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HomeMy WebLinkAboutR-1999-084 DOWNTOWN FARMERS’ MARKETc RESOLUTION NO. R-99- 8 4 A RESOLUTION authorizing temporary closure of portions of South Third Street between East Yakima Avenue (to the North) and East Chestnut Avenue (to the South) for the Downtown Farmers' Market. WHEREAS, the Downtown Area Redevelopment Committee (DARC) has been working on the establishment of a Downtown Farmers' Market in order to create a "festive, family-oriented, downtown, community farmers' market" that takes advantage of Yakima's agricultural and tourism economics; and WHEREAS, on May 18, 1999, Council approved a Professional Services contract with Vance Corum (AdVance Marketing) for the design, planning, and start-up of a downtown market; and WHEREAS, at a meeting of DARC held on June 10,1999, the board recommended that the market open on Sunday, July 18, 1999, and run each Sunday (for 16 weeks) through October 31, 1999; and WHEREAS, the City Council deems the Downtown Farmers' Market to be a special event for which street closure is desirable, now, therefore, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF YAKIMA: Section 1. The following streets are hereby closed at the stated times and dates: South Third Street between East Yakima Avenue (to the North) and East Chestnut Avenue (to the South) for the following dates and times. Every Sunday for 16 weeks beginning July 18, 1999 through October 31, 1999 8:00 a.m. until 4:00 p.m. ADOPTED BY THE CITY COUNCIL this day of ,1999. ATTEST: City Clerk (1k)res/farmers' market -tap 21/ John Puccinelli, Mayor ■ Yakima CBD Mosaic of Digital Orthophotography flown 03/12/94 Proposed Farmer's Market Site .4 o! Ti o(� 1S Scale - lin = 2 00 M • O 0 100 200 Created: June 10, 1999 ITEM TITLE: BUSINESS OF THE CITY COUNCIL YAKIMA, WASHINGTON AGENDA STATEMENT A. Report on Downtown Farmers' Market B. Ordinance Amending the 1999 Parking and Business Improvement Area Budget C. Resolution Approving Street Closure of South 314 Street Item No.: 47R - For For Meeting of: June 15. 1999 SUBMITTED BY: Cook, Director of Community and Economic Development CONTACT PERSON/TELEPHONE: William Cook 575-6227 SUMMARY EXPLANATION: Over the past four months, the Downtown Area Redevelopment Committee (DARC) has been working on the establishment of a Downtown Farmers' Market. The goal is to create a "festive, family-oriented, downtown, community farmers' market" that takes advantage of Yakima's agricultural and tourism economies. At your meeting on May 18, 1999, Council approved a Professional Services contract with Vance Comm (AdVance Marketing) design, planning, and the start-up of a downtown market. On Thursday, June 10, 1999, the DARC board met and approved the final site location and financing details to open the market on Sunday, July 18, 1999, and run each Sunday (16 weeks) through October 31, 1999. The Downtown Area Redevelopment Committee submits the following recommendations to Council for your consideration: 1. Amend the 1999 Parking and Business Improvement Area budget (fund 161) to appropriate $20,000 for expenses anticipated to set-up and market the Downtown Farmers' Market (Please note: the recommendation from DARC is limited to the overtime cost of setting up the market. All future operating costs of the market are to be funded from market revenues.) 2. Adopt a resolution approving a street closure on South 3rd Street (see attached photo) from Yakima Avenue to Chestnut Avenue for the 16 Sundays starting July 18, 1999, and ending October 31, 1999, for the hours of 8:00 a.m. to 4:00 p.m. (Please note, a street closure permit will be handled through the Police Department, but Council approval has been requested because this event will reoccur over a 16 week period.) Resolution X Ordinance X Contract Other Specify Funding Source: 161 — PBIA Fund APPROVAL FOR SUBMITTAL: Manager STAFF RECOMMENDATION: A. Accept Report B. Read Ordinance by title only at the June 15, 1999 meeting. Pass Ordinance after the second reading at the July 6, 1999 meeting. C. Adopt Resolution approving street closure of South 3`d Street between East Yakima Avenue and Chestnut Avenue for every Sunday between July 18, 1999 and October 31, 1999. (16 Sundays) BOARD/COMMISSION RECOMMENDATION: COUNCIL ACTION: A-1 YAKIMA FARMERS' MARKET In early March of 1999, the Downtown Area Redevelopment Committee (DARC) and the City of Yakima sent representatives to the Washington State Farmers' Markets Conference in Seattle. They came away insp:ned and committed to developing a farmers' market in Yukima. DARC immediately enlisted tie assistance of Vance Comm, a nationally recognized consultant. to seek support from various parties and create a community partnership. Since March 30 we have held five community meetings and now have more than 40 community leaders involved in 10 committees. They are sharing their energy, ideas and commitment to a marketplace for farmers, artisans and other small, family -based food companies. We have incorporated various nonprofit and agricultural entities to broaden our outreach and publicity efforts. We will involve everyone from high school bands to top performance groups, :and our ideas for cultural and food enrichment are constantly expanding. With DARC's fmancif►I commitment toward sponsorship, the Yakima Farmers' Market has an unparalleled base of saaport. We now wish to reflect the entire Yakima conununity with a farmers' market board that represents varied community interests. Along with market rules, we have in place articles of incorporation for the new Yakima Farmers' Market Association, to be operated independent of DARC with their blessing and involvement. A15 -person board of directors will include as many of the following as possible: DARC:, fanner, artisan, prepared food vendor, attorney, certified public accountant, city, arts organization, service club, .faith community, cultural organization, business community, tourist industry and media. With the belief that the; farmers' market will be successful if we truly represent the community's interests, the initial mission is: To create a festive, family-oriented, downtown, community farmers' market. The farmers' market will take place on 3'i Street closed off just south of Yakima Avenue every Sunday from 10:00 ani. to 2:00 p.m. We selected Sunday to provide farmers an alternatiNe marketing day given the many Saturday markets, to avoid competing with many Saturday markets in the Valley for a lir ited base of direct marketing farmers, to serve the greatest number ofconsumers with six-day work weeks and competing Saturday activities, to affirm Sunday as a family day for people of faith and others, to avail ourselves of ample parking in the downtown, to make our market available :for those traveling back to the state's westside and to reinforce another day for downtown activities in a pleasant, attractive environment. Our market will have >:►16 -week season this first year, from July 18 through October 31, with numerous special events adding to the festive atmosphere. Since the July 14-15 Chautauqua event is also downtown, we ate coordinating with Allied Arts to ensure that our projects complement each other for the ultimate benefit of the community and downtown revitalization. As we conduct outreach to the agricultural and artisan communities, implement our publicity campaign, and create a myriad of educational and fun events, we welcome yur participation as an individual or organization. This is your chance to contribute to a unique, weekly community gathering. Please join us. 6 North Third St, Yakima, WA 98907 • (509) 457-5765 • Fax (509) 248-1642 A-2 YAKIMA FARMERS' MARKET COMMITTEES Personnel To hire a manager by J ille 1 who will assist consultant and board in organizing market, to assure manager is comfortable and competent doing the job, and to conduct reviews at three and six months to evaluate and improve manager efficiency. Jar Arcand, Santiago's & DARC - Chair Cecilia Vogt, Yakima Greenway Foundation Rob Ritchie, Farmer Trixauna Koch, League of Women Voters Dave Myra, Kiyak Resource Conservation Dist. Bev Luby Bart., Downtown Residents Assoc. Site To select a downtown location w M sufficient space, visibility and parking where we can create a festive, market attnnephere have potential for ...at a.. ,tevel.... _ _.___r __1_ti_r for ..��-•-•••••••t...•• •• and..».v potential j4+d �r 5dSy 5!� develop 5 COziLra6;uiaL reiauonsnip for use iaI the site and to obtain an insurance policy through the Washington State Farmers' Market Association. Joe Mann, Ron's Coin & DARC — Chair Daniel Hernandez, Terra del Sol Jewelers Jerry Henderson, Westside Merchants Bill Cook, Yakima Comm & Econ Development Site Improvement To make improvements on the selected site which will add to the functionality, safety and beauty of the location and increase community involvement. Mary Hernandez, Sub Abuse Coalition — Chair Irene Gutierrez, City Parks & Recreation George Pechter Peehtel i, T a:reRr� Co. Jerry Beach, Yakima Valley Conv & Vis Bureau Mel Lewis, Terril Lewis & Wilke insurance Lynne Kittelson, NE Community Activist Elizabeth Miller, Allied Arts Esteban Cantu, Substance Abuse Coalition Herb Hill, DARC Publicity To create and implement a publicity and advertising campaign to reach the entire Yakima population with an upbeat rnessagc, to conduct a grassroots outreach program involving schools, churches and other institut Owe and to generate media commitment to our community market. Scott Irons, Mother Art Design _ Chair Monette Dennis, ValicofTFruit Co. Ron Long, Surfnet Marketing Jerry Beach, Yakima Co Conv Sr. Visitors Bureau Alma Adams, Amer Assoc of Retired Persons Marty Lovins, Yakima Valley Comm. College Farmer & Artisan@ Outreach To contact and educate farmers, artisans, value-added companies and prepared foods vendors of the viability of our fanners' market, to prepare written materials and use meetings, phone calls, newsletters, magazine articles, farrn and other organizedio>ls, and whatever other means necessary to convince 50 vendors to participate in our market. Jim Black, Washington State Fruit Commission Jar Arcand, Santiago's Restaurant & DARC Ben & Shari Dover, Orchard Inn B & 13 Cherry ()rc Megan Reilly, Volunteer it Career Center Jerry Henderson Westside Merchants Annie Kunkel, Community resident Dave Myra, Kiyak Res Conserv :fiat — Chair Lynne Kittelson, NE community activist Mary Stephenson, e3randtnere's Harden Don Chaplin, Cooperative Extension Rob ValicofT \'alicoff Fruit Co. Ron Long, Surfnet Marketing A-3 Finance To develop and refine a budget, to conduct a fundraising campaign that builds community ownership of our market, and to assure financial ai countability, including planning for the firture. Jerry Beach, Yakima Conv & Visitors Bureau — Chair Kay Gempler, League of Women Voters Joe Monier, Jr_, Yakima Mall Pete Prior, Moss Adams Ivlarilyn Tellez, Private Industry Council Bill Cook, Yakima Comm & Econ Development Polley To develop an organizational structure for the long-term sustainability of the market, to create rules and by- laws, and to ensure compatibility of market philosophy and practical operations. Bev Luby Bartz, Downtown Residents Assoc — Chair Joe Mann, Ron's Coin & Book Kay Gempler, League of Women Voters Jim Stephenson., Grandmere's Garden Event To plan and execute with the ma•aager a series of special events at the market designed to increase community participation, media attention and a sense that the market is a community center for artistic, cultural, culinary and agricultural celebration. Gina Smoot, Resident - Chair Monette Dennis, ValicofFruit Co. Scott Irons, Mother Art Design Trixanma Koch, League of Women Voters Bill Merriman, Allied Arts Jim Pinnell, Allied Arts Lynne Kittelson, NE Community- Activist Alma Adams, Amer Assoc of Retired Persons Annie Kunkel, Community member Amy Kunkel -Patterson, LaSalle High School Volatt eer To coordinate volunteers at the market, to encourage a spirit of volunteerism in the community and to assign nonprofit community organizaticns to a limited number of nonprofit booths. Megan Reilly, Volunteer & Career Center - Chair B.J. Wolf, March of Dimes Alma Adams, Amer Assoc of Retired Persons Mary Stephenson, Grandmere's Garden Elaine Morgan, Amer Assoc of Retired Persons Amy Kunkel -Patterson, LaSalle High School Youth* To provide an opportunity for youth to develop their skills in bringing cultural, physical, educational and musical entertainment to youth of all ages. Amy Kunkel -Patterson, LaSalle 'High School - Chair Eric Bennett, YVCC * This committee will be expanded at the end of the school year 457480 453-1644 r -Ir An6A JIJ-V/o7 575-3010 575-2315x209 575-6267 575-6114 574-1600 575-6039 575-6227 877-6104 966-1283 453-Sfjt,3 576-6454 575-6114 575-6605 452-3723 966.7389 972=7892 972-7893 453-8942 457-3551 457-3551 248-3515 577-9468 248-6778 248-1117 452-8541 577-9505 966-0930 575-4502 248-4040 248-4963 248-9496 452-9117 457-6850 865-2720 972-4876 865-6262 453-8949 965-4111 877-3995 453-8280 457-5765 360-693-5500 A-4 YAKIMA FARMERS' MARKET COMMITTEE MEMBERS Alma Adams, Amor Assoc of Retired Persons — Event, Publicity Jar Arcand, Santiago's & DARC — Personnel (Chair), Publicity Bev larby Bartz, Downtown Resicients Assoc. -- Policy (Chair), Personnel, Publicity Jerry Beach, Yakima Valley Cony & Vis 13weau — Site, Finance (Chair) Jim Black, Washington State Fruit Commission — Public ity, Farmer Outreach Steve Caffery, Capitol Theater Esteban Cantu, Substance Abuse Coalition — Site Improvement Don Chaplin, Cooperative Extension -- Farmer & Artisan Outreach Richard Colgan, City of Yakima — Publicity Bill Cook, City of Yakima Community & Economic Development — Site, Finance Monette Dennis, Valicoff Fruit Co. -- Publicity, Farmer & Artisan Outreach (cell 945-0644 Ben & Shari Do•rer, Orchard Inn 13 & 13 Cherry Orchard — Publicity Kay OempleraLeague of Women Voters — Finance, Policy a*y Irene Gutierrez, Yakima Parks & Recreation — Site Improvement Mary Hernandez, Substance Abuse Coalition — Site Improvement (Chair) Jerry Henderson, Westside Merchants — Site, Publicity Daniel Hernandez, Terra del Sol Jewelers — Site Herb Hill, Hill's Construction & DARC — Site Improvement Scott from, Mother Art Desi rn — Publicity (Chair) Lynne Kittelson. NE community activist — Farmer & Artisan Outreach, Site, Event Trixanna Koch, League of Women Voters — Personnel, Event Array Kunkel -Patterson, LaSalle High School — Youth (Chair), Volunteer, Event Annie Kunkel, Community member — Event, Publicity Mel Lewis, DARC — Site Ron Long, Surfrtet Marketing — Farmer & Artisan Outreach Marty Lovins, Yakima Valley Comm. College — Publicity Joe Mann, Ron's Coin & DARC — Site (Chair), Policy Thomas McCormick, Yakima Regional Library Bill Merriman, Allied Arts — Event Elizabeth Miller. Allied Arts — Site improvement Elaine Morgan, Amer Assoc of Retired Persons - Vohmteer Joe Merrier, Jr., Yakima Mall — Finance Dave Myra, Kiyak Resource Conservation District — Personnel, Farmer Outreach (Chair. George Pechtel, Pechtel Co. -- Site Improvement Jim Pinnell, Allied Arts — Event Megan Reilly, Volunteer and Career Center — Volunteer (Chair), Publicity Rob Ritchie, Fa;nrer = Personnel, Farmer Outeach Gina Smoot, Re;:ident — Event (Chair) Jim Stephenson, Grandmero's Garden — Policy Mary Stephenson, Grandnzere's Garden — Farmer & Artisan Outreach , Volunteer Marilyn Tellez, Private industry Council - Finance Rob Valicoff, Valicoff Fruit Co. — Farmer & Artisan Outreach Cecilia Vogt, Yakima Greenway Foundation — Personnel Yakima Fanner,.' Market (Fax 248-1642) Vance Coruna, AdVancc Marketing -- call with questions/changes (360-693-5555 Fax) 616199 (JPDATh by Vane Conon B-1 ORDINANCE NO. 99 - AN ORDINANCE amending the 1999 budget for the City of Yakima; and making an appropriation of $20,000 in the 161 -Parking and Business Improvement Area Fund for expenditure during 1999 to establish a Farmer's Market. WHEREAS, the amount of $20,000 must be appropriated within the 161 - Parking and Business Improvement Area Fund for expenditure during 1999 to establish a Farmer's Market, and WHEREAS, at the time of the adoption of the 1999 budget it could not reasonably have been foreseen that the appropriation provided for by this ordinance would be required; and the City Council finds that an emergency exists of the type contemplated by RCW 35.33.091 and that it is in the best interests of the City to make the appropriation herein provided, now, therefore, BE IT ORDAINED BY THE CITY OF YAKIMA: Section 1. The amount of $20,000 is hereby appropriated from the Unappropriated Fund Balance in the 161 -Parking and Business Improvement Area Fund to account numbers as specified on Schedule I as a 1999 appropriation. Section 2. This ordinance is one making an appropriation and shall take effect immediately upon its passage, approval and publication as provided by law and by the City Charter. PASSED BY THE CITY COUNCIL, signed and approved this day of , 1999. ATTEST: JOHN PUCCINELLI, MAYOR CITY CLERK First Reading: Publication Date: Effective Date: SCHEDULE! Fund 161 -Parking and Business Improvement Area Fund Appropriations 161-4-161-321-0000-57330-311 161-4-161-321-0000-57330-410 161-4-161-321-0000-57330-421 161-4-161-321-0000-57330-422 161-4-161-321-0000-57330-430 161-4-161-321-0000-57330-440 161-4-161-321-0000-57330-441 61-44-161-321-J0.0-57,330-451 161-4-161-321-0000-57330-460 161-4-161-321-0000-57330-491 TOTAL Operating Supplies Professional Services Telephone Postage Transportation/Training Advertising Promotion Storage Insurance Miscellaneous $1,500 $5,000 $800 $600 $900 $5,800 $3,000 $1,000 $400 $1,000 $20,000 B-2 Page 1 cje 6/10/99