HomeMy WebLinkAboutR-1994-021 Economic Development DistrictRESOLUTION NO. R-94- 21
A RESOLUTION authorizing the City Manager and the City Clerk of Yakima to
execute a professional services agreement between the City of Yakima and the
Kittitas-Yakima Resource Conservation and Economic Development District
WHEREAS, the City of Yakima needs to stage the annual Washington State
Agricultural Showcase; and
WHEREAS, the City does not have the staffing level or personnel having
specialized expertise to stage said annual Washington State Agricultural Showcase;
and
WHEREAS, the Kittitas-Yakima Resource Conservation and Economic
Development District has specialized organizational services that can be utilized in
staging the annual Washington State Agricultural Showcase; and
WHEREAS, it is in the best interest of the City to utilize and contract with the
Kittitas-Yakima Resource Conservation and Economic Development District to
utilize their expertise according to the terms of the attached agreement, now,
therefore,
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF YAKIMA:
The City Manager and City Clerk of the City of Yakima are hereby authorized
and directed to execute the attached and incorporated "professional services
agreement" with the Kittitas-Yakima Resource Conservation and Economic
Development District for the purpose of staging the annual Washington State
Agricultural Showcase.
ADOPTED BY THE CITY COUNCIL THISt day of March, 1994.
,Lvt-
ATTEST:
Mayor
City Clerk
PROFESSIONAL SERVICES AGREEMENT
BETWEEN THE CITY OF YAKIMA AND
THE KITTITAS-YAKIMA RESOURCE CONSERVATION
AND ECONOMIC DEVELOPMENT DISTRICT
MARCH 1, 1994
THIS AGREEMENT, is made and entered into this lst day of March, 1994 by
and between the City of Yakima, Community & Economic Development Department,
herein referred to as the "City " and the Kittitas-Yakima Resource Conservation and
Economic Development District, a company herein referred to as " Contractor".
WHEREAS, the City finds it necessary to contract with Kittitas-Yakima
Resource Conservation & Economic Development District to provide specialized
organizational services in staging the annual Washington State Agricultural
Showcase.
WITNESSETH: that for and in consideration of mutual covenants, promises
and agreements, herein contained , the parties mutually agree as follows:
1. Professional Services. Contractor shall serve as the 1994
Washington State Agricultural Showcase Management Team, and shall perform all
tasks, work and services to insure that the Third Annual Washington State Agricultural
Showcase takes place on August 16-19, 1994. In addition, the Contractor shall
produce the reports as outlined in Attachment 'A".
2. Term. The term of this agreement shall commence on the first
day of March, 1994, and terminate on the thirty-first day of December, 1994.
3. Compensation. As consideration for the work, tasks, and
services performed by the Contractor, the City agrees to compensate the Contractor in
the amount of $25,000 in a one-time payment on April 1, 1994. In addition, the City
shall provide an amount of $10,000 in the described in-kind commitment in Attachment
"A". Notwithstanding any other provision herein, the City shall not pay Contractor more
than $25,000 in cash and $10,000 in in-kind.
4. Non -Discrimination. During the performance of this
Agreement, the Contractor shall not discriminate on the basis of race, color, sex,
religion, national origin, creed, or the presence of any sensory, mental, or physical
handicap.
5. Compliance With Laws. Contractor agrees that he/she shall
perform all work under and pursuant to this Agreement in full compliance with any and
all applicable laws, rules, and regulations adopted or promulgated by any
governmental agency or regulatory body, whether federal, state, local, or otherwise.
6. Independent Contractor. The Contractor and the City
understand and expressly agree that the Contractor is an independent contractor in
the performance of each and every part of this Contract. Contractor shall make no
claim of City employment nor shall claim any related employment benefits, social
security, and/or retirement.
ATTACHMENT A
City Contribution:
$25,000 one time cash contribution to be paid on April 1, 1994.
City to Receive:
a) Title sponsor billing on all promotional materials;
b) Name to be incorporated on press release template
c) Front page billing on showcase brochure
d) Billing on first pages of official showcase program
e) One half page advertisement in official program
f) Special recognition in conjunction with all showcase activities and events
g) Introductions to international buyers
h) Complimentary passes to showcase events ( minimum four)
i) Showcase steering committee appointment
j) Visible community leadership
In -Kind contribution:
a) 10,000 pieces of showcase letterhead
5,000 pieces of 2nd sheets for letterhead
Total in-kind cost not to exceed $3,500.
b) 10,000 showcase envelopes
Requested dates March 1, 1994
c) One generic showcase banner to be displayed
Showcase business cards for six individuals
Requested dates March 1, 1994
Total in-kind cost not to exceed $ 1,000
d) 2,500 exhibitor promotion flyers
Requested dates March 15,1994
Total in-kind not to exceed $ 250.
e) 15,000 leadership invitations
Requested dates July 6, 1994
Total in-kind costs not to exceed $ 4,500.
f) Photocopy 500 packets for distribution to participants
Requested dates August 15, 1994
Total in-kind costs not to exceed $ 750.
All requests for in-kind activity are to be channeled through Marketa Oliver,
Administrative Assistant to the City Manager.
REPORTS REQUIRED:
The Showcase Management Team shall prepare timely reports on a monthly basis
providing the City with an update of activity surrounding the Showcase. This report
shall include but not be limited to: confirmed participants, sponsors, publicity, and
need for city staff assistance. This report is due the fifteenth of each month and should
be delivered to the Director of Community & Economic Development.
The City Council of the City of Yakima shall receive an audited report of finances prior
to the 15th of November, 1994. This report shall clearly describe the revenue sources
received and all expenses of the showcase. In addition, an evaluation if possible of all
participants and dollar amount of business transactions.
7. Taxes and Assessments. Contractor shall be solely responsible
for and shall pay all taxes, deductions and assessments, including but not limited to,
federal income tax, withholding tax, social security tax, and other deductions from
income which may be required by law or assessed against either party as a result of
this Agreement. In the event the City is assessed a tax or assessment as a result of
this Agreement, Contractor shall pay the same before it becomes due.
8. No Insurance. It is understood that the City does not maintain
liability insurance on the Contractor.
9. No Assignment. This Agreement, or any interest therein, cannot
be assigned in whole or in part by the Contractor to any other party without the prior
written consent of the City.
10. Termination. The City may terminate this Agreement, with or
without cause, by giving the Contractor fifteen (15) days written notice of termination.
11. Damages. If for any reason the Contractor fails to provide the
services provided in this Agreement and the City is forced to secure such services from
another company, the Contractor shall be liable for any and all additional expenses to
fulfill their obligation to the City.
12. Integration. This Agreement constitutes the entire agreement
between the parties. There is no other oral or written agreements between the parties
as to the subjects covered herein.
13. Severability. If any portion of this Agreement is changed per
mutual agreement or any portion is held invalid, the remainder of the Agreement shall
remain in force.
14. Attorneys' Fees. In the event that any suit or action is instituted
by either party to enforce compliance with or interpret any of the terms, convenant, or
conditions of this Agreement, the prevailing party shall be entitled to collect, in addition
to necessary court costs, such sumsas the court may adjudge as reasonable attorney
fees. The venue for any action to enforce or interpret this Agreement shall tie in the
Superior Court of Washington for Yakima County, Washington.
CITY OF YAKIMA
By: - ,\NA.
Richard Zais, Manager
Dated:
ATTEST:
By: a . — -
City Clerk
Dated: /CiLy
KITTITAS-YAKIMA RESOURCE
CONSERVATION AND
ECONOMIC DEVELOPMENT
Ed Harrell, Executive Director
Dated: 3/3 V f �/
By:
Dated:
ATTACHMENT A
City Contribution:
$25,000 one time cash contribution to be paid on April 1, 1994.
City to Receive.,
a)
b)
c)
d)
e)
f)
g)
h)
i)
j)
Title sponsor billing on all promotional materials;
Name to be incorporated on press release template
Front page billing on showcase brochure
Billing on first pages of official showcase program
One half page advertisement in official program
Special recognition in conjunction with all showcase activities and
Introductions to international buyers
Complimentary passes to showcase events ( minimum four)
Showcase steering committee appointment
Visible community leadership
In -Kind contribution:
a) 10,000 pieces of showcase letterhead
5,000 pieces of 2nd sheets for letterhead
Total in-kind cost not to exceed $3,500.
b) 10,000 showcase envelopes
Requested dates March 1, 1994
c) One generic showcase banner to be displayed
Showcase business cards for six individuals
Requested dates March 1, 1994
Total in-kind cost not to exceed $ 1,000
d) 2,500 exhibitor promotion flyers
Requested dates March 15,1994
Total in-kind not to exceed $ 250.
e) 15,000 leadership invitations
Requested dates July 6, 1994
Total in-kind costs not to exceed $ 4,500.
f) Photocopy 500 packets for distribution to participants
Requested dates August 15, 1994
Total in-kind costs not to exceed $ 750.
events
All requests for in-kind activity are to be channeled through Marketa Oliver,
Administrative Assistant to the City Manager.
REPORTS REQUIRED:
The Showcase Management Team shall prepare timely reports on a monthly basis
providing the City with an update of activity surrounding the Showcase. This report
shall include but not be limited to: confirmed participants, sponsors, publicity, and
need for city staff assistance. This report is due the fifteenth of each month and should
be delivered to the Director of Community & Economic Development.
The City Council of the City of Yakima shall receive an audited report of finances prior
to the 15th of November, 1994. This report shall clearly describe the revenue sources
received and all expenses of the showcase. In addition, an evaluation if possible of all
participants and dollar amount of business transactions.
1994 WASHINGTON STATE AGRICULTURAL SHOWCASE
SPONSORSHIP COMMITMENTS - AS OF 218194
Prepared for.
City of Yakima
SPONSOR CASH LEVEL
IN-KIND LEVEL (services)
City of Yakima $25,000
Grandview Development Corp. $ 5,000
Grant County EDC $ 5,000
Port of Sunnyside $ 2,500
Washington State Department of Agriculture
Washington State Department of Community,
Trade & Economic Development
Washington State University
Yakima Air Terminal
Yakima County
Sub Total:
$25,000
$62,500
$10,000 (printing, staff)
$ 2,500 (exhibitor recruitment support)
$10,000 (recruitment, staff support)
$10,000 (overseas offices, staff support)
$25,000 (educational component)
$ 5,000 (fax, copies, office space)
$10,000 (accounting support)
Potential Grants:
Dept. of Community Development Economic Strategies Fund
U.S. West
USDA Rural Development Administration
PRIVATE SECTOR
AgriTechnics
Cellular One
Central Washington Fair Assoc.
Documents International
KAPP T.V.
Key Bank
Pacific Power & Light
Port of Seattle
Seafirst Bank
Steve Dahl & Assoc.
design)
Sundance Travel
Trail Wagons
TRIDEC
Washington State Fruit Commission
Yakima County Development Assoc.
Yakima Herald -Republic
Yakima Indian Nation
Sub Total:
Grand Total:
$ TBD
$ 5,�
$15,000
$ 5,000
$ 5,000
$25,000
$ 5,000
$ 5,000
$ 600
$10,000
$76,200
$138,700
Level pending:
City of Union Gap
$10,000 (phone use and air time)
$ 5,000 (building rental, security)
$ 4,200 (translation, business cards)
$ 5,000 (video/PSA prdctn coverage)
$25,000 (8/17 dinner, luncheons, etc.)
$10,000 (media relations, creative
$10,000 (air tickets, logistics support)
$ 5,000 (BBQ)
$ 4,200 (domestic buyer recruitment)
$ 5,000 (ads, coverage, event program)
KI -YAK • Showcase Administrator • County Courthouse • Yakima, Washington 98901 • (509) 575-2932
TRADEC • Showcase Coordinator • One Union Square • 600 University St., Suite 2801 • Seattle, Washington 98101 • (206) 224-4340
PROJECTED BUDGET
WASHINGTON STATE AGRICULTURAL SHOWCASE
DIRECT SHOWCASE EXPENSES
Sundome rent and services $ 9,000
Exposition booth services (GES) $ 10,000
Buyer lodging (Red Lion) 200 buyers, average 50% pay $ 32,000
Insurance $ 400
Special show events ( luncheon, dinner, reception) $ 8,500
INTERNATIONAL EVENTS
Hotel per diem ( trips to Mexico, China, Japan, Hong Kong,
Manila, Costa Rica, Singapore.)
Air fares
Special events ( receptions, dinners)
Other ( interpreter, cabs)
In country consultants
DOMESTIC RECRUITMENT
$ 19,500
$ 34,700
$ 3,000
$ 3,000
$ 20,000
Hotel per diem (Portand, Boise, Helena, Anchorage (multiple trips) $ 9,000
Air fares $ 6,400
Mileage and parking $ 10,000
SPECIAL EVENT
Exhibit Central Wash. Fair $ 1,500
PROFESSIONAL SERVICES
TRADEC ( Showcase coordinator) $144,000
KI -YAK ( Showcase administrator) $ 52,000
Trade Resource Center $ 6,500
SUBCONTRACTING,
Graphics/public relations $ 14,500
OTHER COSTS
Phone/fax $ 16,000
Printing $ 12,000
Photocopies/laser $ 7,500
Postage/messenger service $ 8,000
Supplies/gifts $ 2,500
TOTAL $430,000)
1993 WASHINGTON STATE AGRICULTURAL SHOWCASE
Yakima Valley SunDome • Yakima, Washington • USA
August 25-27, 1993
Prepared for:
Prepared by:
EVALUATION REPORT
Executive Summary
September 1993
Kittitas - Yakima Resource Conservation
and Economic Development District
Yakima, WA USA
Showcase Administrator
TRADEC, Inc.
Seattle, WA USA
Showcase Coordinator
TRADEC • Showcase Coordinator • International Trade Resource Center • 2400 W. Washington • Yakima, Washington 98903
Phone: (509) 452-2474 • FAX: (509) 575-6185
PROJECT OVERVIEW
In its second consecutive year, the 1993 Washington State Agricultural Showcase built and
expanded on the :success of its predecessor. The event attracted more participants, both
domestically and abroad, and generated even more business. The 1993 Showcase provided an
opportunity for 150 international buyers from 13 countries to learn more about Washington
state's rich agricultural base and increased the state's visibility around the world. Participation by
federal officials such as Eugene Moos, Undersecretary of Agricultural with the U.S. Department
of Agriculture and head of the Foreign Agricultural Service, indicates the domestic support and
national recognition of this project as well.
Goals and Objectives
In keeping with the goals and objectives of the event, the 1993 Showcase served to: (1) increase
the number of international buyers and targeted international markets, (2) increase export sales
from the state of Washington, (3) further promote the quality and importance of Washington
state's agriculture and food processing industries locally, nationally and internationally and (4)
expand the educational component of the event to promote export readiness.
Event Highlights
The 1993 Showcase featured many improvements and new additions over the 1992 event. The
show was shortened to two days in the trade hall with no formal luncheon program to provide
more focused attention to the exhibits. The third and final day of the show was then reserved for
extensive tours of Central Washington's premiere agricultural land and facilities. Similar to
1992, the Opening Ceremony provided an opportunity to feature key state and federal officials as
well as event sponsors and attracted more than 1,000 attendees. The two evening events, the
dinner at Staton Hills Winery and Barbecue at Running Springs Ranch, were the true highlights
of the Showcase, providing informal time for the exhibitors, buyers, and guests to meet and
discuss business opportunities amongst beautiful surroundings. Finally, an evening at the Races
provided all Showcase participants an excellent finale.
International Participation
Targeted buyer delegations from 13 countries traveled to Washington to learn more about the
state's agricultural industry during the Showcase. Approximately two-thirds of the international
guests were hosted in terms of their meals and accommodations. Following is a summary of
registered international buyers and does not reflect additional buyers who arranged their own
participation which we estimated at about 10 additional buyers.
Country Number of Buyers Counts Number of Buyers
Canada 2 Mexico 27
China 36 Russia 2
Costa Rica 1 Sweden 1
Hong Kong 5 Taiwan 14
Indonesia 6 United Kingdom 4
Japan 38 United States 12
Venezuela 1
Total 151
SURVEY HIGHLIGHTS
Following is a summary of exhibitor responses to the event survey. Based on these results,
Showcase organizers will evaluate modifications to enhance the success of future events.
Exhibitor Participation
The 1993 Ag Showcase attracted 176 exhibitors, a significantly higher number than in 1992,
representing the following industry sectors:
• Processed foods - 25 companies or 14%
• Fresh produce - 24 companies or 14%
• Technology - 14 companies or 8%
• Transportation/Support - 67 companies or 38%
• Specialty foods - 9 companies or 5%
• Wine - 6 companies or 3%
• Distributors - 4 companies or 2%
• Government agencies/Port Districts - 21 or 12%
• Other - 6 companies or 3%
Please note: classifications may be subject to different interpretation.
Survey Responses
The results below are a compilation from 67 exhibitor surveys, representing an almost 40%
response rate. Please note, however, that 15% of this total represents service -related companies
which do not reflect sales data.
• Approximately one-third of the exhibitors who responded to the survey indicated that
they expected to have immediate sales as a result of the Showcase.
• Immediate sales were reported to be more than $11 million.
• Long-term recorded sales were projected to be more than $17 million, however, an
additional estimatation indicates total sales to be in excess of $100 million. (Due to
confidentiality reasons, we are unable to officially list the latter figure and its origins but
are aware of several outstanding sales above and beyond the initial figure.)
• Almost one-half of the responses indicate that exhibitor contact was made with the
buyers prior to the Showcase and nearly two-thirds of the exhibitors will be following up
on their contacts after the event.
• Most companies attended to promote their company abroad and team more about
exporting. Secondary to those objectives was to establish relationships with overseas
distributors and agents, acquire mailing lists and finally, to initiate immediate sales.
• 38 Agent/distributor arrangements were reportedly made during the Showcase with an
additional 99 pending.
• Responses indicate that as many as 17 joint venture/licensing arrangements are pending
as a result of the event.
• The majority of the companies surveyed represented small- to mid-sized firms, of
which three-quarters are currently exporting, primarily to Japan, Taiwan, Mexico and
Canada.