HomeMy WebLinkAbout04/02/2013 06 Moratorium on Billboards and Digital Signs; Set Hearing DatesDistributed at the
CITY OF YAKIMA !Meet_ ing
LEGAL
DEPARTMENT
200 Sot fl Third Street Yala n Washington 98901 (509)575.6(M Fa)c (509P5-6160
PRIVILEGED AND CONFIDENTIAL: COVERED BY THE ATTORNEY - CLIENT AND ATTORNEY
WORK PRODUCT PRIVILEGES
MEMORANDUM
April 2, 2013
TO Honorable Mayor and City Council
Tony O'Rourke, City Manager
FROM: Mark Kunkler, Senior Assistant City Attorney
SUBJECT Moratorium — "Billboards" and Digital Signs
A. Scope of Moratorium.
The City Council has asked staff to develop a proposed ordinance enacting a
moratorium on the approval and installation of "billboards." The attached proposed
ordinance would impose a six -month moratorium on the receipt of applications for,
approval of, and installation of the following signs.
(a) Any new sign, greater than 72 square feet in size, using "static" print
and /or pictures, for the advertising of any product or service not made or
provided on the premises of the property where the sign is located. (This is
known as an "off- premises" advertising sign. Most signs commonly known as
"billboards" are off - premises advertising signs )
(b) Any new sign, greater than 72 square feet in size, for the advertising of
any product or service, whether made or provided on- premises or off - premises,
where the sign uses changing electronic, digital, or changeable message copy.
The city's current code does not provide a definition of "billboard." The current code
simply states that a billboard cannot exceed 300 square feet in size and must comply
with certain proximity and maintenance standards. The current code does not
specifically state that billboards are limited to off - premises advertising.
The city's current code has definitions for "changing message center sign," "electrical
sign," and "flashin,g sign," but does not regulate any such signs. YMC 15.08.020.
Memorandum to Honorable Mayor and Members of the City Council
April 2, 2013
Page 2
B. Signs Not Affected by Moratorium.
The effect of the moratorium will leave available the following types of signs:
On- premises advertising signs (that use "static" or printed copy and /or
pictures) will be allowed in accordance with the existing city codes. (The
moratorium would only stop placement of "static" off - premises advertising
signs that exceed 72 square feet in size.)
• On- premises or off - premises advertising signs 72 square feet or less in
size, which use changing electronic, digital, or changeable message copy,
would be allowed in accordance with existing city codes. (Only digital signs
greater than 72 square feet in size would be subject to the moratorium.)
The "72 square feet" standard has been drawn from a similar moratorium ordinance
adopted by the City of Tacoma.'
C. Reasons for Moratorium.
A number of scientific studies have recently become available describing the potential
for driver distraction associated with electronic billboards These are currently being
reviewed by staff, but a comprehensive study is necessary. Staff and the Planning
Commission will need time to properly study and assess these reports.2
Current code provisions do not define "billboards," nor make any reference to whether
such signs are limited to off - premises advertising In fact, YMC 15.08.130 is entitled
"Off- premises signs and billboards," creating an ambiguity as to whether "off- premises
signs" are different from "billboards."
As noted above, current code has definitions for "changing message center sign,"
"electrical sign," and "flashing sign," but does not regulate any signs on such basis
Without a moratorium, the city is without sufficient existing means to regulate billboards
and larger digital signs.
' City of Tacoma Ordinance Nos. 27982 (May 17, 2011), and 28009 (August 9, 2011)
2 See, e.g., FEDERAL HIGHWAY ADMINISTRATION, "Research Review of Potential Safety Effects of Electronic
Billboards on Driver Attention and Distraction," (Final Report, September 11, 2001)
Memorandum to Honorable Mayor and Members of the City Council
April 2, 2013
Page 3
D. Recommendation.
The attached ordinance would establish a moratorium crafted to reach off - premises
billboard signs greater than 72 square feet in size, and on- premises /off - premises
electronic or digital signs greater than 72 square feet in area.
The proposed. moratorium would allow on- premises signs (using static copy or
message) to be processed under existing city codes. It would also allow on-
premises /off - premises electronic signs (72 square feet or less) to be processed in
accordance with existing city codes. The scope of the proposed moratorium is intended
to reach "larger" static signs, together with electronic signs greater than 72 feet in area,
and leave room for businesses to proceed with appropriate on- premises sign
application and installation.
Under state statutes governing moratoria, a public hearing must be held within 60 days
to receive comment and testimony regarding the moratorium and its scope. A public
hearing will be set for May 21, 2013 for these purposes.
Under the City Charter, adoption of a moratorium is an "emergency ordinance" that
must be approved by the unanimous vote of all Council members considering the
action Charter, Article VI, Section 2.
ORDINANCE NO. 2013-
AN ORDINANCE relating to land use and zoning, adopting an immediate
moratorium on the acceptance of applications for the installation,
erection, construction, replacement, modification, or improvement
of static billboards and digital billboards using changing electronic,
digital, or changeable message copy, in all zoning districts, such
moratorium to be effective for six months, through October 1,
2013; exempting from such moratorium vested applications for
billboard installation or billboard relocation permits, and
applications for repair of existing billboards for purposes or
implementation of safety improvements mandated by state or
federal standards, declaring an emergency in the passage of this
ordinance providing for immediate effective date; and setting May
21, 2013 as the date for the public hearing on the moratorium
WHEREAS, RCW 36 70A.390 and RCW 35 63 200 authorize the City Council to
adopt an ordinance imposing a moratorium and provide a process for public hearing
which must be held within sixty days of the date of adoption of the moratorium; and
WHEREAS, the City of Yakima ( "City ") has previously adopted ordinances
codified at Chapter 15 08 of the Yakima Municipal Code ( "YMC ") regulating signs and
displays on signs in all zoning districts to reduce traffic hazards and visual blight; and
WHEREAS, billboards are currently permitted in several zoning districts in the
City as described pursuant to YMC 15 08 130, and
WHEREAS, digital signs and billboards or electronic variable message signs and
billboards are being installed throughout the United States that include digital
technology, light emitting diodes ( "LEDs "), and electronic graphic displays that permit
signs to display an electronic image similar to a color television set and permit a
displayed image to quickly change from one image to another; and
WHEREAS, changeable electronic message billboards, which allow operators to
change content from remote locations in a matter of seconds, are erected for the
purpose of trying to get the attention of pedestrians and motorists by changing
messages and pictures for short durations using a series of contrasting images
produced mainly by LED technologies; and
WHEREAS, the City is currently engaged in an extensive process to study and
evaluate modifications to its billboard regulations for both static and digital billboards,
and
WHEREAS, the City is currently engaged in a comprehensive review of sign
standards and regulations pertaining to billboards in conjunction with traffic safety and
abatement of visual clutter within the downtown core area, entryways into the City, and
zoning districts within the City;
WHEREAS, the City Council finds and determines that current City codes and
regulations do not adequately address static billboards, digital billboards, changeable
electronic message billboards and billboards using such electronic LED technologies;
and
WHEREAS, the City Council finds that a immediate moratorium is necessary and
appropriate within all zoning districts of the City to preserve the status quo and prevent
significant investment pending the development of a comprehensive code and
regulations pertaining to static billboards and changing electronic, digital, or changeable
message billboards, and
WHEREAS, the City Council finds and determines that such moratorium shall not
apply to applications for new billboards or permits for relocation of existing billboards that
have vested prior to the effective date of this ordinance, permit applications to conduct
repair of existing billboards, and permit applications to implement safety improvements
for existing billboards as mandated by state or federal standards; and
WHEREAS, the adoption of such moratorium is exempt from SEPA threshold
determination as an emergency action pursuant to WAC 197 -11 -880, but subject to
further SEPA review and determination as deemed appropriate by the SEPA responsible
official, and
WHEREAS, the City Council finds, determines and concludes that an emergency
exists, to wit. (a) the City has received proposals for installation of static and electronic
billboards within the City, (b) neither City staff nor the Planning Commission have had
sufficient opportunity to review the effects of static and electronic billboards with regard
to concerns for economic development, preservation and /or promotion of traffic and
pedestrian safety, prevention of visual clutter and public nuisances associated with
inadequate code provisions and regulation of static and electronic billboards, and
development of a comprehensive plan, program or regulation of static and electronic
billboards within all zoning districts of the City; and (c) the immediate imposition of this
moratorium will preserve the status quo to enable the City to further study the effects of
such uses and to devise appropriate zoning and regulatory controls to address the
effects of such uses, and
WHEREAS, the City Council authorizes and directs the City Manager to review
existing City codes and zoning regulations, further study the effects resulting from
location of static and electronic billboards within the boundaries of the City, prepare
comprehensive proposed amendments to the City codes and zoning regulations to
address the effects of such uses, to confer with community members and City advisory
commissions as appropriate, and to present recommended legislation addressing such
issues to the City Council for consideration and action; and
WHEREAS, the City Council finds and determines that a public hearing on this
moratorium should be held on May 21, 2013, whereupon the City Council may adopt
findings of fact in support of the adoption of this moratorium, or modify the terms thereof;
and
2
WHEREAS, notwithstanding the term of six months set forth above for the
moratorium adopted herein, this moratorium may at any time hereafter be (a) modified
by the City Council in accordance with applicable law; (b) extended for additional term(s)
of six months upon action following public hearing and adoption of findings in support
thereof; (c) terminated by the City Council upon adoption of appropriate zoning and
regulatory codes, or (d) terminated by the City Council for any reason deemed
necessary or appropriate, now, therefore
BE IT ORDAINED BY THE CITY OF YAKIMA:
Section 1. Recitals Adopted as Findings. The "Whereas" recitals above
are hereby adopted as the City Council's findings of fact as if fully set forth herein
Section 2. Moratorium Adopted. A moratorium is hereby adopted on
the receipt of applications, permitting, installation, erection or construction of (a) any new
off - premises static billboard, including billboards displaying static printed message and
material, within all zoning districts of the City, and (b) on- premises and off - premises
digital billboards consisting of or including changing electronic, digital, or changeable
message billboards in all zoning districts within the City, and (c) the alteration,
modification, or replacement of any existing billboard, so that the existing billboard (as
altered or modified) uses changing electronic, digital or video display or flashing, motion,
animated, or changeable electronic variable message copy. Static copy on existing
billboards may continue to be changed
Section 3. Definitions. For purposes of this moratorium, "static billboard"
means an off - premises sign greater than 72 square feet in size. This type of sign
displaying static printed message and material, and is generally composed of poster
panels or bulletins mounted on a building wall or free - standing structure, or painted
directly on the wall or free - standing structure
"Digital billboard" means an on- premises or off - premises sign greater than 72 square
feet in size, utilizing changing electronic, digital or video display or flashing, motion,
animated, or changeable electronic variable message copy, or digital message
technology capable of changing the message or copy on the sign electronically
In addition to the above definitions and as necessary to interpret or apply this Ordinance,
the City hereby adopts those definitions and provisions of the Yakima Municipal Code
pertaining to land use, zoning, design and regulation, including without limitation the
provisions and definitions in Chapter 15.08 YMC.
Section 4. Exemption — Vested Rights — Repair and Mandated Safety
Improvements. The moratorium shall not apply to applications for new billboards
or permits for relocation of existing billboards that have vested prior to the effective date
of this ordinance, permit applications to conduct repair of existing billboards, and permit
applications to implement safety improvements for existing billboards as mandated by
state or federal standards.
Section 5. Public Hearing. Pursuant to RCW 36.70A.390 and RCW
35 63 200, a public hearing will be held on Tuesday, May 21, 2013, for the purpose of
taking testimony and, if this ordinance is passed, adopting written findings and
conclusions justifying the moratorium established by this ordinance
Section 6. Effective Period of Moratorium. The moratorium adopted by this
ordinance shall become effective immediately upon passage and approval of this
ordinance, and shall remain in effect for six months, through October 1, 2013, subject to
adoption of findings and conclusions as provided in Section 5 above This moratorium
shall also terminate upon the adoption of permanent regulations governing the location,
land use and regulation of drive - through facilities within the Downtown Yakima Business
Improvement District. Notwithstanding the above, this moratorium may be extended as
provided in RCW 36.70A.390 and RCW 35.63 200.
Section 7. Directive to City Manager. The City Council hereby authorizes
and directs the City Manager to review existing City codes and zoning regulations, to
further study the effects resulting from billboards and digital billboards, to prepare
comprehensive proposed amendments to the City codes and zoning regulations to
address the effects of such uses; to confer with community members and City advisory
commissions as appropriate; and to present recommended legislation addressing such
issues to the City Council for consideration and action
Section 8. Declaration of Emergency. Pursuant to Article VI Section 2 of
the Charter of the City of Yakima, the City Council finds, determines and declares that
this ordinance is an emergency ordinance to provide for the immediate preservation of
the public peace, property, health or safety. The unanimous vote of the City Council shall
be necessary for the passage of this emergency ordinance
Section 9. Severability. If any section, sentence, clause or phrase of this
ordinance should be held to be invalid or unconstitutional by a court of competent
jurisdiction, such invalidity or unconstitutionality shall not affect the validity of
constitutionality of any other section, sentence, clause or phrase of this ordinance.
Section 10. Ordinance to be Transmitted to Department. Pursuant to RCW
36 70A.106, this Ordinance shall be transmitted to the Washington State Department of
Commerce as required by law or otherwise posted, published or recorded as permitted
by law.
Section 11. Effective Date. This ordinance shall be in full force and effect
immediately upon its passage and approval as provided by law and the City Charter
PASSED BY UNANIMOUS VOTE OF THE CITY COUNCIL, signed and
approved this 2nd day of April, 2013.
Micah Cawley, Mayor
M
ATTEST
By
City Clerk
Effective Date:
Publication Date,
Ordinance Approved by Unanimous Vote
of Council Members