HomeMy WebLinkAbout2006-060 Tourism Promotion; Budget Amendment and Appropriation ORDINANCE NO 2006 - 60
AN ORDINANCE amending the 2006 budget for the City of Yakima, and making an
appropriation of $52,000 in the 173 - Tourism Promotion Area Fund to
provide for programs marketing Yakima as a tourism destination
WHEREAS, the amount of $52,000 must be appropriated within the 173 - Tourism
Promotion Area Fund for expenditure during 2006 to provide for programs marketing Yakima as
a tourism destination, and
WHEREAS, at the time of the adoption of the 2006 budget it could not reasonably have
been foreseen that the appropriation provided for by this ordinance would be required, and the
City Council declares that an emergency exists of the type contemplated by RCW 35 33 091
and that it is in the best interests of the City to make appropriation herein provided, now,
therefore,
BE IT ORDAINED BY THE CITY OF YAKIMA, WASHINGTON
Section 1 The amount of $52,000 is hereby appropriated from the Unappropriated
Fund Balance in the 173 - Tourism Promotion Fund to the following accounts as a 2006
appropriation
Resources
Tourism Promotion Assessment - -- 173 -173 -324- 0000 - 31810 -OPA - -- $52,000
Expenditures
Tourism Promotion 173 -173- 324 - 0000 - 57110 -410 - -- $52,000
Section 2. This ordinance is one making an appropriation and shall take effect
immediately upon its passage, approval and publication as provided by law and by the City
Charter
PASSED BY THE CITY COUNCIL, signed and approved this 21st day of
November, 2006
1
DAVI ' EDLER, MAYOR
ATTM A6‘04,..., c— D yi
CITY CLERK
First Reading 10 - 17 - 2006
Publication Date 11 - 24 - 2006
Effective Date 11 -24 -2006
Cje TPA approp ord 06 10/12/2006
BUSINESS OF THE CITY COUNCIL
YAKIMA, WASHINGTON
AGENDA STATEMENT
Item No 1 - 2 3
For Meeting Of ,► 1/2- /o6
ITEM TITLE. An Ordinance Amending the 2006 Budget in the Tourism Promotion Area
to Provide for Programs Marketing Yakima as a Tourism Destination
SUBMITTED BY Kathy Coffey, President — Yakima Valley Visitors and Convention Bureau
Cindy Epperson, Financial Services Manager_
CONTACT PERSON/TELEPHONE. Kathy Coffey, 575 -3010
SUMMARY EXPLANATION
Beginning in 2004, a Tourism Promotion Area (TPA) was established by area hotels for
marketing of ovemight stays in Yakima County TPA money is generated by visitors who stay in
hotels with 40 rooms or more, which are in the Cities of Yakima, Selah, Union Gap and the
unincorporated areas of Yakima County
The funds are meant to be used to increase tourism promotion, convention business and
sporting activity within Yakima County This could include yet is not exclusive to advertising in
print, radio and television, expanding interaction with key media, tradeshow participation,
increase communication with travel writers and /or tour operators and expanding markets for
convention and sporting events.
There are five voting members of the TPA commission. These commissioners must be
employed by a hotel Each City /County appoints these individuals to serve on the advisory
commission. In addition to the five voting members, there are four ex- officio members of the
commission who come from the members of the city councils /county commission who make up
the TPA.
Continued
Resolution Ordinance X Contract Other (Specify)
Funding Source: Tourism Promotion Area Assessments
APPROVED FOR SUBMITTAL.
y1/47 City Manager
STAFF RECOMMENDATION
Read attached ordinance by title only at the October 17, 2006 Council Meeting Pass
ordinance at the November,71'2006 Council Meeting
21
BOARD /COMMISSION RECOMMENDATION
COUNCIL ACTION Ordinance passed. ORDINANCE NO. 2006-60
Tourism Promotion Area Agenda —Page 2
The Bureau, as TPA Manager, presents a budget to the advisory commission for the next year
Upon approval, the advisory commission present the annual budget to the City of Yakima in
November for a final vote of approval
This year the income from the collections that the hotels make has exceeded the forecast that
the city and the TPA commission had made Therefore, the attached appropriation is balanced
with $52,000 added to both revenue and expense, taking the budget from $338,000 to
$390,000 The TPA Commissioners have already adopted a contingency budget that they
would like to implement with the additional funds.
The TPA marketing strategies have proven to be successful as evidenced with the
following Year to Date (YTD) figures from Smith Travel Research, an independent firm that
receives hotel information for all the counties in the state. Yakima has increased revenue per
available room YTD by 7 73% second only to Spokane at 10% in our competitive set, increased
Actual Rooms Sold YTD 5 3% the highest in our competitive set Spokane at 2% We are also
pleased with the most recent results of the YTD room tax results showing Yakima at 11 5% over
last year, Spokane 8 8% YTD over last year