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HomeMy WebLinkAbout2001-012 Downtown Area Redevelopment Committee Name Change - Yakima Downtown Association • \� ORDINANCE NO. 2001- 12 AN. ORDINANCE relating to changing the name of the Downtown Area Redevelopment Committee to Yakima Downtown Association. BE IT ORDAINED BY THE CITY OF YAKIMA: Section 1. Section 1.37.010 of the City of Yakima Municipal Code is hereby amended to read as follows: "1.37.010 1.37.010 Downtown area redevelopment committee Yakima Downtown Association created -- Duties. A downtown area redevelopment committee Yakima Downtown Association is created as an advisory committee to make recommendations to the city council concerning policy matters related to the downtown core area of the city consisting of the area bounded by 1st Street on the west, Naches Avenue on the east, B Street on the north and Walnut Street on the south. The committee shall perform the following specific duties: 1. Study, consider and recommend plans for development of the downtown core area; 2. Review, on an ongoing basis, current legislation pertaining to parking enforcement in the downtown core area and make recommendations related thereto; 3. Identify issues and problems related to parking and other concerns within the downtown core area and recommend policies with regard thereto; and 4. Perform other related activities as requested from time to time by the city council." Section 2. This ordinance shall be in full force and effect (30) calendar days after its passage, approval and publication as provided by law and by the City Charter. PASSED BY THE CITY COUNCIL, signed and approved this e-b day of April, 2001. ATTEST: ary Place, Mayor CITY CLERK Publication Date: 2 1 -6 -c)coi Effective Date: — 2601 (fk)ord DARC 01 .rp w BUSINESS OF THE CITY COUNCIL YAKIMA, WASHINGTON AGENDA STATEMENT Item No. For Meeting Of • April 3, 2001 ITEM TITLE: Consideration of an Ordinance amending Chapter 1.37 of the Yakima Municipal Code to change the title of the Downtown Area Redevelopment Committee (DARC) to the Yakima Downtown Association (YDA) SUBMITTED BY: William Cook, Director of Community and Economic Development CONTACT PERSON /TELEPHONE: William Cook, (575 -6113) SUMMARY EXPLANATION: The Downtown Area Redevelopment Committee (DARC) is an advisory committee to Council created in 1980. DARC is made up of eleven committee members approved by City Council with four from quadrants within the 16 block Parking and Business Improvement Area (PBIA), six who engage in a business or profession within the 16 block PBIA and one "at- large." The committee is authorized in Section 1.37.10 of the Yakima Municipal Code and advises Council on issues related to the PBIA and downtown business activities. The Downtown Area Redevelopment Committee (DARC) began discussion in October 1999 to recommend to Council a name change for DARC. A Public Relations Sub - committee was formed which included 3 DARC members (Steve Caffery, Jar Arcand, and Bill Moultray) with Steve Caffery as chair. In November 1999, the sub - committee presented an idea to rename DARC the "Downtown Foundation ". In December 1999, the DARC committee discussed the name change from DARC to Yakima Downtown Foundation to enhance marketability. In 2000, changing DARC's name was discussed throughout the year with reference to fact that the name "DARC" had a negative connotation. The name Yakima Downtown Foundation" was considered to have more relevance to what DARC was doing or would do in the future. A motion was made and approved at the December 2000 DARC meeting that a recommendation to be sent to Council changing the name of DARC to "Yakima Downtown Foundation ". At the January 2001 meeting staff reported that the name "DARC" was created by City Council as an advisory board to the Council. DARC was advised that the words "foundation" and "trust" carry some Continued on the next page Resolution Ordinance X Other (Specify) Contract Mail to (name and address): Phone: Funding Source APPROVED FOR SUBMITTAL: City Manager STAFF RECOMMENDATION: Adopt ordinance amending Chapter 1.37 of the Yakima Municipal Code. BOARD /COMMISSION RECOMMENDATION: COUNCIL ACTION: Ordinance passed. ORDINANCE NO. 2001 -12 y f r legal connotations and it was recommended that they not be used in DARC's new title. With this new information, DARC considered "Downtown Commission ". In March 2001, the DARC committee rejected the word "Commission" for the title and passed a motion approving a recommendation to Council to change DARC's name to "Yakima Downtown Association ". DARC has spent many hours and meetings considering the proposed name change from Downtown Area Redevelopment Committee to "Yakima Downtown Association" to better position itself to be recognized for accomplishments in the downtown. With the name change to "Yakima Downtown Association" artwork/designs can be developed which could be placed on banners, advertisements for events, Farmers Market trailer (funded from PBIA assessments), Parks and Recreation scooter (funded from PBIA assessments), and clothing for Parks personnel working in the downtown which would enhance the marketability of the downtown. DARC respectfully requests Council approval to change the name of the Council's Downtown Area Redevelopment Committee to the Yakima Downtown Association. It is understood that this "committee" has been created by Council and serves only as an advisory committee to Council on downtown issues.