1. Review draft minutes from September 4, 2018 meeting: The September 4, 2018 meeting minutes were reviewed. Cousens motioned to accept the minutes as presented and Gutierrez seconded the motion. The minutes were approved as presented. 2. Discussions: a. Main Street business development Moore stated that Council had some questions on the Main Street business development and requested that a study session be scheduled to review the Main Street business development concept, economic development plan and strategic plan. The goal is to ensure that Council's priorities are consistent throughout all the plans. Price will find a date for the study session and schedule accordingly. Committee members will meet after the Council's study session. Holt asked for clarification on the Main Street business development concept. Committee members clarified that the Main Street business development is a project for main arterials (road improvements); not a Main Street business development program. Committee members agreed to change the title so it is consistent with Council's strategic priority. b. Downtown Central Plaza Moore reported that the link to the plaza website has been disabled. Beehler added that the plaza committee pays the domain fee; the only fee associated with the plaza website. The City was hosting the site similar to what it does for Craft Beverage and Downtown Association Yakima. This item can be removed from future agendas. c. Committee reports No updates. d. Partner reports Smith reported that he is still researching opportunity zones and opportunity funds for Yakima. There are some tax issues that need to be worked out, however, an opportunity fund might be a good thing for Yakima and investors. Investors can identify specific projects, invest funds, and differ any capital gains until 2026. As soon as additional information is available Smith will share it with the Committee. e. Staff reports Peterson presented a draft sponsorship letter that could be sent to partnering jurisdictions requesting funds for the FLY YKM campaign. The campaign was originally funded with grant dollars and proved successful in that we increased load factors enough to secure a fourth flight. A few minor corrections will be made to the letter and committee members agreed to have it presented to the full Council at the October 16th meeting. There was discussion about expanding flight service out of Yakima. Peterson will explore other destinations and report back to the Committee. Gutierrez moved that the Committee bring the Economic Development Plan back and have it listed on the agenda. Cousens added that sub committees should provide updates on their topic(s). 3. Other business Cousens mentioned that vacant building item that she previously provided to the Committee and asked that it be added to the November agenda. October meeting cancelled Due to scheduling the October meeting will be cancelled. The next meeting will be November 15th. 4. Future agenda items a. Main Street business development b. Committee member reports c. Partner reports d. Staff reports e. Vacant buildings f. Economic Development Strategic Plan a. Sub Committee updates 5. Audience Participation Cooper distributed information from Oxford Economics that shows how investments in the visitor economy drive broader economic growth, specifically through building transportation networks, attracting strategic events, raising quality of life, and raising destination profile. Smith reported that City staff will be attending a vacant building workshop and will be able to report back at a future meeting. Gutierrez suggested that Smith attend the budget discussion when Choose Yakima's additional funding request is up for discussion just in case there are any questions. The next meeting is scheduled for November 15 at 1:30 in the 2nd Floor Conference Room. Dulce Gutierrez, Chair it empty dots and empty buildings s SAVE YOUR .town Links and resources from Filling the Downtown Gaps: How to fill empty lots and empty buildings Becky McCray SaveYour.Town 2 Why aref�O��buildings�Olnt«7 .' o Expensive code -compliance issues or huge remodeling needs? o Try targeted incentives for improvements o Adopt historic reuse codes or adaptive reuse zoning, * Seattle Existing Building Code (SEBC) • Los Angdes Adaptive Reuse Ordinance o Consider waivers for fees and streamlining processes • Absentee owners? o Appeal to their vanity o Taik about a future for their children and grandchildren o Layer them with positive info • Cheaper to et them rot than do something? o 'Bight fight' ordinance woud evy $200 fee on owners of vacant buidings Hi ht � Owners asking fortoo much in rent? o Take negotiation authority into your own hands � Clouded titles? o Prevention strategies hL wwwa.comUmwmit oroors-mro,� • Nmacdwitydoxvntown7 o Start rebuilding http://smalibizsurvival.com/2022/06/hovv-to-rebuild-youb: downtown°and-fil|htrn] Tour of '~ — r-/ Buildings � *^ vvnytour empty buildings? • Vineland, New Jersey's vacancy tour http:Auff.ly/221Y8av • Crowsnest Pass, Alberta, Empty Buding Tour Muvane, Kansas, wants to fifl empty storefronts in its downtownBRXz � Does touring empty buidings Fead to new businesses? w' Can't do a tour? Do a virtu& conversation #OpportunityCork photos: Ideas for new businesses � Retai eakage or gap statistics 0 2018, Becky McCray 3 o Learn more about gap analysis from Oklahoma Cooperative Extension Service (PDF) htti; •ods.dasnr.okstate.edu docusha e dsweb Get Docurnent-;o AEC- 1o4Qweb.pdf Small business ideas for small towns ebook o http://srnallbizsuroval.com/2008/os/small-business-ideas- or -s all -to n htrnl Specific businesses that have worked in other small towns: o Wisconsin Extension small-town innovative downtown businesses https:llfyi.uwex.edulinnovativedowntownbusinesses Get beyond traditional business ideas: Other things you can do with downtown buildings • Shared spaces o Washington, Iowa: http:8srn llbizsurvivalpc0m/2o13/o8lone-downtown buildinct-many-- new-retail-stores.html o Ferdinand, Illinois (pop 2100) http:llsmallbi survival.coml 01010 :lc0mmunity-of- small-businesses.htn°sl Business incubators o Make incubators work in small towns http:flsmalibi survival.co /o/business. incubator-ideas-for-small-towns.htm l • Maker spaces and co -working o Empty hospital building now home to Innovation Lab in Sonora, California http:11smallbi survival.coml o Slo tempt -hospital-building-innovation-lab,htm( o Vacant industrial spaces are reborn to support a new age of small-scale manufacturing bttp:llbuff, lyloSfPo o Pella, Iowa, co -working: http:llsmallbizsurvival.com/2o11lu3lhow-t0 start-cowo `king- pace-in-your.html o Arts and crafts incubator: http:llbuff.h/hBc m2u, Pop-up businesses o What is a pop-up business? h t•: smallbtzsurvi aLcom 201 o what -is -a pop- p-, business.html • Pop-up arts o Show off local artists, fill up empty buildings: Pop-up artisans take over Main Street for holidays (Canada) http:llglobalnews.calne^s1291o81pop-up-artisans-tri-take- rer main-street-for-the-hol iday-season/ o How one town is doing pop up shops to fill an empty building: http:llow,lylt1LTA • Farmer's Market o Empty grocery store building to become farmers' market http://www.dailylocal.cornibusiness/2olco22.8/former-ac e in -v esttownato-become- farmers -market Westtown, PA, population 10,000 • Residential housing o Retain more youth: offer downtown housing http:// mallbizsurvival.coml2o lo6lwant- to-retain-more-youth-offer-fhem.html © 2018, Becky McCray 4 o Downstairs, storefront apartments: httb://www.kcrg.comiconterit/news/Storefront- Short term lodging o Upstairs lodging, Buffalo, Oklahoma: http://srriallbizsurvival.com/zoiotoi/upstairs- downton.html o Empty store converted into hot& encourages exploration ofthe Iocal area Community iving room o A comfy meeting space where you hold conversations and listen to regular people Buildings226 8 211 'Mpoor condition . • Keep existing buildings up to code o Toolkit for preventing blight, keeping properties up to code and fighting long-term blight mxtbmmkcomm/mxtbomkstsweU/fromobdighttob[igmtA#/u • Finding Funding: Get neighbors together to buy and renovate o These small town neighbors bought vacant buildings, brought them up to code. Here's what happened next https://smalinizsunlival.corn/2o18/oltsmall-town-neighbors. o Neighbors in Minneapolis Got Together to Buy Vacant Buildings. Now they're renting tolocal businesses: http//but�iy/2.2HxWkn • Show what it could be o Decas on store windows in Longview, Texas o City using vinyl window decals depicting historic scenes for vacant properties downtown o Fairy taes fill empty windows downtown Roofless Buildings /�[}��/ /���� Safety First • Inspect, weather seal, shore up Getting a Crowd Involved • lighter, quicker, ' a. Lot Expo, Cincinnati C) 2018, Becky McCray 5 Not-for-profit ideas Ways to make a park more than just a park: Example: Cuba, Missouri, 20 years of improvement 1. Capture rainwater and head off drainage problems with green space: a. Empty lot to permaculture space: Stuanton, VA b. Vacant Lots into Sponges for Stormwater: Detroit, MI 2. Make it a community garden or flower garden. a. Add places to sit down in the shade: pergola and bench b. Add birdhouses and flowers: New Orleans 3. Add a public restroom. a. Pocket park with public restrooms in Tishomingo, Oklahoma 4. Add local art, or create an outdoor museum. a. Market Square ART Park, Paducah, KY b. ArtPark on Pine, Albany, GA 5. Make a free event space. a. Market place and an outdoor concert space Eden, Texas b. Empty lot to become art and performance space: Nicholasville, KY 6. Set up games and fun things to do together. a. Placemakino examples that include play. 7. Make it a beach instead of a park. a. Detroit, MI Bring people together in your "house." 1. Living room a. CFRA outdoor living room 2. Exercise room 2018, Becky McCray 6 a. Outdoor Gym equipment: Detroit, MI 3. Home theater room a. Lyons Storefront Theater, Lyons, NE Not -just -for-profit ideas Rent the space for special events. a. Porterdale, Georgia, Outdoor eating space. 1. Saint Francis, Kansas: Union Square 2. A Beer Garden in Paris, Texas: https://eparisextra.comiblog/2o3.7/ogii8iparis-pairst Get commercial 1. Pop-up a village of shops. a. Tionesta Pennsylvania b. Pascagoula, Mississippi: Anchor Square c. Cleveland, OH shipping containers C) 2018, Becky McCray Get weekly ideas like this in my newsletter A Positive View of Rural Sign up here: http://saveyour.town/bonusioi POSITIVE VIEW OF RURAL © 2018, Becky McCray Want me to come speak in your town? Details at beckymccray.com