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BUSINESS OF THE CITY COUNCIL
YAKIMA, WASHINGTON
AGENDA STATEMENT
Item No.
For Meeting of: April 16, 2013
Strategic Plan Quarterly Update
Tony O'Rourke, City Manager, 575 -6040
Attached is the first quarter update of the Strategic Plan for your review. Staff will be
updating the Council and public on a quarterly basis so they are aware of the
accomplishments made to date.
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❑ Strategic Plan 1st Quarter Update
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City Manager
ECONOMIC DEVELOPMENT
Strategv Department 1st Quarter Progress Report
Support existing business clusters and attract
Economic Development Manager hired to lead
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complimentary businesses to strengthen local
City Manager
activities
economy
Continue physical revitalization of City to
Legal department, Codes, YPD, and other
promote community attractiveness
departments to addressing problems in the N.
1st Street area as the initial approach to
revitalization in that portion of the City. Also
analyzing existing codes regulating signage,
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City Manager
billboards, cell towers and landscaping to
improve the City's appearance. An updated
version of downtown flower basket and
planter programs goes live on May 1st and
2nd.
Build upon community history, heritage, natural
City Manager
Working on new downtown development
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resources, livability to promote Yakima
Community
standards to ensure the preservation of
Development
Yakima's downtown history and character.
Collaborate with Downtown businesses
Legal department and Community
through a Downtown Master Plan
Development working to revise development
regulations /Comp Plan to improve controls
over downtown development. Hired Crandall
Arambula and Thomas Consultants to conduct
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City Manager
a public downtown master planning process.
The first public sessions will be in late May and
the overall plan will be completed by the end
of 2013.
Execute plan for environmental restoration,
Project Manager hired to coordinate activities.
ownership, infrastructure and land use of Mill
Environmental assessment firm hired and
Site
scheduled to complete work by early 2013.
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City Manager
Coordinating assessment efforts with
ownership interests as required step in
property acquisition discussions.
Develop partnership with Airport Board and
City has assumed Airport responsibility.
County to optimize business development,
County conveyed interest to the City. Legal
capital improvements and additional air service.
preparing and negotiating with real estate
advisor to assist City with property
acquisitions. Working out settlements of
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City Manager
airport litigation matters, clearing path for
growth and development. The City retained
AirPlanners to enhance air service. An
advisory panel of schedules has been
established.
Enhance community arts, culture, and
Economic Development Manager hired to lead
recreation opportunities
some activities. Parks Division very active in
recreation programs. Legal working with
outside recreational groups to cooperatively
enhance trails and paths available to citizens
and to preserve the recreational opportunities
available to the community. Leading the
City Manager
creation of new community events in
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Public Works
downtown including Downtown Summer
Nights on Thursday nights in June, July and
August, Lunchtime Live on Fridays in June, July
and August, a Tuesday Night Farmer's Market
beginning in mid July and Front Street
Saturdays on the second Saturday of June,
July, August and September.
Increase City involvement and partnerships
Council members assigned as liaisons to many
with community boards and organizations
community groups. Sean Hawkins assigned to
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City Council
represent the City on the VCB, New Vision and
Chamber Boards.
Solidify Yakima's reputation as Gateway to
First partnership program with Wine Yakima
Wine Country with complimentary businesses
Valley to produce Wine & Dine event during
Spring Barrel Tasting. Wine & Dine is where
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City Manager
downtown restaurants create special wine
themed dinners to offer to travelers during
the event.
Ensure balanced regulatory environment to
Legal department involved with Community
facilitate business retention and growth
Development and Economic Development to
Community
address weaknesses in downtown
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Development
development standards and to assure
appropriate development design and
oversight.
PUBLIC SAFETY
Strategy Department 1st Quarter Progress Report
Promote and increase community based
City continues its support and involvement
partnerships in crime prevention
with the GFI coalition as well as its support of
YPD efforts through more effective
prosecution techniques. Presently refining the
Justware paperless prosecution system and
finalizing the hiring process for a prosecutor to
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Police
enable the charging unity intended to make
case filing more effective and efficient. YPD
has negotiated an expansion of the SRO
program with the Yakima School District and
an SRO Sergeant will be on duty with the
district for 2013 -2014 school year.
Ensure appropriate service levels for public
Added YPD officer to Violent Crimes Task
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safety services as the community population
Police
Force. Automatic aid agreement with West
grows
Fire
Valley Fire Department executed.
Explore the most cost - effective jail expansion
Council study session on March 26. Identified
opportunities
City Manager
5 year inmate housing plan that will save
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Police
approximately $3 million over that period.
Proactively address gang violence through Gang
The Legal department continues its direct
Free Initiative strategies.
involvement with and support to the GFI
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Police
initiatives. Crime analyst was hired and will
focus on intelligence gathering.
Reestablish fire code inspection program for all
Personnel hiring in process. SOP update in
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4,000 commercial structures
Fire
process. May start date anticipated.
Develop a Citizens Police Academy and expand
Started. First program scheduled in April with
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Police Explorer and Reserve Officer programs
Police
full class of 30.
Enhance downtown safety by operating visible
Bike patrol schedules are being finalized and
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and routine police bike and foot patrols
Police
the bike patrols are set to begin in mid June.
Establish an effective graffiti abatement
Graffiti clean up accomplishments; 857
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program focused on notification, clean -up,
Community
locations have been painted over, involving
Development
investigation and enforcement
1,409 volunteer hours
Improve neighborhood safety by installing more
Agreement with Dept. of Enterprise Services is
street lights along arterial streets and poorly
going to Council in April. The agreement is
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lighted areas
Public Works
required to utilize DES's energy service
contractors list and project management
services.
Improve communications center call processing
We have a 13% improvement over same time
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functions
Info Systems
last year. Continuing training and evaluating
processes to improve
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Improve public safety communications systems
Info Systems
Scheduled a demonstration in mid April to
have the public safety departments view
newest radio equipment and systems
Improve or build 911 /dispatch center to
Received approval from 911 boards to commit
enhance operations and improve performance
funds to their 1/2 of the project. Scheduled
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Info Systems
with Public Safety Committee on 4/26.
Strengthen cooperation and partnership with
We have open lines of communication with
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Yakima County Sheriff's Office
City Manager
the sheriff's office including monthly meetings
Police
with Sheriff Irwin.
PUBLIC TRUST & ACCOUNTABILITY
Strategv Department 1st Quarter Progress Report
Create and implement a comprehensive Public
Several elements of a communications
Communication Strategy and function to inform
strategy have been developed and
and encourage participation in civic affairs for
implemented. A reorganization of the
the entire community
Community Relations Division staff has given
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Community
the City significantly greater communications
Relations
resources. A revised City website was
launched in late March. A video segment,
Yakima Now, started in April.
Enhance public engagement in the City
Using its social media platforms, the City has
City Manager
broadened its interaction with community
2
Community
members. Implemented the Yak -Back and
Relations
continue enhancing City's website.
Increase citizen involvement through the
The City's first community clean up event of
creation of volunteer opportunities
the year took place in early March. During the
remainder of the year, 7 more community
Community
clean ups will occur. A "Be Part of the
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Development
Solution" marketing campaign designed to
encourage volunteerism and participation in
government will launch in mid April.
Create a 24 -hour online and voice -mail service
The Yak Back online and voicemail feature was
to receive citizen concerns, ideas, and
launched in late 2012 and provides
suggestions, with 48 hour response.
Community
community members with a direct link to the
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Relations
City to report graffiti, road problems, and
other issues needing immediate attention.
Ensure the public that the City is a wise steward
Adopted a balanced budget. Eliminated
of the public resources through an improved
$800,000 in transit costs. Five year financial
business model
City Manager
plan, business plan and strategic plan all in
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Finance
place. Financial Management policies will be
presented to Council on 4/16/13.
Invest in the City's appearance and
Legal department is directly involved with
infrastructure
Community Development and Economic
Development to provide legal support for
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Public Works
numerous initiatives currently being
developed to provide strategic development
oversight and regulation supporting a planned
development theme.
Maintain a minimum 16% general fund
Current general fund operating reserve goal
operating reserve for valid financial
City Manager
met at end of 2012, general fund reserve
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emergencies and one -time capital expenses
Finance
17.6%
PARTNERSHIP DEVELOPMENT
Strategy Department 1st Quarter Progress Report
Optimize City services by identifying long -term
Legal department establishing new
cost savings and cost containment
prosecution procedures to provide direct
1
opportunities
City Manager
criminal filing oversight and discretion,
thereby regulating the types and numbers of
criminal cases being filed with the court.
City Manager
Anticipated over $350,000 in savings. Assisted
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Finance
in the jail expansion options, reviewed street
light project grant funding, studied options for
the street funding, established miCare Clinic to
reduce medical costs, and updated on -line
payment services.
Adopt written financial management policies
Written financial management policies
concerning revenues, debt, capital
scheduled for City Council review and
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improvements and fund depreciation to reduce
City Manager
adoption in April.
debt burden for vehicle and technology
Finance
replacements
Develop balanced five -year financial plan
First year done - update targeted for 6/18
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forecasts
Finance
Prioritize programs and services based on the
Reflected in FY 2013 budget
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City's Strategic Plan priorities
City Manager
Operate within budgeted expenses 100% of the
Two funds slightly exceeded budget
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City Manager
time
Construct capital improvements on time and
Grind and overlay design completed by end of
Engineering &
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within budget
Utilities
March as promised. MLK is on time and under
budget at this time.
Implement a Financial Trend Monitoring System
In process - shortened version included in
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comparing key financial and economic
Finance
2012 year end report. First quarter report will
indicators
have more extensive indicators.
Optimize City services by identifying long -term
Inventory of road striping to be included in the
cost savings
RFP is complete. Development of a scope of
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Streets
work with appropriate performance criteria is
about 75% complete
Optimize City services by identifying long term
The inventory of the small parks is complete.
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cost savings
Parks
We will work with purchasing on creating a
competitive bid similar to that of the Airport.
Evaluate customer satisfaction with City
City Manager
Plans are underway for the 2013 Citizen
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services on a regular basis and implement
Community
Survey to be completed by late summer.
appropriate improvements
Relations
PARTNERSHIP DEVELOPMENT
Strategy Department 1st Quarter Progress Report
Work with County, State and Federal level to
Project Manager hired to help coordinate.
secure funding and approvals for Mill Site
Legal Division and County very involved in
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transportation and infrastructure development
City Manager
team approach.
Create legislative strategy and partnership with
Jim Justin hired as City lobbyist has been very
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other cities, State & Federal delegations to
City Manager
effective in promoting City interests. Trips to
address City needs
Olympia and Washington DC
Partner with private, public and non - profit
Economic Development Manager is lead
agencies to create and enhance downtown
contact for downtown events. Legal
Yakima events
department supporting objectives of
Economic Development with legal contracting
and ordinance revision /drafting to bring
entertainment and development
opportunities to the downtown and the City.
Leading the creation of new community
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City Manager
events in downtown including Downtown
Summer Nights on Thursday nights in June,
July and August, Lunchtime Live on Fridays in
June, July and August, a Tuesday Night
Farmer's Market beginning in mid July and
Front Street Saturdays on the second Saturday
of June, July, August and September.
Create a Yakima Clean -up and Revitalization
Staff is gathering information from other
Effort (CARE) community partnership to
communities on options for implementing a
improve Yakima's appearance and vitality
Community
Code Ranger program. The Codes
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Development
Manager /Fire Marshal is currently in contact
with other jurisdictions to get final
implementation details on their programs
Partner with downtown merchants,
Economic Development Manager is lead
organizations and media to create events that
contact for downtown events. Legal
attract engagement, involvement and pride
department support to Economic
Development in assessment collection
activities in support of goals of downtown
improvement district; preparation of legal
contracts and ordinances to support new
entertainment and development
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City Manager
opportunities in downtown. Leading the
creation of new community events in
downtown including Downtown Summer
Nights on Thursday nights in June, July and
August, Lunchtime Live on Fridays in June, July
and August, a Tuesday Night Farmer's Market
beginning in mid July and Front Street
Saturdays on the second Saturday of June,
July, August and September.
Partner with Hispanic and Latino communities
$50,000 CDBG loan - Cinco de Mayo
to address needs and expectations of the
celebration
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growing Hispanic /Latino population in
City Manager
community
Partner with County to support Yakima River
Water Division has been lead contact on this
Basin Plan
project. Legal department review and support
for efforts to enhance water development
City Manager
opportunities for City; assist with actions
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Engineering &
Utilities
taken to provide statewide legislation
determining appropriate cost allocations for
water infrastructure in the City.
Collaborate with Gang Free Initiative in
The Police Department works with GFI on the
eradicating gang violence
enforcement aspect. On May 1St we are adding
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City Manager
to additional officers to the Gang unit for
YPD
Enforcement. The Police Department turned
over control of the YPAL building for use with
GFI resources.
Improve facilities in City parks
Construction is underway at Franklin Park. All
planning and building plan reviews were
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Parks
completed and the groundbreaking ceremony
was held on March 5, 2013.
Create inter - departmental neighborhood
The Community Development Department is
service teams to improve City response to
in the process of esablishing some Code
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neighborhood concerns
Community
Ranger and various other volunteer
Development
opportunities for citizens who want to be
more involved.
Increase the number of clean up days
We are working on scheduling some group
clean ups for this Spring. There are several
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Parks
groups interested in doing a park clean up.
The City's ONDS crew helped clean around
Kiwanis Pond in March.
Enhance volunteer opportunities for
The Community Development Department is
community groups
in the process of esablishing some Code
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Ranger and various other volunteer
opportunities for citizens who want to be
more involved.
Ensure the City Council is represented or
City Council members attend various
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attends with the governing boards of Yakima
City Manager
community organizations
Organizations
IMPROVE the BUILT ENVIRONMENT
Strategv
Department 1st Quarter Progress Report
Jump start investment in City streets with a $5
28 lane miles identified and in the design
million bond issue in 2013
phase. Bids scheduled for advertisement in
late April. Financing plan scheduled for City
City Manager
Council adoption in April. Legal department
1
Engineering &
providing legal support for ballot measure to
Utilities
assure $2 million annually dedicated from
General Fund source to support street repair
projects.
Invest annually to improve City streets through
$2 million Council General Fund commitment
2
dedicated funds, such as car tab fee election
City Manager
through Charter Amendment
Enhance the appearance of the City through
Graffiti clean up accomplishments include 857
volunteer programs, improved code standards,
locations using 1,409 volunteer hours.
graffiti abatement program and other programs
Enforcement activities along North 1st Street
have included hotel inspections and an
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Community
inventory of all non - compliant signs. Staff is
Development
currently notifying owners of all temporary
signs in the North 1st Street right -of -way that
do not have right -of -way permits.
Create a strong first impression of the City
North First Street Revitalization Area project
through entry statements at key City entrances
City Manager
underway with Code Enforcement, Street
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off of US Hwy 12 and 1 -82
Communit y
improvement and other tasks
Development
Create inter - departmental neighborhood
The Development Services Team (DST),
service teams to improve City response to
comprised of representatives from multiple
neighborhood concerns
departments and divisions, has been
restructure to ensure full participation and
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Community
formal feedback on all projects requiring
Development
interdepartmental coordination. This
restructuring will facilitate a more full role of
the DST in addressing neighborhood issues as
well.
Enforce sign and code standards to improve
Staff is currently notifying owners of all
City appearance. Update Codes as necessary.
Community
temporary signs in the North 1st Street right -
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Development
of -way that do not have right -of -way permits
Leverage partnership with Cowiche Canyon
Legal department analysis of requirements
Conservancy, Greenway and other community
concerning sign codes; as mentioned above,
organizations to create more bike and hiking
legal department providing legal support and
paths
City Manager
documentation to establish relationship with
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Parks Division
outside partners for the reservation and
p p
expansion of recreational opportunities for
the City's citizens
Issue contract for $5 million worth of pavement
The project list is complete. Engineering
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and restoration projects
Streets
division is developing bid specifications to be
advertised in early April.
Establish community clean -up teams
Refuse and ONDS staff along with volunteers
participated in the 1st clean up on March 9.
4.8 tons of garbage and yard debris were
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Refuse
collected and taken to the Yakima County
landfill. 35 tires were included in the turn -in.
Increase the number of trails and parks
The Trek Yakima logo was created and
locations for additional signage have been
identified. Initial signs at key locations are
being created. The City entered into a joint
agreement with Cowiche Canyon Conservancy
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Parks
on March 5, 2013 for the promotion and
development of recreational trails. A draft of
the Trek Yakima Master Trails Plan is in the
works and will be presented to the parks and
Recreation Commission in May.
Pilot Recycling Program
Four test runs have been conducted to
determine initial feasibility of the blue bag
program. 1.5, 2, and 3 mil bags were tested at
full compaction and 1.5 and 2 mil bags were
tested at half compaction. A report has been
submitted to the City Manager and to Yakima
County. Costs of a three month pilot program
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Refuse
would be approximately $35,500 based on
costs for drop box rental and hauling charges,
an excavator to pull the bags from the
garbage, a three month supply of 3 mil bags
and the educational brochures. Pilot program
to start June 2013.
Maintain and support public infrastructure for
Legal department support with legal advice,
drinking water, irrigation, sewer service and
oversight and document preparation to
sewer capacity
address violations against City infrastructure
Engineering &
and in support of more current and
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Utilities
appropriate agreements between City and
entities receiving wastewater service from the
City through new three party agreement