HomeMy WebLinkAbout05/05/2009 13 Seasons Performance Hall Annual Fall Festival Promotion Agreement BUSINESS OF THE CITY COUNCIL
•
YAKIMA, WASHINGTON
AGENDA STATEMENT
Item No. *
For Meeting of May 5, 2009
ITEM TITLE: Consideration of a Resolution authorizing the 2009 Agreement
with Seasons Performance Hall for Promotions for the Season's
Annual Fall Festival
SUBMITTED BY: Chris Waarvick, Director of Public Works
Ken Wilkinson, Parks and Recreation Division Manager
CONTACT PERSON/TELEPHONE: Ken Wilkinson /575 -6020
SUMMARY EXPLANATION:
Attached is the 2009 Agreement between the City of Yakima and Seasons
Performance Hall for implementation of a promotional campaign for Season's
annual Fall Festival. The festival is a 10 -day event and the campaign will be
directed at business, civic and cultural organizations primarily on the west side of
the state for the purpose of encouraging economic development, promotion of
wine tourism and convention trade and providing experiences that enhance
Yakima's image. This project was funded as an outside agency request in the
2009 budget which provides $8,000 to fund that program. This is the third year a
request from Seasons has been funded.
Resolution X Ordinance Other (Specify)
Contract Mail to Ellie Strosahl, 101 N. Naches Ave., Yakima WA 98901
Funding Source: 2008 Parks & Recreation Budget
APPROVED FOR SUBMITTA
City Manager
STAFF RECOMMENDATION: Staff respectfully requests the City Council to
adopt the Resolution authorizing the City Manager of the City of Yakima to
execute the 2009 Agreement between the City of Yakima and Season
Performance Hall to provide a promotional campaign for Seasons' 2009 Fall
Festival.
BOARD /COMMISSION /COMMITTEE RECOMMENDATION:
COUNCIL ACTION:
• RESOLUTION NO. R-2009-
A RESOLUTION authorizing a contract between the City of Yakima and the Season
Performance Hall for implementation of a promotional campaign
for the Season's annual Fall Festival.
WHEREAS, the City supports Season's annual 10-day Fall Festival in celebration
of national and regional musicians, Yakima's wineries and art activities;
WI-IEREAS, the Seasons Performance Hall has the experience and expertise
necessary to provide said Fall Festival and agrees to do so;
WHEREAS, Seasons Performance Hall seeks to promote the Fall Festival to
business, civic and cultural organization primarily on the west side of the state to
encourage outside investment in this area, promoting wine tourism and convention
trade and providing experiences to enhance Yakima's image; and
WHEREAS, the Yakima City Council approved compensation for the promotion
of the Fall Festival in the amount of $8,000 in its 2009 budget at its December 9, 2008
meeting;
E IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF YAKIMA:
The City Manager is hereby authorized and . directed to execute the attached and
incorporated "2009 Agreement between the City of Yakima and Seasons Performance
Hall" for the purpose of providing a promotional campaign for the Seasons annual Fall
Festival.
ADOPTED BY THE CITY COUNCIL this day of May 2009.
David Edier, Mayor
ATTEST:
City Clerk
2009 AGREEMENT BETWEEN
THE CITY OF YAKIMA
AND
SEASONS PERFORMANCE HALL
THIS AGREEMENT is made and entered into by and between the City of Yakima, a
Washington municipal corporation, herein referred to as "City," and Seasons Performance
Hall, herein referred to as "Seasons."
WHEREAS, the City desires to support a Music, Wine and Art Festival in the Fall.
WHEREAS, Seasons has the experience and expertise necessary to provide said
Fall Festival and agrees to perform these services for the City under the terms and
conditions set forth in this Agreement.
NOW, THEREFORE, in consideration of the mutual covenants, promises, and
agreements set forth herein, it is agreed by and between the City and Seasons as follows:
1. Services. Seasons will prepare and present a promotional campaign for a Music,
Wine and Art Festival in the Fall of 2009 during the wine crush period in accordance with
the "Specific Program Requested for Funding" contained and described in Exhibit "A"
which is attached and incorporated by this reference.
2. Program Objectives. The primary theme of the program is to implement a
targeted promotional campaign in accordance with the "Project Objective" contained and
described in Exhibit "A" which is attached and incorporated by this reference.
3. Project Scope. The scope of the project includes a promotional campaign for the
Fall Festival and other Yakima .assets in accordance with the "Project Scope" contained
and described in Exhibit "A" which is attached and incorporated by this reference.
4. Consideration. The City agrees to compensate Seasons . for services
rendered hereunder the sum of not more than Eight Thousand and Five Hundred
Dollars ($8,500). Seasons . shall submit satisfactory documentation
(invoices /billings) to the City Parks and Recreation Manager and the City shall
make the required disbursement to Seasons within thirty (30) days after receiving
said documentation.
5. Term. The term of this Agreement shall commence on the _th day of March
2009, and terminate on the 31st day of December 2009, unless sooner terminated
in accordance with Section 19 or Section 20 of this Agreement.
6. Independent Contractor Status of Seasons. Seasons and the City
understand and expressly . agree that Seasons is an independent contractor in the
performance of each and every part of this Agreement. No off icer, employee,
volunteer, and /or agent of Seasons shall act on behalf of or represent him or
herself as an agent or representative of the City. Seasons, as an independent
® contractor, assumes the entire responsibility for carrying out and accomplishing
the services required under this Agreement. Seasons expressly represents,
warrants and agrees that its status as an independent contractor in the
City of Yakima - Seasons Performance Hall Agreement
Page 1 of 5
performance of the work and services required under this Agreement is consistent •
with and meets the six -part independent contractor test set forth in RCW
57.08.795. Seasons and its officers, employees volunteers, agents and /or ,
subcontractors shall make no claim of City employment not shall claim against the
City any related employment benefits, social security, and /or retirement benefits.
Nothing contained herein shall be interpreted as creating a relationship of servant,
employee, partnership or agency between Seasons and the City.
7. Right to Inspect and /or Audit Financial Records. Seasons shall maintain
records and documents necessary to assure the proper accounting of all funds paid to
Seasons pursuant to this Agreement. The City or any of its duly authorized representatives
shall have a right to access such records and documents for the purpose of making an
Inspection, an audit and /or copies. AU such records and documents shall be retained and
available for inspection, audit and copying by the City during the term of this Agreement
and for a period of three (3) years following the termination of this Agreement. In the
event that any such inspection or audit identifies any discrepancy in the accounting of
funds paid to Seasons under this Agreement, Seasons shall provide the City with
appropriate written clarification and financial adjustment within thirty (30) calendar days of
notification from the City of the discrepancy.
8. Taxes and Assessments. Seasons shall be solely responsible for
compensating its employees and for paying all related taxes, deductions, and
assessments, including but not limited to, federal income. tax, FICA, social
security tax, assessments for unemployment and industrial injury, and other
deductions from income which may be required by law or assessed against either
party as a result of this Agreement. In the event the City is assessed a tax or
assessment as a result of this Agreement, Seasons shall pay the same before it
becomes clue.
9. Nondiscrimination Provision. During the performance of this Agreement,
Seasons shall not discriminate in violation of any applicable federal, state and /or
local law or regulation on the basis of age, sex, race, creed, religion, color,
national origin, marital status, disability, honorably discharged veteran or military
status, pregnancy, sexual orientation, and any other classification protected under
federal, state, or local law. This provision shall include but not be limited to the
following; employment, upgrading, demotion, transfer, recruitment, advertising,
layoff or termination, rates of pay or other forms of compensation, selection for
training, and the provision of services under this Agreement.
10. The Americans With Disabilities Act. Seasons agrees to comply with the
Americans With Disabilities Act of 1990, 42 U.S.C. § 12101 et seq. (ADA), and its
implementing regulations, and Washington State's anti - discrimination law as
contained in RCW Chapter 49.60 and its implementing regulations. The ADA
provides comprehensive civil rights to individuals with disabilities in the area of
employment, public accommodations, state and local government services, and
telecommunications.
11. Compliance With Law. Seasons agrees to perform those services under
and pursuant to this Agreement in full compliance with any and all applicable
laws, rules, and regulations adopted or promulgated by any governmental agency
or regulatory body, whether federal, state, local, or otherwise.
City of Yakima - Seasons Performance Hall Agreement
Page 2 of 5
12. No Conflict of Interest. Seasons covenants that neither it nor its employees have
any interest and shall not hereafter acquire any interest, direct or indirect, which would
conflict in any manner or degree with the performance of this Agreement. Seasons further
covenants that it will not hire anyone or any entity having such a conflict of interest
during the performance of this Agreement.
13. No Insurance. It is understood the City does not maintain liability insurance for
Seasons and /o r its employees.
14. Indemnification and Hold Harmless. Seasons shall protect, defend, indemnify,
exonerate, and hold harmless the City, its elected officials, agents, officers, and
employees from and against any and all claims, demands, losses, liens, liabilities,
penalties, fines, lawsuits, causes of action, damages, losses, and expenses of any kind or
nature whatsoever, including but not limited to, attorney s fees and court costs, arising out
,of, relating to, or in any way connected with the activities of Seasons related to this
Agreement.
15. Insurance.
a. Liability Insurance. On or before date this Agreement is fully executed by
the parties, Seasons shall provide the City with a certificate of insurance as proof of liability
insurance with minimum liability limit of One Million Dollars ($1,000,000.00)
combined single limit bodily injury and property damage. The certificate shall clearly state,
who the provider is, the amount of coverage, the policy number, and when the policy and
provisions provided are in effect. Said policy shall be in effect for the duration of this
Agreement. The policy shall name the City, its elected officials, officers, agents, and
employees as additional insureds, and shall contain a clause that the insurer will not cancel
or change the insurance without first giving the City thirty (30) calendar days priorwritten
notice (any language in the clause to the effect of "but failure to mail such notice shall
impose no obligation or liability of any kind upon the company" shall be 'crossed out
and initialed by the insurance agent). The insurance shall be with an insurance company or
a company rated A -VII or higher in Best's Guide and admitted in the State of Washington.
b. Industrial Insurance. Seasons shall comply with the provisions of RCW Title
51, Industrial Insurance. For the duration of this Agreement, Seasons shall provide or
purchase industrial insurance coverage for its employees, as may be required of an
"employer" as defined in RCW Title 51, and shall maintain full compliance with RCW Title
51.
c. Survival. The provisions of this Section shall survive the expiration
or termination of this Agreement with respect to any event occurring prior to such
expiration or termination.
16. Delegation of Professional Services. The services provided for herein
shall be performed by Seasons and no person other than regular associates or
employees of Seasons shall be engaged upon such work or services except upon
written approval of the City.
17. Assignment. This Agreement, or any interest herein, or claim hereunder, shall not
• be assigned or transferred in whole or in part by Seasons to any other person or entity
without the prior written consent of the City. In the event that such prior written consent to
an assignment is granted, then the assignee shall assume all duties, obligations, and
liabilities of Seasons slated herein.
City of Yakima- Seasons Performance Hall Agreement
• Page3of5
18. Waiver of Breach. A waiver by either party hereto of a breach by the other •
party hereto of any covenant or condition of this Agreement shall not impair the right of
the party not in default to avail itself of any subsequent breach thereof. Leniency, delay
or failure of either party to insist upon strict performance of any agreement, covenant or
condition of this Agreement, or to exercise any right herein given in any one or more
instances, shall not be construed as a waiver or relinquishment of any such agreement,
covenant, condition or right.
19. Termination. Either party may terminate this Agreement, with or without
cause, by giving the other party thirty (30) days written notice of termination prior
to the termination date.
20. Termination /Reduction of Services Due to Withdrawal, Reduction or
Limitation of Funding. In the event that funding from any source is withdrawn,
reduced and /or limited in any way after the effective date of and prior to
completion of this Agreement, the City may unilaterally reduce the scope of
services, work and compensation of this Agreement, or summarily terminate this
Agreement notwithstanding any other termination provisions of this Agreement.
Termination under this section shall be effective upon hand delivery or delivery by
facsimile of a written notice of termination to Seasons, or three (3) calendar days
after mailing (by first class mail) of a written notice of termination to Seasons,
whichever is sooner.
21. Survival. Any provision of this Agreement that imposes an obligation after
termination or expiration of this Agreement shall survive the term or expiration of
this agreement and shall be binding on the parties to this Agreement.
22. Severabilitv. If any portion of this Agreement is changed per mutual
agreement or any portion is held invalid, the remainder of the Agreement shall
remain in full force and effect.
23. Notices. Unless stated otherwise herein, all notices and demands shall be
in writing and sent or hand delivered to the parties to their addresses as follows:
TO CITY: Parks and Recreation Manager
City of Yakima Public Works
Parks and Recreation Division
2301 Fruitvale Boulevard
Yakima, WA 98902
TO SEASONS: Ellie Strosahl
101 N. Naches Avenue
Yakima, WA 98901
or to such other addresses as the parties may hereafter designate in writing.
Notices and /or demands shall be sent by registered or certified mail, postage
prepaid or hand delivered. Such notices shall be deemed effective when mailed or
hand delivered at the addresses specified above.
24. Third Parties. The City and Seasons are the only parties to this Agreement
and are the only parties entitled to enforce its terms. Nothing in this Agreement
gives, is intended to give, or shall be construed to give or provide, any right or
benefit, whether directly or indirectly or otherwise, to third persons.
City of Yakima- Seasons Performance Hall Agreement
Page4of5
• 25. Drafting of Agreement. Both the City and Seasons have participated in
the drafting of this Agreement. As such, it is agreed by . the parties that the
general contract rule of law that ambiguities within a contract shall be construed
against the drafter of a contract shall have not application to any legal
proceeding, arbitration and /or action in which this Agreement and its terms and
conditions are interpreted and /or enforced.
26. Integration and Supersession. This Agreement sets forth all of the terms,
conditions, and agreements of the parties relative to the subject matter hereof and
supersedes any and all such former agreements which are hereby declared
terminated and of no further force and effect upon the execution and delivery
hereof. There are no terms, conditions, or agreements with respect thereto,
except as herein provided and no amendment or modification of this Agreement
shall be effective unless reduced to writing and executed by the parties.
27. Governing Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of Washington.
28. Venue. The venue for any action to enforce or interpret this Agreement
shall lie in the Superior Court of Washington for Yakima County, Washington.
29. Counterparts. This Agreement may be executed in one or more
counterparts, each of which shall be deemed an original but all of which shall
constitute one and the same Agreement.
• 30. Authority. The person executing this Agreement on behalf of Seasons
represents and warrants that he or she has been fully authorized by Seasons to
execute this Agreement on its behalf and to legally bind Seasons to all the terms,
performances and provisions of this Agreement.
CITY OF YAKIMA: SEASONS PERFORMANCE HALL:
By: - By:
R. A. Zais, Jr., City Manager Ellie Strosahl, Business Manager
Date: Date:
ATTEST:
City Clerk
City Contract No.
• Resolution No.
City of Yakima- Seasons Performance Hall Agreement
Page5of5
Exhibit "A"
Specific program requested for funding
The funding request is for a targeted promotional program to attract visitors to Yakima
for Seasons annual Fall Festival, which in 2009 will expand in 2009 to also include wine
and art events and displays. The .Festival will take place during the crush period, and
would be an added incentive for wine tourist to visit Yakima and "return in the downtown
district rather .then venturing elsewhere. For the past three years the Festival has been
building a local audience, but now that it has established a strong music tradition, it will
conduct a concerted promotional campaign to catch the attention of outsiders, primarily
on the Westside, a strategy that will not only build audiences but will be a community
development tool. That is, the aim is to also will lure potential investors and convention
goers to experience some of Yakima's assets, its downtown, local wineries,_ and emerging
art community, as provide experiences that will give them a image of Yakima.
By next fall many of the downtown projects will be completed, and the Festival will be a
magnet to lure visitors to the renaissance that is downtown Yakima. Accordingly, the
campaign will be developed and implement in consultation with Wine Yakima Valley,
Yakima Valley Convention Center, and paternership for Downtown Yakima.
Project Objective: The main idea of the project is implement a targeted promotional
campaign aim primarily at business, civic, and cultural organizations, . mostly from the •
Westside, to Seasons annual ten day Fall Festival with .the objective of shinning the
spotlight on Downtown Yakima ,area wineries and other assets to outside people (and
local residents), creating the possibility of more outside investment coming into the area,
further promoting wine tourism and the convention trade, and providing experiences that 40,
will change and/or enhance 'Yakima 's image.
•
Project Scope: Starting in March, 2009, an extensive campaign promoting the Festival
and other Yakima assets will be conducted. through :a .dedicated web site and targeted
promotional work that will focus on business, .civic and cultural organizations. Instead of •
a shot gun approach to the general . public, the campaign will target those organizations
that could make an impact on Yakima The Festival, which will be conducted during the
wine crush season, will be a one of a kind event. It will be one of the few music festivals
in the Northwest featuring jazz, Latin jazz, classical, and world music musicians. It will
consist of 10 days (two weekends) of music programming featuring national and regional
musicians and singers, which will also include educational programs for youth and a
space for musicians to create new music. It will be one of the few such festivals in the
Northwest. Side by side with the 2009 festival will be wine tasting exhibits hosted by
Yakima Valley wineries, as well as displays by local artist. It is expected that most of
the visitors will be attracted to the (two) weekend programs:
Justification -Need for Project Downtown Yakima has gone through a remarkable
transition in the last couple of years, and more is "occurring, Valley wineries are creating
award winning wines. A growing art community is emerging, and culture is becoming
• more a part of everyday life. But many people outside of Yakima (and even in Yakima)
hold outdated images of Yakima or do not have any real image of the Valley. There is a
need to change these images. Mere trips to cities by promotional teams and media stories
are not enough to change deeply engrained images. Often it takes people to directly
experience an area to discover its true image. One of the strategies used by other cities to
lure people into their communities and discover its assets is music and cultural festivals.
The timing is now right for Yakima to use this strategy. First, Yakima now has such a
venue with Seasons annual Fall Festival, which will be expanded next year to include
wine and art. Secondly, many .projects in downtown Yakima that are now underway will
38 — Outside and Intergovernmental Agencies ® Policy Issues
S be completed by then, giving the district an even more attractive face. Finally, Seasons
has working relations with organizations such as Wine Yakima Valley, Convention
Bureau, and Partnerships for Downtown Yakima that will allow it to organize amore
comprehensive Festival. This project is predicated on the belief that a targeted
promotional campaign in the less expensive but more effective way of attracting visitors
to the city.
Project Activities: The major task will be developing promotional materials, including a
dedicated website, and a system that will allow Seasons to target special audiences such
as Westside business, civic, tourist, and cultural organizations. Seasons will solicit the
input and assistance from local organizations, specifically, Wine Yakima Valley,
Partnership for Downtown Yakima, and Yakima Convention Bureau. Themajor activities
and timelines are as follows:
0. Selection of performers (and themes) for the Festival by the end of January,
Development of wine and art activities event plan with input from Wine Yakima
Valley, Partnership for Downtown Yakima, and Yakima Convention Bureau by
the end of January. Possible events /activities could_ be wine tasting and art
exhibits and events or .displays that will entice people about investing or holding
conventions in Yakima, and displays and/or exhibits that would entice investment
in downtown Yakima.
. Development of promotional materials and creation of web site by the end of February.
Web site goes on line first week in March. Website will also have links to various
assets.
0. Identification city of business, tourist, civic, and cultural organizations to send materials
and promote Festival. By end of February. Convention Bureau and Partnership for
Downtown Yakima starts promoting festival on their webs site by end of
February.
0. Mailing of promotional materials to targeted organizations starts first of March with
follow up by Seasons staff with assistance of local organizations (Yakima Valley
Convention Bureau, Wine Yakima Valley,. and Partnership for Downtown
Yakima).
. Once materials are disseminated, follow up activities will include phone calls, visits to
key organizational people, and attending organizational\al meetings . to promote
the Festival.
Results expected fro ;», project: The overall effects of the project will be a) to bring
more wine tourist into the downtown district, b) . attract business people that could be
potential investors and/or convention goers, c) to help change and/or enhance Yakima's
image, and d) putting Yakima on the map as a major music and cultural hub. It is
expected that with a concerted promotion campaign the Festival will attract a significant
number of visitors to Yakima during the time frame of the. Festival that will have positive
experiences. Since it is a targeted promotion campaign to help improve Yakima's image,
it is expected that many visitors would be people who are in a- position to make
investment decisions or holding conventions in the city. Accordingly, there are objective
methods and measures to document the success of the project, namely:
0. Responses from targeted organizations as to whether their members will visit Yakima
for Festival, as measured by request for tickets
0. Increased attendance at concerts from previous years , and survey of audience to
1111 determine whether they are residents or visitors
0 . Survey of hotels and local wineries to determine occupancy and traffic patterns from
previous year
0. Survey of visitors to determine whether they had positive experiences and whether trip
Policy Issues 0 Outside and Intergovernmental Agencies— 39
changed their image of Yakima, including whether they plan to return to Yakima,
invest in the city, or would like their organization's convention be in the city.
g t3' .
Further Budget Information
Project funds will be used for web site construction for Festival and maintenance
($3000), materials for brochures and promotion materials, including printing and mailing
($5,000)
40 — Outside and Intergovernmental Agencies ® Policy Issues
THE SEASONS
PERFORMANCE HALL
To: Parks and Recreation Manager
City of Yakima Public Works
Parks & Recreation
2301 Fruitvale Boulevard
Yakima, WA 98902
Fr: Ellie Strosahl, Managing Director /04/of
Results of $8,009 grant for "Music in the Schools"
The seed grant from the City of Yakima produced a very successful outcome. It allowed
The Seasons to transform a fledging program with a few outreach sessions, into a much
larger and more systematic program that garnered support from other sources, reached
over 1,500 students, and received a $25,000 grant to continue the program in 2009.
S One of our major goals was to develop a regular, structured student outreach
program co ,ducted by professional musicians. With the $8,000 in hand, The Seasons
was able to solicit $5,000 additional funds from foundation and private sources.
Together, these funds enabled The Seasons to provide music sessions — a mix of master
classes, clinics, and general "exposure," to over 1,500 mostly low income school children
in 2008.
Secondly, because of the program's success, the Yakima Community Foundation
awarded Seasons a $25,000 grant for 2009. The program now serves both the upper and
lower Valley and is partnered with the Yakima School of the Arts, Gear Up,. and YVCC
music outreach program.
A second goal was to help students improve their music skills by learning from
professio;i al musicians. This result occurred through seven sessions funded by the grant.
Teachers prepared the students with background and relevant practice so they were
primed to make the most of the exposure. They greeted the artists with questions,
engagement, and enthusiasm.
• On 4/24/08, Delfeayo Marsalis and his band conducted a 90 minute clinic for 400
Franklin Middle School Students. The clinic was a general introduction to jazz
focusing on the basic music foundations - blues, call and response, improvising,
etc. The school's music instructor coordinated the clinic and reported that his
talks with students the next day made clear that the clinic had given them an
understanding of jazz and jazz skills they did not have before. (Fee $1,500.00)
101 N. Naches Avenue Yakima, WA 98901 • (509) 453 -1888
www CPA cnncm] cirfestiva1 nnm
• On 4/25/08, Delfeayo Marsalis and band conducted a one hour clinic to 80 •
students from the Yakima School of the Arts, coordinated by their music teacher.
Marsalis and his band members gave a history and demonstration of the main
musical components of jazz performance. After the session, the music teacher
quizzed students and was impressed that they had mastered the clinic materials
and had a far better appreciate of jazz and jazz skills than before. (Fees $850.)
• On 5/12/08, jazz vocalist Kendra Shank conducted a workshop for the Davis High
School Choir and other music students totally 120. The presentation concentrated
on vocal improvisation. The choir later performed at her Seasons concert,
demonstrating that they had acquired basic improvising skills, according to their
vocal instructor, and giving them a rare "professional" opportunity to perform.
(Fee $237.27.)
• On 10/13/08, Bill Mays, jazz pianist and composer, provided a master session on
composition to 25 YVCC music students which was coordinated by the YVCC
music director. From his discussions with students, it was evident that they
learned new compositional. skills. One of these band students was later
commissioned to write a piece for the Toppenish High School Choir. (Fee $900.)
• On 10/14 Marvin Stamm, master horn player, conducted a trumpet workshop for
270 students at West Valley High School. According to the music teacher, her
music students acquired a better understanding on playing jazz versus classical
horn playing than before, and non -music students had a better appreciation of how
to listen to jazz. (Fee $900.)
• On 10/15, cellist Alicia Horn, worked with Davis High School's cellists for one
hour and the teacher was ecstatic with her connection with the students: Alicia is
in her late 20's, so the students were fascinated by her description of making a
living as a musician. (Fee $300.)
• On 10/17 Jerry Gonzalez, Latin jazz legend and percussionist, gave a clinic on the
history and fundamentals of Latin Jazz to 80 students from the Yakima School of
Arts. According to the music teacher, this was the students' first exposure to
Latin Jazz, and her individual students asked her to provide more information on
Latin Jazz. (Fee $900.)
• On 11/15 Blues guitarist Chris Thomas King provided a master session for 10
guitar students from the Yakima School of Arts. Through the workshop students
learned different blues styles and King provided individual instruction on
techniques students wanted to improve upon. (King's fee was $1,000.)
Another goal was to provide youth with exposure to quality music and professional
musicians that they would not otherwise have, with encouragement provided for
their musical pursuits. The aforementioned listing of education sessions by professional
musicians clearly shows how this goal was realized. Musicians also performed at each
session to demonstrate their points and performed for the student's listening pleasure. As
noted, the Davis Jazz choir attended a concert and even performed. A number of students
from other sessions attended the artist concerts with complimentary tickets. Seasons also
took special steps to ensure that most in need students received services. Two sessions
were conducted with students with the Yakima School of Art, which serves high risk
101 N. Naches Avenue Yakima, WA 98901 (509) 453 -1888
www gencnncmiicirfectiva1 rnm
drop out students, and sessions were presented at Franklin Middle and Davis High
School, schools with very large low income and minority student bodies.
With the additional $5,000 in grants obtained by The Seasons, we offered two additional
education sessions. One took place at White Swan High school for 200 students and a
master session in vocal jazz was presented by Tierney Sutton for the Toppenish high
school choir.
101 N. Naches Avenue Yakima, WA 98901 (509) 453 -1888
www ceacnncmii.cinfectival ram