HomeMy WebLinkAboutR-2024-146 Resolution authorizing a renewal of the Tourism Promotion Area Administration agreement with Yakima Valley Visitors & Convention Bureau RESOLUTION NO. R-2024-146
A RESOLUTION authorizing a renewal of the Yakima Tourism Promotion Area
Administration Agreement with Yakima Valley Visitors and Convention
Bureau.
WHEREAS, the Tourism Promotion Area (TPA) is an important tool for the City's
investment in our local economy through tourism, created by Ordinance No 2004-17 and
revised by Ordinance No. 2011-21 of the City Council of the City of Yakima, pursuant to the
authority of Chapter 35.101 RCW; and
WHEREAS, Yakima Valley Visitors and Convention Bureau is a nonprofit corporation
that has the convention and tourism experience and staff expertise to administer the Yakima
Tourism Promotion Area, to prepare the TPA annual budget and provide staffing services to the
Yakima Hotel and Motel Commission; and
WHEREAS, Yakima Valley Visitors and Convention Bureau currently administers the
activities and programs of the Yakima County Tourism Promotion Area and prepares the TPA
annual budget; and
WHEREAS, the Yakima Tourism Promotion Area Administration Agreement attached
hereto and incorporated herein by this reference includes revisions to the previous agreement
that better defines the desired scope of work, including more specific requirements for
accounting, budgeting, and reporting, as well as proving contract cost limitations consistent with
other City service contract; and
WHEREAS, the City Council has determined that it is in the best interest of the residents
of the City that the Yakima Tourism Promotion Area Administration Agreement be approved;
now, therefore,
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF YAKIMA:
The City Manager is hereby authorized and directed to execute the attached and
incorporated Yakima Tourism Promotion Area Administration Agreement with Yakima Valley
Visitors and Convention Bureau to manage the Tourism Promotion Area through December 31,
2029 in accordance with the terms of the Agreement.
ADOPTED BY THE CITY COUNCIL this 5th day of August, 2024.
Patricia Byers, ayor
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YAKIMA TOURISM PROMOTION AREA
ADMINISTRATION AGREEMENT
By and Between
CITY OF YAKIMA
And
YAKIMA VALLEY VISITORS AND CONVENTION BUREAU
THIS YAKIMA TOURISM PROMOTION AREA ADMINISTRATION AGREEMENT
(hereinafter the "Agreement") is executed by and between the City of Yakima,
Washington, a municipal corporation (hereinafter the "City") and Yakima Valley Visitors
and Convention Bureau, a Washington nonprofit corporation (hereinafter the "Bureau").
I. Recitals
A. The City desires to contract with the Bureau for the activities and programs
of the Yakima County Tourism Promotion Area ("TPA") and to prepare the TPA Annual
Budget in accordance with the terms and conditions of this Agreement.
B. The Bureau is a nonprofit corporation whose membership represents the
hospitality industry, for which the Bureau serves as a focus of efforts to promote
convention and tourist activities which are vital to the local economy.
C. The Bureau will administer the activities and programs of the Yakima
County Tourism Promotion Area and to prepare the TPA Annual Budget in accordance
with the terms and conditions of this Agreement.
II. Agreement
WHEREFORE, in consideration of the mutual covenants, promises and conditions set
forth herein, the City and the Bureau agree as follows:
1. Definitions. As used in this Agreement, the following terms, unless the context
otherwise dictates, shall have the following meanings:
a. "Interlocal Agreement" shall mean the April 13, 2004 Interlocal Cooperation
Act Agreement for Establishment of Yakima County Tourism Promotion
Area between the City of Yakima, the City of Selah, the City of Union Gap,
and Yakima County for the establishment of a Yakima County Tourism
Promotion Area by the City of Yakima as authorized by RCW 35.101.040(2).
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b. "Lodging Business" means a business located within the Yakima County
Tourism Promotion Area that furnishes lodging taxable by the state under
Chapter 82.08 RCW that has forty (40) or more lodging units.
c. "Operator" means the operator of a Lodging Business, whether in the
capacity of owner, general manager, lessee, sub-lessee, mortgagee in
possession, licensee, designee, or any other similar capacity.
d. "The Yakima Hotel and Motel Commission" means the Yakima Hotel and
Motel Commission, established by the City of Yakima, whose five voting
members are appointed by the City Council of the City of Yakima, with two
additional non-voting members, one appointed by the City Council and one
by the Board of County Commissioners of Yakima County, to provide
recommendations to the City Council of the City of Yakima on proposed
activities and expenditures to which the Yakima County Tourism Promotion
Area revenues may be applied, pursuant to the provisions of RCW
35.101.010 through 140, as provided in this Agreement.
e. The "promotion of tourism and convention business" means activities and
expenditures designed to increase tourism and convention business,
including but not limited to advertising, publicizing, or otherwise distributing
information for the purpose of attracting and welcoming tourists and
operating tourism destination marketing organizations.
f. "Tourism Promotion Charge" means the charge imposed by the City of
Yakima on the furnishing of lodging by a Lodging Business within the
Yakima County Tourism Promotion Area under the authority of RCW
35.101.050, RCW 35.101.057, and YMC 5.99.040 for the purpose of
providing for funding of the promotion of tourism and convention business
in Yakima County.
g. "Yakima County Tourism Promotion Area" means the Tourism Promotion
Area comprising the City of Yakima and the unincorporated area of Yakima
County as created by the Ordinance No. 2004-17 and revised by Ordinance
No. 2011-21 of the City Council of the City of Yakima, pursuant to the
authority of Chapter 35.101 RCW and as authorized by the resolutions of
the City Council of the City of Yakima and the Board of County
Commissioners of Yakima County, adopting the terms of this Agreement.
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2. Scope of Services.
a. TPA Administration. The Bureau shall administer the activities and
programs of the Yakima County Tourism Promotion Area in compliance with
all applicable provisions of state and local laws, including resolutions and
ordinances relating to the creation and operation of the TPA, the Interlocal
Agreement and all regulations lawfully imposed by the State Auditor and
other state agencies. The Bureau shall provide and manage accounting
systems and staff to maintain (in accordance with generally accepted
accounting practices) books, accounts, records, documents and other
materials related directly or indirectly to the costs, expenses, and
expenditures incurred and/or made pursuant to this Agreement.
b. Preparation of TPA Annual Budget. The Bureau shall also prepare an
Annual Budget for the Yakima County Tourism Promotion Area to be
reviewed and approved by the Yakima Hotel and Motel Commission and
submitted to the City Council of the City of Yakima on or before September
1 of each year for review and approval. The proposed budget shall include
forecasted revenue, staffing levels, expenditures and marketing promotion
strategy summaries that provide proposed accomplishments and statistical
milestones. Any additional TPA revenue expenditures must be submitted
to the City Manager for inclusion on a City Council agenda for Council
review and approval.
c. Reporting. The Bureau shall submit a monthly report to the City Manager
that provides operational statistics and accomplishments, which shall
include (1) the number of city-wide hotel stays generated by the Bureau, (2)
the number of convention center event days and attendees, (3) the number
of material sporting events and attendees, together with Marketing &
Promotional activities and accomplishments. The monthly report shall also
include a summary of monthly TPA revenue receipts and expenditures.
Changes in staffing shall also be included.
3. TPA Annual Budget. The TPA Annual Budget shall consist of:
a. A list of the Lodging Businesses and number of hotel rooms subject to the
Tourism Promotion Charges that includes a total estimate of the revenue
forecast to be received from all such Lodging Businesses.
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b. A proposed line-item expense budget with accompanying explanatory
statement describing all proposed uses of Tourism Promotion Area revenue
to accomplish the purpose of promoting tourism and convention business
in the Yakima County Tourism Promotion Area for the ensuing fiscal year,
as recommended by the Yakima Hotel and Motel Commission.
4. Use of Tourism Promotion Charge Revenues for the Promotion of Tourism
and Convention Business in Yakima County.
a. It is understood and agreed that all of the revenues from the Tourism
Promotion Charges collected by the City of Yakima from Lodging
Businesses within the jurisdiction of the City of Yakima and unincorporated
areas of Yakima County shall be allocated by the City Council of the City of
Yakima in accordance with the TPA Annual Budget. The Yakima Hotel and
Motel Commission shall make a recommendation to the City Council of the
City of Yakima on all TPA Annual Budgets. The City Council of the City of
Yakima shall have the ultimate authority to set and approve all TPA Annual
Budgets.
b. The revenues from the Tourism Promotion Charges imposed by the City of
Yakima on lodging furnished by the Lodging Businesses situated within the
TPA shall be used for the following purposes only:
The funding of all activities and expenditures designed to
increase tourism and convention business within the
jurisdiction of the City of Yakima and the unincorporated areas
of Yakima County, as specified in the TPA Annual Budget,
that benefit local tourism and result in overnight stays at
Lodging Businesses within the TPA; and
ii. The marketing of Yakima County to the travel industry in order
to benefit local tourism and convention business and result in
overnight stays at Lodgment Businesses within the TPA; and
iii. The marketing of Yakima County to recruit major sporting
events in order to promote local tourism, resulting in overnight
stays at Lodging Businesses within the TPA.
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c. All Tourism Promotion Charge revenues received by the City of Yakima
from the Washington State Department of Revenue shall be deposited by
the City of Yakima in a separate fund and remitted to the Bureau's TPA
Manager. No Tourism Promotion Charge revenues shall be disbursed
without City Council budgetary approval.
5. Annual Administration Fee. As compensation for the administrative services
provided by the Bureau under this Agreement, the Bureau shall retain an Annual
Administration Fee which shall not exceed the greater of $30,000 or 2.95% of
budgeted TPA revenue approved by the City Council in the Adopted Budget. The
fee shall be retained in equal monthly installments in the calculated annual fee
amount. In the event that the Agreement is terminated prior to the expiration of its
term or any extension thereof, the Bureau shall be compensated on a pro-rata
basis through the termination date. In the event this agreement is renewed
automatically per the terms in section 6 below, the Administration Fee will increase
to an amount which shall not exceed the greater of$35,000 or 2.95% of budgeted
TPA revenue approved by the City Council in the Adopted Budget.
6. Term of Agreement. This Agreement shall commence January 1, 2025
following full execution by the parties and shall terminate at midnight, December
31, 2029, unless earlier terminated by either party in accordance with Section 7 of
this Agreement. Notwithstanding the above, this Agreement shall be renewed
automatically for an additional term of five years commencing on January 1, 2030
and terminating at midnight, December 31, 2034 unless either party delivers
written notice of intent to not renew, or to negotiate new terms, not later than
November 30, 2029.
7. Termination of Agreement.
This Agreement may be terminated in accordance with the following:
a. By either party without cause upon ninety (90) calendar days' advance
written notice to the other party;
b. When a party fails to cure a default for thirty (30) calendar days following
hand delivery or mailing of a written notice of default from the other party;
c. In the event that a portion(s) of this Agreement is severed by a court of
competent jurisdiction and either party determines that the severed
portion(s) substantially alter this Agreement so that the original intent and
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purpose of the Agreement no longer exists, said party may, in its discretion,
terminate this Agreement upon thirty (30) calendar days' advance written
notice to the other party; or
d. Disestablishment of the Yakima County Tourism Promotion Area as
provided in the Interlocal Agreement.
8. Property and Equipment. The City of Yakima shall be the owner of all
property and equipment purchased by the Bureau from Tourism Promotion Charge
revenues; provided, however, in the event of termination of this Agreement, the
City of Yakima agrees to make the property and/or equipment available to the
successor TPA Manager for its use in conjunction with providing similar services.
Additionally, in the event of disestablishment of Yakima County Tourism Promotion
Area, all property and equipment purchased by the Bureau from Tourism
Promotion Charge revenues shall be retained by the City of Yakima and used for
any lawful purpose.
9. Records and Accounts. Bureau shall maintain accurate books and records of
all records relating to this Agreement. The records relating to this Agreement shall
be promptly furnished to the City upon request. Until the expiration of six (6) years
after the termination date of this Agreement, or for a longer period of time if
required by law or the Washington State Secretary of State's record retention
schedule, Bureau shall retain and provide the City access to all of the Bureau
books, documents, papers and records which are related to this Agreement. If any
litigation, claim, or audit is started before the expiration of the six-year period or
retention schedule time period, the records shall be retained until all litigation,
claims, or audit findings involving the records have been resolved.
All records relating to Bureau and this Agreement must be made available to the
City and produced to third parties, if required pursuant to the Washington State
Public Records Act, Chapter 42.56 RCW, or by law. All records relating to this
Agreement must be retained by Bureau for the minimum period of time required
pursuant to the Washington State Secretary of State's records retention schedule.
The terms and conditions of this section shall survive any expiration or termination
of this Agreement.
10. Insurance Requirements.
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At all times during the term of this Agreement, Bureau shall secure and maintain
in effect insurance to protect the City and Bureau from and against all claims,
damages, losses, and expenses arising out of or resulting from the performance
of this Agreement. Bureau shall provide and maintain in force insurance in limits
no less than that stated below, as applicable. The City reserves the right to require
higher limits should it deem it necessary in the best interest of the public.
Bureau shall provide a Certificate of Insurance to the City as evidence of coverage
for each of the policies as outlined herein. A copy of the additional insured
endorsement attached to the policy shall be included with the certificate. This
Certificate of Insurance shall be provided to the City, prior to the commencement
of this Agreement. Failure to provide the City with proof of insurance and/or to
maintain such insurance and provide updated documents as necessary, shall be
a material breach of this Agreement and a basis for termination.
Failure of the City to demand such verification of coverage with these insurance
requirements or failure of City to identify a deficiency from the insurance
documentation provided shall not be construed as a waiver of Bureau's obligation
to maintain such insurance.
Bureau's insurance coverage shall be primary insurance with respect to those who
are Additional Insureds under this Agreement. Any insurance, self-insurance, or
insurance pool coverage maintained by the City shall be in excess of the Bureau's
insurance and neither the City nor its insurance providers shall contribute to any
settlements, defense costs, or other payments made by Bureau's insurance. All
additional insured endorsements required by this Section shall include an explicit
waiver of subrogation.
If at any time during the life of this Agreement, or any extension, Bureau fails to
maintain the required insurance in full force and effect, all services or requirements
under this Agreement shall be discontinued immediately. Any failure to maintain
the required insurance may be sufficient cause for the City to terminate the
Agreement.
The following insurance is required:
a. Commercial General Liability Insurance. Before this Agreement is fully
executed by the parties, Bureau shall provide the City with a certificate of insurance
and additional insured endorsements as proof of commercial liability insurance
with a minimum liability limit of Two Million Dollars ($2,000,000.00) per occurrence,
combined single bodily injury and property damage, and Two Million Dollars
($2,000,000.00) general aggregate. If Bureau carries higher coverage limits, such
limits shall be shown on the Certificate of Insurance and Endorsements and the
City, its elected and appointed officials, employees, agents, attorneys and
volunteers shall be named as additional insureds for such higher limits. The
certificate shall clearly state who the provider is, the coverage amount, the policy
number, and when the policy and provisions provided are in effect. Said policy
shall be in effect for the duration of this Agreement. The certificate of insurance
and additional insured endorsements shall name the City of Yakima, its elected
and appointed officials, officers, agents, employees, attorneys and volunteers as
additional insureds, and shall contain a clause that the insurer will not cancel or
change the insurance without first giving the City prior written notice. The insurance
shall be with an insurance company or companies rated A-VII or higher in Best's
Guide and admitted in the State of Washington. The requirements contained
herein, as well as the City of Yakima's review or acceptance of insurance
maintained by Bureau is not intended to and shall not in any manner limit or qualify
the liabilities or obligations assumed by Bureau under this Agreement.
b. Automobile Liability Insurance. Before this Agreement is fully executed by the
parties, Bureau shall provide the City with a certificate of insurance as proof of
automobile liability insurance with a minimum liability limit of Two Million Dollars
($2,000,000.00) per occurrence. If Bureau carries higher coverage limits, such
limits shall be shown on the Certificate of Insurance and Endorsements and the
City, its elected and appointed officials, employees, agents, attorneys and
volunteers shall be named as additional insureds for such higher limits. The
certificate shall clearly state who the provider is, the coverage amount, the policy
number, and when the policy and provisions provided are in effect. Said policy
shall be in effect for the duration of this Agreement. The certificate of insurance
and additional insured endorsements shall name the City of Yakima, its elected
and appointed officials, employees, agents, attorneys and volunteers as additional
insureds, and shall contain a clause that the insurer will not cancel or change the
insurance without first giving the City prior written notice. The insurance shall be
with an insurance company or companies rated A-VII or higher in Best's Guide and
admitted in the State of Washington. The requirements contained herein, as well
as City of Yakima's review or acceptance of insurance maintained by Bureau is
not intended to and shall not in any manner limit or qualify the liabilities or
obligations assumed by Bureau under this Agreement. The business auto liability
shall include Hired and Non-Owned coverage if necessary.
c. Employer's Liability (Stop Gap). Bureau and all subcontractor(s) shall at all
times comply with all applicable workers' compensation, occupational disease, and
occupational health and safety laws, statutes, and regulations to the full extent
applicable, and shall maintain Employer's Liability insurance with a limit of no less
than $1,000,000.00. The City shall not be held responsible in any way for claims
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filed by Bureau or its employees for services performed under the terms of this
Agreement. Bureau agrees to assume full liability for all claims arising from this
Agreement including claims resulting from negligent acts of all
subcontractor(s). Bureau is responsible to ensure subcontractor(s) have
insurance as needed. Failure of subcontractors(s) to comply with insurance
requirements does not limit Bureau's liability or responsibility.
11. Hold Harmless and Indemnification.
a. The Bureau agrees to protect, defend, indemnify, and hold harmless the
City and its officers, elected officials, employees and agents from any and
all claims, demands, losses, liens, liabilities, penalties, fines, lawsuits, and
other proceedings and all judgments, awards, costs and expenses
(including attorneys' fees and disbursements) caused by or occurring by
reason of any negligent act and/or omission of the Bureau, its officers,
employees, agents, and/or subcontractors, arising out of or in connection
with duties, obligations, and services required of the Bureau under this
Agreement.
b. In the event that both the Bureau and the City are negligent, the Bureau's
liability for indemnification of the City shall be limited to the contributory
negligence for any resulting suits, actions, claims, liabilities, damages,
judgments, costs and expenses (including reasonable attorneys' fees)
that can be apportioned to the Bureau, its officers, employees, agents
and/or subcontractors.
c. Nothing contained in this Section or this Agreement shall be construed to
vest a right of indemnification in any third party.
d. The provisions of this Section or this Agreement shall survive the
termination or expiration of this Agreement.
12. No Insurance Provided by the City. It is understood the City does not
maintain liability insurance for the Bureau and/or its officers, employees, agents
and/or subcontractors.
13. Independent Contractor. In performing this Agreement, the Bureau is an
independent contractor, not subject to control or direction from the City except for
such oversight as is herein described and set forth by City ordinance. The Bureau
expressly represents, warrants and agrees that its status as an independent
contractor in the performance of the work and services required under this
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Agreement is consistent with and meets the six-part independent contractor test
set forth in RCW 51.08.195. The Bureau and its officers, employees, agents,
subcontractors and volunteers shall make no claim of City employment nor shall
claim against the City any related employment benefits, social security and/or
retirement benefits.
14. Taxes and Assessments. The Bureau shall be solely responsible for
compensating its officers, employees, agents and/or subcontractors and for paying
all related taxes, deductions and assessments, including but not limited to federal
income tax, FICA, social security tax, assessments for unemployment and
industrial injury, and other deductions from income which may be required by law
or assessed against either party as a result of this Agreement. In the event the
City is assessed a tax or assessment as a result of or in connection with the duties,
obligations and services required of the Bureau under this Agreement, the Bureau
shall pay the same before it becomes due.
15. Nondiscrimination. During the performance of this Agreement, the Bureau shall
not discriminate on the basis of age, sex, race, creed, religion, color, national
origin, marital status, disability, honorably discharged veteran or military status,
pregnancy, sexual orientation, and any other classification protected under federal,
state, or local law. This provision shall include but not be limited to the following:
employment, upgrading, demotion, transfer, recruitment, advertising, layoff or
termination, rates of pay or other forms of compensation, selection for training, and
the provision of services under this Agreement. Bureau agrees to comply with the
applicable provisions of State and Federal Equal Employment Opportunity and
Nondiscrimination statutes and regulations.
16. The Americans with Disabilities Act. The Bureau shall comply with the
Americans with Disabilities Act of 1990, 42 U.S.0 §§ 12101 et seq.("ADA") and its
implementing regulations and Washington state's anti-discrimination law as set
forth in Chapter 49.60 RCW ("WLAD") and its implementing regulations, with
regard to the provision of services under this Agreement. The ADA and the WLAD
provide comprehensive civil rights to individuals with disabilities in the area of
employment, public accommodations, public transportation, state and local
government services and telecommunications.
17. Compliance with Law. The Bureau shall provide all services under this
Agreement in full compliance with any and all applicable laws, rules and
regulations adopted or promulgated by any governmental agency or regulatory
body, whether federal, state, local or otherwise.
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18. Assignment. This Agreement, or any interest therein, or claim hereunder, shall
not be assigned or transferred in whole or in part by the Bureau to any other person
or entity without the prior written consent of the City. In the event that such prior
written consent to an assignment is granted, then the assignee shall assume all
duties, obligations and liabilities of the Bureau as stated herein.
19. Severability.
a. If a court of competent jurisdiction holds any part, term or provision of this
Agreement to be illegal or invalid in whole or in part, the validity of the
remaining provisions shall not be affected, and the parties' rights and
obligations shall be construed and enforced as if the Agreement did not
contain the particular provision held to be invalid.
b. If any provision of this Agreement is in direct conflict with any statutory
provision of the State of Washington, that provision which may conflict shall
be deemed inoperative and null and void insofar as it may conflict and shall
be deemed modified to conform to such statutory provision.
c. Should either party determine that the severed portions substantially alter
this Agreement so that the original intent and purpose of the Agreement no
longer exists, said party may, in its sole discretion, terminate this Agreement
upon thirty (30) calendar days' advance written notice to the other party.
20. Non-waiver. A waiver by either party hereto of a breach by the other party hereto
of any covenant or condition of this Agreement shall not impair the right of the other
party not in default to avail itself of any subsequent breach thereof. Leniency,
delay or failure of either party to insist upon strict performance of any agreement,
covenant or condition of this Agreement, or to exercise any right herein given in
any one or more instances, shall not be construed as a waiver or relinquishment
of any such agreement, covenant, condition or right.
21. Notices. Unless stated otherwise herein, all notices and demands shall be in
writing and sent or hand-delivered to the parties at their respective addresses as
follows:
To the City: City Manager
City of Yakima
129 North 2nd Street
Yakima, Washington 98901
To the Bureau: President & CEO
Yakima Valley Visitors & Convention Bureau
11
10 North 8th Street
Yakima, Washington 98901
or to such addresses as the parties may hereafter designate in writing. Notices
and/or demands shall be sent by registered or certified mail, postage prepaid or
hand-delivered. Such notices shall be deemed effective when mailed or hand-
delivered at the addresses specified above.
22. Survival. Any provision of this Agreement which imposes an obligation after
termination or expiration of this Agreement shall survive the term or expiration of
this Agreement and shall be binding on the parties to this Agreement.
23. Integration and Supersession. This Agreement sets forth all of the terms,
conditions, and agreements of the parties relative to the subject matter hereof and
supersedes any and all such former agreements, which are hereby declared
terminated and of no further force and effect upon the execution and delivery
hereof. There are no terms, conditions, or agreements with respect thereto except
as herein provided, and no amendment or modification of this Agreement shall be
effective unless reduced to writing and executed by the parties.
24. Governing Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of Washington.
25. Venue. The venue for any action to enforce or interpret this Agreement shall lie
in the Superior Court of Washington for Yakima County, Washington.
26. Dispute Resolution. The parties shall strive to resolve any dispute that may arise
through mutual cooperation and negotiation in good faith. If the dispute is not
resolved through negotiation, the parties may consider mediation or other form of
dispute resolution but only where mutually agreed to in writing.
WHEREFORE, the parties have executed this Agreement as set forth below:
CITY OF YAKIMA YAKIMA VALLEY VISITORS AND
CONVENTION BUREAU
By: By:
Interim City a h Cooper, Presi ent & CEO
CITY CONTRACT NO: -`
RESOLUTION NO: 12
Date: AlA.45 Le ,2024 Date: J (// c V , 2024
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BUSINESS OF THE CITY COUNCIL
YAKIMA, WASHINGTON
AGENDA STATEMENT
Item No. 9.C.
For Meeting of: August 5, 2024
ITEM TITLE: Resolution authorizing a renewal of the Tourism Promotion Area
Administration agreement with Yakima Valley Visitors & Convention
Bureau
SUBMITTED BY: Dave Zabell, Interim City Manager
SUMMARY EXPLANATION:
The existing Tourism Promotion Area Administration Agreement expires December 31, 2024. Contract
language has been edited to include updated language, budget requirements, insurance requirements,
and specifics on administrative fees. Attached is a contract and resolution with an effective date of
January 1, 2025 and termination date of December 31, 2029.
The funding of all activities and expenditures designed to increase tourism and convention business
within the jurisdiction of the City of Yakima and the unincorporated areas of Yakima County, as specified
in the TPA Annual Budget, that benefit local tourism and result in overnight stays at Lodging Businesses
within the TPA; and
As background, the City has historically contracted with the Yakima Valley Visitors and Convention
Bureau through this agreement to perform a number of activities strategically aimed at increasing tourism
to the area with an emphasis on those generating overnight stays in commercial lodging facilities,
including the marketing of Yakima County to the travel industry, promotion of convention business, and
recruitment of major sporting events.
ITEM BUDGETED: N/A
STRATEGIC PRIORITY:
RECOMMENDATION: Adopt Resolution.
ATTACHMENTS:
Resolution Yakima Valley Tourism TPA Agreement.docx
YAKIMA TOURISM PROMOTION AREA AGREEMENT.docx
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