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Home My WebLink About01/20/2015 03Ai 2014 Yakima Tourism year End Updateoroo4PilltiookOo.r000t0000 BUSINESS OF THE CITY COUNCIL YAKIMA, WASHINGTON AGENDA STATEMENT Item No. A.i. For Meeting of: January 20, 2015 IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII ITEM TITLE: SUBMITTED BY: SUMMARY EXPLANATION: Yakima Tourism 2014 Year End Update John Cooper, President and CEO of Yakima Valley Tourism Mr. Cooper will provide a recap of 2014 and a few highlights for 2015, as well as a Powerpoint presentation. Resolution: Ordinance: Other (Specify): Contract: Contract Term: Start Date: End Date: Item Budgeted: Amount: Funding Source/Fiscal Impact: Strategic Priority: Insurance Required? No Mail to: Phone: APPROVED FOR SUBMITTAL: RECOMMENDATION: ATTACHMENTS: Description No Attachments Avaolllablle City Manager Upload Date Type Distributed at them; Meeting - Yakima Valley Tourism 2014 Review & 2015 Preview State of the Industry • Visitors spent $358 million in 2013 • 3,530 jobs in tourism sector • 1,400 jobs in support industries • $24 million in state and local taxes • Through November 2014 hotel occupancy grew 7.3% highest rate of growth in Washington 1 Yakima Convention Center 104,009 visitors during 468 event days Direct Economic Impact of Yakima Convention Center $14,000,000 $12,000,000 $10,000,000 $8,000,000 $6,000,000 $4,000,000 $2,000,000 50 1 1 2014 2012 2011 2010 2 Convention & Group Sales • Put through 187 leads (+3%) • 15,122 future room nights, mainly Yakima hotels • Future days booked at the Convention Center down 18 event days compared to 2013 Convention & Group Sales `Tee Up' With Meeting Planners • Indian Hills Golf & Country Club Olympia • 48 planners from 20 associations 3 Convention & Group Sales Other Sales Efforts 4 Sports Commission Economic impact of sports was $40 million in 2014 (+15%) 462 sporting events (+3%) Visitors Information Center Served 14,699 walk-in visitors (up 5%) 5 Visitors Information Center • 20% of those visitors extended their stays = $288,842 in new visitor spending. • Responded to 14,245 people via U.S. mail and e-mail (more than double than 2013) Attend Travel and Wurd:r la 6 2014 Travel Media Exposure NATIONAL GEOGRAPHIC Pe up' The eft 1 meta gWO. Car tramline Wath your Poch' DThe OG LOVER'S GUIDE TO TRAVE L Best Deannanan,. Hotels Eveand Adrce to Please Your Per —and You • More than 82 million impressions in 119 print, radio, television & online channels • Increased impressions by 77% Travel Media Exposure EEM America's Best Small Cities on the Rise ®MI= aneunkaang and see.as NM, AM :lie. seals .even n rnr .L.11. riu pool. and CetIV. hi., nom It lout me. AMP, ocal [of. nnal • Volcot• VAIN, inra,. mde Ones i0eren 50i,og try.,‘ voyouts mean, aid "bJwe W rm. Also tou C a ed x+ nen in tor Stdamner +ar • /ml O . a m<✓.r 0 mt .nnn, iia, days .n,w.mi ..0 a an,nar„n.e.n lir at II You Co 0,.a.. sed a .n bolo lot An in .r.n.e Iwai un M SO en:a na✓neeve 759,120 viewers 7 Travel Media Exposure Autumn Across America Y. Kathy Care. 9eaMmox 23.204 in.duMM Defouorws Too ibnes i..n 0 sem Bros_ Sample the fall colors and local flavor at 10 RV -friendly destinations that put their own distinctive stamp on the season oar RV B..prrrgr.M.M...¢ Ira MB w...•..r.• . a+rM. wound.. ne.:.na ua nipmvn. +s w.0 anr.y. anwnnng sanetng new is a .tele puma, if and. Hem .u\M n.ntyiVed 10 fa.anPna raglans ely.n.are.ou %aling.R. you round more elan nut a meal Waal so soak er — a )o,pn you 1*00*0r 00,0.. 10010.00. roux sato.. Mmae you re m mm 0, a .0ra00 .100....0.0. ars Meenan0na torn Nor. n New 0.0,40*, 111131..111011,04•• as Mann **man eon roe 8 The Daily TravelerTiiIer Skip Napa Valley. Visit Yakima Valley Instead KATIE HAf.lt1EL If 71b RELATED 14 Weird and i *ise Wonderful �,. eryc"� Travel ,� ,"R , ,0r d• Stock Photos e r + a v P`~ ITerms and Conditions Wedding Voyeurism: Napa Valley sets the gold standard for nine regions in the U.S with its farm -to table Street -Side restaurantsaward-winning wineries and hotels so romantic youtl swoon—but it's not Weddings the only idyllic spot for a wine -tasting vacation Washington's Yakima Valley. the state's Travel Media Exposure Autumn Across America Y. Kathy Care. 9eaMmox 23.204 in.duMM Defouorws Too ibnes i..n 0 sem Bros_ Sample the fall colors and local flavor at 10 RV -friendly destinations that put their own distinctive stamp on the season oar RV B..prrrgr.M.M...¢ Ira MB w...•..r.• . a+rM. wound.. ne.:.na ua nipmvn. +s w.0 anr.y. anwnnng sanetng new is a .tele puma, if and. Hem .u\M n.ntyiVed 10 fa.anPna raglans ely.n.are.ou %aling.R. you round more elan nut a meal Waal so soak er — a )o,pn you 1*00*0r 00,0.. 10010.00. roux sato.. Mmae you re m mm 0, a .0ra00 .100....0.0. ars Meenan0na torn Nor. n New 0.0,40*, 111131..111011,04•• as Mann **man eon roe 8 Marketing & Technology • 367,419 visitors to website: +16% increase SAVOR (fiR LIFE,P ;F" ' Veekend ` .a.. MO RED WINES OF THE YAKIMA VALLEY YAKIMA VALLEY WHA I TO DO WHERF TO STAY WHAI ARFA TO EAT EVENTS YAKIMA VAI I EY HOW TO WINE COUNTRY EXPLORE 9 Marketing Campaigns yAKINIA VALLEY sno yow Ns...croft swath. right where et ts grown • among she YAW.. got', hop hplos, vinegar. antlowhards SPIRITS SpiritsAndHopsTrail.com ?BOPS Trait 200.221-0751 • YakinsaValleylouriom tom 1r7 YAKIMA VALLEY FARM FRESH FUN IN WINE COUNTRY otsot to ou• farms and genetic.: are etten met I, the tanners 3nd vnnernakers Inemselves fs, en atratentte fdre ,reals experience VisitFamtFreshFun.com PLAN YOUR WINE COUNTRY GETAWAY 1 BOO 221 0751* YakimaValleyTourism.com What Yakima Valley Tourism Has Planned for 2015 10 2015 Legislative Agenda Assist Washington Tourism Alliance in passing funding legislation for state tourism marketing. 2015 Convention Center Study to determine and evaluate the Yakima Convention Center market 11 Competition Tacoma hotel adjacent to convention center. Slated to open 2018 Spokane hotel adjacent to convention center. Opens summer 2015 2015 Convention Sales BRING IT HOh1E EyAKIMA' ***/ MARKETING TOOL KIT Project to get locals to attract their conventions and groups to Yakima 12 2015 Visitors Center Move to 9th Street and Yakima Avenue 2015 Finish Updating Other Websites , 7,000 5 uIre Not OUTDOOR PLAZA 13 2015 Marketing Campaigns WE'RE SO e HOPPY and Winey and Cidery and Spirity (and Hungry) ° ., - ...: Nq iiir 1 • i+ Art YAKIMA PLAN YOUR YAKIMA HAPPY HOUR GETAWAY Val 1.800.221.0751 • VisitYakima.com 14