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HomeMy WebLinkAbout02/20/2018 04Ai 2017 Sundome Annual ReportBUSINESS OF THE CITY COUNCIL YAKIMA, WASHINGTON AGENDASTATEMENT 1 Item No. A.i. For Meeting of: February 20, 2018 ITEM TITLE: 2017 Sundome Annual Report SUBMITTED BY: Cally Price, Administrative Assistant to the City Manager SUMMARY EXPLANATION: State Fair Park Assistant General Manager Greg Lybeck to present the 2017 Sundome Annual Report. ITEM BUDGETED: STRATEGIC PRIORITY: APPROVED FOR SUBMITTAL: STAFF RECOMMENDATION: BOARD/COMMITTEE RECOMMENDATION: ATTACHMENTS: Description O Sunda YE report O Sundo master YE Upload Date 2/7/2018 2/7/2018 Type Coyer Memo Cover Memo Y A K I M A V A L L E YSUNDOMIE 2017 Year -End Report for City of Yakima STATE FAIR PARK Yakima Valley Sunflome Event Days Visitors from Outside 50+ Mile Radius Attending SunDome events giL - 42,755 2017 2016.idiligoirm. 26,991 2015 Tickets/ppl Outside 50+ miles 1,434 February 25, 2017 SATURDAY FEBRUARY 25 ¥AKIMA VALEY SUNDOME Y A K 1 M A V A L L E Y'INDORSE Tickets/ppl Outside 50+ miles 1,404 March 12, 2017 "11, DUNN*M FEP!EcTLy EINPALINCED Y A K I M A V A L L E YSUNDOWN= Tickets/ppl Outside 50+ miles 1,006 March 15, 2017 Y A K 1 M A V A L L E Y SUNDOE Tickets/pp Outside 50+ miles 2,989 April 1, 2017 SABADO 1 DE ABRIL 8PM YAKIMA SU N DOM E - YAKIMA, WA Boletos de yenta en EL CABALLERO - PLAZA DEL CALZADO TICKETON_COM - BOLETOSAQULCOM y lugares de costumbre Informes: (509) 895-4179 DESCARGA / DOWNLOAD VIVATUMUSICA APP WIN TICKETS / EVENT ALERTS / EVENT CALENDAR / VIP CONTENT AND MUCH MOM E! • GRNR BOLETOS! MRNDR MSYRKIMR RL 72106 COMPRR TUS BOLETOS EN VIVHTUMUSICR_COM C:AKs�--. - t+£NSAJE v DAIOS VUE�tw AVt SCA V awAraOA SIOV VARA +aU REC1B•(O tEl➢ VA¢A wvUOA YAKIMA, WA File Edit Vie History Bookriiarks Tool: Help State Fair Park - Home of the Y eo© C statefairpark.org c Most Visited 4 Getting Started Suggested Sites itt Web Slice Gallery 0,„ Search p 3 - 67% + Welcome To State Fair Park - Home Of The Yakima Valle/ SunDome &Centre! Washington State Fair! SIAiE INA Y A K ISUNDOMEM A VALLEY -- • "7 Direction Sign In Q 1 '4 Plan Your Visit Yakima Valley SunDome Events b Tickets Book A Special Event About Us 101 t, 0 PORT ANGELES J ABERDEEN wir OLYMPIA TACOMA I1 407 KELSO 194 PORTLAN D LEAVENWORTH 4 WENATCHEE ELLENSBURG TACOMA POWER PARKS X97 DUVER GOLDENDALE OREGON CITY 82 800 1592 ALLA WALLA OREGON 644 LLE SPOKANE 240 CLARKSTON LA GRANDE WIAA 1A/2A Boys & Girls Basketball Total Attendance 39,916 March 1-4, 2017 Employment/Labor Force Figures per Concert (average) Yakima Valley Community College Commencement Heritage University Commencement West Valley HS Graduation East Valley HS Graduation Selah HS Graduation Davis HS Graduation Eisenhower HS Graduation Wapato HS Graduation Naches HS Graduation Lodging Room Nights ,..--4e.UNDOIV 20,000 18,000 16,000 14,000 12,000 'id"' Estimated Economic Impact , ,„- 1 M A V A L L SUNDOME $15.1 million $19.4 million 2015 2016 2017 A Glimpse of 2018 Events and Enhancements... kima unKings :asketball MARCH 15-17 FIRST ROBOTICS Shinedown oncert YAKIMA VALLEY SUNDOME Chris Young Concert Pepe Aguilar Concert (multi _ rammy Award winner) Concession Area Remodel 3etter serve our patrons Pulled Pork Sandwich $ jf Served with Mac & Cheese t• � Grilled Chicken Wrap $6 :‘451 {+ Garden Salad with Chicken $6 Jalapeno Poppers $7 Mexi Fries $5 Corn Dog $4 Plain Dog $4 BBQ Mac & Cheese Dog Pulled Pork Nachos F0,-; uut .N ; i WAa rt: • y. _•6 dZ Vi3,.;4; :s ;IleV NI A, WASHINGTON SALES TAX INCL Thank you for your continued support YAKI M SIIN)1 28 YAK I M A VALLEY SUNDOME To: Cliff Moore, Yakima City Manager Yakima City Council Members LTAC Committee Members From: Greg Stewart, General Manager & President Date: February 7, 2017 Re: Yakima Valley SunDome 2017 YE Report We want to thank the City of Yakima for your continued financial assistance. The Yakima Valley SunDome at State Fair Park is an important and substantial economic generator for the City of Yakima and the Yakima Valley. Here are our main performance benchmarks outlining YE 2017 for the Yakima Valley SunDome: Visitors attending events from outside a 50 mile radius were up 22% at 42,755 compared to 35,098 last year; Event days held in the SunDome were up 9% compared 2016. We finished at 137 this year compared to 126. Lodging room nights due to events scheduled at the SunDome were up 3% compared 2016. We tracked 18,759 this year compared to 18,213; Estimated economic impact was up 1% at $19.6 million compared to $19.4 million last year. Other highlights: Despite not hosting the WA Music Educators Assn Biennial Conference (which is held in Yakima on even years and generates $3.5 million in economic impact and 2,500 lodging room nights), we forged ahead in all areas. A large part of this was due to WIAA restructured the 1A/2A Boys and Girls Basketball Championships held in March by adding one more tournament day. This created an additional $1.2 million in estimated economic impact and 800 additional hotel room nights. In 2017, staff attended the PACnet National Conference over February 12-15 in Newport, CA to learn marketing trends and how maximize ticket sales for events at venues; 'AVM (Intl Assn of Venue Management) Regional Conference in Bellevue over May 1-3; and IAFE (Intl Assn of Fairs and Expositions) in Bellevue and Las Vegas. As of August 1st, Spectra Food Services & Hospitality was contracted to handle all aspects of food and beverage for the Yakima Valley SunDome and State Fair Park. The SunDome concession areas will be remodeled and a new selection of foods will be offered to our visitors. The new catering kitchen is scheduled to break ground 1st quarter of 2018. 29 In 2018, in addition to continuing education/networking platforms listed above, we also plan to also attend the annual WSAE (WA Society of Assn Executives) Annual Conference in Yakima and the WFEA (WA Festivals and Events Assn) Annual Conference in Gig Harbor. Attached are our supplemental 2017 YE reports on the following: Section I Overview of Events Held in the Yakima Valley SunDome 2017 Section II 2018 Year at Glance Calendar of Confirmed Events to date in the Yakima Valley SunDome Section III TicketsWest reports indicating tickets purchased by phone or internet outside a 50 mile radius for public ticketed leisure events during June - December 2017 Section IV Social Media Marketing Overview Attached are Google Analytics shapshots of New Visitors vs Returning Visitors and Location/Origin of the Visitor to www.statefairpark.com and www.fairfun.com. Tracking the origin and number of visitors to our website is a tangible measurement/indication of potential visitors coming to the Yakima Valley as a result of events taking place at State Fair Park — Home of the Yakima Valley SunDome and Central WA State Fair. Highlights of Social Media marketing efforts: Our website User involvement showed a 14% increase over YE 2016. Reports show 165,213 users this year compared to 145,262. We are continuing to list Yakima Valley Tourism's lodging reservation system on our website. Section I 2017 Event Tracking Report Yakima Valley SunDome Jan Feb Mar Apr May Name of Event Tickets/ppl outside Total Estimated Dates # of days 50+ miles Hotel Nights Attendance Econ Impact *Ag Expo 1/4-7/17 5 75 60 2,245 $ 25,200 ***Mariners Caravan 1/9/2017 1 15 10 340 $ 2,475 Jan Total 3/12/2017 6 90 70 2,585 $ 27,675 **Jim Gaffigan 2/25/2017 1 1,434 478 3,957 $ 243,780 (*)Central WA Sportsmen Show 3/1-4/17 4 500 300 7,653 $ 252,000 (***)Central WA Homebuilders Assn 3/12/2017 5 100 33 4,210 $ 84,000 Feb Total 3/15/2017 10 2,034 811 15,820 $ 579,780 *W IAA 1A Basketball 3/1-4/17 4 3,600 2,400 19,958 $ 2,419,000 *W IAA 2A Basketball 3/1-4/17 4 3,600 2,400 19,958 $ 2,419,000 **Jeff Dunham 3/12/2017 1 1,403 467 4,210 $ 235,704 **Journey 3/15/2017 4 1,006 335 3,909 $ 169,008 *W IAA Dance and Drill 3/24-25/17 3 3,900 1450 8,876 $ 1,310,400 Mar Total 16 13,509 7,052 56,911 $ 6,553,112 **Banda MS 4/1/2017 1 2,989 996 6,619 $ 508,130 (*)(**)PBR Professional Bull Riders 4/15/2017 3 500 150 3,776 $ 170,000 ***Jordan Circus 4/10/2017 1 100 33 2,715 $ 17,000 ***Discover the Dinosaurs 4/22-23/17 3 540 180 5,401 $ 91,800 *Hispanic Congressional 4/28-30/17 3 100 110 5,840 $ 34,000 April Total 11 4,229 1,469 24,351 $ 820,930 Yakama Nation Elders Dinner 1 n/a n/a 981 n/a ***Heritage University Commencement 2 510 170 5,110 $ 86,700 **MC Magic 1 254 84 2,040 $ 43,180 May Total 4 764 254 8,131 $ 129,880 Page 1 (Cont.) Event Tracking Report Yakima Valley SunDome Page 2 Jun July Aug Sept Oct ***A.C. Davis H.S. Graduation 7/12-16/17 1 633 40 4,873 $ 107,610 ***Eisenhower H.S. Graduation 7/1/2017 1 544 30 4,189 $ 92,480 ***Selah H.S. Graduation 7/29/2017 1 338 20 2,602 $ 57,460 ***West Valley H.S. Graduation 7/3-9/17 1 481 35 3,780 $ 81,770 ***East Valley H.S. Graduation 1 306 20 2,356 $ 52,020 ***Naches H.S. Graduation 1 205 15 1,578 $ 34,850 ***Yak Valley CC Commencement 1 692 50 5,326 $ 117,640 ***Wapato H.S. Graduation 1 325 20 2,585 $ 55,250 "Order of Eastern Star 6/25-28/17 4 800 675 800 $ 544,000 June Total 12 4324 905 28,089 $ 1,143,080 *Intl Order of Rainbow Girls 7/12-16/17 5 450 795 760 $ 229,500 **Valdivia Concert 7/1/2017 1 490 140 1,981 $ 83,300 **Valdivia Concert 7/29/2017 1 357 102 1,991 $ 60,690 ***Tech Rehearsal 7/3-9/17 7 57 133 400 $ 67,830 July Total 14 1,354 1,170 5,132 $ 441,320 *Vintiques 8/3-6/17 4 1,500 825 6,765 $ 765,000 **Los Tigres del Norte 8/27/2017 1 1,088 310 2,412 $ 184,960 August Total 9/19-10/2/17 5 2,588 1,135 9,177 $ 949,960 *HDI Tradeshow and Conference 9/6-10/17 5 250 450 600 $ 102,000 *YVSC Volleyball Tournie 9/14-17/17 4 2,200 600 3,775 $ 748,000 * (see Anne, also) Central WA State Fair 9/19-10/2/17 14 3,000 2200 326,273 $ 5,610,000 September Total 23 5,450 3,250 330,648 $ 6,460,000 **Los Inquietos Del Norte 10/14/2017 1 1,519 434 4,076 $ 258,230 *Central City Comic Con 10/21-22/17 3 1,700 120 3,043 $ 578,000 **WWE Live! 10/15/2017 1 742 60 4,081 $ 126,140 October Total 5 3,961 614 11,200 $ 962,370 (Cont.) Event Tracking Report Yakima Valley SunDome Page 3 Nov Dec *WIAA State Volleyball 11/9-11/17 3 2,900 1300 8,879 $ 974,400 *'*Gee Auto Sale 11/13-30/17 18 6 36 1,250 $ 18,360 **Harlem Globetrotters 11/8/2017 1 46 13 2,240 $ 7,820 (* )(**)CRC Rodeo 11/1-6/17 6 500 300 4,960 $ 168,000 November Total 28 3,452 1,649 17,329 $ 1,168,580 *Shoot Out Basketball Tournie 137 3 1,000 380 5,170 $ 340,000 December Total 3 1,000 380 5,170 $ 340,000 Totals 137 42,755 18,759 514,543 $ 19,576,687 Notes: * The room nights and economic impact for these events have been tracked and reported by Yakima Valley Tourism/ Yakima Valley Sports Commission. **We have provided reports through TicketsWest indicating how many tickets were purchased outside a 50 mile radius; divided by up to 3.5 to estimate room night usage; and used the current economic impact multiplier determined by YVT/Yakima Valley Sports Commission. TheTW figures represent phone and internet purchases, only. (Refer to Section III) ***While these events are not ticketed events, attendance is still tracked by the event planner and/or our staff. We have estimated that approximately 10%-15% of the total attendence come from outside a 50 mile radius. (For some events, we have used an even lower % estimate of out-of-town visitors to be more conservative.) The current economic impact multiplier to determine the estimated economic impact was determined by Yakima Valley Tourism/Yakima Valley Sports Commission. 33 Section II Yakima Valley SunDome 2018 Events Confirmed as of January 15, 2018 Events Dates # of Event Days Seattle Mariners Caravan January 8 1 Yakima SunKings games x 16 Various 16 WA Music Educators Biennial Conference Feb 14-18 4 Central WA Sportsmans Show February 15-19 4 WIAA 1A/2A High School Basketball Tournament March 1-4 6 First WA Robotics Annual Competition March 15-17 3 Central WA Home Show March 7-11 6 WIAA High School Dance & Drill Competition March 24-26 2 Banda MS Concert April 6 1 Jordan World Circus March 26 1 T Rex Show March 29 -April 2 5 Hispanic Congressional April 27-29 3 Heritage University Graduation May 5 2 Yakama Nation Elders Dinner May 24 2 MC Magic Live Concert May 19 1 Selah High School Graduation June 2 1 A.C. Davis High School Graduation June 13 1 Eisenhower High School Graduation June 14 1 West Valley High School Graduation June 8 1 East Valley High School Graduation June 2 1 Naches Valley High School Graduation June 7 1 Yakima Valley Community College Commencement June 15 1 Wapato High School Graduation June 12 1 Order of Eastern Star June 25-28 4 Rainbow Girls July 12-16 5 NW Nationals — Vintiques Aug 3-6 4 Horizon Distribution Conference & Trade Show September 6-10 5 Yakima Sport Commission Volleyball Tournament September 14-17 3 Central Washington State Fair Sept. 22 -Oct. 1 15 Los lnquietos Del Norte Oct 13 1 Pepe Aguilar Concert Oct 26 1 WA Beef 50th Anniversary Oct 27 1 CRC Rodeo Nov 1-4 6 WIAA High School Volleyball Tournament Nov 8-10 3 NW Horticultural Expo Dec 2-5 4 Total Event Days - 117 Total Events— 50 events 34 YAKIMA VALLEY ND Season: EYAK17 All Sales Tickets Sold by Zip Code over Internet/Phone Event Code: EYAK0701 Event Name: Dos Mundos Una Historia Tour 5 1,740 Within 50 Miles Beyond 50 Miles Event Date: Saturday, July 01, 2017 774 490 Cities within 50 Miles Mail City Ellensburg Grandview Granger Mabton Mattawa Moxee Royal City Selah Sunnyside Tieton Toppenish Wapato White Swan Yakima Zillah Grand Total Mail State WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA Tickets 2 124 2 4 62 4 2 4 93 4 16 2 2 450 3 774 Cities Beyond 50 Miles Mall City Boardman Chelan Chelan Falls Cheney College Place East Wenatchee Hermiston Kennewick Othello Pasco Prescott Quincy Roseburg Seattle Walla Walla Warden Wenatchee Woodburn Grand Total Mall State OR WA WA WA WA WA OR WA WA WA AZ WA OR WA WA WA WA OR Tickets 3 3 1 1 3 7 186 6 31 140 4 31 2 1 3 4 62 2 490 ND ME 35 Season: EYAK17 All Sales Tickets Sold by Zip Code over Internet/Phone Event Code: EYAK0729 Event Name: La Arrolladora 1,730 Within 50 Miles Beyond 50 Miles Event Date: Saturday, July 29, 2017 842 357 Cities within 50 Miles Mail City Beverly Selah Sunnyside Tieton Union Gap Wapato Yakima Grand Total Mail State WA WA WA WA WA WA WA Tickets 2 4 40 4 2 1 789 842 Cities Beyond 50 Miles Mall City Auburn Brewster Chehalis Chelan Chelan falls East Wenatchee Emmett Entiat Hood River Kennewick Malaga Moses Lake Othello Pasco Puyallup Quincy Richland Roosevelt Royal City Seattle Spokane Umatilla Warden Wenatchee Grand Total Mall State WA WA WA WA WA WA ID WA OR WA WA WA WA WA WA WA WA WA WA WA WA OR WA WA Tickets 4 4 2 3 2 3 2 2 2 5 2 2 40 40 2 40 1 2 81 2 4 5 6 101 357 YAKIMA VALLEY SU NDOME 36 Season: EYAK17 Event Code: EYAK0827 All Sales Tickets Sold by Zip Code over Internet/Phone Event Name: Los Tigres del Norte Event Date: Sunday, August 27, 2017 2,412 Within 50 Miles Beyond 50 Miles 697 1,088 Cities within 50 Miles Mail City Mail State George WA Grandview WA Mattawa WA Moxee WA Prosser WA Selah WA Sunnyside WA Tieton WA Toppenish WA Union Gap WA Wapato WA Yakima WA Zillah WA Tickets 5 117 120 5 3 4 114 2 112 1 5 91 118 Cities Beyond 50 Miles Mail City Basin City Beaverton Cashmere Cle Elum Coquitlam East Wenatchee Eltopia Hermiston Kennewick Milton-Freewater Moses Lake Othello Pasco Grand Total 697 Quincy Royal City Santa Ana Spokane Spokane Valley Wenatchee Mail State WA OR WA WA BC WA WA OR WA OR WA WA WA WA WA CA WA WA WA Tickets 112 2 2 2 2 5 2 116 4 112 126 124 122 115 113 2 3 4 120 Grand Total 1,088 37 /ILl1l\ SUNDOIY Season: EYAK17 All Sales Tickets Sold by Zip Code over Internet/Phone Event Code: EYAK1014 Event Name: Los Inquietos Del Norte 3,319 Within 50 Miles Beyond 50 Miles Event Date: Saturday, October 14, 2017 850 1,519 Cities within 50 Miles Mail City Ellensburg Grandview Granger Mattawa Moxee Naches Selah Sunnyside Tieton Toppenish Yakima Mail State WA WA WA WA WA WA WA WA WA WA WA Tickets 1 145 2 171 2 2 4 162 2 156 203 Cities Beyond 50 Miles Mail City Algona Basin City Boardman Brewster Caldwell Cashmere College Place Desmoines Ephrata Everett Hermiston Grand Total 850 Irrigon Kenmore Kennewick Kent Lynnwood Madras Milton-Freewater Moses Lake Othello Parma Pasco Puyallup Quincy Renton Ridgefield Royal City The Dalles Walla Walla Warden Wenatchee Mail State WA WA OR WA ID WA WA WA WA WA OR OR WA WA WA WA OR OR WA WA ID WA WA WA WA WA WA OR WA WA WA Tickets 1 164 5 3 6 2 2 2 3 2 156 2 2 5 4 2 2 151 177 158 2 181 3 164 2 2 142 2 2 2 168 Grand Total 1,519 38 ,IAA,*)thN. suiE Season: EYAK17 All Sales Tickets Sold by Zip Code over Internet/Phone Event Code: EYAK1015 Event Name: WWE Live! 3,731 Within 50 Miles Beyond 50 Miles Event Date: Sunday, October 15, 2017 911 742 Cities within 50 Miles Mail City Cowiche Desert Aire Ellensburg Grandview Granger Harrah Mabton Mattawa Moxee Naches Outlook Parker Prosser Royal City Selah Sunnyside Tieton Toppenish Union Gap Wapato White Swan Yakima Zillah Grand Total Mail State WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA Tickets 3 14 29 75 7 3 22 3 31 20 4 4 18 11 59 111 13 25 5 29 4 404 17 911 Cities Beyond 50 Miles Mail City Anaheim Auburn Benton City Boardman Brooklyn Burbank Chelan Chicago Clarkston Cle Elum College Place Columbia Connell Coos Bay Duncan East Wenatchee Ephrata Fall City Fort Lewis Glendale Goldendale Heliex Hermiston Hialeah Hillsboro Kennewick Lapwai Mesa Miami Milton-Freewater Morton Moses Lake Okanogan Omaha Othello Pablo Pasco Pendleton Peoria Prescott Pullman Putnam Quincy Redmond Mail State CA WA WA OR CT WA WA IL WA WA WA MO WA OR BC WA WA WA WA AZ WA OR OR FL OR WA ID WA FL OR WA WA WA NE WA MT WA OR AZ WA WA CT WA WA Tickets 2 2 12 6 4 7 2 40 2 5 13 4 1 3 1 7 4 2 1 40 4 3 8 2 3 169 4 4 3 3 3 19 2 7 13 2 139 4 8 9 7 4 9 3 Richland WA San Francisco CA Seatac WA Seattle WA Sherman Oaks CA Soap Lake WA Sparks NV Spokane WA Spokane Valley WA Stanfield OR The Dalles OR Waitsburg WA Walla Walla WA Warden WA Waterville WA West Richland WA Grand Total 39 68 2 2 5 6 7 2 3 2 2 6 2 22 9 2 12 742 40 -"A 1 k siiiIDoME Season: EYAK16 All Sales Tickets Sold by Zip Code over Internet/Phone Event Code: EYAK1104 Event Name: Columbia River Circuit Finals Rodeo • 1104 7pm 676 Within 50 Miles Beyond 50 Miles Event Date: Friday, November 04, 2016 190 98 Cities within 50 Miles City Buena Ellensburg Neches Prosser Royal City Selah Sunnyside Toppenish White Swan Yakima Zillah Grand Total State WA WA WA WA WA WA WA WA WA WA WA Tickets 2 15 6 2 3 18 9 8 2 120 5 190 City Bellevue Benton City Bothell Brownsville Buckley Caldwell Condon Coulee City Glenwood Granite Falls Grass Valley Hermiston Kennewick Lake Stevens Lewiston Longview Lynden Mesa Mt Vernon Omak Orofino Otis Orchards Cities Beyond50 Miles State WA WA WA OR WA ID OR WA WA WA OR OR WA WA ID WA WA WA OR WA ID WA Pasco WA Pendleton OR Port Orchard WA Prineville OR Puyallup WA Richland WA Sandpoint ID Snohomish WA Spokane WA Touchet WA Walla Walla WA Wallowa OR Warm Springs OR Woodburn OR Grand Total Tickets 4 2 3 2 2 2 5 8 1 2 2 2 3 2 2 1 2 3 2 2 2 3 6 8 2 1 1 2 6 2 2 2 2 2 3 2 98 41 N. ME Season: EYAK16 A14 Sales Tickets Sold by Zip Code over Internet/Phone Event Code: EYAK1105A Event Name: Columbia River Circuit Finals Rodeo - 1105 1pm368 Within 50 Miles Beyond SO Miles Event Date: Saturday, November 05, 2016 124 137 City Bickieton Brownstown Ellensburg Toppenish Wapato Yakima Zillah Grand Total State WA WA WA WA WA WA WA Tickets 2 2 15 6 City Bellevue Benton City Bothell Brownsville 5 Caldwell 90 Camas 4 Centerville 124 Central Point Cheney Condon Coulee City Ephrata Everett Everson Glenwood Grass Valley Hermiston Kenmore Kennewick Lake Stevens Longview Lynden Mt Vernon Orofino Othello Otis Orchards Pasco Pendleton Ponderay Prineville Puyallup Snohomish Spokane Stanfield Touchet Walla Walla Wallowa Warm Springs Wilsonville Woodburn Cities Beyond 50 Miles State WA WA WA OR 10 WA WA OR WA OR WA WA WA WA WA OR OR WA WA WA WA WA OR ID WA WA WA OR ID OR WA WA WA OR WA WA OR OR OR OR Tickets 4 7 3 2 7 2 2 2 1 5 16 3 2 2 1 2 2 3 10 2 1 2 2 2 2 3 8 8 2 1 2 2 4 1 6 4 2 1 1 2 42 4 *N SUNDONIE Season: EYAK17 Alt Sales Tickets Sold by Zip Code over Internet/Phone Event Code: EYAK1108 Event Name: The Harlem Globetrotters 959 Within 50 Miles Beyond 50 Miles Event Date: Wednesday, November08, 2017 156 46 Cities Within 50 Miles City Ellensburg Grandview Moxee Naches Prosser Selah Sunnyside Tieton Wapato Yakima Zillah Grand Total State WA WA WA WA WA WA WA WA WA WA WA Tickets 7 4 5 5 4 10 5 4 2 107 3 156 Cities Beyond 50 Miles City Cle Elum Dallas Hillsboro Kennewick San Francisco Tonasket Grand Total State WA TX OR WA CA WA Tickets 5 4 4 5 6 22 46 State Fair Park ed All Web Site Data Audience Overview OAll Users 100-00%„ Users Overview • Users 20.000 10,000 [� GO T(4i2EPORT Jan 1, 2017 - Dec 31, 2017 Users 96,340 April 2017 New Users 94,897 Number of Sessions per User 1.42 Avg. Session Duration Pageviews 362,773 Bounce Rate 00:02:00 47.10% City July 2017 Sessions 137,263 Pages / Session 2.64 October 2017 • New Visitor • Returning Visitor Users % Users 1. Yakima 2. Seattle 3. Greenville 4. Spokane 5. Sunnyside 6. Ellensburg 7. Toppenish 8. Kennewick 9. (not set) 10. Portland n 2018 Google 22,749 . 21.29% 21,981 ■ 20.57% 4,089 I 3.83% 3,693 I 3.46% 2,266 l 2.12% 2,240 l 2.10% 2,142 l 2.00% 2,101 l 1.97% 1,978 l 1.85% 1,727 l 1.62% 2 Central Washington Stale Fan I All Web Site Data Audience Overview O All Users 100 00% o Sessions Overview • Sessions 10, 000 5.000 El GO TOJEPORT Jan 1, 2017 - Dec 31, 2017 Apri12017 July 2017 Sessions Users Pageviews 116,881 68,873 466,635 Pages / Session Avg. Session Duration Bounce Rate 3.99 00:04:16 33.38% % New Sessions 58.92% City October 2017 • New Visitor ■ Returning Visitor Sessions % Sessions 1. Yakima 2. Seattle 3. Greenville 4. Spokane 5. Sunnyside 6. Toppenish 7. Ellensburg 8. Kennewick 9. (not set) 10. Portland 41 2018 Google 29,847 11.1 25.54% 25,171 21.54% 6,115 I 5.23% 4,007 I 3.43% 3,213 I 2.75% 2,781 l 2.38% 2,605 ( 2.23% 2,409 l 2.06% 2,077 l 1.78% 1,784 I 1.53%