HomeMy WebLinkAbout02/19/2013 03Ai Visitors and Convention Bureau 2012 Annual Report•
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ITEM TITLE: Presentation of 2012 Annual Report by John Cooper, CEO
of the Yakima Valley Visitors and Convention Bureau
SUBMITTED BY: John Cooper
CONTACT
PERSON /TELEPHONE:
SUMMARY EXPLANATION:
See attached report
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Contract:
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Insurance Required? No
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Source:
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SUBMITTAL:
STAFF RECOMMENDATION:
Ordinance Other
(specify)
Mail to:
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Phone:
( City Manager
BOARD /COMMISSION RECOMMENDATION:
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❑ V & C annual report 2012
ANNUAL
REPORT
and WHAT'S IN STORE FOR 2413
YAKIMA
�i VALLEY
LEADERSHIP MESSAGE
We are proud to present our 2012 Annual Report on behalf of
the Board of Directors and staff of the Yakima Valley Visitors &
Convention Bureau (VCB). It was a busy and productive year for the
VCB with new projects to build travel to the Valley.
The travel and tourism industry advanced modestly in 2012. A
key indicator of the health of the industry is lodging data. Yakima
County lodging occupancies grew 2 %, average daily room rates
grew 2.6% and room tax receipts grew 2% over 2011.
Tourism plays an important role in the local economy. According to
Washington State Tourism research:
Travelers spent an estimated $350 million in Yakima
County in 2011 (most recent year figures available).
Visitors created more than 3,500 jobs in tourism industries.
Tourism created an additional 1,500 jobs for Yakima
County in support industries including finance,
construction, food processing, education, insurance, real
estate and wholesale trade.
Visitors to Yakima County generated $25 million in state
and local taxes. These are new revenues that support
our roads, police and fire services, parks and other vital
services for our citizens.
Tourism is economic development. It creates jobs and local taxes.
It builds on our quality of life. The VCB works hard to improve the
economy in the Yakima Valley by growing the tourism industry.
Mike Gilmore John Cooper
2012 Board Chair President & CEO
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CONVENTION &
GROUP SALES
The meetings and group business industry
is an important part of the Valley's tourism
industry. The VCB worked to grow this
sector of the industry in 2012. Due to
economic conditions and changes in the
meeting industry, future conventions
confirmed were down 16% compared to
2011. Staff generated 157 qualified leads.
Sales Activities
Olympia based meeting planners are an
important source of group business for the
Valley. We built on our relationships with
them by hosting two networking functions.
In the spring we did a baseball- themed
event at Cheney Stadium in Tacoma to
show meeting and sports planners that the
Yakima Valley is ready to 'play ball' and we
can help their meetings be a 'home run.'
At just over 70 planners, our Fall "Farmer's
Market Luncheon Extravaganza" drew
in a record number of attendees. Guests
loaded up on farm fresh Yakima Valley
produce and local products while learning
about the improvements at the Convention
Center and updates within the hotel
community. In addition to these two events,
throughout the year staff made numerous
trips to conduct individual sales calls with
convention and group related clients.
Convention & Group Services
2012 was the fourth year of utilizing
MeetingMax, an on -line group reservations
system, and our second year using ePly, an
online conference registration system.
Our Volunteer Information Specialists
logged 605 hours and assisted 2,139
convention delegates.
Industry Involvement & Education
Taking an active role in professional
trade organizations assists in staff
development while building relationships
and attract groups for their meetings.
Trade organizations we belong to include
the Washington Society of Association
Executives and the Society of Government
Meeting Planners.
VisitYakimaValley.org • 2012 Annual Report • 3
t,
MARKETING
,,
Since our rebranding in 2008, the Marketing Department has - F
worked to develop brand - specific content in both digital and print
formats. In 2012, large advertising campaigns were created and r
enhanced to showcase all of that content.
In the Spring, the airwaves in the Seattle market were ringing with
a catchy :60 second and :30 second radio commercial telling soggy
residents that they could "Find Spring" in the sunny Yakima Valley.
Putting our competing
destinations in the dog
,
house, we developed
r
the award - winning
Wine Doggies project
promoting pet - friendly
travel to the Yakima
Valley. WineDoggies.
com barks with fun
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showcasing adventures,
pet - friendly lodging and
attractions, and a Doggie
Bloggie featuring fun
in wine country by our
_
Tourism Director's dog
3
"Cooper." The project 1J
won the 2012 Best Idea
Award from the Western
Association of CVBs.
Our Farm Fresh
Fun! campaign went mobile with a new mobile -ready version
for travelers to use prior to their visit and while in the region.
YakimaValleyWineCountry.com and our main consumer site also
have new mobile -ready versions with itinerary and mapping tools.
The winter campaign, Sip, Ski and Savor, was enhanced with a big
F winter getaway giveaway, new attraction information from White
Pass Ski Resort, and a listing of winter events for Valley towns
k www.WinterInTheValley.com.
All of our campaigns were supported with digital and print
advertisements with seattletimes.com, oregonlive.com, ScenicWA.com,
TripAdvisor.com, Washington Tasting Room magazine, Sunset magazine,
y NW Travel magazine, SIP magazine and Seattle Met magazine.
Our campaigns delivered a 20% increase in
F web traffic in 2012.
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TOURISM DEVELOPMENT
The VCB assisted Yakima County Development Association (YCDA/New
Vision) and Yakima County on the development of a new wine signage
program in Yakima County. The project was completed with the installation
of the new signs throughout Yakima County, providing visitors with cohesive
directional signage throughout our wine country.
Group & Leisure
The Yakima Valley gained exposure through our attendance at industry,
consumer and media trade shows in 2012. Staff participated in the
following shows in 2012:
• Go West Summit (international operators)- Las Vegas, NV
• Travel Industrypssociation PowWow (international operators) — LosAngeles, CA
• Two Nation Vacation Travel Show (tour and travel trade) — Portland, OR
• ITB (German tour operators) — Berlin, Germany
• Society of American Travel Writers Annual Conference — Indianapolis, IN
• Wine Bloggers Conference — Portland, OR
A special event we participated in was the Go West Summit Dinner in
Tacoma, WA. As a participant, we were able to represent the Yakima Valley's
interest and support of the 2014 conference being held in Washington State
for the first time.
FamiliarizationTours
An important role of the VCB is to invite and host tours to the Yakima Valley
in partnership with the local tourism industry and state organizations like
the Seattle CVB. A group of tour operators visited the area in July and two
media tours were hosted during the fall for French travel media.
Media Exposure
In addition to calling and corresponding with writers, we target niche
market writers. For example, in the fall we invited and hosted beer bloggers
to experience the Fresh Hop Ale Festival.
GreenRubino remained the public relations firm to direct a campaign to
promote tourism and year -round culinary travel to the Yakima Valley. By the
end of the year, our collective editorial media efforts generated $1,560,465 in
advertising value in 95 publications /media outlets with a combined readership
exceeding 53 million. The number of articles increased by 20% in 2012.
The Yakima Valley enjoyed editorial exposure in the following media in 2012:
• AAA Journey Magazine . Northwest Palate • Smart Money Magazine
• Bend Bulletin • Northwest Travel • Seattle Times
• Boston Globe • Seattle Magazine
• Edible Seattle
YAKIMA VALLT�.VISITORS & CONVENTION BUREAU -
A VINTAGE ;
AFFAIR
YAKIMA
VAILLJ - ANNUAL LUNCH
Yakima
Valley Sports
Commission's
Signature Events
Each year, the Yakima Valley Sports
Commission organizes, promotes and
operates four Signature Events:
YAKIMA VALLEY
"Iftva,"
LUNCHEON
Yakima Valley Sports Awards Luncheon
(early -June)
Awards were given in 20 high school sports
for athletes, coaches and teams at the 2012
Sports Awards Luncheon, attended by more
than 500 people.
rRUINO , 1I
3 -ON -3 TOURNEY
DOWNTOWN YAKIMA
Yakima Hot Shots
3 -On -3 Basketball Tournament
(late- August)
A record -458 teams and 1,832 players
participated in the 2012 Hot Shots
Tournament held on 38 courts on the
streets of downtown Yakima.
SL
1/QLLEYrBALL FE^STI�AL
SunDome Volleyball Festival
(early- September)
80 varsity and junior varsity volleyball teams
came to the Yakima Valley for the 10th annual
SunDome Volleyball Festival, held at the Yakima
Valley SunDome and East Valley High School.
Pirate Plunder Adventure Race
(early - October)
Established in 2012, the Pirate Plunder
Adventure Race is the Sports Commission's
newest event. The 4.15 -mile, 17- obstacle
race had 878 runners in its inaugural year.
WHAT'S IN STORE FOR 2013
The following is a synopsis of the 2013 Business Plan for the Yakima Valley Visitors & Convention Bureau:
DESTINATION BRANDING
In 2013 the organization will pursue a number of strategies and programs
to build the tourism brand for the Yakima Valley. Activities include:
► Wine and agri - tourism brand elements have been developed and
implemented. The VCB will focus on outdoor adventure (recreation) and
the arts in 2013. Efforts include updates to the website, strategic social
media posts, media relations, and membership growth with recreation
and arts organizations.
► Review logo and brand presentation and make changes as needed.
► Survey past and potential visitors regarding their perceptions of the
Yakima Valley. As a result of that research, review and make changes to
brand elements where needed.
COMMUNITY AND GOVERNMENT RELATIONS
► Continue to be the community leader in tourism economic development
through effective community and government outreach efforts.
► Take an active role in the development, preservation and implementation
of the tourism product in the Yakima Valley.
► Continue to be active in the Washington Tourism Alliance and their
activities to market the state and find a long -term funding solution for
state tourism marketing.
► Build awareness of the importance of the tourism industry.
► Generate news releases and story ideas for the local press on VCB
activities and the tourism industry.
CONVENTION AND GROUP SALES
► Through sales efforts generate 200 convention/group sales leads and
book 34,000 future room nights.
► Attract meeting planners to the region through programs that target
their needs for meeting planning and continuing education.
► Conduct sales trips to the Puget Sound corridor and other regions of the
state where meeting planners and associations are located.
► Increase the number of hosted association/group board meetings for
new and/or pending pieces of group business.
► Host appreciation events for local staff members belonging to
organizations that regularly host state conventions and meetings.
► Continue on -site services to ensure quality service for groups
YAKIMA CONVENTION CENTER
► Implement year five of the Capital Facilities Plan.
► Aggressively market the improvements at the Convention Center, in
particular, the new Outdoor Plaza.
► Expand "green" environmental practices at the Center.
► Convention Center staff will maximize use of the facility to increase
earned revenue by 2 %, hosting 490 or more event days and an
estimated 125,000 attendees
MARKETING
► With the continued absence of a state tourism entity, use the website to
reach leisure markets through creative campaigns.
► Place large advertisements in magazines/newspapers representing
priority regional markets and focus interests.
► Work with the partners in the newly acquired Washington Wine Country
entity to broaden the interest of travelers to the region.
► Further appeal to the'wet' side of our state with sponsored radio
commercials encouraging visitors to the sunny Yakima Valley.
MARKETING CONTINUED
► Continue social media marketing strategies that focus on user generated
websites, social media sites and an optimized website for smart phones.
MEMBERSHIP SERVICES
► Provide meaningful support and services to VCB members that ensure a
high level of satisfaction.
► Build membership to 375 members and sustain a high level of retention.
► Continue workshops and programs that assist member businesses in
their marketing and operations.
► Print and distribute the Yakima Valley Official Visitors Guide'""
► Stage the successful Annual Dinner and Holiday Reception
TOURISM DEVELOPMENT
► Increase positive media coverage on the Yakima Valley through public
relations efforts.
► Make media sales calls and pitches to publishers, writers and bloggers in
key markets. The goal is to generate more than 45 stories with a media
value exceeding $500,000.
► Actively promote the region to the group tour and international markets.
► Attend leisure and industry travel shows, showcasing key attractions
and activities.
► Promote niche products and brand components to further expand
the exposure and recognition of the Yakima Valley. Examples include
adventure and dog travel.
► Utilize the Washington Wine Country entity as a vehicle for additional
media exposure.
SPORTS COMMISSION
► Enhance existing Washington Interscholastic Activities Association
(WIAA) state high school championships.
► Compete for various sporting events.
► Provide leadership in the development of existing and new sports facilities.
► Strengthen relationships with local sports organizations,
tournament directors, venues and elected officials.
► Build on the success of the Sports Commission's signature events
(Yakima Hot Shots 3 -on -3 Basketball Tourney, SunDome Volleyball
Festival, Pirate Plunder Adventure Race and the Yakima Valley
Sports Awards Luncheon.)
VISITOR SERVICES
► 2013 is the 10th anniversary of the Visitor Information Center (VIC).
There will be a number of projects to celebrate the event and increase
visitor and resident use of services it offers.
► Provide exceptional customer service to a projected 17,000 visitors at the
VIC, encouraging them to extend their stay.
► Maintain and secure additional sponsors for the VIC.
► Improve and expand the retail offerings at the VIC.
VisitYakimaValley.org • 2012 Annual Report • 7
2012 VCB STAFF:
Adminstrative
John Cooper
President & CEO
Wendi Bixler
Controller & HR Manager
Stephanie Gangle
Office Manager
Barbara Fleming
Receptionist
Convention Center
Connie Upton
Conv. Center General Manager
Lisa Kraus
Assistant General Manager
Laura Rodriguez
Convention Center Sales Manager
Sam Dobbs
Director of Operations
Convention & Group Sales
Brynn Kloster
Director of Convention & Group Sales
Diane Reim
Senior Sales Manager
Lisa Marie Kime
Convention Sales Manager
Andrea Stone
Convention Services
& Housing Coordinator
Visitors &
Convention Bureau
10 North 8th Street a Yakima, WA 98901
Phone: 509.575.3010 • Fax: 509.575.6252 • Toll Free: 800.221.0751
VisitYakimaVal ley.org
Sports Commission
Rich Austin
Director of Sports
Mike Carey
Senior Sports Sales Manager
Nicol Bliss
Sports Sales Assistant
Leisure & Internet Marketing
Kirsten Danielson
Director of Marketing
Daniel Writer
Graphics &Web Developer
Visitor Services
Pam Alamos
Visitor Information Center Manager
Diane Smestad
Travel Consultant
Herb Schmidt
Travel Consultant
Tourism Development
Katie Heaverlo
Director of Tourism
Member Services
Michelle Hopkins
Director of Member Services
2012 BOARD OF DIRECTORS:
Maureen Adkison
Elizabeth McGree
Yakima City Council
JEM Development
Ryan Lee Beckett
Kathy Miller Parrish
RE /MAX Traditions
Miller &AssocWealth Mgmt, LLC
Jennifer Bliesner
Jim Milne
Terdl, Lewis, & Willie Insurance
Prosser Chamber of Commerce
Kathy Cori iss
Sharon Miracle
Walter Clore Wine & Culinary Center
Tree Top Store & Visitors Center
Sean Gilbert
Matt Rawn
Gilbert Cellars
Two Mountain Winery
Mike Gilmore
Wanda Riel
Yakima Federal Savings & Loan
Holiday Inn Downtown
Shawn Haggerty
Linda Sellers
Legends Casino
Velikanje Halverson
Sean Hawkins
Jim Steelman
City of Yakima
Red Lion Hotel
: Chris Malland
' Mid Valley Insurance
EX- 01FFIC10:
' Loren Belton
Dave McFadden
• City ofToppenish
YCDA /New Vision
Verlynn Best
Gene Rostvold
GrealerYbIdnaCharnberofCammerm
Yakima Valley Sports Commission
Kevin Bouchey
Melodie Smith
Yakima County Commissioners
Rattlesnake Hills Wine Trail
Kevin Jorgensen
Roger Wentz
City of Selah
City of Union Gap
Downtown Yakima, Washington - With a sunny sky above, you'll— http: / /visityakima.com /newSite /downtown - yakima.asp
FIND A ROOM TyPe: All Lodging Check -In Date: 02/13/2013 Check -Out Date: 02/14/2013 1300 k'i•r4
Featured Communities: )ownttown Yak;rna Pi o3ser I Sunny side I '!o iqer:i; ,h
Downtown Yakima
Discover Wine Tasting Rooms, Small Boutique Shops, Art Galleries, Fine Coffee Shops and Live Music!
7"41[4j j 5
If you haven't been here in awhile, we think you'll be pleasantly surprised. With a sunny sky above, you'll be certain to enjoy some time in Yakima's newly
revitalized downtown. Along the way, you'll discover wine tasting rooms. small boutique shops, art galleries and fine coffee shops. Bring an appetite to indulg
in some of downtown's one of a kind dining opportunities ranging from locally inspired fresh cuisine, to the best steaks and pasta dishes you'll find in the Yakim
Valley. Best of all, you can savor the taste of local microbrews and wines with your meals in casual and fun atmospheres.
Downtown Yakima is also the destination for live music of any genre. The legendary Cat�sto(_ h, plays host to musicals, while the Seasons Performance
Hall is the hot venue for national jazz and blues. Revere in the camaraderie of friends whilst listening to small combos' performances at the wine tasting rooms
and restaurants. Things are on the move in Downtown Yakima, come experience it!
Yakima Chamber of Commerce New Vision Yakima County Development Association
C k ) Pin it
The Seasons Music Festival
The Seasons Music Festival is a new addition to the local
performing arts scene in downtown Yakima. The former church
was built using 17th century Italian architectural designs. its
stained glass windows and high arching majestic ceiling provide
the perfect ambiance for music and unparalleled natural
acoustics. A full schedule of quality jazz and classical
performances are a perfect compliment to your visit to the
valley.
Events in Downtown Yakima
2/1512013 - 2/17/2013
Kana Winery - Red Wine and
Chocolate
Location: Downtown Yakima
2/16/2013 - 2/18/2013
AntoLin Cellars - Red Wine
1 of 1 911 919ni q q- .qa Ann
Downtown Yakima, Washington - With a sunny sky above, you'll... http: / /visityakima.com /newSite /downtown - yakima.asp
I ` and Chocolate
Location: Downtown Yakima
■diiiiiiiiliYti�
Historic District
While the City of Yakima has gone through many changes over
the last 100 years, this area of Yakima known as the Old North
Yakima National Historic District remains today much as it was
long ago, waiting for discovery by adventurous souls. The
recent renovations and improvements were based upon historic
streetscape elements and reginal activities of the area.
Northern Pacific Railroad, having been denied its request for
services in what is now the City of Union Gap, Washington,
gave away land in what became North Yakima in the early
1880's. Many businesses moved to this area bringing both
commerce and their buildings from their original location and
created the new town of Yakima.
Take a step back into history with a stroll along the boardwalk of
Track 29 and visit very unique shops located in authentic
railroad cars. Visit the restored 1912 Northern Pacific Depot
which houses boutique shops and attractions located on North
Front Street.
Business Services in Downtown Yakima
AmericanWest Ba
127 W Yakima Ave, Suite #200
Yakima, WA 98902
509 - 457 -0706
Bob's Burgers and Brew
121 N. Fair Ave.
Yakima, WA 98901
509 - 895 -7199
Vakimabobs@hotmail.com
City f Yakima
129 N. 2nd Street
Yakima, WA 98901
509 - 575 -6000
Gilbert Cellars
5 N. Front St., Suite 100
Yakima, WA 98901
509 - 249 -9049
sean@qilbertcellars.com
Greater Yakima Chamber of Commerce
10 N. 9th Street
Yakima, WA 98901
509 - 248 -2021
chamber @Vakima.orq
Hilton Garden Inn - Downtown Yakima
401 E. Yakima Ave.
Yakima, WA 98901
509 - 454 -1111 1- 800 - Hiltons
A DSOhilton.com
Holiday Inn Express
1001 East A Street
Yakima, WA 98901
509 - 249 -1000
v_akimahie yi _'hoiidayinnexpressyak_ima.com
-i't
Banner Bank
502 West Yakima Ave
Yakima, WA 98902
509 - 248 - 0250 - 800 - 272 -9933
Caoitol Theatre. The
19 S. 3rd Street
Yakima, WA 98901
509 - 853 -8000
arts @capitoltheatre.org
Fairfield Inn & Suites
137 North Fair Avenue
Yakima, WA 98901
509 - 452 -3100
verlynB@ intermtn.biz
Golden Wheel Restaurant
9 South 1 st Street
Yakima, WA 98901
509 - 457 -8400
GuestHouse International Inn
1010 E. A Street
Yakima, WA 98901
509 - 452 -8101
yakima.wa @guestnouseintl.com
Holiday Inn Downtown Yakima Convention
Center
802 E. Yakima Ave.
Yakima, WA 98901
509 - 494 -7000 800 - 465 -4329
irte .calvertke hoilda inn akima.com
Howard Johnson Hotel Yakima
9 North 9th Street
Yakima, WA 98901
509 - 452 -6511
sales @holoyakima.com
2/23/2013
The Piano Men: Music of Bil
Joel and Elton John
Location: Downtown Yakima
3/212013
Memorial Follies
�
Location: Downtown Yakima
iiiMTA . I �
3/6/2013
Yakima Town Hall Series:
David Lampton
Location: Downtown Yakima
3/9/2013
Yakima Symphony Orchestr
presents Nights in the Gardc
of Spain
Location: Downtown Yakima
■iiiiiiliilli��
3/16/2013
Playdate Expo
Location: Downtown Yakima
3/19/2013 - 3/20/2013
All Hands on Deck
Location: Downtown Yakima
3/23/2013
Yakima Symphony Orchestra
presents A Salute to the
Tony's
Location: Downtown Yakima
■iii`Iiili111i��
3/26/2013 - 3/28/2013
See Me Naked
Location: Downtown Yakima
4/19/2013 - 4/20/2013
The Capitol Theatre's Best o
Broadway: Ed Asner As FDF
Location: Downtown Yakima
4/26/2013 - 4/28/2013
Wine Yakima Valley's Spring
2 of 4 2/12/2013 9:39 AM
Downtown Yakima, Washington - With a sunny sky above, you'll... http://\Asityakima.com/newSite/downtown-yakima.asp
Kameo Flower Shop, Inc.
Ledgestone Hotel
Barrel Tasting
111 South 2nd Street
107 North Fair Ave
Location: Grandview , Granger , Prosser
Yakima, WA 98901
Yakima, WA 98901
Sunnyside , Toppenish , Wapato . Yakimi
509 - 453 -7166 888 - 575 -1549
509 - 453 -3151
Downtown Yakima . Benton City , Zillah ,
kameo @bentonrea.com
ledgestone(Paspenmanagement.net
Outlook
Les Schwab Tire Center
Lund Building Apartments
702 E. Yakima Ave.
5 North Front Street
Yakima, WA 98901
Yakima, WA 98901
4/27/2013
509 - 452 -3993
509 - 248 -4552
Yakima Kids Fish -In
cordaytrick @charter.net
Location: Downtown Yakima
M and M Catering
Morgan Stanley Smith Barney, Inc.
10 N. 8th Street
610 E. Yakima Ave.
Yakima, WA 98901
Yakima, WA 98901
509 - 248 -7317
509 - 248 -5220
4/27/2013
Aonna.moultray@redlion.com
inike .lat'merCwmorganstanley.com
Yakima Symphony Orchestra
Olive Garden
Red Lion Yakima Center
1001 Nights
222 East Yakima Avenue
607 East Yakima Avenue
Location: Downtown Yakima
Yakima, WA 98901
Yakima, WA 98901
509 - 457 -0485
509 - 248 -5900
vakimactrsales @redlion.com
4/27/2013
Russillo's Pizza and Gelato
Second Street Grill
Yakima Symphony Orchestr
1 West Yakima Ave., Suite 4
28 N. 2nd St.
1001 Night at The Capital
p
Yakima, WA 98902
Yakima, WA 98901
509 - 453 -0295 / 509 - 453 -0325
509 - 469 -1486
Theatre
russillos @hotmail.cr
spinza @secondstreetgrill.com
Location: Downtown Yakima
Stems
Taco Bell
■iiiWiYi9i�
399 E. Yakima Ave., Suite 180
716 E. Yakima Ave.
_
Yakima, WA 98901
Yakima, WA 98901
5/4/2013 5/5/2013
509 - 452 -8800
509 -453 -3930
Yakima's Cinco de Mayo -
U. Jwln98901@neonlepG.CUm
005089 @CLCRest.com
Fiesta Grande
Terril Lewis and Wilke Insurance
Tony's Steakhouse
Location: Downtown Yakima
112 S. 4th Street
221 W. Yakima Ave.
Yakima, WA 98901
Yakima, WA 98902
509 - 248 -3515 800 - 244 -2615
509 - 853 -1010
tlwins.com
info @tonysteakhouse.com
519/2013 - 5/11/2013
Treveri Cellars
Ummeii ,-� Yakima Valiev Spa Retreat
Dixie's Tupperware Party
225 S. 2nd Ave.
399 East Yakima Ave., #183
Location: Downtown Yakima
Yakima, WA 98902
Yakima, WA 98901
509 - 248 -0200 or 509 - 877 -0925
509 - 225 -4SPA
info @trevericeIlars.com
ummelina @ummelina.com
5/10/2013
Yakima _Bindery and Printing_Co_.
Yakima Convention Center
Indulge! A Premier Event for
310 E Chestnut Ave
10 N. 8th St.
Yakima, WA 98901
Yakima, WA 98901
Women
509 - 453 - 7115800 - 327 -9198
509 - 575 -3010
Location: Downtown Yakima
west @yakimabindery.com
Yff?A r•
Yakima County Auditor
Yakima County Courthouse
128 N. 2nd St.
128 North 2nd Street
5/18/2013
Yakima, WA 98901
Yakima, WA 98901
Yakima Symphony Orchestr,
509 - 574 - 1000 -800- 572 -7354
800 - 572 -7354 or 509-574-1000
presents A Night of Tragedy
Yakima County Development Association /New Yakima County Prosecuting Attorney
and Triumph
Vision
128 North 2nd Street
10 North 9th Street
Yakima, WA 98901
Location: Downtown Yakima
Yakima, WA 98901
509 - 574 -1210 - 800 - 572 -7354
(509) 575 -1140
prosecuting .attornev+s,co.vakima.wa.us
,�cv,rvision @vcda.com
See More Events in Downtown Yakima
Yakima County Superior Court
Yakima Farmers' Market
128 North 2nd Street
South 3rd Street
Yakima, WA 98901
Yakima, WA 98901
509 - 574 -2710
509 - 457 -5765
manager@yakimalarme ramarket.orn
Yakima Federal Savincis and Loan
Yakima Theatres -Orion Theatre & Mickey'
118 E. Yakima Avenue
Pub
Yakima, WA 98901
202 East Chestnut
509 - 248 -2634
Yakima, WA 98901
509 - 248 -2525
4 r%f n 7/1717014 Q -QQ AKA
Downtown Yakima, Washington - With a sunny sky above, you'll... http: / /visityakima.com /newSite /downtown - yakima.asp
Yakima Valley Sports Commission Yakilna Valley.-V':itor Information Cenwr
10 N. 8th St. 101 N Fair Avenue
Yakima, WA 98901 Yakima, WA 98901
509 - 575 -3010 509 - 573 -3388
Pam Alamos
Yakima Valley Visitors and Convention Bureau
10 N. 8th St.
Yakima, WA 98901
509 - 575 -3010
Yakima Vallev
Visitors & Convention Bureau
10 worth 8th Street
Yakima, WA 9890
J800) 221 -0751
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Visitor Information Center Yakima Valley Wineries Yakima Valley Wineries Map Planning Information Sports Venues
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2012 Annual Report
John Cooper
President & CEO
Yakima Valley Visitors &
Convention Bureau
Our Mission:
To stimulate economic
development by marketing the
Yakima Valley for conventions,
groups and leisure travel.
1
Tourism in Yakima County
Aga Yakima County 81" among
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POW, spending- $350 million
Employs 3,540 people
• Generates $23 million in
state and local taxes
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6 reasons to visit Yakima Valley
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Yakima Valley Sports
Commission
Sports Tourism is Big
More than $33 million each
year
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Thank You
YAKIMA
VALLEY
Visitors and
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