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BUSINESS OF THE CITY COUNCIL
YAKIMA, WASHINGTON
AGENDA STATEMENT
Item No. 6.
For Meeting of: June 27, 2023
ITEM TITLE: Community Relations Budget Presentation
SUBMITTED BY: Randy Beehler, Communications & Public Affairs Manager
SUMMARY EXPLANATION:
At the City Council's June 27th study session, a presentation regarding potential budget
reductions for the Community Relations Office will be made.
ITEM BUDGETED: NA
STRATEGIC PRIORITY: NA
APPROVED FOR SUBMITTAL BY THE CITY MANAGER
RECOMMENDATION:
ATTACHMENTS:
Description Upload Date Type
0 Community Relations presentation 6/21/2023 Corer Memo
MI/ 14K
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Community Relations Office
A Division of the City Administration Department
Communications & Public Affairs Manager
Randy Beehler
Community Relations Office
Staff
Randy Beehler
Communications & Public Affairs Manager
Bonnie Lozano
Senior Community Relations Specialist
John Fannin
Community Outreach Specialist
Mike Brown
Municipal Producer
Vacant
Community Outreach Specialist
Community Relations Office
Organizational Chart
Marketing and Promotion Public Information
Communications & Public and Outreach
Public Affairs and Affairs Manager
Intergovernmental Cable and Telecom
Relations Franchise
Management
Municipal Producer Community Outreach Community Outreach
Specialist Specialist
Y-PAC programming Video and photography Written content and Office management,
and scheduling content creation social media content creation
Primary Responsibilities
- Marketing and Promotion of City services, programs, activities, and events
- Public Information and Outreach efforts focused on utilizing traditional and emerging
media to tell the City's story and to involve the community in charting the course for Yakima
- Public Affairs and Intergovernmental Relations efforts focused on building liaison
relationships with government agencies, local, state, and federal elected officials, and citizen
and professional organizations
- Cable and Telecommunications Franchise Management including the negotiation, administration,
and enforcement of franchise agreements
Community Relations Office
Communications Platforms
City website
* Banner photos * Videos * Points of Interest * Snapshots
* City News * Online poll * Photo of the Week * Trivia
Y-PAC — Charter Cable channel 194
YCTV— Charter Cable channel 192
Y-PAC Video on Demand
YCTV and Y-PAC Infographics
Live-Streamed Meetings
City of Yakima YouTube Channel
City of Yakima Facebook Page
YFD Facebook Page
City of Yakima Twitter Feed
YFD Twitter Feed
City of Yakima Instagram
YFD Instagram
Issues Brief e-Newsletter
News Releases
Public Service Announcements
News Conferences
Graphic Design
On-Hold Phone Messages
I
TASK: 10% REDUCTION IN GENERAL FUND BUDGET
• State law requires a balanced budget
• The city manager does not support reducing salaries or mandating
furloughs
• Reductions will clearly impact the services the City currently provides
Total Budget 2024 10% of 2024 Budget
$758,990 $75,889
Proposed Reduction Estimated Savings
Community Outreach
Specialist $88,600
(Vacant)
Percentage Savings 11.67%
* A Community Outreach Specialist position was eliminated from
the 2023-2024 Community Relations Office budget
Proposed Reduction Impact on
Community Relations Office Service
Levels
Reduce Vacant Community Outreach Specialist Position
• One Community Outreach Specialist focuses on written content creation and
social media and the other Community Outreach Specialist focuses on video and
photography content creation
• The vacant Community Outreach Specialist position focuses on video and
photography content creation
• Elimination of the vacant Community Outreach Specialist position will
significantly reduce the ability of the Community Relations Office to create video
and photography content
- Fewer post-produced programs - Fewer in-studio interview programs
- Reduced photography services - Reduction in overall content creation
- Reduced staff backup
Questions